Collaborative Customer Relationship Management

Taking CRM to the Next Level

Author: Alexander H. Kracklauer,D. Quinn Mills,Dirk Seifert

Publisher: Springer Science & Business Media

ISBN: 9783540002277

Category: Business & Economics

Page: 273

View: 9724

Presenting a new strategic framework that has been tested successfully with various global companies this book offers valuable insights on how to redesign organizations for the future.

Marketing Planning by Design

Systematic Planning for Successful Marketing Strategy

Author: Ralf Strauss

Publisher: John Wiley & Sons

ISBN: 0470745614

Category: Business & Economics

Page: 368

View: 1023

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.

New Paradigm for Re-engineering Education

Globalization, Localization and Individualization

Author: Yin Cheong Cheng

Publisher: Springer Science & Business Media

ISBN: 1402036205

Category: Education

Page: 508

View: 1872

In response to the challenges of globalization and local development, educational reforms are inevitably becoming one of the major trends in the Asia-Pacific Region or other parts of the world. Based on the most recent research and international observations, this book aims to present a new paradigm including various new concepts, frameworks and theories for reengineering education. This book has 21 chapters in three sections. Section I "New Paradigm of Educational Reform" containing eight chapters, illustrates the new paradigm and frameworks of reengineering education, fostering human development and analysing reform policies and also discusses the trends and challenges of educational reforms in the Asia-Pacific Region. Section II "New Paradigm of Educational Leadership" with five chapters aims to elaborate how the nature, role and practice of school leadership can be transformed towards a new paradigm and respond to the three waves of education reforms. Section III "Reengineering School Management for Effectiveness" with eight chapters aims to provide various practical frameworks for reengineering school management processes and implementing changes in school practices.

The Future of Leadership - An Explorative Study into Tomorrow's Leadership Challenges

Author: Daniela Eberhardt,Anna-Lena Majkovic

Publisher: Springer

ISBN: 3319314955

Category: Psychology

Page: 66

View: 9294

This book examines the challenges and social, economic and corporate trends that future leaders will need to deal with, as well as the technical, social and communication skills they will require in order to succeed. This assessment of future leadership overviews the need for a solid base of technical and social skills such as advanced communication and intercultural awareness, all while increasingly need to balance individual and organizational needs. The book begins by discussing the conclusion that future challenges require leaders to operate in increasingly complex and rapidly changing environments while providing a clear strategic vision. This book is based upon explorative interviews conducted with 20 academic and practitioner leadership experts, senior consultants, and senior and top managers, many of whom work in innovative organizations in San Francisco and Silicon Valley. Shared are the results prompted by five postulated future economic and social megatrends, the interviewed experts each provided unique insights and views on future work environments and leadership issues.

Looking at Learning - Blicke auf das Lernen. Higher Education. Language. Place - Hochschule. Sprache. Ort

Author: Barbara Schröttner,Christian Hofer

Publisher: Waxmann Verlag

ISBN: 9783830974307

Category: Education

Page: 324

View: 5005

In this new decade, institutions of learning and the learning individuals who attend them are confronted with phenomena of change and transition, and with contradictions. Traditional learning and education concepts therefore have to be reevaluated and adapted to current circumstances. In this book, which comprises contributions in English and in German, authors from different scientific disciplines look at learning on the basis of three key aspects: higher education, language and place. Angekommen im neuen Jahrzehnt sehen sich Bildungsinstitutionen und lernende Individuen mit Phänomenen des Wandels und des Umbruchs sowie mit Widersprüchen konfrontiert. Traditionelle Lern- und Bildungskonzepte müssen deshalb neu überdacht und den aktuellen Begebenheiten angepasst werden. In diesem Buch, das sowohl deutsche als auch englische Beiträge versammelt, blicken AutorInnen unterschiedlicher wissenschaftlicher Disziplinen auf das Lernen anhand der Schwerpunkte Hochschule, Sprache, Ort.

Civic Education and Competences forEngaging Citizens in Democracies

Author: Murray Print,Dirk Lange

Publisher: Springer Science & Business Media

ISBN: 9462091722

Category: Education

Page: 166

View: 6265

Civic Education and Competences for Engaging Citizens in Democracies Murray Print University of Sydney and Dirk Lange Leibniz University of Hannover What competences do young citizens need to be considered as active and engaged in the context of a modern Europe? In 2011 an invited research symposium of leading civic and political educators, social scientists and educational administrators from Europe met in Hannover, Germany to consider this key concern facing Europe today. In examining the above question the symposium addressed two significant issues: 1. Identify key competencies required for active citizenship of young people in Europe of the future. 2. Translate those competencies to school-based activities in the form of curricular and pedagogical strategies. The group addressed these questions through discussion in the symposium and through previously prepared papers. Subsequently the group participated in a modified Delphi Technique to identify the key competences and the final competences are presented in this book. The chapters of this book represent the contribution of the participants before, during and after the symposium with opportunities for review and reflection. Murray Print and Dirk Lange are professors from the University of Sydney and Leibniz University of Hannover respectively and are national leaders in civics and citizenship education in their respective countries. They have brought together a group of leading European civic and citizenship educators from different academic fields to explore the key issue and to identify the competences for young people to become active and engaged European citizens.

Labour Law in Motion

Diversification of the Labour Force & Terms and Conditions of Employment

Author: Roger Blanpain,Takashi Araki,Shinya Ouchi

Publisher: Kluwer Law International B.V.

ISBN: 9041123156

Category: Law

Page: 202

View: 4535

While legislation protecting employees exists in most advanced countries, the notion of who actually is an employee has become unstable. Moreover, the decentralization of traditional collective bargaining is clearly under way everywhere, and the all-important balance between workers' security and employers' flexibility continues to change radically, either retreating toward individual statutory rights or seeking new forms of employee representation. Labour Law in Motion reprints sixteen reports originally submitted to the seventh Comparative Labor Law Seminar (Tokyo Seminar) sponsored by the Japan Institute for Labour Policy and Training in March 2004. Eleven expert authors describe the situation in their respective countries with regard to issues such as the following:criteria used to determine whether a person is an employee;what categories of non-employee exist, and what measure of statutory protection is afforded to such persons;variations in the concept of employee among labour law, tax law, and social security law;regulation of terms and conditions of employment; the forms and legal nature of employee representation;current trends in deregulation or `re-regulation' of labour laws;mechanisms permitting deviation from legal norms; and,the manner and extent of labour law intervention in the labour market. All eleven authors emphasize recent and ongoing changes in their countries' labour laws and evaluate the factors that have contributed to such changes. Each author concludes that reform of traditional labour laws is indeed necessary. However, the book as a whole clearly demonstrates that the content of such reform differs from country to country, particularly in the extent to which labour law entrusts the regulation of working conditions to the market. Offering as it does a clear and concise summary of the recent and current experience of labour relations in eight major industrialized countries, Labour Law in Motion is an essential resource for professionals and officials engaged in any aspect of labour law or regulation in any country.

John Dewey’s Philosophy of Education

An Introduction and Recontextualization for Our Times

Author: J. Garrison,S. Neubert,K. Reich

Publisher: Springer

ISBN: 1137026189

Category: Education

Page: 213

View: 404

John Dewey is considered not only as one of the founders of pragmatism, but also as an educational classic whose approaches to education and learning still exercise great influence on current discourses and practices internationally. In this book, the authors first provide an introduction to Dewey's educational theories that is founded on a broad and comprehensive reading of his philosophy as a whole. They discuss Dewey's path-breaking contributions by focusing on three important paradigm shifts – namely, the cultural, constructive, and communicative turns in twentieth-century educational thinking. Secondly, the authors recontexualize Dewey for a new generation who has come of age in a very different world than that in which Dewey lived and wrote by connecting his philosophy with six recent and influential discourses (Bauman, Foucault, Bourdieu, Derrida, Levinas, Rorty). These serve as models for other recontexualizations that readers might wish to carry out for themselves.

Education, Globalization, and Social Change

Author: Hugh Lauder

Publisher: Oxford University Press, USA

ISBN: 9780199272532

Category: Education

Page: 1182

View: 7398

Education is seen as central to economic competitiveness, the reduction of poverty and inequality, and environmental sustainability. The editors have selected key writings that examine the social and economic limits- and possibilities of-education in addressing these fundamental problems. This new reader establishes the field of sociology of education with a particular focus on papers that analyse the nature and extent of globalization in education. A general introduction presents the keyconcepts in the sociology of education, and outlines the major theories and debates, especially in relation to globalization. Each section is accompanied by a part opener explaining and contextualizing the readings within a larger educational and sociological context.

The Employment Relationship: Key Challenges for HR

Author: Paul Sparrow,Cary L. Cooper

Publisher: Routledge

ISBN: 1136357963

Category: Business & Economics

Page: 288

View: 5947

Challenges Facing the Employment Relationship in Future Organizations addresses the issues of change within employee relationships resulting from the impact of factors such as: * international competitive pressures * technological change * changing individual expectations and behaviours The new employment contract is analysed from inside and outside organizations and the issues are addressed from both a human resource management and work psychology perspective. This book: * Reviews the phenomenon of globalization, outlining the current impacts on the employment relationship and summarizing the assumed impacts on future work * Looks at the employment relationship from a labour market perspective and reviews the evidence on an increasing individualization of the employment relationship * Reviews work by psychologists on the changing psychological contract * Provides an overview of new forms of work organization, drawing attention to research on virtual organization and implications of e-enablement * Outlines the challenges to the employment relation on a global scale

Futures of Modernity

Challenges for Cosmopolitical Thought and Practice

Author: Michael Heinlein,Cordula Kropp,Judith Neumer,Angelika Poferl,Regina Römhild

Publisher: transcript Verlag

ISBN: 3839420768

Category: Social Science

Page: 240

View: 9885

Global risks, mobilities and interdependencies transnationalize local life and working worlds. These processes lead to an inner globalization of societies in which worldwide constellations of »reflexive« (Ulrich Beck), »multiple« (Shmuel N. Eisenstadt), »entangled« (Shalini Randeria) and »global« (Arjun Appadurai) modernities simultaneously and immediately clash in social action: a process of cosmopolitanization in which »the global« is localized and »the local« is globalized in radical new ways. In this book, an international selection of prominent critical thinkers address this premise and provide their interpretations of imminent challenges, concomitant social dynamics and political implications. With contributions by Arjun Appadurai, Zygmunt Bauman, Ulrich Beck, Elisabeth Beck-Gernsheim, Edgar Grande, Maarten Hajer, Ronald Hitzler, Wolf Lepenies, Anna Tsing, Angela McRobbie, Bruno Latour, Ted Nordhaus & Michael Shellenberger, Hans-Georg Soeffner, Natan Sznaider, Anja Weiß and Yunxiang Yan.

A New Youth?

Young People, Generations and Family Life

Author: Carmen Leccardi,Elisabetta Ruspini

Publisher: Ashgate Publishing, Ltd.

ISBN: 1409491536

Category: Social Science

Page: 324

View: 2068

A New Youth? provides a cross-cultural perspective on the challenges and problems posed by young people's transition to adulthood. The authors address questions such as: What are the experiences of being young in different European countries? What can we learn about the differences of being young in non-European countries? Are young people developing new attitudes towards society? What are the risks associated with the transition of youth to adulthood? Can we identify new attitudes about citizenship? On a more general level, are there experiences and new social meanings associated with youth? The volume is comparative between various European and non-European countries in order to identify the emerging models of transition. These characteristics are connected with broader social, political and cultural changes: changes related to extended education, increasing women's participation in the labour market, changing welfare regimes, as well as changes in political regimes and in the representation and construction of individual identities and biographies, towards an increasing individualization. The work offers critical reflections in the realm of sociology of youth by providing broader understandings of the term 'youth'. The detailed analysis of new forms of marginality and social exclusion among young people offers valuable insight for policy development and political debate.

Interreligious Hermeneutics

Author: Catherine Cornille,Christopher Conway

Publisher: Wipf and Stock Publishers

ISBN: 1630874256

Category: Religion

Page: 276

View: 2951

Catherine Cornille, Boston College David Tracy, University of Chicago Divinity School Werner Jeanrond, University of Glasgow Marianne Moyaert, University of Leuven John Maraldo, University of North Florida Reza Shah-Kazemi, Institute of Ismaili Studies Malcolm David Eckel, Boston University Joseph S. O'Leary, Sophia University John P. Keenan, Middlebury College Hendrik Vroom, VU University Amsterdam Laurie Patton, Emory University

Dangerous Multilingualism

Northern Perspectives on Order, Purity and Normality

Author: J. Blommaert,S. Leppänen,P. Pahta,T. Virkkula,Tiina Räisänen

Publisher: Springer

ISBN: 1137283564

Category: Language Arts & Disciplines

Page: 328

View: 2618

Focuses on the endangering effects of language-ideological processes. This book looks at the challenges imposed by globalization and super-diversity on the nation state and its language situations and ideologies, and demonstrates how many of its problems rise from the tension between late-modern diversity and the (pre-)modernist responses to it.

Obama at the Crossroads

Politics, Markets, and the Battle for America's Future

Author: Lawrence R. Jacobs,Desmond King

Publisher: Oxford University Press

ISBN: 0199942781

Category: Political Science

Page: 208

View: 6759

The 2010 election serves as a bookend to one of the remarkable political periods in recent U.S. history. Amidst a profound economic crisis, Americans elected an African American to the presidency and massive Democratic majorities to Congress. Beginning in 2009, the President and Congress put forward a sweeping agenda to both address the economic crisis and enact progressive policies that liberals had been advocating for decades. Within a year and a half, they would pass health care reform and financial reform alongside a stimulus package of nearly a trillion dollars. Democrats also rescued the auto industry via a partial government takeover and expanded the Bush administration's incipient program for saving the banking sector by pouring hundreds of billions of dollars into it. Finally, the Obama administration dramatically increased our commitment in Afghanistan while simultaneously winding down our presence in Iraq. In Obama at the Crossroads, eminent political scientists Desmond King and Larry Jacobs have gathered some of the best scholars in American politics to take stock of this extraordinary period. Covering the financial crisis, health care reform, racial politics, foreign policy, the nature of Obama's leadership, and the relationship between the administration's agenda and broader progressive goals, this will serve as a comprehensive overview of the key issues facing the Obama administration as it entered office.

Late Modernity, Individualization and Socialism

An Associational Critique of Neoliberalism

Author: M. Dawson

Publisher: Springer

ISBN: 1137003421

Category: Social Science

Page: 222

View: 9789

Influenced most notably by Émile Durkheim and Zygmunt Bauman, Dawson outlines how this long neglected stream of socialist theory can help us more fully understand, and possibly move beyond, the problems of neoliberalism and our conceptions of political individualism.

Annual Review of Gerontology and Geriatrics, Volume 35, 2015

Subjective Aging: New Developments and Future Directions

Author: Manfred Diehl, PhD,Hans-Werner Wahl, PhD

Publisher: Springer Publishing Company

ISBN: 0826196527

Category: Social Science

Page: 344

View: 694

How do individuals perceive the experience of aging? Can this perception predict such developmental outcomes as functional health or mortality? The 35th volume of ARGG encompasses the most current and fruitful research findings about the subjective experience of aging and describes how they fit within a theoretical framework. It reflects a new and advanced stage of development in the discipline of subjective aging and will be a building block for future theoretical and empirical work in this area of study. The book integrates presentations from a series of recent workshops attended by an international cadre of subjective aging researchers, the results of several longitudinal studies from across the globe, and theoretical propositions from studies that are ongoing. Chapters-reviewed by independent scholars for "quality control"-- address major conceptual approaches and key challenges to subjective aging research; research designs, empirical findings, and methodological issues; and the implications of subjective aging research on interventions, society, and the changing contexts of aging. Key Topics: Subjective aging and awareness of aging Connections between research on subjective aging and age stereotypes and stigma Linking subjective aging to changing social meanings of age and the life course Psychological and social resources and subjective aging across the adult life span Experimental research on age stereotypes Domain-specific approaches and implications for addressing issues of developmental regulation Subjective aging as a predictor of major endpoints of aging and development Exploring new contexts and connections for subjective aging measures Changing negative views of aging Subjective aging research from a cross-cultural perspective Subjective aging research and gerontological practice Future directions for subjective aging research