Amaze Your Customers!

Creative Tips on Winning & Keeping Your Customers

Author: Daniel Zanetti

Publisher: Kogan Page Publishers

ISBN: 0749447893

Category: Business & Economics

Page: 160

View: 3417

Competition between businesses is fierce, be they multi-national corporations or rival corner shops. Every company needs custom and must hang on it to survive. In this fascinating title Daniel Zanetti explores the ways in which sellers and service providers can reach and win over new customers. Packed with real-life stories of good and bad customer experiences, this book illustrates how incredibly important customer satisfaction is not only for attracting new customers but also for building lasting customer relationships which will ultimately shape the reputation of the company. Advice is also given on how to differentiate a business from its competitors, so enabling managers to be clear about the businesses unique selling proposition (USP). Zanetti also asks readers important questions that will help business people formulate a 'Customer Amazement Strategy'. Everyone involved in selling and providing a service will benefit from reading this book. It covers a range of industries including: hotels; salons; garages; supermarkets; health and leisure centres; insurance companies; fashion retailers; airlines; call centres and many more.


Kreative Tipps, wie Sie Ihre Kunden nachhaltig an sich binden

Author: Philip Eicher,Philip; Neumann Eicher

Publisher: Redline Wirtschaft

ISBN: 3864143187

Category: Business & Economics

Page: 224

View: 7058

Die Kundenverblüffungsexperten Jörg Neumann und Philip Eicher sorgen dafür, dass Kundenbindung auf einem völlig neuen Niveau möglich wird. Wie schon in der ersten Auflage des Bestsellers werden sie vom fiktiven Musterkunden Joe Friedmann unterstützt, nun verstärkt durch dessen Frau Jeanette und die Kinder Matteo und Laura. Diese berichten in 18 unterhaltsamen Geschichten aus ihrem Alltag als Kunden. Originell und lehrreich vermitteln die Autoren exemplarische Kundensituationen, wie sie vielfach vorkommen, und ziehen aus jeder Situation die entscheidenden Schlüsse für die Kundenorientierung.

How to Understand Business Finance

Author: Robert Cinnamon,Brian Helweg-Larsen

Publisher: Kogan Page Publishers

ISBN: 9780749446680

Category: Business & Economics

Page: 148

View: 6771

"Explains accounting to the self-employed and small firms." - Observer "The book is based on a highly visual and participative training event that brings the subject to life..." - Accountancy Age The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. How to Understand Business Finance is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.

Books in Print 2009-2010

Author: N.A

Publisher: N.A

ISBN: 9780835250214

Category: Publishers' catalogs

Page: N.A

View: 3248

101 Ways to Really Satisfy Your Customers

How to Keep Your Customers and Attract New Ones

Author: Andrew Griffiths

Publisher: Allen & Unwin

ISBN: 9781865087443

Category: Business & Economics

Page: 218

View: 2497

Provides insight into understanding and identifying what customers expect.

...And the Clients Went Wild!, Revised and Updated

How Savvy Professionals Win All the Business They Want

Author: Maribeth Kuzmeski

Publisher: John Wiley & Sons

ISBN: 1118156293

Category: Business & Economics

Page: 288

View: 2422

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

Wie man Freunde gewinnt

Die Kunst, beliebt und einflussreich zu werden

Author: Dale Carnegie

Publisher: S. Fischer Verlag

ISBN: 3104031479

Category: Self-Help

Page: 304

View: 4550

Dieses Buch zeigt Ihnen: - wie man Freunde gewinnt - wie man auf neuen Wegen zu neuen Zielen gelangt - wie man beliebt wird - wie man seine Umwelt beeinflußt - wie man mehr Ansehen erlangt - wie man im Beruf erfolgreicher wird - wie man Streit vermeidet - wie man ein guter Redner und brillanter Gesellschafter wird - wie man den Charakter seiner Mitmenschen erkennt - wie man seine Mitarbeiter anspornt und vieles mehr...

The Challenger Sale

Kunden herausfordern und erfolgreich überzeugen

Author: Matthew Dixon,Brent Adamson

Publisher: Redline Wirtschaft

ISBN: 3864147239

Category: Business & Economics

Page: 288

View: 5505

Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung – und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen – sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer umfassenden Studie mit mehreren tausend Vertriebsmitarbeitern in unterschiedlichen Branchen und Ländern, zeigt "The Challenger Sale", dass das klassische vertriebliche Vorgehen mit dem Aufbau von Beziehungen immer weniger funktioniert, je komplexer die Lösungen sind. Doch wie unterscheiden sich Fertigkeiten, Verhaltensweisen, Wissen und Einstellung der Spitzenverkäufer vom Durchschnitt? Die Studie zeigt deutlich, dass die Verhaltensweisen, die den Challenger so erfolgreich machen, replizierbar und strukturiert vermittelbar sind. Die Autoren erklären, wie fast jeder Verkäufer, ausgestattet mit den richtigen Werkzeugen, diesen Ansatz erfolgreich umsetzen kann und so höhere Kundenbindung und letztendlich mehr Wachstum generiert. Das Buch ist eine Quelle der Inspiration und hilft dem Leser, sein Profil als Vertriebler zu analysieren und gezielt zu verändern, um am Ende kreativer und besser zu sein.

Automotive News

Author: N.A

Publisher: N.A


Category: Automobiles

Page: N.A

View: 2334


Author: N.A

Publisher: N.A


Category: Macintosh (Computer)

Page: N.A

View: 3971

Competing for the Future

Author: Gary Hamel,C. K. Prahalad

Publisher: Harvard Business Press

ISBN: 1422131807

Category: Business & Economics

Page: 384

View: 3128

New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

Electronic Musician

Author: N.A

Publisher: N.A


Category: Electronic music

Page: N.A

View: 2531

Spa Management

Author: N.A

Publisher: N.A


Category: Health resorts

Page: N.A

View: 6894

Dartnell's quick quizzes

133 ways to measure success

Author: Dartnell Corporation

Publisher: Dartnell Corp

ISBN: 9780850133394

Category: Business & Economics

Page: 168

View: 2226

Rating performance, tracking progress, & evaluating employeees' needs in a wide variety of jobs is a tall order. Dartnell's QUICK QUIZZES: 133 Ways to Measure Success makes the monitoring & measuring process easier by providing short, self-explanatory quizzes designed for use by supervisors, managers, & trainers in a workplace setting. The quizzes cover important areas of business relations, such as customer service, teamwork, sales, self-development, & interpersonal skills, & can be used in a group setting such as in a meeting, or on an individual basis

The Abcs of Strategic Communication

Thousands of Terms, Tips and Techniques

Author: M. Larry Litwin APR Fellow PRSA

Publisher: AuthorHouse

ISBN: 1546228578

Category: Business & Economics

Page: N.A

View: 1565