Generation X

Americans Born 1965 To 1976

Author: New Strategist Press,New Strategist Publications, Inc,The New Strategist Editors

Publisher: N.A

ISBN: 9781940308845

Category: Consumer behavior

Page: 342

View: 1325

The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their careers, their incomes should be growing, and their spending should climb because of the expenses of children and teens. But the generation has been hit hard by the Great Recession and is still struggling to rec...

The Generation X

Americans Born 1965 to 1976

Author: New Strategist Editors

Publisher: N.A

ISBN: 9781940308869

Category: Young adult consumers

Page: 344

View: 449

The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their careers, their incomes should be growing, and their spending should climb because of the expenses of children and teens. But the generation has been hit hard by the Great Recession and is still struggling to rec ...

What's Next, Gen X?

Keeping Up, Moving Ahead, and Getting the Career You Want

Author: Tamara J. Erickson

Publisher: Harvard Business Press

ISBN: 1422120643

Category: Business & Economics

Page: 237

View: 4797

Keeping Up, Moving Ahead, and Getting the Career you want

The Baby Boom

Americans Born 1946 to 1964

Author: Cheryl Russell

Publisher: New Strategist Publications Incorporated

ISBN: 9781935114178

Category: Reference

Page: 308

View: 1321

Generation X

Tales for an Accelerated Culture

Author: Douglas Coupland

Publisher: Macmillan

ISBN: 9780312054366

Category: Fiction

Page: 183

View: 9932

The story of three friends deals with the problems faced by the post baby boom generation and is accompanied by definitions of terms reflecting modern social trends

Generation Me - Revised and Updated

Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before

Author: Jean M. Twenge

Publisher: Simon and Schuster

ISBN: 1476755566

Category: Social Science

Page: 400

View: 4217

Draws on more than a decade of research to identify the challenges being faced by today's young adults, offering insight into how unprecedented levels of competitiveness, economic imbalances, and changes in sexual dynamics are resulting in higher incidences of life dissatisfaction and psychological turmoil. 40,000 first printing.

The Millennials

Americans Born 1977 To 1994

Author: New Strategist Press,New Strategist Publications, Inc,The New Strategist Editors

Publisher: N.A

ISBN: 9781940308814

Category: Consumer behavior

Page: 558

View: 4924

Provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 21 to 38 in 2015, and it includes a special supplement on the iGenerationchildren under age 20. --from publisher description.

X Saves the World

How Generation X Got the Shaft But Can Still Keep Everything from Sucking

Author: Jeff Gordinier

Publisher: Penguin

ISBN: 9780670018581

Category: Social Science

Page: 189

View: 727

Examines the generation that came of age between the Baby Boomers and the Millennials, providing a tribute to its cultural, technological, and political contributions, from Yahoo! and Lollapalooza to Nirvana and Woodstock '94.

A Generation of Sociopaths

How the Baby Boomers Betrayed America

Author: Bruce Cannon Gibney

Publisher: Hachette Books

ISBN: 0316395803

Category: Political Science

Page: 464

View: 4905

In his "remarkable" (Men's Journal) and "controversial" (Fortune) book -- written in a "wry, amusing style" (The Guardian) -- Bruce Cannon Gibney shows how America was hijacked by the Boomers, a generation whose reckless self-indulgence degraded the foundations of American prosperity. In A Generation of Sociopaths, Gibney examines the disastrous policies of the most powerful generation in modern history, showing how the Boomers ruthlessly enriched themselves at the expense of future generations. Acting without empathy, prudence, or respect for facts--acting, in other words, as sociopaths--the Boomers turned American dynamism into stagnation, inequality, and bipartisan fiasco. The Boomers have set a time bomb for the 2030s, when damage to Social Security, public finances, and the environment will become catastrophic and possibly irreversible--and when, not coincidentally, Boomers will be dying off. Gibney argues that younger generations have a fleeting window to hold the Boomers accountable and begin restoring America.

Boomer Nation

The Largest and Richest Generation Ever, and How I

Author: Steve Gillon

Publisher: Simon and Schuster

ISBN: 9781439137635

Category: History

Page: 384

View: 8249

The Baby Boomers, born between 1946 and 1964, form the single largest demographic spike in American history. Never before or since have birth rates shot up and remained so high so long, with some obvious results: when the Boomers were kids, American culture revolved around families and schools; when they were teenagers, the United States was wracked by rebelliousness; now, as mature adults, the Boomers have led America to become the richest and most powerful country in the history of the world. Boomer Nation will for the first time offer an incisive look into this generation that has redefined America's culture in so many ways, from women's rights and civil rights to religion and politics. Steve Gillon combines firsthand reporting of the lives of six Boomers and their families with a broad look at postwar American history in a fascinating mix of biography and history. His characters, like America itself, reflect a variety of heritages: rich and poor, black and white, immigrant and native born. Their lives take very different paths, yet are shaped by key events and trends in similar ways. They put a human face on the Boomer generation, showing what it means to grow up amid widespread prosperity, with an explosion of democratic autonomy that led to great upheavals but also a renewal from below of our churches, industries, and even the armed forces. The same generation dismissed as pampered and selfish has led a revival of religion in America; the same generation that unleashed the women's movement has also shifted our politics into its most market-oriented, anti-governmental era since Woodrow Wilson. Gillon draws many lessons from this "generational history" -- above all, that the Boomers have transformed America from the security- and authority-seeking culture of their parents to the autonomy- and freedom-rich world of today. When the "greatest generation" was young and not yet at war, it was widely derided as selfish and spoiled. Only in hindsight, long after the sacrifices of World War II, did it gain its sterling reputation. Today, as Boomer America rises to the challenges of the war on terror, we may be on the cusp of a reevaluation of the generation of Presidents Bush and Clinton. That generation has helped make America the richest, strongest nation on the planet, and as Gillon's book proves, it has had more influence on the rest of us than any other group. Boomer Nation is an eye-opening reinterpretation of the past six decades.

An Introduction To Staff Development In Academic Libraries

Author: Elizabeth Connor

Publisher: Routledge

ISBN: 1135694702

Category: Education

Page: 248

View: 6733

An indispensable resource for librarians of all roles, the case studies in An Introduction to Staff Development in Academic Libraries demonstrate the necessity and value of integrating the library's mission statement and strategic plan with bold approaches to staff orientation, training, mentoring, and development.

The Greatest Generation

Author: Tom Brokaw

Publisher: Random House Incorporated

ISBN: 0812975294

Category: History

Page: 412

View: 7212

Presents personal narratives from the generation of Americans who were born in the 1920s, came of age during the Depression, fought in World War II, and came home to build a new America during the postwar era.

True Story

How to Combine Story and Action to Transform Your Business

Author: Ty Montague

Publisher: Harvard Business Press

ISBN: 142218756X

Category: Business & Economics

Page: 224

View: 1007

Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.

Manager 3.0

A Millennial's Guide to Rewriting the Rules of Management

Author: Brad Karsh,Courtney Templin

Publisher: AMACOM

ISBN: 0814432905

Category: Business & Economics

Page: 240

View: 1295

Millennials mean business, and they are shaking up the workplace as they enter management roles for the very first time. They are tearing down the corporate ladder, communicating on the fly, and bringing play to work. Millennials are creative,big thinkers, and they will change the face of leadership-IF they can bridge the gap between the hierarchical management style of senior executives and the casual, more collaborative approach of their peers. Manager 3.0 is the first-ever management guide for Millennials. They will master crucial skills such as dealing with difficult people, delivering constructive feedback, and making tough decisions-while gaining insight into the four generations in the workplace and how they can successfully bring out the best in each. Packed with interviews and examples from companies like Zappos, Groupon, Southwest Airlines, and Google, Manager 3.0 will help these new managers enhance their unique talents while developing an effective leadership style all their own.

The Age Curve

How to Profit from the Coming Demographic Storm

Author: Kenneth W. GRONBACH

Publisher: AMACOM Div American Mgmt Assn

ISBN: 9780814410172

Category: Business & Economics

Page: 288

View: 1462

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book will show readers: • how to determine their best customers • how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come • why Generation X is a much less valuable market than any of us have been led to believe • and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

Bridging the Generation Gap

Author: Linda Gravett

Publisher: Red Wheel/Weiser

ISBN: 1601638957

Category: Business & Economics

Page: 224

View: 3683

Miscommunication -Employee conflict -Work ethic debates -Loyalty issues -Varying wants and needs -If you are a manager, human resources professional, or business owner, you are faced with these types of issues every day. But why? Because currently, there are five generations in the workplace: Radio Babies (born during 1930-1945); Baby Boomers (1946-1964); Generation X (1965-1976); Generation Y (1977-1991); even some Millennials (1991 and later). Each of them has a different perspective, based on their upbringing and daily lives. The key to making encounters between the generations successful is learning to understand the point of view of each generation and respect their differences.The individuals and organizations that do this will be the ones to succeed. This book will show you how. Authors Gravett and Throckmorton take a dynamic approach to the situation by writing in two distinct voices—as a Baby Boomer and a Gen-Xer—using a "point-counterpoint" approach to identify differences and similarities across generations. They share hands-on experiences, real-life cases, recommended solutions, and ground-breaking research on how members of any generation can better relate to minimize conflict, miscommunication, and wasted energy. You will learn what each generation thinks of the others and how each wishes the others viewed it. Bridging the Generation Gap is filled with strategies and solutions you can implement immediately to help build your own bridge between the generations.

Decade of Nightmares

The End of the Sixties and the Making of Eighties America

Author: Philip Jenkins

Publisher: Oxford University Press

ISBN: 0199884447

Category: Social Science

Page: 352

View: 6794

Why did the youthful optimism and openness of the sixties give way to Ronald Reagan and the spirit of conservative reaction--a spirit that remains ascendant today? Drawing on a wide array of sources--including tabloid journalism, popular fiction, movies, and television shows--Philip Jenkins argues that a remarkable confluence of panics, scares, and a few genuine threats created a climate of fear that led to the conservative reaction. He identifies 1975 to 1986 as the watershed years. During this time, he says, there was a sharp increase in perceived threats to our security at home and abroad. At home, America seemed to be threatened by monstrous criminals--serial killers, child abusers, Satanic cults, and predatory drug dealers, to name just a few. On the international scene, we were confronted by the Soviet Union and its evil empire, by OPEC with its stranglehold on global oil, by the Ayatollahs who made hostages of our diplomats in Iran. Increasingly, these dangers began to be described in terms of moral evil. Rejecting the radicalism of the '60s, which many saw as the source of the crisis, Americans adopted a more pessimistic interpretation of human behavior, which harked back to much older themes in American culture. This simpler but darker vision ultimately brought us Ronald Reagan and the ascendancy of the political Right, which more than two decades later shows no sign of loosening its grip. Writing in his usual crisp and witty prose, Jenkins offers a truly original and persuasive account of a period that continues to fascinate the American public. It is bound to captivate anyone who lived through this period, as well as all those who want to understand the forces that transformed--and continue to define--the American political landscape.

Manchild in the Promised Land

Author: Claude Brown,Nathan McCall

Publisher: Simon and Schuster

ISBN: 1451626673

Category: Biography & Autobiography

Page: 416

View: 4025

Traces the author's experiences as a first-generation African American raised in the Northern ghettos of Harlem in the mid-20th century, an upbringing marked by violence, drugs and devastating urban disadvantages.

Alex Haley: And the Books That Changed a Nation

Author: Robert J. Norrell

Publisher: Macmillan

ISBN: 1137279605

Category: Biography & Autobiography

Page: 272

View: 7762

The first biography of the author of "Roots" and "The Autobiography of Malcolm X," two of the most influential books of the 20th century