Going Viral

Author: Karine Nahon,Jeff Hemsley

Publisher: Polity

ISBN: 0745671284

Category: Social Science

Page: 182

View: 3494

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.

Verse Going Viral

China's New Media Scenes

Author: Heather Inwood

Publisher: University of Washington Press

ISBN: 0295805102

Category: Literary Criticism

Page: 274

View: 3312

Verse Going Viral examines what happens when poetry, a central pillar of traditional Chinese culture, encounters an era of digital media and unabashed consumerism in the early twenty-first century. Heather Inwood sets out to unravel a paradox surrounding modern Chinese poetry: while poetry as a representation of high culture is widely assumed to be marginalized to the point of “death,” poetry activity flourishes across the country, benefiting from China’s continued self-identity as a “nation of poetry” (shiguo) and from the interactive opportunities created by the internet and other forms of participatory media. Through a cultural studies approach that treats poetry as a social rather than a purely textual form, Inwood considers how meaning is created and contested both within China’s media-savvy poetry scenes and by members of the public, who treat poetry with a combination of reverence and ridicule. As the first book to deal explicitly with the discourses and functioning of scenes within the Chinese cultural context, Verse Going Viral will be of value to students and scholars of Chinese literature, cultural studies, and media, as well as to general readers interested in China's dynamic cultural scenes.

Hokuspokus, liebe mich

Author: Amy Alward

Publisher: cbj Verlag

ISBN: 3641177588

Category: Young Adult Fiction

Page: 384

View: 4345

Als die Prinzessin von Nova aus Versehen selbst einen Liebestrank zu sich nimmt, der für ihren Liebsten bestimmt war, verknallt sie sich prompt in ihr eigenes Spiegelbild. Ups! Flugs wird im ganzen Land eine Jagd nach dem Gegengift ausgerufen. Und so beginnt ein Wettlauf mit der Zeit, dem es auch selbst nicht an aufregenden Zutaten fehlt. Samantha Kemi ist eine der Teilnehmerinnen. Ihre Familie gehörte einst zu den berühmtesten Alchemisten des Königreiches und der Gewinn des Wettkampfs könnte ihnen neuen Ruhm bringen. Dazu müsste Sam aber erst einmal all die Mitbewerber der Mega-Pharmaunternehmen aus dem Feld schlagen. Allen voran Zain Asher, ihren ehemaligen Klassenkameraden, der nun ihr erbittertster Konkurrent ist. Blöd nur, dass der Bursche so verflixt gut aussieht und auch noch richtig charmant sein kann ...

When Content Goes Viral

Author: Brian White

Publisher: Enslow Publishing, LLC

ISBN: 197850571X

Category: Young Adult Nonfiction

Page: 80

View: 8305

Going viral. It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? How does something or someone go from a random post on social media to a household name? What does it mean for the person who posted it? There's the dark side, too: hoaxes, illegal content, and Russian trolls. Readers take a deep dive into the world where fame isn't measured in minutes, but in clicks. This book gives readers the tools to sort the real from the fake, as well as resources to explore.

Going Viral

Zombies, Viruses, and the End of the World

Author: Dahlia Schweitzer

Publisher: Rutgers University Press

ISBN: 0813593182

Category: Medical

Page: 256

View: 692

Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow

Going Viral

Author: Amy Alward

Publisher: Simon & Schuster Books for Young Readers

ISBN: 1481443852

Category: Young Adult Fiction

Page: 352

View: 8183

There’s trouble in Nova and the citizens of the kingdom must once again put their faith in Samantha Kemi to save the day in the final novel of the “charming and humorous” (Kirkus Reviews) Potion Diaries series. After the royal tour, Samantha Kemi thought she could take a break from saving the day. Her grandfather Ostanes is healthy, she’s about to be named a Master Alchemist, and Princess Evelyn is happily married to Prince Stefan. Except—Sam has no proof that Evelyn is happily married because she hasn’t seen the princess in days…Prince Stefan is now the public face of the Royal family. Princess Evelyn has gone MIA just when Nova (and Sam) needs her most. A surge of magic is spreading across the country—like a virus—and every Talented person is suddenly more powerful. With the Talenteds getting stronger, Ordinary people begin to worry about an imbalance in the magic streams—and in society. When a group of Talented kids—Sam’s sister Molly among them—are attacked with a powerful sleeping potion, Prince Stefan is convinced that the Ordinary people are taking a radical stand against Talenteds and reinstates the old ban on traditional alchemy. Now Sam’s hands are tied. Does she trust Nova’s scientists to find a synthetic cure to this curse, or does she break Stefan’s royal decree and use her skills to save her little sister—and possibly all of Nova—from a forever sleep?

Going Viral

Author: Jeff Gottesfeld

Publisher: Saddleback Educational Publishing

ISBN: 1622509838

Category: Juvenile Fiction

Page: 70

View: 9663

Themes: Hi-Lo, Fiction, Chapter Books, Social Media, Popularity Annie and Erin were besties who loved YouTube kid star Cory Mall. Could the girls make a video that would go viral? They wanted to try. Their first attempt was goofy, but it worked! The girls got a lot of views. When other friends joined them, their next video was even better. Then TV host Big Don got involved. Were they ready to be superstars? Hi-Lo Chapter Books for Children. This series of short novels was designed to engage a broad spectrum of struggling readers. No longer will upper-elementary students have to read material junior to their maturity and interests. Characters are age appropriate and come from diverse cultures and backgrounds. Science fiction, sports, paranormal, realistic life, historical fiction, and fantasy are just a few of the many genres. Books are no higher than a 1.5 reading level, with illustrations on every spread that support visual literacy and draw kids into the text.

Gone Viral

The Germs That Share Our Lives

Author: Frank Bowden

Publisher: UNSW Press

ISBN: 1742240542

Category: Medical

Page: 240

View: 3435

Frank Bowden, a specialist in the field of infectious disease and sexual health, looks at one bug at a time, weaving around them the stories of his patients and their families, the doctors and the difficulties they face and the horrors and successes of hospitals and health care programs. Through Bowden's own work in the field, we encounter Swine Flu, Golden Staph, SARS, Hepatitis, and HIV, and learn crucial lessons about public health and the human experience of disease.

Going Viral

The 9 Secrets of Irresistible Marketing

Author: Brent Coker

Publisher: FT Press

ISBN: 9781292087924

Category: Internet marketing

Page: 160

View: 6852

Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? YOU NEED TO GO VIRAL It s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world s most viral ideas, learn how to create messages that people can t resist sharing and effortlessly build your brand. "

Get More Fans: The DIY Guide to the New Music Business

(2018 edition)

Author: Jesse Cannon,Todd Thomas

Publisher: Jesse Cannon

ISBN: 098856131X

Category: Juvenile Nonfiction

Page: 720

View: 9603

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Viral Video. Content is king, distribution is queen. Social video advertising: discover the most advanced industry techniques to make a Youtube video go viral

Author: Dario Caiazzo,Andrea Febbraio,Umberto Lisiero

Publisher: Ledizioni

ISBN: 8867050982

Category: Computers

Page: 140

View: 4438

Viral Video, Content is King, Distribution is Queen is the first publication that examines the techniques and the methodologies to be used to become experts in online advertising, but above all reveals what are the 7 golden rules that you must follow to make a video become viral: to make sure it spreads, it propagate through the network attracting an increasing number of contacts, views and shares.From the choice of content, distribution channel, the right engagement time to reachdifferent audiences to the confidential "Techniques Jedi" and the ingredients of the "Mojito Mix" this book offers five valuable tips for optimizing video distribution and to reach that tipping point beyond which one can speak of viral-hit and interaction between brands, messages, and online and offline public Viral Video is a user manual for media agencies, clients and creative or just curious who want to understand what are the secrets to promote a branded content on the Internet or to understand the World of Viral Videos.

Ashley Goes Viral

Author: Jen Jones

Publisher: Capstone

ISBN: 1496505433

Category: Juvenile Fiction

Page: 128

View: 2526

Ashley has lately branched out from her tween fashion blog into fashion YouTube videos, and when one of her videos is featured on a major teen website she becomes an overnight online celebrity, and all the "cool" girls at school take notice--which threatens her relationship with her three best friends, especially when several of them push in on the traditional Friday sleepovers.

Market Like You Mean It

Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

Author: Al Lautenslager

Publisher: Entrepreneur Press

ISBN: 1613082738

Category: Business & Economics

Page: 265

View: 2039

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

The Tapper Twins Go Viral

Author: Geoff Rodkey

Publisher: Hachette UK

ISBN: 1444015087

Category: Juvenile Fiction

Page: 224

View: 7648

Music videos, internet stars, and blackmail - join Claudia and Reese in the fourth hilarious TAPPER TWINS tale from author and scriptwriter, Geoff Rodkey. The time is right for Claudia to share her music with the world, to take her career to the next level, to become a star! But why is no one watching her video? And how did her brother Reese become internet-famous - overnight - without even trying? The Tapper Twins are at war again and this time it's going viral. An up-to-the-minute middle-grade comedy with integrated illustrations, perfect for fans of DIARY OF A WIMPY KID.

Austin Mahone

Vocals Going Viral

Author: Heather E. Schwartz

Publisher: Lerner Publishing Group

ISBN: 1467736708

Category: Juvenile Nonfiction

Page: 32

View: 5763

You may know that Austin Mahone rose to fame after singing and strumming the guitar on his own YouTube channel. But did you know that he: ? Skyped randomly with fans even after becoming famous? ? went on tour with Taylor Swift and even had a food fight with her? ? had to be homeschooled because he got too much attention at school? Want to know more about this talented star? Read on to learn all about Austin's life before stardom, breakthrough moments, passions, upcoming projects, and more!

Make Your Blog Posts Go Viral: How to Drive Traffic to Your Content

Author: Michael Cimicata

Publisher: Lulu Press, Inc

ISBN: 1304563642

Category: Computers

Page: N.A

View: 7751

Have you ever wondered how the biggest bloggers, like Pat Flynn and Darren Rowse, get their blog posts to go viral? Well, the truth is that it is actually easier than you may think. They use a variety of methods to drive traffic to their blog posts! Of course, they write amazing content that is useful to millions of people, but thousands of bloggers do that! They do certain things after they have hit the publish button; these are the things that differentiate them from the thousands of other bloggers that write amazing content that doesn't go viral! This ebook explains how I have gotten many of my blog posts to go absolutely viral. There is no secret sauce or underlying trick; there are just a few things that I do after I hit the publish button on my newest post. The entire process only takes about 25 minutes to complete, a fraction of the amount of time that you have spent writing the blog post, and will give your blog posts the best chance of going viral!

Thrive

The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder

Author: Arianna Huffington

Publisher: Harmony

ISBN: 0804140855

Category: Biography & Autobiography

Page: 352

View: 9174

In Thrive, Arianna Huffington makes an impassioned and compelling case for the need to redefine what it means to be successful in today's world. Arianna Huffington's personal wake-up call came in the form of a broken cheekbone and a nasty gash over her eye--the result of a fall brought on by exhaustion and lack of sleep. As the cofounder and editor-in-chief of the Huffington Post Media Group--one of the fastest growing media companies in the world--celebrated as one of the world's most influential women, and gracing the covers of magazines, she was, by any traditional measure, extraordinarily successful. Yet as she found herself going from brain MRI to CAT scan to echocardiogram, to find out if there was any underlying medical problem beyond exhaustion, she wondered is this really what success feels like? As more and more people are coming to realize, there is far more to living a truly successful life than just earning a bigger salary and capturing a corner office. Our relentless pursuit of the two traditional metrics of success--money and power--has led to an epidemic of burnout and stress-related illnesses, and an erosion in the quality of our relationships, family life, and, ironically, our careers. In being connected to the world 24/7, we're losing our connection to what truly matters. Our current definition of success is, as Thrive shows, literally killing us. We need a new way forward. In a commencement address Arianna gave at Smith College in the spring of 2013, she likened our drive for money and power to two legs of a three-legged stool. They may hold us up temporarily, but sooner or later we're going to topple over. We need a third leg--a third metric for defining success--to truly thrive. That third metric, she writes in Thrive, includes our well-being, our ability to draw on our intuition and inner wisdom, our sense of wonder, and our capacity for compassion and giving. As Arianna points out, our eulogies celebrate our lives very differently from the way society defines success. They don't commemorate our long hours in the office, our promotions, or our sterling PowerPoint presentations as we relentlessly raced to climb up the career ladder. They are not about our resumes--they are about cherished memories, shared adventures, small kindnesses and acts of generosity, lifelong passions, and the things that made us laugh. In this deeply personal book, Arianna talks candidly about her own challenges with managing time and prioritizing the demands of a career and raising two daughters--of juggling business deadlines and family crises, a harried dance that led to her collapse and to her "aha moment." Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep, and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging, and giving, Arianna shows us the way to a revolution in our culture, our thinking, our workplace, and our lives.