Essentials of Marketing- LOOSELEAF

Author: Joseph P. Cannon,William D. Perreault, Jr.,E. Jerome McCarthy

Publisher: McGraw-Hill Education

ISBN: 9781259573538

Category: Business & Economics

Page: 784

View: 3326

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, an updated Hillside Veterinary Clinic marketing plan, and completely updated instructor supplements. Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content. • Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. • Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here.

Essentials of Marketing

Author: Jim Blythe,Jane Martin

Publisher: Pearson Higher Ed

ISBN: 1292100087

Category: Business & Economics

Page: 368

View: 9112

Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence. Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.

Essentials of Marketing

Author: Paul Baines,Chris Fill,Kelly Page

Publisher: Oxford University Press

ISBN: 0199646503

Category: Business & Economics

Page: 413

View: 1494

Do your students need a fresh and concise introduction to marketing? Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook.

Architect's Essentials of Marketing

Author: David Koren

Publisher: Wiley

ISBN: 9780471463641

Category: Architecture

Page: 288

View: 4417

Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you: * Authoritative advice from leading national figures * Flip-and-find access to critical business information * Bulleted lists and callout boxes for quick reference * Clear, insightful explanations of complex business topics For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business. Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

The Essentials of Marketing Research

Author: Lawrence S. Silver,Robert E. Stevens,Bruce.. Wrenn,David Loudon

Publisher: Routledge

ISBN: 041589929X

Category: Business & Economics

Page: 362

View: 7333

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Essentials of Marketing

Author: Geoffrey Lancaster

Publisher: N.A

ISBN: 9781283387347

Category: Marketing

Page: 549

View: 6288

Essentials of Marketing Management

Author: Geoffrey Lancaster,Lester Massingham

Publisher: Routledge

ISBN: 1351709070

Category: Business & Economics

Page: 464

View: 7704

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Essentials of Marketing Research

Author: William Zikmund,Barry Babin

Publisher: Cengage Learning

ISBN: 1133190642

Category: Business & Economics

Page: 464

View: 5844

Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing

Author: Charles W. Lamb,Joe F. Hair,Carl McDaniel

Publisher: Cengage Learning

ISBN: 0538478349

Category: Business & Economics

Page: 672

View: 9220

Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING by award-winning instructors and leading authors Lamb/Hair/McDaniel. ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises emphasize building a professional marketing plan with an integrated internet focus to further prepare students for success. This book's concise 15-chapter format offers unequaled flexibility to make this course your own with outside projects and readings, while still providing the comprehensive coverage students need. Powerful teaching and learning tools form part of the book's hallmark Integrated Learning System organized around the book's learning objectives. All-new videos produced specifically for this edition feature fascinating stories of marketing success, while a myriad of exceptional online and in-book tools answer the needs of a variety of learning and teaching styles. ESSENTIALS OF MARKETING, 7E's lively coverage and broad-based appeal is designed to create a learning experience that leaves your students saying, Now that's marketing! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing Research

Third Edition

Author: Joseph Hair, Jr.,Mary Wolfinbarger,Robert Bush,David Ortinau

Publisher: McGraw-Hill Higher Education

ISBN: 0077499107

Category: Business & Economics

Page: N.A

View: 1735

Essentials of Marketing

A Global-managerial Approach

Author: William D. Perreault,Edmund Jerome McCarthy

Publisher: McGraw-Hill Companies

ISBN: 9780072464207

Category: Marketing

Page: 653

View: 2492

Essentials of Marketing

Author: Frances Brassington,Stephen Pettitt

Publisher: Pearson Higher Ed

ISBN: 027372813X

Category: Business & Economics

Page: 624

View: 6012

Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

Essentials of Marketing High Technology

Author: William L. Shanklin,John K. Ryans

Publisher: Lexington Books

ISBN: 9780669132120

Category: Business & Economics

Page: 353

View: 5433

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

The Essentials of Marketing Principles

Author: James E. Finch,Research and Education Association

Publisher: Research & Education Assoc.

ISBN: 9780878916931

Category: Business & Economics

Page: 80

View: 5495

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

Essentials of Marketing

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1490278338

Category: Education

Page: 70

View: 5381

Facts101 is your complete guide to Essentials of Marketing. In this book, you will learn topics such as Focusing Marketing Strategy with Segmentation and Positioning, Evaluating Opportunities in the Changing Marketing Environment, Final Consumers and Their Buying Behavior, and Business and Organizational Customers and Their Buying Behavior plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Essentials of Marketing Research

Putting Research Into Practice

Author: Kenneth E. Clow,Karen E. James

Publisher: SAGE

ISBN: 1412991307

Category: Business & Economics

Page: 497

View: 4242

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.

Essentials of Marketing

A Global Managerial Approach-Irm

Author: Perreault

Publisher: N.A

ISBN: 9780072894844

Category:

Page: N.A

View: 6740