Design Fundamentals

Notes on Color Theory

Author: Rose Gonnella,Max Friedman

Publisher: Pearson Education

ISBN: 0321969073

Category: Art

Page: 202

View: 9805

Formatted as a handwritten notebook, presents the basics of color theory, covering such topics as how light works, color wheels, and choosing and composing with colors, and includes a selection of exercises and projects.

Design Fundamentals

Notes on Visual Elements and Principles of Composition

Author: Rose Gonnella,Christopher Navetta,Max Friedman

Publisher: N.A

ISBN: 9780133930139

Category: Art

Page: 177

View: 9319

Discusses the basic elements of composition, including dot, line, texture, pattern, and space, and the principles for composing elements on a flat service and in three dimensions.

Design Fundamentals

Notes on Type

Author: Rose Gonnella,Christopher Navetta,Max Friedman

Publisher: N.A

ISBN: 9780133962420

Category: Design

Page: 216

View: 3073

Design Fundamentals: Notes on Type looks like a design student's sketchbook with handwritten notes and full-color, hand-drawn illustrations. But it's more than that. This gorgeously illustrated “notebook” is a full-blown typography course in disguise. Young designers are lured in by the lush graphics and quirky layout only to discover by the end of the book that they've learned all of the key concepts taught in a foundational course on type. They'll learn about the history of letterforms, the anatomy and physiology of type, the basics of measurements and spacing, how to recognize and choose type for design projects, and more. Fun and fast-paced, this creative notebook isn't required reading, it's desired reading; and it's the third in a series of Design Fundamentals books that students will want to keep and enjoy long after they've mastered these basic building blocks of design. This book includes: • Core instruction on the history, anatomy, and structure of type • Direction on the basics of measurement and spacing: leading, kerning, indents, and line lengths both in text and display sizes, and optical measurement considerations. • Examination of the use, mood, and “voice” of type as seen in creative work and professional examples • Exercises and projects for practice and concept development • Strange and delightful illustrations created specifically for this book (to inspire action) • A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.

Line Color Form

The Language of Art and Design

Author: Jesse Day

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621532801

Category: Art

Page: 144

View: 2444

Design students today are more visually literate than ever before, and their learning style naturally favors the visual over the textual. So why should they learn art and design theory from a traditional textbook? The only guide of its kind, Line Color Form offers a thorough introduction to design theory and terminology in a visually appealing and accessible format. With hundreds of illustrations and minimal text, this primer was created with visual learners in mind, making it ideal for art students as well as those for whom English is a second language. Each chapter focuses on a single aspect of visual composition, such as line, color, or material. After an illustrated discussion of fundamental vocabulary, the chapters move on to applications of the concepts covered. These applications are again demonstrated through images, including photographs, color wheels, significant works of art, and other visual aids. Each image is accompanied by a descriptive paragraph offering an example of how the vocabulary can be applied in visual analysis. The book culminates with a section on formal analysis, aimed at teaching readers how to express their observations in formal writing and critical discourse. With its emphasis on the visual, this unique guide is a highly effective learning tool, allowing readers to gain an ownership and mastery of terms that will benefit them academically and professionally. Whether you are a design educator, student, or professional, native or non-native English speaker, this bright and concise reference is a must.

Comp It Up: A Studio Skills Foundation

Author: Rose Gonnella,Christopher J. Navetta

Publisher: Cengage Learning

ISBN: 113300721X

Category: Computers

Page: 304

View: 5983

COMP IT UP is a one of kind practical and functional guide for students learning to produce professional-level comprehensive mockups and portfolio presentations in graphic design. This text not only covers a wide range of materials and techniques needed to produce these mockups, but it also promotes creative inspiration with hundreds of images and examples. Readers will also find dozens of step by step visuals to help them in learning how to work out more difficult techniques. Exploring both traditional print and new media applications, Comp It Up is adaptable to a variety of graphic design and advertising design applications. Using this text, students will not only learn the skills they need to build comprehensive mockups, but they will also gain the knowledge and confidence needed to present them professionally. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


A Course in Mastering the Art of Mixing Colors

Author: Betty Edwards

Publisher: Penguin

ISBN: 1585422193

Category: Art

Page: 206

View: 1361

The author of The New Drawing on the Right Side of the Brain distills the complext principles of color theory into a practical, easy-to-follow method of working with color to produce harmonious and pleasing combinations, explaining how to see and use color and how to mix and combine hues. Simultaneous. One Spirit & QPB.

Applying Color Theory to Digital Media and Visualization

Author: Theresa-Marie Rhyne

Publisher: CRC Press

ISBN: 1315350394

Category: Computers

Page: 208

View: 5474

This book provides an overview of the application of color theory concepts to digital media and visualization. It highlights specific color concepts like color harmony and shows how to apply the concept with case study examples and usage of actual online and mobile color tools. Color deficiencies are reviewed and discussed are color tools for examining how a specific color map design will look to someone with the deficiency. Other books on color examine artists' use of color, color management, or color science. This book applies fundamental color concepts to digital media and visualization solutions. It is intended for digital media and visualization content creators and developers.

Principles of Form and Design

Author: Wucius Wong

Publisher: John Wiley & Sons

ISBN: 9780471285526

Category: Design

Page: 352

View: 9632

An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.

Design Elements, Color Fundamentals

A Graphic Style Manual for Understanding How Color Affects Design

Author: Aaris Sherin

Publisher: Rockport Publishers

ISBN: 161058189X

Category: Design

Page: 160

View: 6035

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!


How to Use Colour in Art and Design

Author: Edith Anderson Feisner

Publisher: Laurence King Publishing

ISBN: 9781856694414

Category: Art

Page: 182

View: 9958

Beginning with an account of colour fundamentals and a history of colour theory, the author explores the four dimensions of colour and their application to compositions in various media. This book serves as a useful resource for painters, photographers, interior designers and craftspeople.

Color for Designers

Ninety-five things you need to know when choosing and using colors for layouts and illustrations

Author: Jim Krause

Publisher: New Riders

ISBN: 013376026X

Category: Art

Page: 240

View: 836

Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like it is while bringing home the timeless thinking behind effective color selection and palette building. In this fundamental guide to understanding and working with color, bestselling author Jim Krause starts out by explaining the basics with an introduction to the color wheel, hue, saturation, value, and more. He then dives deeper into the practical application of color with instruction on how to alter hues, create palettes, target themes, paint with color, use digital color, and accurately output your colorful creations to print. The book is set up in easy-to-digest spreads that are straight-to-the-point, fun to read, and delightfully visual. Color For Designers–releasing on the heels of its companion volume, Visual Design–is the second book in the New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

The Elements of Color

Author: Johannes Itten,Faber Birren

Publisher: John Wiley & Sons

ISBN: 9780471289296

Category: Architecture

Page: 96

View: 4004

Includes color circles, spheres, and scales as well as suggested exercises.

Design and Composition

Author: Nathan Goldstein

Publisher: Prentice Hall


Category: Art

Page: 278

View: 9099

"The first part of this ... text is a comprehensive examination of fundamental design phenomena and a general introduction to the elements of composition. The second part gives ... in-depth explanations of compositional structures and strategies ... discusses some 25 works of art as compositional 'case studies' to show how and why each artist used various compositional structures and modes of presentation. Over 400 visuals--drawings, paintings, photos, and other illustrations--support the text. More than 40 of them, reproduced in full color, further clarify the materials covered"--Back cover.

A Visual Guide to Classical Art Theory for Drawing and Painting Students

Author: Eric Mantle

Publisher: N.A

ISBN: 9781935166078


Page: N.A

View: 2407

Eric Mantle presents the basics of classical theory in a clear & and concise manner for all beginning drawing and painting students. His book features diagrams that illustrate every concept. Students will see the complexities of color theory and understand how to create the illusion of volume and depth on a 2-dimensional surface. As an art student, Professor Mantle recalls, "I was frequently frustrated by instructional books that gave lengthy verbal descriptions of visual concepts and then showed small and/or unclear diagrams of those concepts. As an art teacher, I found that my students would ;gain a clearer understanding of a visual concept if my verbal explanation was combined with a diagram of that concept. A Visual Guide to Classical Art Theory is great for both traditional and non-traditional media. Each page, theory and diagram represents different tool for the artist to use. Through their use, the artist will find an infinite number of solutions. Artists also may use the book to create a trompe-l'oeil effect in graffiti art or the illusion of volume and depth on the computer. A Visual Guide to Art Theory is presented in a unique, non-verbal format that clearly illustrates the effect of perspective on color, light and shade.

Theory of Fun for Game Design

Author: Raph Koster

Publisher: "O'Reilly Media, Inc."

ISBN: 1449363172

Category: Computers

Page: 300

View: 2619

Now in full color, the 10th anniversary edition of this classic book takes you deep into the influences that underlie modern video games, and examines the elements they share with traditional games such as checkers. At the heart of his exploration, veteran game designer Raph Koster takes a close look at the concept of fun and why it’s the most vital element in any game. Why do some games become boring quickly, while others remain fun for years? How do games serve as fundamental and powerful learning tools? Whether you’re a game developer, dedicated gamer, or curious observer, this illustrated, fully updated edition helps you understand what drives this major cultural force, and inspires you to take it further. You’ll discover that: Games play into our innate ability to seek patterns and solve puzzles Most successful games are built upon the same elements Slightly more females than males now play games Many games still teach primitive survival skills Fictional dressing for modern games is more developed than the conceptual elements Truly creative designers seldom use other games for inspiration Games are beginning to evolve beyond their prehistoric origins

Foundations of Design (2nd Edition)

Author: Jeff Davis

Publisher: Tempe Digital

ISBN: 0986163732

Category: Design

Page: 150

View: 2204

Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography. Foundations of Design is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Design Chapter 2 - Format Chapter 3 - Line Chapter 4 - Shape Chapter 5 - Size Chapter 6 - Color Chapter 7 - Texture Chapter 8 - Composition Chapter 9 - Space Chapter 10 - Grouping Chapter 11 - Contrast Chapter 12 - Balance Chapter 13 - Emphasis Chapter 14 - Movement Chapter 15 - Unity

The Designer's Dictionary of Color

Author: Sean Adams

Publisher: Abrams

ISBN: 1683350022

Category: Art

Page: 256

View: 9136

The Designer’s Dictionary of Color provides an in-depth look at 30 colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

Universal Principles of Design, Revised and Updated

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Author: William Lidwell,Kritina Holden,Jill Butler

Publisher: Rockport Pub

ISBN: 1592535879

Category: Design

Page: 272

View: 2228

A cross-disciplinary reference of design. Pairs common design concepts with examples that illustrate them in practice.

Understanding Color

An Introduction for Designers

Author: Linda Holtzschue

Publisher: John Wiley & Sons

ISBN: 1118920805

Category: Design

Page: 272

View: 7053

THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.

The Principles of Beautiful Web Design

Author: Jason Beaird,James George

Publisher: SitePoint

ISBN: 1457192500

Category: Computers

Page: 220

View: 6151

The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites. This book will teach you how to: Understand what makes "good design," from discovery through to implementation Use color effectively, develop color schemes, and create a palette Create pleasing layouts using grids, the rule of thirds, and symmetry Employ textures: lines, points, shapes, volumes, and depth Apply typography to make ordinary designs look great Choose, edit, and position effective imagery And lots more... This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish. The third edition of this book has been greatly revised and now features: Updated and expanded coverage of mobile and responsive web design (RWD) A new sample project New sections on user interface and icon design Common user-interface patterns and resources