Fostering Sustainable Behavior

An Introduction to Community-Based Social Marketing

Author: Doug McKenzie-Mohr

Publisher: New Society Publishers

ISBN: 9781550924626

Category: Business & Economics

Page: 192

View: 8363

The highly acclaimed manual for changing everyday habits--now in an all-new third edition!

Fostering Sustainable Behavior

An Introduction to Community-based Social Marketing

Author: Doug McKenzie-Mohr,William Arthur Smith

Publisher: New Society Pub

ISBN: 9780865714069

Category: Business & Economics

Page: 160

View: 1659

Preface xChapter 1 - Fostering Sustainable Behavior 1Regulation 8Information 8Changing Attitudes to Influence Behavior 9Promoting Economic Self-Interest 11Community-Based Social Marketing: An Overview 15Chapter 2 - Uncovering Barriers and Benefits 19Three Steps for Uncovering Barriers and Benefits 201. Literature Review 20Conducting a Literature Search 212. Qualitative Research 23Observational Studies 23Observational Example: Recycling in a Public Area 23Focus Groups 27Example: What questions matter? 283. Survey 30Some Closing Thoughts 43Chapter 3 - Commitment: From Good Intentions to Action 46Understanding Commitment 48Commitment and Sustainable Behavior 49Building Commitment into Your Program 53A Checklist for Using Commitment 58Examples: Using Commitment to Foster Sustainable Behavior 59Waste Reduction 59Energy Conservation 59Water Conservation 59Transportation 60Chapter 4 - Prompts: Remembering to Act Sustainably 61Prompts and Sustainable Behavior 61Prompts and Source Reduction 64Building Prompts into Your Program 65A Checklist for Using Prompts 66Examples: Using Prompts to Foster Sustainable Behavior 67Waste Reduction 67Energy Conservation 68Water Conservation 69Transportation 70Chapter 5 - Norms: Building Community Support 71Social Norms and Sustainable Behavior 73Using Norms Effectively 76A Checklist for Using Norms 80Examples: Using Norms to Foster Sustainable Behavior 80Waste Reduction 80Energy Conservation 81Water Conservation 81Transportation 81Chapter 6 - Communication: Creating Effective Messages 82Use Captivating Information 84Suggestions for Presenting Information Vividly 86Know Your Audience 87Use a Credible Source 89Frame your Message 90Carefully Consider the Use of Threatening Messages 90Decide on a One-Sided versus Two-Sided Message 92Make your Message Specific 93Make Your Message Easy to Remember 93Provide Personal or Community Goals 95Emphasize Personal Contact 95Model Sustainable Behavior 96Foster Social Diffusion 96Community Block Leaders 97Provide Feedback 99A Checklist for Effective Communications 101Chapter 7 - Incentives: Enhancing Motivation to Act 103Incentives and Waste Reduction 103User Fees and Waste Reduction 104Beverage Deposits 105Incentives and Energy Efficiency 106Incentives and Transportation 107Creating Effective Incentives 110Closely Pair the Incentive and the Behavior 110Use Incentives to Reward Positive Behavior 110Make the Incentive Visible 111Be Cautious about Removing Incentives 111Prepare for People?s Attempts to Avoid the Incentive 112Consider the Size of the Incentive 113Examples: Using Incentives to Foster Sustainable Behavior 114Waste Reduction 114Energy Conservation 114Water Conservation 114Transportation 115Chapter 8 - Removing External Barriers 116Examples of External Barriers to Sustainable Behaviors 119Waste Reduction 119Energy Conservation 120Water Conservation 121Transportation 121Chapter 9 - Design & Evaluation: Building Effective Programs 122Design and Evaluation: An Example 123Focus Groups 125Pilot 126Community Implementation and Evaluation 128Design and Evaluation Principles 129Guidelines for Selecting Consultants 131Public Consultation 133The Final Report: Getting the Word Out 135Chapter 10 - Concluding Thoughts 136Overcoming Resistance in Yourself 136Overcoming Resistance Among Colleagues 137Going Forward 139References 140Quick Reference: Community-Based Social Marketing 150Identifying Barriers 150Tools of Befavior Change 153 Design and Evaluation 159About the Authors 161

Social Marketing to Protect the Environment

What Works

Author: Nancy R. Lee,Philip Kotler

Publisher: SAGE

ISBN: 1412991293

Category: Business & Economics

Page: 237

View: 704

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Die Servicefunktionen des Großhandels als Erfolgsfaktoren

Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der Handlungsfunktionen und dem ressourcenbasierten Ansatz

Author: Sara Samadi

Publisher: Springer-Verlag

ISBN: 3834999970

Category: Business & Economics

Page: 383

View: 7954

Sara Samadi entwickelt auf Basis des ressourcenbasierten Ansatzes sowie einer Weiterentwicklung der Theorie der Handelsfunktionen ein umfassendes Modell, welches die Wettbewerbsvorteile auf der „supply and demand side“ als zwischen den Großhandelsfunktionen und dem Unternehmenserfolg stehende Konstrukte begreift.

Tourism and Social Marketing

Author: C. Michael Hall

Publisher: Routledge

ISBN: 1136989285

Category: Business & Economics

Page: 312

View: 5363

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

Public Communication Campaigns

Author: Ronald E. Rice,Charles K. Atkin

Publisher: SAGE Publications

ISBN: 1452289786

Category: Language Arts & Disciplines

Page: 392

View: 939

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Working Toward Sustainability

Ethical Decision-Making in a Technological World

Author: Charles J. Kibert,Martha C. Monroe,Anna L. Peterson,Richard R. Plate,Leslie Paul Thiele

Publisher: John Wiley & Sons

ISBN: 1118105893

Category: Architecture

Page: 352

View: 6640

A comprehensive introduction to the ethics of sustainability for empowering professionals and practitioners in many different fields By building the framework for balancing technological developments with their social and environmental effects, sustainable practices have grounded the vision of the green movement for the past few decades. Now deeply rooted in the public conscience, sustainability has put its stamp on various institutions and sectors, from national to local governments, from agriculture to tourism, and from manufacturing to resource management. But until now, the technological sector has operated without a cohesive set of sustainability principles to guide its actions. Working Toward Sustainability fills this gap by empowering professionals in various fields with an understanding of the ethical foundations they need to promoting and achieving sustainable development. In addition, Working Toward Sustainability: Offers a comprehensive introduction to the ethics of sustainability for those in the technical fields whether construction, engineering, resource management, the sciences, architecture, or design Supports nine central principles using case studies, exercises, and instructor material Includes illustrations throughout to help bring the concepts to life By demonstrating that sustainable solutions tart with ethical choices, this groundbreaking book helps professionals in virtually every sector and field of endeavor work toward sustainability.

Das Marketingkonzept im St. Galler Management-Modell

Author: Thomas Bieger

Publisher: UTB

ISBN: 3825244636

Category: Business & Economics

Page: 200

View: 5634

Das vorliegende Buch stellt das Marketing und die Geschäftsprozesse als integralen Bestandteil des St. Galler Management-Modells dar. Behandelt werden insbesondere Themen wie Marketingplanung, Marketingstrategie, Positionierung,Einsatz der Marketinginstrumente, Produktgestaltung, Preis-, Distributions- und Kommunikationspolitik sowie Leistungserstellungs- und Innovationsprozesse. Das Buch richtet sich an Studierende im ersten Studienjahr sowie an Praktiker, die sich einen raschen Überblick über das Fachgebiet verschaffen wollen.

Free-Ranging Dogs and Wildlife Conservation

Author: Matthew E. Gompper

Publisher: OUP Oxford

ISBN: 0191640115

Category: Science

Page: 360

View: 9790

Dogs are the world's most common and widespread carnivores and are nearly ubiquitous across the globe. The vast majority of these dogs, whether owned or un-owned, pure-bred or stray, spend a large portion of their life as unconfined, free-roaming animals, persisting at the interface of human and wildlife communities. Their numbers are particularly large throughout the developing world, where veterinary care and population control are often minimal and human populations are burgeoning. This volume brings together the world's experts to provide a comprehensive, unifying, and accessible review of the effects of dogs on native wildlife species. With an emphasis on addressing how free-ranging dogs may influence wildlife management and native species of conservation concern, chapters address themes such as the global history and size of dog populations, dogs as predators, competitors, and prey of wildlife, the use of dogs as hunting companions, the role of dogs in maintaining diseases of wildlife, and the potential for dogs to hybridize with wild canid species. In addition, the potential role of dogs as mediators of conservation conflict is assessed, including the role of dogs as livestock guardians, the potential for dogs to aid researchers in locating rare wildlife species of conservation interest, and the importance of recognizing that some populations of dogs such as dingoes have a long history of genetic isolation and are themselves important conservation concerns. A common theme woven throughout this volume is the potential for dogs to mediate how humans interact with wildlife and the recognition that the success of wildlife conservation and management efforts are often underpinned by understanding and addressing the potential roles of free-ranging dogs in diverse natural ecosystems. Free-Ranging Dogs and Wildlife Conservation is aimed at professional wildlife and conservation ecologists, managers, graduate students, and researchers with an interest in human-dog-wildlife interactions. It will also be of relevance and use to dog welfare researchers, veterinary scientists, disease ecologists, and readers with an interest in the interface of domestic animals and wildlife.

Service Business Development

Band 2. Methoden – Erlösmodelle – Marketinginstrumente

Author: Manfred Bruhn,Karsten Hadwich

Publisher: Springer-Verlag

ISBN: 365822424X

Category: Business & Economics

Page: 609

View: 8567

Im „Forum Dienstleistungsmanagement“ diskutieren renommierte Autoren umfassend und facettenreich, wie Unternehmen durch Serviceleistungen eine zielorientierte Unternehmensentwicklung betreiben können. Die Autoren erläutern, welche verschiedenen Konzepte und Techniken zur Professionalisierung des Service Business Development eingesetzt werden können und zeigen unterschiedliche branchenspezifische Perspektiven auf.Band 2 befasst sich mit den spezifischen Methoden des Service Business Development, den Erlösmodellen und Marketinginstrumenten sowie der Implementierung des Service Business Development. Der Inhalt Methoden des Service Business Development Erlösmodelle im Service Business Development Marketinginstrumente im Service Business Development Implementierung des Service Business Development Branchenspezifische Besonderheiten des Service Business Development

Promoting Health

The Primary Health Care Approach

Author: Lyn Talbot,Glenda Verrinder

Publisher: Elsevier Health Sciences

ISBN: 0729579247

Category: Medical

Page: 320

View: 8231

The new edition will provide readily accessible material for public health educators and practitioners, in a number of professions, who are increasingly being required to address the challenges emerging from the inter-related impacts of the social and environmental factors impacting on health in an era of globalisation.

Was bleibt

wie die richtige Story Ihre Werbung unwiderstehlich macht

Author: Chip Heath,Dan Heath

Publisher: N.A

ISBN: 9783446413245


Page: 325

View: 866

Integrale Spiritualität

Spirituelle Intelligenz rettet die Welt

Author: Ken Wilber

Publisher: Kösel-Verlag

ISBN: 3641111994

Category: Body, Mind & Spirit

Page: 448

View: 9732

Spiritualität rettet die Welt! Ken Wilber und seine Vision für integrale Spiritualität Ken Wilber präsentiert in seinem Meisterwerk seine Vision für integrale Spiritualität. Er zeigt: Die fortschreitende Globalisierung unserer Zeit stellt uns vor besondere Herausforderungen, die wir zu meistern aufgerufen sind. Wenn Mensch und Erde überleben wollen, gilt es für alle Völker, spirituelle Intelligenz zu entwickeln. Denn sie ist die Leitinstanz für künftige Formen friedlichen Zusammenlebens weltweit. • Eine radikale Perspektive, in der Gott eine neue Bedeutung bekommt • Einzigartig in seiner Komplexität, Tiefe und Aktualität!

Das Kyoto-Protokoll

Internationale Klimapolitik für das 21. Jahrhundert

Author: Sebastian Oberthür,Hermann E. Ott

Publisher: Springer-Verlag

ISBN: 3663014347

Category: Social Science

Page: 443

View: 825

Die internationale Klimapolitik ist an einem Wendepunkt angekommen. Die Annahme des Kyoto-Protokolls ist ein großer Schritt in dem Versuch der Menschheit, die schädlichen Folgen des Klimawandels zu begrenzen. Dieses Buch, geschrieben von zwei deutschen Experten, erklärt die naturwissenschaftlichen, ökonomischen sowie politischen Bedingungen desTreibhauseffekts und erläutert die Hintergründe der Annahme des Kyoto-Protokolls. Das Buch analysiert in seinem Mittelteil den Vertragstext im Stile eines Gesetzeskommentars, nennt die offenen Fragen und gibt mögliche Antworten für die Weiterentwicklung der Normen. In einem dritten Teil werden Schlussfolgerungen gezogen, die politische Landschaft nach Kyoto beleuchtet und eine Leadership-Initiative für die Europäische Union vorgestellt, um die Handlungsmacht gegenüber den USA wieder zu erlangen.

The American Psychologist

Author: N.A

Publisher: N.A


Category: Psychology

Page: N.A

View: 5044

Includes proceedings of the 54th-55th annual meetings of the association, 1946-47 and proceedings of meetings of various regional psychological associations.

Barfuß in Manhattan

mein ökologisch korrektes Abenteuer

Author: Colin Beavan

Publisher: N.A

ISBN: 9783378011076


Page: 255

View: 2306

OECD-Umweltausblick bis 2050 Die Konsequenzen des Nichthandelns

Die Konsequenzen des Nichthandelns

Author: OECD

Publisher: OECD Publishing

ISBN: 9264172866


Page: 400

View: 9709

Wie werden wirtschaftliche und soziale Entwicklungen die Umwelt bis 2050 beeinflussen? Welche Maßnahmen sind nötig, um den wichtigsten ökologischen Herausforderungen zu begegnen, und mit welchen Konsequenzen müssen wir im Falle von politischer Untätigkeit rechnen? Der Umweltausblick liefert Analysen ökonomischer und ökologischer Trends. Im Zentrum der Projektionen stehen vier Bereiche, anhand derer sich die Zukunft unseres Planeten entscheiden wird: Klimawandel, Artenvielfalt, Wasser sowie Umwelt und Gesundheit.