Fostering Sustainable Behavior

An Introduction to Community-Based Social Marketing

Author: Doug McKenzie-Mohr

Publisher: New Society Publishers

ISBN: 9781550924626

Category: Business & Economics

Page: 192

View: 3948

The highly acclaimed manual for changing everyday habits--now in an all-new third edition!

Fostering Sustainable Behavior

An Introduction to Community-Based Social Marketing

Author: Doug McKenzie-Mohr

Publisher: New Society Publishers

ISBN: 0865716420

Category: Business & Economics

Page: 192

View: 2239

The highly acclaimed manual for changing everyday habits—now in an all-new third edition!

Fostering Sustainable Behavior

An Introduction to Community-based Social Marketing

Author: Doug McKenzie-Mohr,William Arthur Smith

Publisher: New Society Pub

ISBN: 9780865714069

Category: Business & Economics

Page: 160

View: 8093

Preface xChapter 1 - Fostering Sustainable Behavior 1Regulation 8Information 8Changing Attitudes to Influence Behavior 9Promoting Economic Self-Interest 11Community-Based Social Marketing: An Overview 15Chapter 2 - Uncovering Barriers and Benefits 19Three Steps for Uncovering Barriers and Benefits 201. Literature Review 20Conducting a Literature Search 212. Qualitative Research 23Observational Studies 23Observational Example: Recycling in a Public Area 23Focus Groups 27Example: What questions matter? 283. Survey 30Some Closing Thoughts 43Chapter 3 - Commitment: From Good Intentions to Action 46Understanding Commitment 48Commitment and Sustainable Behavior 49Building Commitment into Your Program 53A Checklist for Using Commitment 58Examples: Using Commitment to Foster Sustainable Behavior 59Waste Reduction 59Energy Conservation 59Water Conservation 59Transportation 60Chapter 4 - Prompts: Remembering to Act Sustainably 61Prompts and Sustainable Behavior 61Prompts and Source Reduction 64Building Prompts into Your Program 65A Checklist for Using Prompts 66Examples: Using Prompts to Foster Sustainable Behavior 67Waste Reduction 67Energy Conservation 68Water Conservation 69Transportation 70Chapter 5 - Norms: Building Community Support 71Social Norms and Sustainable Behavior 73Using Norms Effectively 76A Checklist for Using Norms 80Examples: Using Norms to Foster Sustainable Behavior 80Waste Reduction 80Energy Conservation 81Water Conservation 81Transportation 81Chapter 6 - Communication: Creating Effective Messages 82Use Captivating Information 84Suggestions for Presenting Information Vividly 86Know Your Audience 87Use a Credible Source 89Frame your Message 90Carefully Consider the Use of Threatening Messages 90Decide on a One-Sided versus Two-Sided Message 92Make your Message Specific 93Make Your Message Easy to Remember 93Provide Personal or Community Goals 95Emphasize Personal Contact 95Model Sustainable Behavior 96Foster Social Diffusion 96Community Block Leaders 97Provide Feedback 99A Checklist for Effective Communications 101Chapter 7 - Incentives: Enhancing Motivation to Act 103Incentives and Waste Reduction 103User Fees and Waste Reduction 104Beverage Deposits 105Incentives and Energy Efficiency 106Incentives and Transportation 107Creating Effective Incentives 110Closely Pair the Incentive and the Behavior 110Use Incentives to Reward Positive Behavior 110Make the Incentive Visible 111Be Cautious about Removing Incentives 111Prepare for People?s Attempts to Avoid the Incentive 112Consider the Size of the Incentive 113Examples: Using Incentives to Foster Sustainable Behavior 114Waste Reduction 114Energy Conservation 114Water Conservation 114Transportation 115Chapter 8 - Removing External Barriers 116Examples of External Barriers to Sustainable Behaviors 119Waste Reduction 119Energy Conservation 120Water Conservation 121Transportation 121Chapter 9 - Design & Evaluation: Building Effective Programs 122Design and Evaluation: An Example 123Focus Groups 125Pilot 126Community Implementation and Evaluation 128Design and Evaluation Principles 129Guidelines for Selecting Consultants 131Public Consultation 133The Final Report: Getting the Word Out 135Chapter 10 - Concluding Thoughts 136Overcoming Resistance in Yourself 136Overcoming Resistance Among Colleagues 137Going Forward 139References 140Quick Reference: Community-Based Social Marketing 150Identifying Barriers 150Tools of Befavior Change 153 Design and Evaluation 159About the Authors 161

Navigating Environmental Attitudes

Author: Thomas A. Heberlein

Publisher: Oxford University Press

ISBN: 0199773459

Category: Political Science

Page: 288

View: 9913

The environment, and how humans affect it, is more of a concern now than ever. We are constantly told that halting climate change requires raising awareness, changing attitudes, and finally altering behaviors among the general public-and fast. New information, attitudes, and actions, it is conventionally assumed, will necessarily follow one from the other. But this approach ignores much of what is known about attitudes in general and environmental attitudes specifically-there is a huge gap between what we say and what we do. Solving environmental problems requires a scientific understanding of public attitudes. Like rocks in a swollen river, attitudes often lie beneath the surface-hard to see, and even harder to move or change. In Navigating Environmental Attitudes, Thomas Heberlein helps us read the water and negotiate its hidden obstacles, explaining what attitudes are, how they change and influence behavior. Rather than necessarily trying to change public attitudes, we need to design solutions and policies with them in mind. He illustrates these points by tracing the attitudes of the well-known environmentalist Aldo Leopold, while tying social psychology to real-world behaviors throughout the book. Bringing together theory and practice, Navigating Environmental Attitudes provides a realistic understanding of why and how attitudes matter when it comes to environmental problems; and how, by balancing natural with social science, we can step back from false assumptions and unproductive, frustrating programs to work toward fostering successful, effective environmental action. "With lively prose, inviting stories, and solid science, Heberlein pilots us deftly through the previously uncharted waters of environmental attitudes. It's a voyage anyone interested in environmental issues needs to take." -- Robert B. Cialdini, author of Influence: Science and Practice "Navigating Environmental Attitudes is a terrific book. Heberlein's authentic voice and the book's organization around stories keeps readers hooked. Wildlife biologists, natural resource managers, conservation biologists - and anyone else trying to solve environmental problems - will learn a lot about attitudes, behaviors, and norms; and the fallacy of the Cognitive Fix." -- Stephen Russell Carpenter, Stephen Alfred Forbes Professor of Zoology, University of Wisconsin-Madison "People who have spent their lives dealing with environmental issues from a broad range of perspectives consistently abide by erroneous assumption that all we need to do to solve environmental problems is to educate the public. I consider it to be the most dangerous of all assumptions in environmental management. In Navigating Environmental Attitudes, Tom Heberlein brings together expertise in social and biophysical sciences to do an important kind of 'science education'-educating eminent scientists about the realities of their interactions with the broader public." --the late Bill Freudenburg, Dehlsen Professor of Environment and Society, University of California, Santa Barbara

The Young Activist's Guide to Building a Green Movement and Changing the World

Plan a Campaign, Recruit Supporters, Lobby Politicians, Pass Legislation, Raise Money, Attract Media Attention

Author: Sharon J. Smith

Publisher: Ten Speed Press

ISBN: 1607740168

Category: Nature

Page: 224

View: 7231

If you want to make a significant and sustainable impact on the health of our planet, this powerful and practical guide can help. Author and activist Sharon J. Smith shares proven strategies and lessons learned from the winners of Earth Island Institute’s Brower Youth Awards—America’s top honor for young green leaders. Here are all the tools you need—from planning a campaign and recruiting supporters to raising money and attracting media attention—to turn your ideas into actions and make changes that matter. All author proceeds from the sale of this book go to Earth Island Institute’s Brower Youth Awards to support the next generation of young activists. From the Trade Paperback edition.

Organizational Risk Management and Sustainability

A Practical Step-by-Step Guide

Author: Robert B. Pojasek

Publisher: CRC Press

ISBN: 1315353512

Category: Technology & Engineering

Page: 304

View: 6527

This book offers a practical and reliable approach to how an organization can move beyond all of the separate initiatives and hype associated with sustainability. It shows how to build in what is already in place, in order to create a sense of stewardship that protects the environment, creates a sense of social well-being, and shared value within the organization.

Consensus-Oriented Decision-Making

The CODM Model for Facilitating Groups to Widespread Agreement

Author: Tim Hartnett

Publisher: New Society Publishers

ISBN: 1550924818

Category: Business & Economics

Page: 208

View: 6375

A step-by-step guide to the most efficient and effective method for participatory group decision-making

Conservation Psychology

Understanding and Promoting Human Care for Nature

Author: Susan Clayton,Gene Myers

Publisher: John Wiley & Sons

ISBN: 1118874641

Category: Nature

Page: 344

View: 5855

People are inseparable from natural ecosystems, and understanding how people think about, experience, and interact with nature is crucial for promoting environmental sustainability as well as human well-being. This is the new edition of what is now the leading textbook in conservation psychology, the field that explores connections between the study of human behavior and the achievement of conservation goals. Completely updated, this book summarizes theory and research on ways in which humans experience nature; it explores people’s conceptions of nature and environmental problems, their relationship with nature, and their moral lenses on nature; and examines ways to encourage conservation-oriented behavior at both individual and societal levels. Throughout, the authors integrate a wide body of research demonstrating the role of psychology in promoting a more sustainable relationship between humans and nature. New sections cover human perceptions of environmental problems, new examples of community-based conservation, and a “positive psychology” perspective that emphasizes the relevance of nature to human resilience. Additional references are to be found throughout this edition along with some new examples and a reorganisation of chapters in response to reader feedback. This fascinating volume is used for teaching classes to senior undergraduate and graduate students of Conservation Psychology, Environmental Psychology and Conservation Science in departments of Psychology, Geography, Environmental Science, and Ecology and Evolution. It is equally suitable as a starting point for other researchers and practitioners - psychologists, conservation biologists, environmental scientists, and policy-makers - needing to know more about how psychological research can inform their conservation work.

Leading Sustainable Change

An Organizational Perspective

Author: Rebecca Henderson,Ranjay Gulati,Michael Tushman

Publisher: Oxford University Press, USA

ISBN: 0198704070

Category: Business & Economics

Page: 369

View: 7013

The business case for environmental sustainability is becoming increasingly compelling - but persuading well-established organizations to act in new ways is never easy. This book is designed to support business leaders and organisational scholars who are grappling with this challenge by pulling together leading-edge insights from some of the world's best researchers as to how organisational change in general - and sustainable change in particular - can be most effectively managed.

Symbols, Selves, and Social Reality

A Symbolic Interactionist Approach to Social Psychology and Sociology

Author: Kent L. Sandstrom,Kathryn J. Lively,Daniel D. Martin,Gary Alan Fine

Publisher: Oxford University Press, USA

ISBN: 9780199933754

Category: Psychology

Page: 328

View: 7795

The fourth edition of Symbols, Selves, and Social Reality takes an in-depth approach to introducing students to social psychology from a sociological perspective by focusing on the origins, guiding assumptions, methods, and empirical applications of the leading perspective in this field, symbolic interaction. Written for social psychology courses within the field of sociology, this text offers a comprehensive yet brief guide to symbolic interaction, while presenting strong, vivid examplesthat ground abstract concepts. The fourth edition of Symbols, Selves, and Social Reality provides a new chapter on emotions, which introduces students to interactionist approaches to emotion and provides students with explanations of currently salient emotion theories. The new edition also includes more coverage of race, class, and sexuality, making this textbook both accessible and significant to its inevitably diverse audience of undergraduates. The incorporation of real-world examples and topical issues lends to the contemporary focus of this textbook and allows students to draw connections and think critically about the world around them. The authors engage students with topics that are relevant to their everyday lives, such as self-presentation through social media. A chapter on collective action utilizes recent global events and social movements to analyze various phenomena of social interaction. The text integrates recent sociological studies throughout its discussions, offering a more research-oriented perspective than its competitors. All of these features are supplemented with helpful end-of-chapter pedagogical tools, such as questions for discussion and suggested readings, which also set this textbook apart from its competitors. The fourth edition not only offers a thorough introduction to social psychology and symbolic interactionism, but also interests students by appealing to their personal connections with the subject matter at hand.

Changing Business from the Inside Out

A Tree-Hugger's Guide to Working in Corporations

Author: Tim Mohin

Publisher: Berrett-Koehler Publishers

ISBN: 1609946421

Category: Business & Economics

Page: 272

View: 1203

The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can’t act in responsible ways if no “treehuggers” are working inside the system to lead the effort. For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate change—all while being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he’s written the first practical, authoritative insider’s guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being “the designated driver at the corporate cocktail party” is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater impact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues. With more than 80 percent of the Fortune 500 now publishing “sustainability reports,” a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the “operator’s manual” for this new career path.

I'm Right and YouÕre an Idiot

The Toxic State of Public Discourse and How to Clean it Up

Author: James Hoggan,Grania Litwin

Publisher: New Society Publishers

ISBN: 1550926128

Category: Political Science

Page: 272

View: 7777

The most pressing environmental problem we face today is not climate change. It is pollution in the public square, where a smog of adversarial rhetoric, propaganda, and polarization stifles discussion and debate, creating resistance to change and thwarting our ability to solve our collective problems. In I'm Right and You're an Idiot, author and David Suzuki Foundation chair James Hoggan grapples with this critical issue, conducting interviews with outstanding thinkers from the Himalayas to the House of Lords. Drawing on the wisdom of such notables as Thich Nhat Hanh, Noam Chomsky, and the Dalai Lama, his comprehensive analysis explores: How trust is undermined and misinformation thrives in today's public dialogue Why facts alone fail – the manipulation of language and the silencing of dissent The importance of reframing our arguments with empathy and values to create compelling narratives and spur action. Our species' greatest survival strategy has always been foresight and the ability to leverage our intelligence to overcome adversity. For too long now this capacity has been threatened by the sorry state of our public discourse. Focusing on proven techniques to foster more powerful and effective communication, this book will appeal to readers looking for both deep insights and practical advice. James Hoggan is president of the Vancouver PR firm Hoggan & Associates, chair of the David Suzuki Foundation board, and founder of the influential website DeSmogBlog. He is author of Climate Cover-Up and Do the Right Thing.

Kitchen Table Sustainability

Practical Recipes for Community Engagement with Sustainability

Author: Wendy Sarkissian,with Nancy Hofer,Yollana Shore,Steph Vajda,Cathy Wilkinson

Publisher: Routledge

ISBN: 1136562524

Category: Political Science

Page: 400

View: 7099

Kitchen Table Sustainability offers a unique view of sustainability through the lens of community engagement. It takes sustainability out of the ivory towers of universities, government departments and planners to the kitchen tables of the world. This practical guide distils decades of wisdom from community planning, engagement and sustainability practice internationally into a user-friendly and engaging book that is both inspirational and packed with hands-on tools. The core of the book is a bottom-up approach to participatory community engagement and development, referred to as EATING, that consists of six components: Education, Action, Trust, Inclusion, Nourishment and Governance.

Marketing Through Turbulent Times

Author: J. Darroch

Publisher: Springer

ISBN: 0230251188

Category: Business & Economics

Page: 176

View: 7235

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

Promoting Sustainable Behaviour

A practical guide to what works

Author: Adam Corner

Publisher: Routledge

ISBN: 1351275941

Category: Business & Economics

Page: 62

View: 6783

Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

Social Marketing in the 21st Century

Author: Alan R. Andreasen

Publisher: SAGE

ISBN: 9781412916349

Category: Business & Economics

Page: 264

View: 2631

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Philosophical Foundations for the Practices of Ecology

Author: William A. Reiners,Jeffrey A. Lockwood

Publisher: Cambridge University Press

ISBN: 9780521115698

Category: Nature

Page: 228

View: 2711

Ecologists use a remarkable range of methods and techniques to understand complex, inherently variable, and functionally diverse entities and processes across a staggering range of spatial, temporal and interactive scales. These multiple perspectives make ecology very different to the exemplar of science often presented by philosophers. In Philosophical Foundations for the Practices of Ecology, designed for graduate students and researchers, ecology is put into a new philosophical framework that engages with this inherent pluralism while still placing constraints on the ways that we can investigate and understand nature. The authors begin by exploring the sources of variety in the practice of ecology and how these have led to the current conceptual confusion. They argue that the solution is to adopt the approach of constrained perspectivism and go on to explore the ontological, metaphysical, and epistemological aspects of this position and how it can be used in ecological research and teaching.

The Psychology of Sustainable Behavior

Author: Minnesota Pollution Control Agency

Publisher: Createspace Independent Publishing Platform

ISBN: 9781541157842


Page: 34

View: 3319

There are many ways we can empower ourselves, and those around us, to live more sustainably. Psychology, the study of human behavior, offers many insights. The purpose of this handbook is to introduce you to research-based tips from psychology to help you in your personal, community, and workplace efforts to empower sustainability. The recommendations are based on empirical research; most of the studies described here have been published in peer-reviewed academic journals. This document represents many years of psychological studies. Psychology is a diverse field with many contributions to make. I have summarized the studies and findings most relevant to sustainability and sustainable behavior change.

The Contribution of Social Sciences to Sustainable Development at Universities

Author: Walter Leal Filho,Michaela Zint

Publisher: Springer

ISBN: 331926866X

Category: Science

Page: 313

View: 5864

This volume is the first of its kind to present contemporary, state-of-the-art examples of how social science theories, models, and findings can advance all aspects of campus sustainability, an area that has so far been largely neglected. The individual chapters reflect the broad diversity of research on sustainable campus development conducted within and across basic and applied social science disciplines, drawing on a range of methods and case studies from around the world. Institutions of higher education have been among the leading promoters of sustainable development. However, efforts to transition to sustainability have been largely dominated by technological “solutions” and universities and colleges are increasingly recognizing that this transition cannot be achieved without attention to the human dimension. Administrators, campus sustainability officers and other university staff, faculty members and students, as well as alumni and external constituents all help to shape which sustainability innovations and initiatives are considered and pursued, and their participation determines the ultimate success of sustainability efforts. The book’s individual contributions illustrate how the social sciences can broaden visions of what may be possible, identify the advantages and disadvantages of different instrumental and emancipator approaches, evaluate interventions’ effectiveness, and offer processes for learning from mistakes and successes in ways that support continuous advances toward sustainability. Given that the majority of social science research stems from universities, the level of trust in these institutions, and their mission to develop societal leaders, higher education institutions are ideally suited for testing, assessing and modeling the social innovations needed to achieve sustainability on campuses and beyond.