A Marvellous Reputation

10 Lessons from My Life as a PR Insider for Entrepreneurs Who Want To Be Talked About

Author: Lucy Matthews

Publisher: N.A

ISBN: 9781781332702

Category: Business & Economics

Page: 176

View: 8751

Lucy Matthews is widely regarded as the UK entrepreneur's PR expert. She has helped thousands of entrepreneurs and small business owners understand and use the power of PR in their work and personal lives.This book helps you discover the true value of good third-party endorsement, making your business, and your life, super-successful.

Secrets of Silicon Valley

What Everyone Else Can Learn from the Innovation Capital of the World

Author: Deborah Perry Piscione

Publisher: St. Martin's Press

ISBN: 113732421X

Category: Business & Economics

Page: 256

View: 6726

While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley. In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from Silicon Valley firms, compared to 10 percent from New York. In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley's exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business. Drawing on interviews with investors, entrepreneurs, and community leaders, as well as a host of case studies from Google to Paypal, Piscione argues that Silicon Valley's unique culture is the best hope for the future of American prosperity and the global business community and offers lessons from the Valley to inspire reform in other communities and industries, from Washington, DC to Wall Street.

Public Relations

Author: Edward L. Bernays

Publisher: University of Oklahoma Press

ISBN: 0806189827

Category: Business & Economics

Page: 308

View: 9323

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Mr Nice

An Autobiography

Author: Howard Marks

Publisher: Canongate Books

ISBN: 0857862693

Category: Biography & Autobiography

Page: 490

View: 4515

At the height of his powers, Howard Marks - or 'Mr Nice' - was smuggling up to thirty tons of dope from Pakistan and Thailand to America and Canada. How did a nice Welsh boy and Oxford graduate end up with forty-three aliases, eighty-nine phone lines and twenty-five companies to his name, and contacts within MI6, the CIA, the IRA and the Mafia? Mr Nice is Howard Marks' staggering story of Britain's most wanted man: the dazzling ascent and crashing comedown of one of the twentieth century's most notorious and eccentric drug lords. Audacious, seductive and rambunctious, it is a true crime classic.

The 7-Step Guide to Authorpreneurship

Author: Rochelle Carter

Publisher: Ellechor Publishing House

ISBN: 9781937844745

Category: Language Arts & Disciplines

Page: 213

View: 5550

These 7 Steps are THE guide to approaching your writing career like a business. Whether you are writing fiction or non-fiction, multi-published or aspiring to publication, independently published or contracted with a publishing house, you need The 7-Step Guide to Authorpreneurship. This award winning how-to handbook will guide you through each phase of your writing career to create a business that generates regular income while allowing you to do what you love. Loaded with well-organized information, plus practical tips and strategies, this guide will become a trusted resource you consult again and again as your build your career. In a market flooded with advice for writers, there are very few books merging the concept of being an author and an entrepreneur. This award-winning guide is the first to truly take authors from concept to execution. The end result is a blending of the entrepreneurial spirit with writing talent to create a successful business achieving the personal and professional goals writers aim for. Author, create your own success!

Digital Kenya

An Entrepreneurial Revolution in the Making

Author: Bitange Ndemo,Tim Weiss

Publisher: Springer

ISBN: 1137578785

Category: Business & Economics

Page: 509

View: 4801

This book is open access under a CC BY 4.0 license. Presenting rigorous and original research, this volume offers key insights into the historical, cultural, social, economic and political forces at play in the creation of world-class ICT innovations in Kenya. Following the arrival of fiber-optic cables in 2009, Digital Kenya examines why the initial entrepreneurial spirit and digital revolution has begun to falter despite support from motivated entrepreneurs, international investors, policy experts and others. Written by engaged scholars and professionals in the field, the book offers 15 eye-opening chapters and 14 one-on-one conversations with entrepreneurs and investors to ask why establishing ICT start-ups on a continental and global scale remains a challenge on the “Silicon Savannah”. The authors present evidence-based recommendations to help Kenya to continue producing globally impactful ICT innovations that improve the lives of those still waiting on the side-lines, and to inspire other nations to do the same.

The PR Masterclass

How to develop a public relations strategy that works!

Author: Alex Singleton

Publisher: John Wiley & Sons

ISBN: 1118756207

Category: Business & Economics

Page: 208

View: 4437

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Handbook of Strategic Public Relations and Integrated Communications

Author: Caywood

Publisher: Tata McGraw-Hill Education

ISBN: 9780070593916

Category:

Page: N.A

View: 3227

As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important or more challenging. The Handbook of Strategic Public Relations & Integrated Communication is the definitive resource for communications professionals. Featuring the expertise of the world s foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications.

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Author: Guy Kawasaki

Publisher: Penguin

ISBN: 9781591842231

Category: Business & Economics

Page: 474

View: 5492

Challenges popular corporate practices of using buzzwords and a pedigreed workforce to promote agenda-based productivity, and makes lighthearted and common-sense recommendations for being professionally competitive in the real world.

Inside Apple

How America's Most Admired--and Secretive--Company Really Works

Author: Adam Lashinsky

Publisher: Business Plus

ISBN: 1455512176

Category: Business & Economics

Page: 272

View: 9973

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

What Would Google Do?

Reverse-Engineering the Fastest Growing Company in the History of the World

Author: Jeff Jarvis

Publisher: Harper Collins

ISBN: 0061709697

Category: Business & Economics

Page: 288

View: 995

In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.

Penetration Testing

A Hands-On Introduction to Hacking

Author: Georgia Weidman

Publisher: No Starch Press

ISBN: 1593275641

Category: Computers

Page: 528

View: 6988

Penetration testers simulate cyber attacks to find security weaknesses in networks, operating systems, and applications. Information security experts worldwide use penetration techniques to evaluate enterprise defenses. In Penetration Testing, security expert, researcher, and trainer Georgia Weidman introduces you to the core skills and techniques that every pentester needs. Using a virtual machine–based lab that includes Kali Linux and vulnerable operating systems, you’ll run through a series of practical lessons with tools like Wireshark, Nmap, and Burp Suite. As you follow along with the labs and launch attacks, you’ll experience the key stages of an actual assessment—including information gathering, finding exploitable vulnerabilities, gaining access to systems, post exploitation, and more. Learn how to: * Crack passwords and wireless network keys with brute-forcing and wordlists * Test web applications for vulnerabilities * Use the Metasploit Framework to launch exploits and write your own Metasploit modules * Automate social-engineering attacks * Bypass antivirus software * Turn access to one machine into total control of the enterprise in the post exploitation phase You’ll even explore writing your own exploits. Then it’s on to mobile hacking—Weidman’s particular area of research—with her tool, the Smartphone Pentest Framework. With its collection of hands-on lessons that cover key tools and strategies, Penetration Testing is the introduction that every aspiring hacker needs.

Entrepreneurship in the Balkans

Diversity, Support and Prospects

Author: Veland Ramadani,Robert C. Schneider

Publisher: Springer Science & Business Media

ISBN: 3642365779

Category: Business & Economics

Page: 377

View: 4946

This book represents a comprehensive state-of-the-art picture of entrepreneurship and small business management issues in the Balkans region. It provides major theoretical and empirical evidence that offers a brighter view of these fields and aims to open up opportunities for greater dialogue in public policy. The readers would be able to enhance their knowledge on small businesses and innovation issues in the Balkans. An outcome of a long lasting endeavour, this book includes contributions of highly reputed authors and experts from the Balkans’ countries. Features forewords by two well-known personalities of this field, Leo Paul Dana and Alain Fayolle.​

The Fortunate Pilgrim

A Novel

Author: Mario Puzo

Publisher: Ballantine Books

ISBN: 9780345480705

Category: Fiction

Page: 304

View: 2305

FROM BESTSELLING AUTHOR OF THE GODFATHER - "A classic... The novel is lifted into literature by its highly charged language, its penetrating insights, and its mixture of tenderness and rage." - New York Times Book Review Described by the author as his "best and most literary book." Puzo's classic story about the loves, crimes and struggles confronted by one family of New York City immigrants living in Hell's Kitchen. Fresh from the farms in Italy, Lucia Santa struggles to hold her family together in a strange land. At turns poignant, comic and violent, The Fortunate Pilgrim is Italian-American fiction at its very best. The book's hero, Lucia Santa, is an incredibly captivating character and based on Puzo's very own mother - he describes, "her wisdom, her ruthlessness, and her unconquerable love for her family and for life itself, qualities not valued in women at the time."

A century of innovation

the 3M story

Author: Minnesota Mining and Manufacturing Company

Publisher: N.A

ISBN: 9780972230216

Category: Business & Economics

Page: 236

View: 9455

A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.

The Daily Stoic

366 Meditations on Wisdom, Perseverance, and the Art of Living

Author: Ryan Holiday,Stephen Hanselman

Publisher: Penguin

ISBN: 0735211744

Category: Business & Economics

Page: 416

View: 4809

From the team that brought you The Obstacle Is the Way and Ego Is the Enemy, a beautiful daily devotional of Stoic meditations—an instant Wall Street Journal and USA Today Bestseller. Why have history's greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you'll find the serenity, self-knowledge, and resilience you need to live well. From the Hardcover edition.

The 4-Hour Work Week

Escape the 9-5, Live Anywhere and Join the New Rich

Author: Timothy Ferriss

Publisher: Random House

ISBN: 1446490599

Category: Business & Economics

Page: 416

View: 7614

A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by step guide to luxury lifestyle design teaches: * How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week * How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want * How blue-chip escape artists travel the world without quitting their jobs * How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist * How to trade a long-haul career for short work bursts and frequent 'mini-retirements'. This new updated and expanded edition includes: More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal * How lifestyle design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

The Private Life of Chairman Mao

Author: Li Zhi-Sui

Publisher: Random House

ISBN: 0307791394

Category: Biography & Autobiography

Page: 736

View: 1890

From 1954 until Mao Zedong's death 22 years later. Dr. Li Zhisui was the Chinese ruler's personal physician. For most of these years, Mao was in excellent health; thus he and the doctor had time to discuss political and personal matters. Dr. Li recorded many of these conversations in his diaries, as well as in his memory. In this book, Dr. Li vividly reconstructs his extraordinary time with Chairman Mao. NOTE: This edition does not include a photo insert.

Decolonizing Methodologies

Research and Indigenous Peoples

Author: Professor Linda Tuhiwai Smith

Publisher: Zed Books Ltd.

ISBN: 1848139535

Category: Social Science

Page: 256

View: 3652

'A landmark in the process of decolonizing imperial Western knowledge.' Walter Mignolo, Duke University To the colonized, the term 'research' is conflated with European colonialism; the ways in which academic research has been implicated in the throes of imperialism remains a painful memory. This essential volume explores intersections of imperialism and research - specifically, the ways in which imperialism is embedded in disciplines of knowledge and tradition as 'regimes of truth.' Concepts such as 'discovery' and 'claiming' are discussed and an argument presented that the decolonization of research methods will help to reclaim control over indigenous ways of knowing and being. Now in its eagerly awaited second edition, this bestselling book has been substantially revised, with new case-studies and examples and important additions on new indigenous literature, the role of research in indigenous struggles for social justice, which brings this essential volume urgently up-to-date.