Adobe Analytics with SiteCatalyst Classroom in a Book

Author: Adobe Creative Team,Vidya Subramanian

Publisher: Adobe Press

ISBN: 0133416186

Category: Computers

Page: 336

View: 4701

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

The Adobe SiteCatalyst Handbook

An Insider's Guide

Author: Adam Greco

Publisher: Pearson Education

ISBN: 0133089312

Category: Business & Economics

Page: 360

View: 9437

As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst

Adobe Experience Manager

Classroom in a Book: A Guide to CQ5 for Marketing Professionals

Author: Ryan D. Lunka

Publisher: Adobe Press

ISBN: 0133432629

Category: Computers

Page: 368

View: 8375

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them. After reading this book, marketers will understand: • The basics of content management in Adobe Experience Manager • How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products • How to manage dynamic content that is targeted to specific audiences • The fundamental concepts that will help to create a smooth implementation Getting Started Ch 1: The Basics Ch 2: Evaluating AEM Ch 3: Managing Content Ch 4: Digital Asset Management Ch 5: Metadata and Tagging Ch 6 Multilingual Content Ch 7: Workflows Ch 8: Social Communities Ch 9: E-Commerce Ch 10: Mobile for Marketers Ch 11: Architecture Basics Ch 12: Administration Basics Ch 13: Web Analytics Ch 14: Marketing Campaign Management Ch 15: Dynamic Content Ch 16: Integrating AEM Ch 17: Technical Basics Ch 18: Defining Requirements Ch 19: User Experience Design Ch 20: The Implentation Process

Adobe Target Classroom in a Book

Author: Brian Hawkins,Lily Chiu-Watson

Publisher: Adobe Press

ISBN: 0133570452

Category: Business & Economics

Page: 216

View: 9464

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Adobe Analytics

Market Reports and Analytics

Author: Shane Closser

Publisher: Pearson Education

ISBN: 0321926943

Category: Business & Economics

Page: 183

View: 6401

Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers'online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards

Adobe Experience Manager Quick-Reference Guide

Web Content Management [formerly CQ]

Author: Shane Closser

Publisher: Adobe Press

ISBN: 0133588289

Category: Business & Economics

Page: 240

View: 6738

To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content. The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure. You’ll learn the quickest way to: • Organize, find, and share assets • Take control of metadata and tagging • Manage multilingual content • Take advantage of flexible workflows • Tap into social communities

Adobe Premiere Pro CS6 Classroom in a Book

Author: Adobe Creative Team

Publisher: Adobe Press

ISBN: 0133005623

Category: Computers

Page: 480

View: 1217

Those creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Premiere Pro CS6 choose Adobe Premiere Pro CS6 Classroom in a Book from the Adobe Creative Team at Adobe Press. The 19 project-based lessons in this book show readers step-by-step the key techniques for working in Premiere Pro CS6. Readers learn to take a project from beginning to end where they’ll get the basics on things like organizing media, using audio, creating transitions, producing titles, and adding effects. Once they have the basics down, they'll learn how to take their projects further by sweetening and mixing sound, compositing the footage, adjusting color, using multicamera editing techniques, authoring DVDs, and much more. This completely revised CS6 edition covers new features, including the Warp Stabilizer effect for stabilizing uneven, shaky footage. Powerful new trimming techniques are explored in detail and an entire chapter covers the new expanded multicamera editing features. The new interface in Adobe Premiere Pro 6 offers many new capabilities to the editor who needs quick results and this book covers the workflows required to get the job done. Best of all, the companion DVD includes lesson files so readers can work step-by-step along with the book. “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” —Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Note from the publisher: If you experience any issues accessing the files on the DVD please contact [email protected] to receive a link to the online file downloads

Adobe Dreamweaver CC

Author: James J. Maivald

Publisher: Pearson Education

ISBN: 0133924408

Category: Computers

Page: 432

View: 5997

The fastest, easies, most comprehensive way to learn Abode Dreamweaver CC (2014 release). Maivaid thoroughly covers the basics, offering tips and techniques to help you become more productive with the program.

McGraw-Hill's PMP Certification Mathematics

Author: Vidya Subramanian,Ravi Ramachandran

Publisher: McGraw Hill Professional

ISBN: 0071633030

Category: Business & Economics

Page: 240

View: 6687

Master the mathematics of project management! With McGraw-Hill’s PMP® Certification Mathematics, you have what you need to ace the toughest area of the Project Management Professional (PMP) certification test—math and statistics. The book provides in-depth descriptions of every math concept covered on the exam, along with all relevant calculations and practical problem-solving strategies. Complete with sample questions and step-by-step solutions, McGraw-Hill’s PMP® Certification Mathematics helps you build a solid foundation in the subject—whether you’re planning to take the test or a practicing professional looking to refresh your skills. Target Your Studying —Focuses strictly on the critical math concepts and questions “Experience” the Test —CD-ROM provides on-screen practice in the actual test format Assess Your Performance —Explains what you got right and wrong . . . and why Avoid Mistakes —Describes the most common errors—and how to avoid them Stay Up to Date —Aligns with the latest PMBOK (Project Management Body of Knowledge) throughout

Classroom Management for Middle and High School Teachers

Author: Edmund T. Emmer,Carolyn M. Evertson

Publisher: Pearson

ISBN: 0134028813

Category: Education

Page: 288

View: 485

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A clear and practical guide for establishing and maintaining a comprehensive classroom management system in today's middle and high school classrooms. Written for the prospective or new teacher, Classroom Management for Middle and High School Teachers, Tenth Edition, provides teachers with the skills, approaches, and strategies necessary to establish effective learning environments in elementary school classrooms. Based on experience in more than 500 classrooms, the authors provide details on how to plan, develop, and implement a classroom management system that helps create a classroom environment that focuses on and facilitates learning. Examples, checklists, case study vignettes, and group activities illustrate key concepts and make the content concrete, allowing readers to reflect on and apply the content to real-life settings.

Web Analytics Demystified

A Marketer's Guide to Understanding how Your Web Site Affects Your Business

Author: Eric T. Peterson

Publisher: Ingram

ISBN: 9780974358420

Category: Business enterprises

Page: 240

View: 8503

Organized Teacher, Happy Classroom

A Lesson Plan for Managing Your Time, Space and Materials

Author: Melanie S. Unger

Publisher: Betterway Home

ISBN: 9781440309151

Category: Education

Page: 224

View: 9926

Organized Teacher, Happy Classroom will give readers a fresh perspective on organizing that will promote productivity and efficiency, allowing them to focus more on student achievement and worry less about keeping their classroom materials in order. Readers will find specific help with purging their unused materials and papers, creating filing systems and managing daily routines. Summative checklists at the end of each chapter will help readers apply key principles as they organize.

Paraprofessionals in the Classroom

A Survival Guide

Author: Betty Y. Ashbaker,Jill Morgan

Publisher: Pearson Higher Ed

ISBN: 0133072096

Category: Education

Page: 240

View: 7314

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This guide explores the roles and duties of K-12 paraprofessionals in both general education and special education settings. Using a straight-forward presentation, Paraprofessionals in the Classroom: A Survival Guide, 2/e covers topics such as behavior, teaching, assessment, and collaboration and outlines how paraprofessionals can support both students and teachers. Grounded in real classroom situations, it also addresses issues such as learner diversity, confidentiality, professionalism, role definition, and self- evaluation. This edition includes more details on supervision, new tactics for behavior management, and tear-out forms designed to help paraprofessionals manage their daily tasks. Features a straight-forward presentation that avoids research jargon and emphasizes practical applications. Includes additional activities at the end of each chapter called Extending Your Learning. Case Studies along with descriptions and follow-up questions expose readers to real-life classroom scenarios. Encourages readers to personalize chapter material by offering Reflective Activities in each chapter. araprofessionals manage their daily tasks.

Through the Looking Glass

Observations in the Early Childhood Classroom

Author: Sheryl Nicolson,Susan G. Shipstead

Publisher: Pearson College Division

ISBN: 9780130420800

Category: Education

Page: 396

View: 2393

Taking a strong developmental focus, this book ensures that teachers understand the close relationship between observing, understanding what has been observed, and improving the educational curriculum and environment. This edition is the result of a continued commitment to produce a book on observation that unites solid methodological instruction with a broad understanding of children's development.Chapter 1 now covers information on professional development such as the reader's responsibilities and an introduction to professional organizations, developmentally appropriate practice, and ethical conduct in early childhood education. A new Chapter 2 details the practical issues of finding the time to observe, learning the basics of observation, and minimizing subjectivity. Highlights of development during preschool and primary grades serve as a common ground of information for both novice and knowledgeable readers to respond sensitively to children's individualities and cultures. Each chapter incorporates an ethic from the National Association for the Education of Young Children's (NAEYC) “Code of Ethical Conduct” —and presents a concrete application to connect daily work with professional values For early childhood educators.

Adobe Dreamweaver CC Classroom in a Book

Author: Adobe Creative Team

Publisher: Adobe Press

ISBN: 013341602X

Category: Computers

Page: 448

View: 5031

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CC choose Adobe Dreamweaver CC: Classroom in a Book from the Adobe Creative Team at Adobe Press. The 15 project-based lessons in this book show you step by step everything you need to know to work in Dreamweaver. You’ll learn to create a professional website without having to write code by hand. This completely revised Creative Cloud edition also covers HTML5, CSS3, and media queries for responsive web design. The book also shows how to create HTML-based headings, paragraphs, lists, and tables; insert graphics and Photoshop Smart Objects; add links to text and images; apply cascading styles sheets; and customize the Dreamweaver workspace. You’ll also learn to add interactive elements to your sites, such as HTML5-compatible video and animation, get guidance for working with code, and finally publish a finished site to the Web. The online companion files include all lesson files so you can work along with the book. “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” —Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto www.peachpit.com/redeem and redeem the unique code provided inside this book.

Classroom Assessment

Supporting Teaching and Learning in Real Classrooms

Author: Catherine S. Taylor,Susan Bobbitt Nolen

Publisher: Prentice Hall

ISBN: 9780132335546

Category: Education

Page: 526

View: 3918

Now in its second edition, this exceptionally lucid and practical assessment text provides a wealth of powerful concrete examples to help students understand assessment concepts and effectively use assessment to support learning. Rather than treat assessment separately from instruction, this book's unique approach treats assessment as a central factor in the life of a teacher every day, whether it's part of planning instruction, composing small study groups, or communicating test results to pupils, parents, and principals. Extensive practical applications with concrete, real-world examples provide future teachers hands-on experience with the real work of students and teachers. Exceptionally clear step-by-step guidance on how to construct and use assessments, including grading student artifacts and the inclusion of a complete test. (For examples see pages 301 and 216) Teaches readers how to create a range of assessments that effectively assess student progress toward learning goals. Unique coverage of child development issues in assessment-examining ways to use assessment to support student learning across the developmental span from kindergarten through high school. Helps future teachers understand what is and is not effective assessment practice at different grade levels. (For examples see pages 129 and 234) Unique chapter-by-chapter coverage of adapting assessment for students with special needs. Provides a basic understanding of specific challenges in this type of assessment and ideas for effective adaptations. Includes more coverage than any other classroom assessment text on how to adapt assessment to the needs of students with disabilities and students whose first language is not English. (For examples see pages 195 and 237)

Creative Drama in the Classroom and Beyond

Pearson New International Edition

Author: Nellie McCaslin

Publisher: N.A

ISBN: 9781292042800

Category:

Page: 480

View: 6660

Encouraging both teacher and student imagination and expression, the eighth edition of this classic text helps future teachers integrate drama into the classroom and introduces students to a variety of genres and strategies, including mime, play structure, improvisation, and using drama in the special education curriculum. Unlike other texts, McCaslin focuses on drama as an art form as well as a teaching tool.

Strategies for Teaching Content Effectively in the Inclusive Secondary Classroom

Author: Lisa A. Dieker,Rebecca A. Hines

Publisher: Prentice Hall

ISBN: 9780132491846

Category: Education

Page: 242

View: 1119

Strategies for Teaching Content Effectively in the Inclusive Secondary Classroom provides classroom applications, school-wide recommendations and content-specific strategies to support students with disabilities in secondary general education settings. Learn how to develop inclusive climates in the general education classroom and across the entire school; implement content-specific teaching strategies; build stronger partnerships between general and special educators; promote social success among middle and high school students; motivate low achieving students; and assess secondary students with disabilities. Written for secondary special education teachers, general education teachers and support staff.

Guide for Alternate Route Teachers

Strategies for Literacy Development, Classroom Management and Teaching and Learning, K-12

Author: Frances A. Levin,Mary Alice McCullough

Publisher: Allyn & Bacon

ISBN: 9780132316378

Category: Education

Page: 205

View: 5723

"New teachers get a wealth of advice and hands-on strategies for navigating through their first year of teaching-a first step that helps them understand the context of a classroom, develop effective classroom management skills, and successfully face the many and varied challenges of teaching in today's diverse classrooms. This resource addresses all of the important issues new teachers and alternate route teachers face as they enter their first classrooms-assessment, unit and lesson planning and design, and literacy instruction across the grades and content areas, including two chapters about literacy instruction with a focus on teaching students to read write, think, view, and speak well. "--Publisher.

Development with the Force.com Platform

Building Business Applications in the Cloud

Author: Jason Ouellette

Publisher: Addison-Wesley Professional

ISBN: 0133511588

Category: Computers

Page: 448

View: 8030

Master Force.com, Today’s Fastest, Most Flexible Cloud Development Platform With Salesforce.com’s Force.com platform, you can build and deploy powerful cloud-based enterprise applications faster than ever before. Now, Jason Ouellette gives you all the practical, technical guidance you need to make the most of the newest Force.com releases in your own custom cloud applications. Throughout, he adds new code and updated best practices for rapidly prototyping, building, and testing production-quality Force.com solutions. This edition’s extensive new coverage includes Developer Console, JSON, Streaming and Tooling APIs, Bulk API, Force.com Canvas, REST integration, support for Web MVC frameworks, Dynamic Apex and Visualforce, and an all-new chapter on mobile user interfaces. Ouellette covers the entire platform: UIs, database design, analytics, security, and many other topics. His code examples emphasize maintainability, flexibility, and seamless integration—and you can run and adapt all of them with a free Force.com Developer Edition account. Coverage includes: Leveraging Force.com’s customizable infrastructure to deliver advanced Platform-as-a-Service (PaaS) solutions Understanding Force.com’s unique processes, tools, and architecture Developing a complete application, from requirements and use cases through deployment Using the Force.com database as a framework for highly flexible, maintainable applications Applying Force.com’s baked-in security, including user identity, data ownership, and fine-grained access control Constructing powerful business logic with Apex, SOQL, and SOSL Adopting asynchronous actions, Single Page Applications, and other advanced features in Web user interfaces Building intuitive user interfaces with Visualforce, and extending them to public-facing websites and mobile devices Creating smartphone/tablet-friendly apps with HTML5 and Visualforce Performing massive data-intensive tasks offline with Batch Apex Using Force.com integration options, including REST, SOAP, Canvas, and the Streaming, Bulk, Tooling, and Metadata APIs Developing internal social applications with Force.com’s Chatter collaboration tools If you’re already building Web or mobile applications, take your next giant step into enterprise cloud development—with Development with the Force.com Platform, Third Edition. All code examples in this book are available on Github at http://goo.gl/fjRqMX, and as a Force.com IDE project on Github at https://github.com/jmouel/dev-with-force-3e.