Essentials of Marketing

Author: Jim Blythe

Publisher: Pearson Education

ISBN: 9780273693581

Category: Business & Economics

Page: 354

View: 9428

An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

Essentials of Marketing

Author: Charles W. Lamb,Joe F. Hair,Carl McDaniel

Publisher: Cengage Learning

ISBN: 1133171907

Category: Business & Economics

Page: 672

View: 4021

Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING by award-winning instructors and leading authors Lamb/Hair/McDaniel. ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises emphasize building a professional marketing plan with an integrated internet focus to further prepare students for success. This book's concise 15-chapter format offers unequaled flexibility to make this course your own with outside projects and readings, while still providing the comprehensive coverage students need. Powerful teaching and learning tools form part of the book's hallmark Integrated Learning System organized around the book's learning objectives. All-new videos produced specifically for this edition feature fascinating stories of marketing success, while a myriad of exceptional online and in-book tools answer the needs of a variety of learning and teaching styles. ESSENTIALS OF MARKETING, 7E's lively coverage and broad-based appeal is designed to create a learning experience that leaves your students saying, Now that's marketing! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing

Author: Paul Baines,Chris Fill,Kelly Page

Publisher: Oxford University Press

ISBN: 0199646503

Category: Business & Economics

Page: 413

View: 1370

Do your students need a fresh and concise introduction to marketing? Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook.

The Essentials of Marketing Research

Author: Lawrence S. Silver,Robert E. Stevens,Bruce.. Wrenn,David Loudon

Publisher: Routledge

ISBN: 041589929X

Category: Business & Economics

Page: 362

View: 7122

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Essentials of Marketing Communications

Author: Jim Blythe

Publisher: Pearson Education

ISBN: 9780273702054

Category: Business & Economics

Page: 332

View: 3139

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Essentials of Marketing

Author: Frances Brassington,Stephen Pettitt

Publisher: Pearson Education

ISBN: 9780273708186

Category: Marketing

Page: 545

View: 4855

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

Essentials of Marketing Research

Author: Tony Proctor

Publisher: Pearson Education

ISBN: 9780273694946

Category: Business & Economics

Page: 591

View: 2160

'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.

Essentials of Marketing Management

Author: Geoffrey Lancaster,Lester Massingham

Publisher: Routledge

ISBN: 1351709070

Category: Business & Economics

Page: 464

View: 4068

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Architect's Essentials of Marketing

Author: David Koren

Publisher: Wiley

ISBN: 9780471463641

Category: Architecture

Page: 288

View: 9579

Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you: * Authoritative advice from leading national figures * Flip-and-find access to critical business information * Bulleted lists and callout boxes for quick reference * Clear, insightful explanations of complex business topics For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business. Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

Essentials of Marketing

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1490278338

Category: Education

Page: 70

View: 7468

Facts101 is your complete guide to Essentials of Marketing. In this book, you will learn topics such as Focusing Marketing Strategy with Segmentation and Positioning, Evaluating Opportunities in the Changing Marketing Environment, Final Consumers and Their Buying Behavior, and Business and Organizational Customers and Their Buying Behavior plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Essentials of Marketing Research

Author: William Zikmund,Barry Babin

Publisher: Cengage Learning

ISBN: 1133190642

Category: Business & Economics

Page: 464

View: 2427

Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing

Author: Geoffrey Lancaster

Publisher: N.A

ISBN: 9781283387347

Category: Marketing

Page: 549

View: 6485

Essentials of Marketing Research

Putting Research Into Practice

Author: Kenneth E. Clow,Karen E. James

Publisher: SAGE

ISBN: 1412991307

Category: Business & Economics

Page: 497

View: 7902

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.

Essentials of Marketing

Author: Michael Cant

Publisher: Juta and Company Ltd

ISBN: 9780702177699

Category: Business & Economics

Page: 186

View: 4646

Innovative and up-to-date marketing strategies are presented in rich detail in this new edition of a successful reference. The finer points of consumer behavior, product placement, and integrated marketing are discussed and illustrated with examples drawn from practical workplace experience. A new chapter provides information on planning, implantation, and control in a marketing campaign.

Essentials of Marketing High Technology

Author: William L. Shanklin,John K. Ryans

Publisher: Lexington Books

ISBN: 9780669132120

Category: Business & Economics

Page: 353

View: 4897

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Essentials of Marketing with Marketing in Practice Case Studies Dvd

Author: Frances Brassington,Stephen Pettitt

Publisher: Financial Times/Prentice Hall

ISBN: 9780582851061

Category:

Page: N.A

View: 7531

This Multi Pack consists of Essentials of Marketing (0273687859) with Marketing in Practice Case Studies DVD, Vol 1 (0273681915).