Facebook Advertising For Dummies

Author: Paul Dunay,Richard Krueger,Joel Elad

Publisher: John Wiley & Sons

ISBN: 9780470948934

Category: Business & Economics

Page: 336

View: 5322

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Facebook Marketing für Dummies

Author: John Haydon,Paul Dunay,Richard Krueger

Publisher: John Wiley & Sons

ISBN: 3527708235

Category:

Page: 326

View: 574

Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Facebook für Dummies

Author: Leah Pearlman,Carolyn Abram,Sebastian Schroer

Publisher: John Wiley & Sons

ISBN: 3527709533

Category:

Page: 234

View: 2034

Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

AdWords für Dummies

Author: Howard Jacobson,Howie Jacobson

Publisher: John Wiley & Sons

ISBN: 9783527704446

Category: Google

Page: 394

View: 4285

Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!

Facebook Marketing For Dummies

Author: John Haydon

Publisher: John Wiley & Sons

ISBN: 1118951336

Category: Business & Economics

Page: 336

View: 4240

Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Digitales Marketing für Dummies

Author: Ryan Deiss,Russ Henneberry

Publisher: John Wiley & Sons

ISBN: 3527812466

Category: Business & Economics

Page: 360

View: 5148

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Marketing für Dummies

Author: Alexander Hiam

Publisher: John Wiley & Sons

ISBN: 3527642900

Category: Business & Economics

Page: 380

View: 9926

Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Facebook Marketing For Dummies

Author: Paul Dunay,Richard Krueger

Publisher: John Wiley & Sons

ISBN: 1118028392

Category: Business & Economics

Page: 336

View: 1813

Starting an Online Business All-in-One For Dummies

Author: Shannon Belew,Joel Elad

Publisher: John Wiley & Sons

ISBN: 1118926676

Category: Business & Economics

Page: 888

View: 6514

The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.

Matlab für Dummies

Author: Jim Sizemore

Publisher: John Wiley & Sons

ISBN: 352780871X

Category: Computers

Page: 416

View: 8180

Ob Naturwissenschaftler, Mathematiker, Ingenieur oder Datenwissenschaftler - mit MATLAB haben Sie ein mächtiges Tool in der Hand, das Ihnen die Arbeit mit Ihren Daten erleichtert. Aber wie das mit manch mächtigen Dingen so ist - es ist auch ganz schön kompliziert. Aber keine Sorge! Jim Sizemore führt Sie in diesem Buch Schritt für Schritt an das Programm heran - von der Installation und den ersten Skripten bis hin zu aufwändigen Berechnungen, der Erstellung von Grafiken und effizienter Fehlerbehebung. Sie werden begeistert sein, was Sie mit MATLAB alles anstellen können.

Das Facebook-Marketing-Buch

Author: Dan Zarrella

Publisher: O'Reilly Germany

ISBN: 3897215969

Category: Computers

Page: 296

View: 7805

Wer heute eine Marketing-Strategie entwickelt, zieht in der Regel auch ein Engagement auf Facebook in Betracht. Zurecht, denn für die Meinungsbildung und den Austausch über Unternehmen, Marken und Produkte spielt diese Plattform eine immer größere Rolle. Allein die Reichweite beeindruckt: Weltweit nutzen zurzeit 500 Millionen Menschen Facebook, in Deutschland sind es fast 14 Millionen. Doch welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich und gut verständlich werden zunächst die Facebook-Basics erklärt, dann ihre mögliche Rolle im Marketing-Mix. Weitere zentrale Themen sind Strategieentwicklung, Monitoring und Erfolgskontrolle.

Facebook For Dummies

Author: Leah Pearlman,Carolyn Abram

Publisher: John Wiley & Sons

ISBN: 0470944412

Category: Computers

Page: 408

View: 8066

Facebook Application Development For Dummies

Author: Jesse Stay

Publisher: John Wiley & Sons

ISBN: 111809896X

Category: Computers

Page: 408

View: 4617

A fun and easy guide to creating the next great Facebookapp! Want to build the next runaway Facebook app like Farmville orMafia Wars? Interested in leveraging Facebook app development aspart of a marketing strategy? Whether you want to build your ownFacebook app from scratch, extend an existing Facebook app, orcreate a game, this book gets you up and running in no time. Masterthe Facebook toolkit, get acquainted with the Facebook Markup andQuery languages, navigate the Facebook API—even learn how tomake money with your new app! Shows you how to build the next great Facebook application withjust basic HTML and scripting skills Delves into what makes a good app and what makes a lucrativeapp Explores how to create Facebook apps for marketing and viralreach, creating apps that can make money, and Facebook gamedevelopment Reviews the Facebook toolkit and gets you started with the MyFirst Facebook application Covers Facebook Markup and Query languages, navigating theFacebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, funguide!

Facebook Ads & Facebook Marketing Strategies 2019: The Ultimate Guide to Optimizing Your Facebook Page, Getting Lots of Leads and Creating High-Conver

Author: Daniel Morris,Phillip Rusell

Publisher: Independently Published

ISBN: 9781794170681

Category: Business & Economics

Page: 132

View: 1333

WARNING: Do Not read this book if you don't want to create HIGHLY CONVERTING Facebook Ads That MAXIMIZE YOUR ROI by 300%❗ Hurry up and get YOUR copy NOW❗ Do you want to become a Facebook Ads expert? Do you want to learn how to make a Facebook Ad and get more customers for your business? Are you ready to learn the most effective way of Digital Marketing by using Facebook Ads to improve your business? If your answer is "yes" to these above questions, then this book is perfect for you. Welcome to the most complete and efficient Facebook Ads & Facebook Marketing strategies 2019! This book will completely guide you on how to optimize your Facebook page and Facebook ads that enables you to reach millions of new potential customers that will be very interested in you, your products and your message! In this book, you will learn Facebook advertising and Marketing learn and practice lots of powerful startegies from beginner level to advanced which makes marketing on Facebook easier! We delve deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel, Split-tests, ... the things you will learn about Facebook are truly amazing and will instantly help advance your presence online! You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing. GRAB this book NOW to learn how to take your brand, product, service, or public figure to the next level with the power of Facebook Marketing! Inside the book, you'll learn: How To Create A Facebook Page 2019 How To Tag Products On Facebook How To See Your Competitors' Facebook Ads How To Make Money From A Facebook Page How To Get More Fans For Your Facebook Page How To Add Facebook Like To Wordpress How To Create A Facebook Event In A Group How To Optimize A Facebook Page To Attract Likes, Search And Local Seo 32 Best Facebook Page Apps For Your Business How To Create A Sales Funnel On Facebook Facebook Ads: Bidding, Budgets & Schedules How To Use The Facebook Pixel For Remarketing The Best Facebook Lookalike Audience Advanced Facebook Ads Strategy For 2019 Learn The Power Of Facebook Insights How To Create A Lookalike Audience In The Facebook Ads Manager How To Create A Facebook Video Ad That Gets Attention How To Hide Your Posts From Your Competitor How To Split Test Facebook Ads How To Use The Facebook Ads Power Editor And much much more! Don't delay any more seconds, scroll back up, click the BUY button NOW and start maximizing your profits while minimizing your investment with Facebook Marketing TODAY! Tags: facebook advertising strategies 2019, facebook advertising for beginners, facebook marketing strategies 2019, facebook advertising for dummies 2019, facebook marketing for dummies 2019, facebook ads book, facebook marketing books, facebook advertising the ultimate guide

Facebook Marketing All-in-One For Dummies

Author: Andrea Vahl,John Haydon,Jan Zimmerman

Publisher: John Wiley & Sons

ISBN: 1118816188

Category: Business & Economics

Page: 792

View: 3396

Provides step-by-step guidance on using Facebook as a marketing tool, including how to create and publish a business page, arranging what visitors can see, building page visibility, customizing with Facebook apps, and analyzing marketing results.

Google AdWords For Dummies

Author: Howie Jacobson,Joel McDonald,Kristie McDonald

Publisher: John Wiley & Sons

ISBN: 1118230248

Category: Computers

Page: 432

View: 3160

The fun and friendly guide on getting the most value out of yourAdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your ownbudget and create ads and choose keywords that are specificallyrelated to your business. This handy guide walks you through thenewest tips, tricks, and techniques for maximizing your AdWordscampaign. Presenting coverage that is nearly entirely rewritten orrevised, this practical guide adds chapters on topics such as adextensions, feeds for e-commerce, mobile advertising, advanced adwriting, and the new Google display network. In addition, theauthor provides updates that reflect helpful new bestpractices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions,feeds for e-commerce, mobile advertising, advanced ad writing, andmore Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing pagestructure, and ad group structure Reviews new, free tools included in AdWords as well as new andimproved third-party tools With this handy reference by your side, you'll discover the bestway to make a Google AdWords campaign to work for you!

Web Design For Dummies

Author: Lisa Lopuck

Publisher: John Wiley & Sons

ISBN: 1118235541

Category: Computers

Page: 352

View: 865

Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time. Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more Zeroes in on effectively using color, text, and navigation Reveals helpful advice for avoiding common pitfalls Details ways to connect with social sites like Twitter and Facebook Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

LinkedIn For Dummies

Author: Joel Elad

Publisher: John Wiley & Sons

ISBN: 1119251141

Category: Computers

Page: 384

View: 5891

Build your network, find a job, and been seen as a thought leader LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates. Connections have never been more vital to a successful career, and this new edition of LinkedIn For Dummies is here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great—all with the click of a few buttons. Create a LinkedIn profile that showcases your skills and attracts contacts Find and connect with colleagues and industry leaders Understand LinkedIn etiquette and best practices Use LinkedIn to find a job, develop sales leads, and market your services Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool.

Local Online Advertising For Dummies

Author: Court Cunningham,Stephanie Brown

Publisher: John Wiley & Sons

ISBN: 9780470637319

Category: Business & Economics

Page: 384

View: 1421

Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!