Analyzing Social Media Networks with NodeXL

Insights from a Connected World

Author: Derek Hansen,Ben Shneiderman,Marc A. Smith

Publisher: Morgan Kaufmann

ISBN: 9780123822307

Category: Computers

Page: 304

View: 731

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation

Analyzing Social Media Networks with NodeXL

Author: Derek L. Hansen,Ben Schneiderman,Marc A. Smith

Publisher: Morgan Kaufmann Pub

ISBN: 9780123822291

Category: Computers

Page: 284

View: 4638

"Analyzing Social Media Networks with NodeXL provides a much needed resource for the social media research community, as it describes network theory, provides compelling examples using data sources like Twitter and Flickr, and highlights how to use a free sophisticated tool for analysis. This is the perfect book for anyone trying to analyze the behavior of online social networks and beyond." ---Adam Perer, Research Scientist, IBM Research "This book provides a basic introduction to social network analysis, followed by practical instruction and examples on gathering data from online sources, importing into Excel, and then analyzing the data through Excel. The book will be important for promoting research in the area for those in information science, sociology, cultural studies, virtual community, and e-commerce."---Caroline Haythornthwaite, PhD, Professor, Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools - NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world.

Understanding Social Networks

Theories, Concepts, and Findings

Author: Charles Kadushin

Publisher: Oxford University Press

ISBN: 0199920818

Category: Social Science

Page: 264

View: 7980

Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.

Analyzing Social Networks

Author: Stephen P Borgatti,Martin G Everett,Jeffrey C Johnson

Publisher: SAGE

ISBN: 1526418460

Category: Social Science

Page: 384

View: 4553

Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this book will get you up-to-speed on the theory and skills you need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process—including basic maths principles—without making assumptions about what you know. With a particular focus on NetDraw and UCINET, the book introduces relevant software tools step-by-step in an easy to follow way. In addition to the fundamentals of network analysis and the research process, this new Second Edition focuses on: Digital data and social networks like Twitter Statistical models to use in SNA, like QAP and ERGM The structure and centrality of networks Methods for cohesive subgroups/community detection Supported by new chapter exercises, a glossary, and a fully updated companion website, this text is the perfect student-friendly introduction to social network analysis.

Transparency in Social Media

Tools, Methods and Algorithms for Mediating Online Interactions

Author: Sorin Adam Matei,Martha G. Russell,Elisa Bertino

Publisher: Springer

ISBN: 3319185527

Category: Computers

Page: 318

View: 750

The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated. The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.

Web Social Science

Concepts, Data and Tools for Social Scientists in the Digital Age

Author: Robert Ackland

Publisher: SAGE

ISBN: 1446283119

Category: Social Science

Page: 224

View: 9011

"Although written simply enough to be accessible to undergraduates, accomplished scholars are likely to appreciate it too. Reading it taught me quite a lot about a subject I thought I knew rather well." - Paul Vogt, Illinois State University "This book brings the art and science of building and applying innovative online research tools to students and faculty across the social sciences." - William H. Dutton, University of Oxford A comprehensive guide to the theory and practice of web Social Science. This book demonstrates how the web is being used to collect social research data, such as online surveys and interviews, as well as digital trace data from social media environments, such as Facebook and Twitter. It also illuminates how the advent of the web has led to traditional social science concepts and approaches being combined with those from other scientific disciplines, leading to new insights into social, political and economic behaviour. Situating social sciences in the digital age, this book aids: understanding of the fundamental changes to society, politics and the economy that have resulted from the advent of the web choice of appropriate data, tools and research methods for conducting research using web data learning how web data are providing new insights into long-standing social science research questions appreciation of how social science can facilitate an understanding of life in the digital age It is ideal for students and researchers across the social sciences, as well as those from information science, computer science and engineering who want to learn about how social scientists are thinking about and researching the web.

Theories of Communication Networks

Author: Peter R. Monge,Noshir Contractor

Publisher: Oxford University Press

ISBN: 019803637X

Category: Business & Economics

Page: 432

View: 4350

To date, most network research contains one or more of five major problems. First, it tends to be atheoretical, ignoring the various social theories that contain network implications. Second, it explores single levels of analysis rather than the multiple levels out of which most networks are comprised. Third, network analysis has employed very little the insights from contemporary complex systems analysis and computer simulations. Foruth, it typically uses descriptive rather than inferential statistics, thus robbing it of the ability to make claims about the larger universe of networks. Finally, almost all the research is static and cross-sectional rather than dynamic. Theories of Communication Networks presents solutions to all five problems. The authors develop a multitheoretical model that relates different social science theories with different network properties. This model is multilevel, providing a network decomposition that applies the various social theories to all network levels: individuals, dyads, triples, groups, and the entire network. The book then establishes a model from the perspective of complex adaptive systems and demonstrates how to use Blanche, an agent-based network computer simulation environment, to generate and test network theories and hypotheses. It presents recent developments in network statistical analysis, the p* family, which provides a basis for valid multilevel statistical inferences regarding networks. Finally, it shows how to relate communication networks to other networks, thus providing the basis in conjunction with computer simulations to study the emergence of dynamic organizational networks.

Analyzing the Social Web

Author: Jennifer Golbeck

Publisher: Newnes

ISBN: 0124058566

Category: Computers

Page: 290

View: 7939

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data. Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior. Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book.

The Social Media Industries

Author: Alan B. Albarran

Publisher: Routledge

ISBN: 1136325182

Category: Language Arts & Disciplines

Page: 250

View: 598

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Collaboration and Co-creation

New Platforms for Marketing and Innovation

Author: Gaurav Bhalla

Publisher: Springer Science & Business Media

ISBN: 9781441970824

Category: Business & Economics

Page: 205

View: 2037

Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>

Knowing Knowledge

Author: George Siemens

Publisher: Lulu.com

ISBN: 1430302305

Category: Education

Page: 163

View: 6727

Why does so much of our society look as it did in the past? Our schools,our government, our religious organizations, our media - while more complex, have maintained their general structure and shape. Classroomstructure today, with the exception of a computer or an LCD projector, looks remarkably unchanged: teacher at the front, students i n rows. Our business processes are still built on theories and viewpoints that existed over a century ago (with periodic amendments from thinkers like Drucker 2). In essence, we have transferred (not transformed) our physical identity to online spaces and structures.

Plyometric Anatomy

Author: Hansen, Derek,Kennelly, Steve

Publisher: Human Kinetics

ISBN: 1492533491

Category: Sports & Recreation

Page: 256

View: 1745

In Plyometric Anatomy, authors Derek Hansen and Steve Kennelly share the training they have used to propel athletes at all levels to success. Together they detail 94 plyometric exercises, along with 78 variations that increase in difficulty for continued development over time. With content on bilateral exercises, unilateral exercises, core exercises, and plyometric combinations, it’s all here.

Communities in Cyberspace

Author: Peter Kollock,Marc Smith

Publisher: Routledge

ISBN: 113465412X

Category: Social Science

Page: 336

View: 6970

This wide-ranging introductory text looks at the virtual community of cyberspace and analyses its relationship to real communities lived out in today's societies. Issues such as race, gender, power, economics and ethics in cyberspace are grouped under four main sections and discussed by leading experts: * identity * social order and control * community structure and dynamics * collective action. This topical new book displays how the idea of community is being challenged and rewritten by the increasing power and range of cyberspace. As new societies and relationships are formed in this virtual landscape, we now have to consider the potential consequences this may have on our own community and societies. Clearly and concisely written with a wide range of international examples, this edited volume is an essential introduction to the sociology of the internet. It will appeal to students and professionals, and to those concerned about the changing relationships between information technology and a society which is fast becoming divided between those on-line and those not.

Digital Methods

Author: Richard Rogers

Publisher: MIT Press

ISBN: 0262313391

Category: Computers

Page: 280

View: 6838

In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such "methods of the medium" as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By "thinking along" with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine such topics as the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).

Lunch with Mussolini

Author: Derek Hansen

Publisher: Harper Collins

ISBN: 1460704215

Category: Fiction

Page: 592

View: 3356

Celebrating 10 years of Lunch with Derek Hansen - a new edition of his bestselling second Lunch novel. Spring 1945: the quiet of a northern Italian village is shattered by an explosion of gunfire as eight innocent women are gunned down. Why have they been executed now, with the war almost over and the Germans standing to gain nothing from further reprisals? Fifty years later the daughter of one of the victims finds the German officer who ordered the executions living under an assumed name, and sets out to avenge her mother's death. 'It is no coincidence that two great novels linked with the Second World War have come out of Australia.Keneally's Schindler's Ark and now Derek Hansen's Lunch with Mussolini' - Glasgow Herald. '.as brilliant technically as it is profound thematically' - Canberra times.

Lunch with the Generals

Author: Derek Hansen

Publisher: Harper Collins

ISBN: 1460704223

Category: Fiction

Page: 480

View: 958

Celebrating 10 years of Lunch with Derek Hansen - a new edition of his bestselling first Lunch novel. Ramon, self-styled master storyteller, has steered his listeners down a sinister path littered with love and betrayal, secret police and death squads. But as the Argentinian's tale nears its startling conclusion, his audience is struck with horror at the possibility that Ramon's clever invention is nothing more than the cunningly disguised chronicle of his own shadowy past. Is Ramon a gifted artist of the imagination or the perpetrator of a terrible act of revenge that defies all forgiveness? 'Hansen is a great novelist. Only the bravest and most confident writer could grant his characters such intelligence and insight and still remain in command' - West Australian.

Big Data and Health Analytics

Author: Katherine Marconi,Harold Lehmann

Publisher: CRC Press

ISBN: 1482229250

Category: Business & Economics

Page: 382

View: 9151

Data availability is surpassing existing paradigms for governing, managing, analyzing, and interpreting health data. Big Data and Health Analytics provides frameworks, use cases, and examples that illustrate the role of big data and analytics in modern health care, including how public health information can inform health delivery. Written for health care professionals and executives, this is not a technical book on the use of statistics and machine-learning algorithms for extracting knowledge out of data, nor a book on the intricacies of database design. Instead, this book presents the current thinking of academic and industry researchers and leaders from around the world. Using non-technical language, this book is accessible to health care professionals who might not have an IT and analytics background. It includes case studies that illustrate the business processes underlying the use of big data and health analytics to improve health care delivery. Highlighting lessons learned from the case studies, the book supplies readers with the foundation required for further specialized study in health analytics and data management. Coverage includes community health information, information visualization which offers interactive environments and analytic processes that support exploration of EHR data, the governance structure required to enable data analytics and use, federal regulations and the constraints they place on analytics, and information security. Links to websites, videos, articles, and other online content that expand and support the primary learning objectives for each major section of the book are also included to help you develop the skills you will need to achieve quality improvements in health care delivery through the effective use of data and analytics.

Social Network Analysis for Startups

Finding Connections on the Social Web

Author: Maksim Tsvetovat,Alexander Kouznetsov

Publisher: "O'Reilly Media, Inc."

ISBN: 1449306462

Category: Computers

Page: 190

View: 7431

SNA techniques are derived from sociological and social-psychological theories and take into account the whole network (or, in case of very large networks such as Twitter -- a large segment of the network). Thus, we may arrive at results that may seem counter-intuitive -- e.g. that Jusin Bieber (7.5 mil. followers) and Lady Gaga (7.2 mil. followers) have relatively little actual influence despite their celebrity status -- while a middle-of-the-road blogger with 30K followers is able to generate tweets that "go viral" and result in millions of impressions. O'Reilly's "Mining Social Media" and "Programming Collective Intelligence" books are an excellent start for people inteseted in SNA. This book builds on these books' foundations to teach a new, pragmatic, way of doing SNA. I would like to write a book that links theory ("why is this important?", "how do various concepts interact?", "how do I interpret quantitative results?") and practice -- gathering, analyzing and visualizing data using Python and other open-source tools.