Graphic Design History

A Critical Guide

Author: Johanna Drucker,Emily McVarish

Publisher: Pearson College Division

ISBN: 9780205219469

Category: Computers

Page: 386

View: 1933

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A Fresh Look at the History of Graphic Design Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features. With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. The MySearchLab with eText provides students and professors a new and exciting way to view Graphic Design History. Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition. A better teaching and learning experience This program will provide a better teaching and learning experience- for you and your students. Here's how: Personalize Learning -- The new MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking -- Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design. Engage Students -- Timelines and images with detailed captions easily highlight relevant information for students. Support Instructors -- New MySearchLab with eText and high resolution PowerPoint are available for this text. Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with eText (at no additional cost). ValuePack ISBN-10: 0205867715 / ValuePack ISBN-13: 9780205867714

Graphic Design

A New History, Second Edition

Author: Stephen Eskilson

Publisher: Yale University Press

ISBN: 0300172605

Category: Design

Page: 464

View: 7446

This 2nd edition of the history of graphic design explores its evolution from the late nineteenth century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing, as well as the influence of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the style of the period it describes, and more than 550 illustrations throughout the volume provide a visual record of over one hundred years of creative achievement in the field. This edition includes a new chapter on nineteenth-century design, and expanded sections on Swiss Style, Postmodernism, and contemporary design.

History of Modern Design

Graphics and Products Since the Industrial Revolution

Author: David Raizman

Publisher: Laurence King Publishing

ISBN: 9781856693486

Category: Arts and crafts movement

Page: 400

View: 9526

An exploration of the parallel development of product and graphic design from the 18th century to the 21st. The effects of mass production and consumption, man-made industrial materials and extended lines of communication are also discussed.

Twentieth Century Design

Author: Jonathan M. Woodham

Publisher: Oxford Paperbacks

ISBN: 9780192842046

Category: Art

Page: 288

View: 8919

Presents an overview of twentieth-century design in the western industrialized world and the Far East, focusing on topics such as modernism, consumerism, and social responsibility

Designing for Print

Author: Charles Conover

Publisher: John Wiley & Sons

ISBN: 111813088X

Category: Design

Page: 256

View: 6279

This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution

Graphic Design Basics

Author: Amy E. Arntson

Publisher: Cengage Learning

ISBN: 0495912077

Category: Education

Page: 272

View: 1367

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Production for Graphic Designers

Author: Alan Pipes

Publisher: Laurence King Publishing

ISBN: 9781856694582

Category: Graphic arts

Page: 272

View: 1455

Computer technology has completely revolutionized the work of graphic designers, printers, and print production professionals. To keep pace with these far-reaching changes, Production for Graphic Designers is set firmly in the digital age. This revised fourth edition embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand colour printing. It also covers new workflows and spells out the many acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the internet. There are also additional feature spreads on key graphic designers Bruce Mau, Paul Rand, Chris Ware and Pentagram.

Graphic Design History

Author: Steven Heller,Georgette Ballance

Publisher: Skyhorse Publishing Inc.

ISBN: 9781581150940

Category: Art

Page: 341

View: 9564

A collection of essays defining the history of graphic design. Nearly 70ritical essays by leading writers explore and define the unique moments,ersonages and events that shaped the course of graphic design from itsarliest beginnings at the turn of the 20th century to the present. Culledrom obscure sources, the writings should provide valuable information andnsight for students, teachers, scholars, and practitioners of design.

American Modernism

Graphic Design 1920 to 1960

Author: R. Roger Remington

Publisher: Laurence King Publishing

ISBN: 9781780670980

Category: Design

Page: 192

View: 7183

This is the first comprehensive survey of Modernist graphic design as it emerged in America in the period from 1920 and 1960 in various media—advertising, information design, brand identity, magazine design, book design, and posters. It examines the great works which by mid-century had defined American graphic design. The book begins with a section devoted to the emergence of Modernism and its major historical influence, such as European avant-garde movements, popular culture, educational innovations such as the Bauhaus School, architecture, industrial design, and photography. The heart of the book includes the key works of mid-century Modernism as it matured into a fully-formed American style, bringing together such great names as Alexey Brodovitch, Lester Beall, Paul Rand, Saul Bass, Will Burtin, and Alvin Lustig. The final section looks at the impact of and reactions to this new movement as graphic design in America matured in the 1960s and beyond.

Motion Graphic Design

Applied History and Aesthetics

Author: Jon Krasner

Publisher: Taylor & Francis

ISBN: 113614661X

Category: Art

Page: 448

View: 6931

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: * The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema * Pictorial design considerations including the relationships between images and type, hierarchy, form and composition * How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact. New to this edition: * Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos * New industry tools and techniques, such as Photoshop's new animation tool * An updated and enhanced DVD, and much more The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.

Graphic Design Before Graphic Designers

The Printer as Designer and Craftsman 1700-1914

Author: David Jury

Publisher: N.A

ISBN: 9780500516461

Category: Design

Page: 312

View: 6125

Presents a comprehensive history of graphic design and printing, from 1700 to 1914.

The Elements of Graphic Design

Space, Unity, Page Architecture, and Type

Author: Alex W. White

Publisher: Skyhorse Publishing Inc.

ISBN: 1581157622

Category: Design

Page: 215

View: 7264

The now classic design book has been revised and expanded to feature a new dimension of counterintuitive ideas for thinking about graphic design relationships. Now in full-colour, with over 40 percent new content and over 730 colour illustrations, The Elements Of Graphic Design is one of the most up-to-date and comprehensive design guides on the market. This pioneering work provides students, designers and art directors - regardless of experience - with a unique approach to successful design.

The Education of a Graphic Designer

Author: Steven Heller

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621534936

Category: Design

Page: 380

View: 988

Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

No More Rules

Graphic Design and Postmodernism

Author: Rick Poynor

Publisher: Laurence King Publishing

ISBN: 9781856692298

Category: Graphic arts

Page: 192

View: 4795

With the international take-up of new technology in the 1990s, designers and typographers reassessed their roles and jettisoned existing rules in an explosion of creativity in graphic design. This book tells that story in detail, defining and illustrating key developments and themes from 1980-2000.

Meggs' History of Graphic Design

Author: Philip B. Meggs,Alston W. Purvis

Publisher: John Wiley & Sons

ISBN: 1119136202

Category: Design

Page: 696

View: 8134

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

The End of Print

The Grafik Design of David Carson

Author: Lewis Blackwell,David Carson

Publisher: Laurence King Publishing

ISBN: 9781856692168

Category: Design

Page: 180

View: 4297

The End of Print is the first collection of the work of David Carson, arguably the most innovative and influential graphic designer of the 1990s. Since the book first appeared in 1995, it has become one of the most popular graphic design books of the 20th century. Carson's approach to typography and layout has provoked praise and criticism worldwide, and has inspired a following of young designers eager to break with tradition and forge a new aesthetic. This revised and extended edition contains a significant number of new images from this key period in Carson's career. Two illustrated essays provide an overview of Carson's work, setting it in the context of graphic design history. They examine critical appraisals of the book and discuss the impact that Carson's work has had on contemporary graphics. The much-debated concept of the "end of print" is explored in new contributions from Douglas Coupland, Jessica Helfand, Rick Valicenti, Shawn Wolfe, Geof Kern, Jackson Boelts and Philip B. Meggs. The End of Print is illustrated with 400 colour images, and features work from the magazines where Carson first made his mark - including Transworld Skateboarding, Surfer, Beach Culture and Ray Gun - as well as his instantly recognizable advertisements for clients such as Nike, Pepsi, MTV and Sony. Lewis Blackwell's text includes an interview in which Carson examines the origins of his approach and discusses the extreme reactions to his work.

Graphic Design

The New Basics

Author: Ellen Lupton,Jennifer Cole Phillips

Publisher: Chronicle Books

ISBN: 1568989474

Category: Design

Page: N.A

View: 652

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Geometry of Design

Studies in Proportion and Composition

Author: Kimberly Elam

Publisher: Princeton Architectural Press

ISBN: 9781568982496

Category: Design

Page: 107

View: 752

This work takes a close look at a broad range of 20th-century examples of design, architecture and illustration, revealing underlying geometric structures in their compositions.

GOOD: an Introduction to Ethics in Graphic Design

Ethics of Graphic Design

Author: Lucienne Roberts

Publisher: AVA Publishing

ISBN: 2940373140

Category: Design

Page: 199

View: 6036

Good: An Introduction to Ethics in Graphic Design is a detailed study of ethical practice in graphic design and other visual arts disciplines.

Design Literacy

Understanding Graphic Design

Author: Steven Heller

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621534138

Category: Design

Page: 304

View: 3113

Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present—from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories—persuasion, mass media, language, identity, information, iconography, style, and commerce. This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.