Analyzing Social Media Networks with NodeXL

Insights from a Connected World

Author: Derek Hansen,Ben Shneiderman,Marc A. Smith

Publisher: Morgan Kaufmann

ISBN: 9780123822307

Category: Computers

Page: 304

View: 5966

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation

Analyzing Social Media Networks with NodeXL

Author: Derek L. Hansen,Ben Schneiderman,Marc A. Smith

Publisher: Morgan Kaufmann Pub

ISBN: 9780123822291

Category: Computers

Page: 284

View: 1405

"Analyzing Social Media Networks with NodeXL provides a much needed resource for the social media research community, as it describes network theory, provides compelling examples using data sources like Twitter and Flickr, and highlights how to use a free sophisticated tool for analysis. This is the perfect book for anyone trying to analyze the behavior of online social networks and beyond." ---Adam Perer, Research Scientist, IBM Research "This book provides a basic introduction to social network analysis, followed by practical instruction and examples on gathering data from online sources, importing into Excel, and then analyzing the data through Excel. The book will be important for promoting research in the area for those in information science, sociology, cultural studies, virtual community, and e-commerce."---Caroline Haythornthwaite, PhD, Professor, Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools - NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world.

Analyzing the Social Web

Author: Jennifer Golbeck

Publisher: Newnes

ISBN: 0124058566

Category: Computers

Page: 290

View: 7350

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data. Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior. Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book.

Web Social Science

Concepts, Data and Tools for Social Scientists in the Digital Age

Author: Robert Ackland

Publisher: SAGE

ISBN: 1446283119

Category: Social Science

Page: 224

View: 7786

"Although written simply enough to be accessible to undergraduates, accomplished scholars are likely to appreciate it too. Reading it taught me quite a lot about a subject I thought I knew rather well." - Paul Vogt, Illinois State University "This book brings the art and science of building and applying innovative online research tools to students and faculty across the social sciences." - William H. Dutton, University of Oxford A comprehensive guide to the theory and practice of web Social Science. This book demonstrates how the web is being used to collect social research data, such as online surveys and interviews, as well as digital trace data from social media environments, such as Facebook and Twitter. It also illuminates how the advent of the web has led to traditional social science concepts and approaches being combined with those from other scientific disciplines, leading to new insights into social, political and economic behaviour. Situating social sciences in the digital age, this book aids: understanding of the fundamental changes to society, politics and the economy that have resulted from the advent of the web choice of appropriate data, tools and research methods for conducting research using web data learning how web data are providing new insights into long-standing social science research questions appreciation of how social science can facilitate an understanding of life in the digital age It is ideal for students and researchers across the social sciences, as well as those from information science, computer science and engineering who want to learn about how social scientists are thinking about and researching the web.

Analyzing Social Networks

Author: Stephen P Borgatti,Martin G Everett,Jeffrey C Johnson

Publisher: SAGE

ISBN: 1526418460

Category: Social Science

Page: 384

View: 6528

Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this book will get you up-to-speed on the theory and skills you need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process—including basic maths principles—without making assumptions about what you know. With a particular focus on NetDraw and UCINET, the book introduces relevant software tools step-by-step in an easy to follow way. In addition to the fundamentals of network analysis and the research process, this new Second Edition focuses on: Digital data and social networks like Twitter Statistical models to use in SNA, like QAP and ERGM The structure and centrality of networks Methods for cohesive subgroups/community detection Supported by new chapter exercises, a glossary, and a fully updated companion website, this text is the perfect student-friendly introduction to social network analysis.

Transparency in Social Media

Tools, Methods and Algorithms for Mediating Online Interactions

Author: Sorin Adam Matei,Martha G. Russell,Elisa Bertino

Publisher: Springer

ISBN: 3319185527

Category: Computers

Page: 318

View: 5210

The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated. The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.

The Social Media Industries

Author: Alan B. Albarran

Publisher: Routledge

ISBN: 1136325182

Category: Language Arts & Disciplines

Page: 250

View: 8571

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Collaboration and Co-creation

New Platforms for Marketing and Innovation

Author: Gaurav Bhalla

Publisher: Springer Science & Business Media

ISBN: 9781441970824

Category: Business & Economics

Page: 205

View: 6479

Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>

Social Media in the Public Sector

A Guide to Participation, Collaboration and Transparency in The Networked World

Author: Ines Mergel

Publisher: John Wiley & Sons

ISBN: 1118237374

Category: Business & Economics

Page: 320

View: 4612

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

Knowing Knowledge

Author: George Siemens

Publisher: Lulu.com

ISBN: 1430302305

Category: Education

Page: 163

View: 8912

Why does so much of our society look as it did in the past? Our schools,our government, our religious organizations, our media - while more complex, have maintained their general structure and shape. Classroomstructure today, with the exception of a computer or an LCD projector, looks remarkably unchanged: teacher at the front, students i n rows. Our business processes are still built on theories and viewpoints that existed over a century ago (with periodic amendments from thinkers like Drucker 2). In essence, we have transferred (not transformed) our physical identity to online spaces and structures.

Communities in Cyberspace

Author: Peter Kollock,Marc Smith

Publisher: Routledge

ISBN: 113465412X

Category: Social Science

Page: 336

View: 3994

This wide-ranging introductory text looks at the virtual community of cyberspace and analyses its relationship to real communities lived out in today's societies. Issues such as race, gender, power, economics and ethics in cyberspace are grouped under four main sections and discussed by leading experts: * identity * social order and control * community structure and dynamics * collective action. This topical new book displays how the idea of community is being challenged and rewritten by the increasing power and range of cyberspace. As new societies and relationships are formed in this virtual landscape, we now have to consider the potential consequences this may have on our own community and societies. Clearly and concisely written with a wide range of international examples, this edited volume is an essential introduction to the sociology of the internet. It will appeal to students and professionals, and to those concerned about the changing relationships between information technology and a society which is fast becoming divided between those on-line and those not.

Optimizing the Power of Action Learning

Real-Time Strategies for Developing Leaders, Building Teams and Transforming Organizations

Author: Michael Marquardt

Publisher: Nicholas Brealey

ISBN: 1904838367

Category: Business & Economics

Page: 228

View: 6369

Third Edition of the field-defining book now available. This revised second edition of the groundbreaking guidebook puts the action in Action Learning, clearly demonstrating how and why this powerful method for addressing today's increasingly complex organizational challenges actually works. From Saudi Arabia to Singapore, Sweden to South Africa, profiles of such Global 100 leaders as GE, Sony, and Boeing tell the story of the power of action learning to create new products, improve service quality, and transform organizational cultures for competitive advantage and sustained success. It includes examples from the governmental and non-profit world, as well as offering up new better questioning techniques and creative strategies for organizational development.

Big Data and Health Analytics

Author: Katherine Marconi,Harold Lehmann

Publisher: CRC Press

ISBN: 1482229250

Category: Business & Economics

Page: 382

View: 9085

Data availability is surpassing existing paradigms for governing, managing, analyzing, and interpreting health data. Big Data and Health Analytics provides frameworks, use cases, and examples that illustrate the role of big data and analytics in modern health care, including how public health information can inform health delivery. Written for health care professionals and executives, this is not a technical book on the use of statistics and machine-learning algorithms for extracting knowledge out of data, nor a book on the intricacies of database design. Instead, this book presents the current thinking of academic and industry researchers and leaders from around the world. Using non-technical language, this book is accessible to health care professionals who might not have an IT and analytics background. It includes case studies that illustrate the business processes underlying the use of big data and health analytics to improve health care delivery. Highlighting lessons learned from the case studies, the book supplies readers with the foundation required for further specialized study in health analytics and data management. Coverage includes community health information, information visualization which offers interactive environments and analytic processes that support exploration of EHR data, the governance structure required to enable data analytics and use, federal regulations and the constraints they place on analytics, and information security. Links to websites, videos, articles, and other online content that expand and support the primary learning objectives for each major section of the book are also included to help you develop the skills you will need to achieve quality improvements in health care delivery through the effective use of data and analytics.

Ways of Knowing in HCI

Author: Judith S. Olson,Wendy A. Kellogg

Publisher: Springer Science & Business

ISBN: 1493903780

Category: Computers

Page: 472

View: 4462

This textbook brings together both new and traditional research methods in Human Computer Interaction (HCI). Research methods include interviews and observations, ethnography, grounded theory and analysis of digital traces of behavior. Readers will gain an understanding of the type of knowledge each method provides, its disciplinary roots and how each contributes to understanding users, user behavior and the context of use. The background context, clear explanations and sample exercises make this an ideal textbook for graduate students, as well as a valuable reference for researchers and practitioners. 'It is an impressive collection in terms of the level of detail and variety.' (M. Sasikumar, ACM Computing Reviews #CR144066)

Social Media in Travel, Tourism and Hospitality

Theory, Practice and Cases

Author: Evangelos Christou

Publisher: Routledge

ISBN: 131705380X

Category: Business & Economics

Page: 338

View: 6364

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Social Computing, Behavioral-Cultural Modeling and Prediction

4th International Conference, SBP 2011, College Park, MD, USA, March 29-31, 2011. Proceedings

Author: John Salerno,Shanchieh Jay Yang,Dana Nau,Sun-Ki Chai

Publisher: Springer Science & Business Media

ISBN: 3642196551

Category: Business & Economics

Page: 384

View: 7851

This book constitutes the refereed proceedings of the 4th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, held in College Park, MD, USA, March 29-31, 2011. The 48 papers and 3 keynotes presented in this volume were carefully reviewed and selected from 88 submissions. The papers cover a wide range of topics including social network analysis; modeling; machine learning and data mining; social behaviors; public health; cultural aspects; and effects and search.

Data Insights

New Ways to Visualize and Make Sense of Data

Author: Hunter Whitney

Publisher: Newnes

ISBN: 0123877946

Category: Computers

Page: 320

View: 6017

Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means. Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included. This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers. Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations Makes the case that data visualization is not just about technology; it also involves a deeply human process

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 1466686154

Category: Social Science

Page: 2298

View: 4531

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Visualising Facebook

A Comparative Perspective

Author: Daniel Miller,Jolynna Sinanan

Publisher: UCL Press

ISBN: 1911307401

Category: Social Science

Page: 236

View: 1385

Since the growth of social media, human communication has become much more visual. This book presents a scholarly analysis of the images people post on a regular basis to Facebook. By including hundreds of examples, readers can see for themselves the differences between postings from a village north of London, and those from a small town in Trinidad. Why do women respond so differently to becoming a mother in England from the way they do in Trinidad? How are values such as carnival and suburbia expressed visually? Based on an examination of over 20,000 images, the authors argue that phenomena such as selfies and memes must be analysed in their local context. The book aims to highlight the importance of visual images today in patrolling and controlling the moral values of populations, and explores the changing role of photography from that of recording and representation, to that of communication, where an image not only documents an experience but also enhances it, making the moment itself more exciting.