Essentials of Marketing

Author: Jim Blythe

Publisher: Pearson Education

ISBN: 9780273693581

Category: Business & Economics

Page: 354

View: 9411

An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

Essentials of Marketing

Author: Charles Lamb,Joe Hair,Carl McDaniel

Publisher: Cengage Learning

ISBN: 0324656203

Category: Business & Economics

Page: 576

View: 3663

ESSENTIALS OF MARKETING takes you there--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Essentials of Marketing Research

Author: Lawrence S. Silver,Robert E. Stevens,Bruce.. Wrenn,David Loudon

Publisher: Routledge

ISBN: 041589929X

Category: Business & Economics

Page: 362

View: 9125

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Essentials of Marketing

Author: Paul Baines,Chris Fill,Kelly Page

Publisher: Oxford University Press

ISBN: 0199646503

Category: Business & Economics

Page: 413

View: 598

Do your students need a fresh and concise introduction to marketing? Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook.

Essentials of Marketing Research

Author: William Zikmund,Barry Babin

Publisher: Cengage Learning

ISBN: 1133190642

Category: Business & Economics

Page: 464

View: 3062

Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing Research

Author: Tony Proctor

Publisher: Pearson Education

ISBN: 9780273694946

Category: Business & Economics

Page: 591

View: 580

'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.

Essentials of Marketing High Technology

Author: William L. Shanklin,John K. Ryans

Publisher: Lexington Books

ISBN: 9780669132120

Category: Business & Economics

Page: 353

View: 928

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Essentials of Marketing Communications

Author: Jim Blythe

Publisher: Pearson Education

ISBN: 9780273702054

Category: Business & Economics

Page: 332

View: 2545

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Essentials of Marketing

Author: Frances Brassington,Stephen Pettitt

Publisher: Pearson Education

ISBN: 9780273708186

Category: Marketing

Page: 545

View: 8362

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

Essentials of Marketing Management

Author: Geoffrey Lancaster,Lester Massingham

Publisher: Routledge

ISBN: 1351709070

Category: Business & Economics

Page: 464

View: 1189

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Architect's Essentials of Marketing

Author: David Koren

Publisher: Wiley

ISBN: 9780471463641

Category: Architecture

Page: 288

View: 8592

Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you: * Authoritative advice from leading national figures * Flip-and-find access to critical business information * Bulleted lists and callout boxes for quick reference * Clear, insightful explanations of complex business topics For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business. Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

Essentials of Marketing Research

Author: Barry J. Babin,William G. Zikmund

Publisher: Cengage Learning

ISBN: 1305688090

Category: Business & Economics

Page: 512

View: 4833

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips students with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for instructors who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing

Business, Marketing

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1490293523

Category: Education

Page: 78

View: 330

Facts101 is your complete guide to Essentials of Marketing. In this book, you will learn topics such as Chapter Evaluating Opportunities in the Changing Market Environment, Chapter Focusing Marketing Strategy with Segmentation and Positioning, Chapter Final Consumers and Their Buying Behavior, and Chapter Business and Organizational Customers and Their Buying Behavi ... plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Essentials of Marketing Research

Business, Marketing

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467243604

Category: Education

Page: 50

View: 6962

Facts101 is your complete guide to Essentials of Marketing Research. In this book, you will learn topics such as Secondary Data, Literature Reviews, and Hypotheses, Exploratory and Observational Research Designs and Data Collection App ..., Descriptive and Causal Research Designs, and Sampling: Theory and Methods plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Essentials of Marketing Research

Putting Research Into Practice

Author: Kenneth E. Clow,Karen E. James

Publisher: SAGE

ISBN: 1412991307

Category: Business & Economics

Page: 497

View: 853

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.