Going Viral

Author: Karine Nahon,Jeff Hemsley

Publisher: Polity

ISBN: 0745671284

Category: Social Science

Page: 182

View: 5937

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.

Going Viral

The 9 secrets of irresistible marketing

Author: Brent Coker

Publisher: Pearson UK

ISBN: 1292087951

Category: Business & Economics

Page: 160

View: 2988

Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? YOU NEED TO GO VIRAL It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Going Viral

Zombies, Viruses, and the End of the World

Author: Dahlia Schweitzer

Publisher: Rutgers University Press

ISBN: 0813593182

Category: Medical

Page: 256

View: 1465

Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow

Girl Code

Gaming, Going Viral, and Getting It Done

Author: Andrea Gonzales,Sophie Houser

Publisher: HarperCollins

ISBN: 0062472488

Category: Young Adult Nonfiction

Page: 288

View: 4893

Perfect for aspiring coders everywhere, Girl Code is the story of two teenage tech phenoms who met at Girls Who Code summer camp, teamed up to create a viral video game, and ended up becoming world famous. The book also includes bonus content to help you get started coding! Fans of funny and inspiring books like Maya Van Wagenen’s Popular and Caroline Paul’s Gutsy Girl will love hearing about Andrea “Andy” Gonzales and Sophie Houser’s journey from average teens to powerhouses. Through the success of their video game, Andy and Sophie got unprecedented access to some of the biggest start-ups and tech companies, and now they’re sharing what they’ve seen. Their video game and their commitment to inspiring young women have been covered by the Huffington Post, Buzzfeed, CNN, Teen Vogue, Jezebel, the Today show, and many more. Get ready for an inside look at the tech industry, the true power of coding, and some of the amazing women who are shaping the world. Andy and Sophie reveal not only what they’ve learned about opportunities in science and technology but also the true value of discovering your own voice and creativity. A Junior Library Guild Selection

Verse Going Viral

China's New Media Scenes

Author: Heather Inwood

Publisher: University of Washington Press

ISBN: 0295805102

Category: Literary Criticism

Page: 274

View: 5822

Verse Going Viral examines what happens when poetry, a central pillar of traditional Chinese culture, encounters an era of digital media and unabashed consumerism in the early twenty-first century. Heather Inwood sets out to unravel a paradox surrounding modern Chinese poetry: while poetry as a representation of high culture is widely assumed to be marginalized to the point of �death,� poetry activity flourishes across the country, benefiting from China�s continued self-identity as a �nation of poetry� (shiguo) and from the interactive opportunities created by the internet and other forms of participatory media. Through a cultural studies approach that treats poetry as a social rather than a purely textual form, Inwood considers how meaning is created and contested both within China�s media-savvy poetry scenes and by members of the public, who treat poetry with a combination of reverence and ridicule. As the first book to deal explicitly with the discourses and functioning of scenes within the Chinese cultural context, Verse Going Viral will be of value to students and scholars of Chinese literature, cultural studies, and media, as well as to general readers interested in China's dynamic cultural scenes.

The Potion Diaries: Going Viral

Author: Amy Alward

Publisher: Simon and Schuster

ISBN: 1471143619

Category: Juvenile Fiction

Page: 320

View: 6662

The thrilling final instalment in Amy Alward's magical POTION DIARIES series! 'THIS SERIES IS MAGICAL' - Zoe Sugg aka Zoella 'INVENTIVE, ROMANTIC AND DOWNRIGHT DELIGHTFUL’ - Sarah J. Maas, bestselling author of Throne of Glass After finding her great-grandmother's potion diary, escaping the clutches of Emilia Thoth, saving her grandfather's memories AND become a Master Alchemist, surely it's time for Sam Kemi to have a good, long rest? And maybe, just maybe, a proper date with her boyfriend Zain? But now that Princess Evelyn is married to the sinister Prince Stefan and showing symptoms of the Gergon illness, it looks as though Sam's adventures are just beginning. The GOOD news: there might be a cure for the virus spreading like wildfire through the city. The BAD news? It’s buried in a remote village in a far-flung country next to an active volcano – and Sam’s not the only one after it. With a TV crew trailing Sam’s every move and time fast running out, it looks like things are about to… GO VIRAL

The Potion Diaries 3

Author: Amy Alward

Publisher: Simon & Schuster Childrens Books

ISBN: 9781471143601

Category:

Page: 320

View: 2460

Having managed to find her great-grandmother's potion diary, escape Emilia Thoth, save her grandfather's memories AND become a Master Alchemist, surely it's time for Sam to have a good, long rest? And maybe, just maybe, a date with her boyfriend Zain? But now that Evelyn is married and showing symptoms of the Gergon illness, it looks as though Sam's adventures are just beginning...

Contagious

Why Things Catch On

Author: Jonah Berger

Publisher: Simon and Schuster

ISBN: 1451686587

Category: Business & Economics

Page: 256

View: 1456

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

The Tapper Twins Go Viral

Author: Geoff Rodkey

Publisher: Little, Brown Books for Young Readers

ISBN: 0316268305

Category: Juvenile Fiction

Page: 256

View: 4541

Told as a series of interviews, photos, texts, social media hits, and videogame screenshots, The Tapper Twins Go Viral is a laugh-a-page story about online fame and shame, with internet pro-tips and a serious lesson about digital citizenship. Claudia Tapper just doesn't get it: How is it possible that the video of the best breakup song she's ever written is watched by virtually nobody, when her brother Reese's completely moronic 2-second clip of an video game wipeout ends up being the hottest thing online at Culvert Prep? Unfortunately, Claudia's bold declaration of injustice sets the stage for the bet of her life: Which of the Tapper twins can get more online followers in a week? She had better top Reese's rapidly escalating popularity or she can kiss her social life goodbye if she loses the bet and is forced to post the most embarrassing video imaginable!

Going Viral

Author: Jeff Gottesfeld

Publisher: Saddleback Educational Publishing

ISBN: 1630783323

Category: Juvenile Fiction

Page: 70

View: 9752

Themes: Hi-Lo, Fiction, Chapter Books, Social Media, Popularity Annie and Erin were besties who loved YouTube kid star Cory Mall. Could the girls make a video that would go viral? They wanted to try. Their first attempt was goofy, but it worked! The girls got a lot of views. When other friends joined them, their next video was even better. Then TV host Big Don got involved. Were they ready to be superstars? Hi-Lo Chapter Books for Children. This series of short novels was designed to engage a broad spectrum of struggling readers. No longer will upper-elementary students have to read material junior to their maturity and interests. Characters are age appropriate and come from diverse cultures and backgrounds. Science fiction, sports, paranormal, realistic life, historical fiction, and fantasy are just a few of the many genres. Books are no higher than a 1.5 reading level, with illustrations on every spread that support visual literacy and draw kids into the text.

Verse Going Viral

China's New Media Scenes

Author: Heather Inwood

Publisher: University of Washington Press

ISBN: 0295805102

Category: Literary Criticism

Page: 274

View: 3802

Verse Going Viral examines what happens when poetry, a central pillar of traditional Chinese culture, encounters an era of digital media and unabashed consumerism in the early twenty-first century. Heather Inwood sets out to unravel a paradox surrounding modern Chinese poetry: while poetry as a representation of high culture is widely assumed to be marginalized to the point of �death,� poetry activity flourishes across the country, benefiting from China�s continued self-identity as a �nation of poetry� (shiguo) and from the interactive opportunities created by the internet and other forms of participatory media. Through a cultural studies approach that treats poetry as a social rather than a purely textual form, Inwood considers how meaning is created and contested both within China�s media-savvy poetry scenes and by members of the public, who treat poetry with a combination of reverence and ridicule. As the first book to deal explicitly with the discourses and functioning of scenes within the Chinese cultural context, Verse Going Viral will be of value to students and scholars of Chinese literature, cultural studies, and media, as well as to general readers interested in China's dynamic cultural scenes.

The Potion Diaries

Author: Amy Alward

Publisher: Simon and Schuster

ISBN: 1481480014

Category: Juvenile Fiction

Page: 400

View: 9484

Samantha may be falling for the beloved of the princess she is sent to save in this start to a “charming and humorous” (Kirkus Reviews) romantic trilogy. “Inventive, romantic, and downright delightful.” —Sarah J. Mass, author of Throne of Glass When the Princess of Nova accidentally poisons herself with a love potion meant for her crush, she falls crown-over-heels in love with her own reflection. Oops. A nationwide hunt is called to find the cure, with competitors travelling the world for the rarest ingredients, deep in magical forests and frozen tundras, facing death at every turn. Enter Samantha Kemi—an ordinary girl with an extraordinary talent. Sam’s family were once the most respected alchemists in the kingdom, but they’ve fallen on hard times, and winning the hunt would save their reputation. But can Sam really compete with the dazzling powers of the ZoroAster megapharma company? And just how close is she willing to get to Zain Aster, her dashing enemy, in the meantime. Just to add to the pressure, this quest is ALL OVER social media. And the world news. No big deal, then.

Underwater Dogs

Author: Seth Casteel

Publisher: Little, Brown

ISBN: 0316227714

Category: Photography

Page: 144

View: 5981

The exuberant, exhilarating photographs of dogs underwater that have become a sensation From the water's surface, it's a simple exercise: a dog's leap, a splash, and then a wet head surfacing with a ball, triumphant. But beneath the water is a chaotic ballet of bared teeth and bubbles, paddling paws, fur and ears billowing in the currents. From leaping Lab to diving Dachshund, the water is where a dog's distinct personality shines through; some lounge in the current, paddling slowly, but others arch their bodies to cut through the water with the focus and determination of a shark. In more than eighty portraits, award-winning pet photographer and animal rights activist Seth Casteel captures new sides of our old friends with vibrant underwater photography that makes it impossible to look away. Each image bubbles with exuberance and life, a striking reminder that even in the most loveable and domesticated dog, there are more primal forces at work. In Underwater Dogs, Seth Casteel gives playful and energetic testament to the rough-and-tumble joy that our dogs bring into our lives.

Katie Cox Goes Viral

Author: Marianne Levy

Publisher: Sourcebooks Jabberwocky

ISBN: 9781492642503

Category: Juvenile Fiction

Page: 256

View: 7613

How Content Goes Viral: The Road to One Million Hits

Author: Michael Cimicata

Publisher: Lulu Press, Inc

ISBN: 1304560732

Category: Computers

Page: N.A

View: 9723

How exactly do articles, images, and videos go viral? That is a question that I get asked by hundreds of people every month! The process is relatively simple, but can't be explained in less than 200 words in this description, so I decided to write an ebook about it. Not only does this ebook tell you how videos like Gangnam Style and Charlie Bit My Finger went viral, but it also gives you actionable tips on how to make your content go viral. If you are an online marketer or someone that wants to get noticed online, then you definitely need to understand the factors that make a piece of content go viral. This ebook will explain the process, and tell you how you can replicate it with any piece of content that you have on the internet.

Viral

Author: Helen FitzGerald

Publisher: Faber & Faber

ISBN: 0571323529

Category: Fiction

Page: 304

View: 7027

So far, twenty-three thousand and ninety-six people have seen me online. Su has always been the successful sister. It's Leah who is wild and often angry. But when they go to Magaluf to celebrate their exam results, Su disappears. Su is on the run, humiliated and afraid. There's an online video of her performing multiple sex acts in a nightclub. And everyone has seen it. Their mother Ruth, a prominent court judge, is furious. Can she bring justice to the men who took advantage of her daughter, and what will it take to bring Su home? 'Read it.' Stylist 'Gripping.' Tammy Cohen, author of When She Was Bad 'A real psychological roller-coaster.' Scotsman

Buzzmarketing

Get People to Talk About Your Stuff

Author: Mark Hughes

Publisher: Penguin

ISBN: 1101218401

Category: Business & Economics

Page: 256

View: 9370

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer. From the Trade Paperback edition.

Going Viral

Author: Amy Alward

Publisher: Simon & Schuster Books for Young Readers

ISBN: 9781481443852

Category: Young Adult Fiction

Page: 352

View: 6417

There’s trouble in Nova and the citizens of the kingdom must once again put their faith in Samantha Kemi to save the day in the final novel of the “charming and humorous” (Kirkus Reviews) Potion Diaries series. After the royal tour, Samantha Kemi thought she could take a break from saving the day. Her grandfather Ostanes is healthy, she’s about to be named a Master Alchemist, and Princess Evelyn is happily married to Prince Stefan. Except—Sam has no proof that Evelyn is happily married because she hasn’t seen the princess in days…Prince Stefan is now the public face of the Royal family. Princess Evelyn has gone MIA just when Nova (and Sam) needs her most. A surge of magic is spreading across the country—like a virus—and every Talented person is suddenly more powerful. With the Talenteds getting stronger, Ordinary people begin to worry about an imbalance in the magic streams—and in society. When a group of Talented kids—Sam’s sister Molly among them—are attacked with a powerful sleeping potion, Prince Stefan is convinced that the Ordinary people are taking a radical stand against Talenteds and reinstates the old ban on traditional alchemy. Now Sam’s hands are tied. Does she trust Nova’s scientists to find a synthetic cure to this curse, or does she break Stefan’s royal decree and use her skills to save her little sister—and possibly all of Nova—from a forever sleep?