Grid Systems in Graphic Design

A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers

Author: Josef Müller-Brockmann

Publisher: Arthur Niggli


Category: Design

Page: 176

View: 2867

This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca

Readings in Human-Computer Interaction

Toward the Year 2000

Author: Ronald M. Baecker

Publisher: Elsevier

ISBN: 0080515746

Category: Computers

Page: 900

View: 4978

The effectiveness of the user-computer interface has become increasingly important as computer systems have become useful tools for persons not trained in computer science. In fact, the interface is often the most important factor in the success or failure of any computer system. Dealing with the numerous subtly interrelated issues and technical, behavioral, and aesthetic considerations consumes a large and increasing share of development time and a corresponding percentage of the total code for any given application. A revision of one of the most successful books on human-computer interaction, this compilation gives students, researchers, and practitioners an overview of the significant concepts and results in the field and a comprehensive guide to the research literature. Like the first edition, this book combines reprints of key research papers and case studies with synthesizing survey material and analysis by the editors. It is significantly reorganized, updated, and enhanced; over 90% of the papers are new. An invaluable resource for systems designers, cognitive scientists, computer scientists, managers, and anyone concerned with the effectiveness of user-computer interfaces, it is also designed for use as a primary or supplementary text for graduate and advanced undergraduate courses in human-computer interaction and interface design. Human computer interaction--historical, intellectual, and social Developing interactive systems, including design, evaluation methods, and development tools The interaction experience, through a variety of sensory modalities including vision, touch, gesture, audition, speech, and language Theories of information processing and issues of human-computer fit and adaptation

Thinking in Type

The Practical Philosophy of Typography

Author: Alex W. White

Publisher: Skyhorse Publishing Inc.


Category: Design

Page: 215

View: 988

"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.


Independent British Graphic Design Since the Sixties

Author: Rick Poynor,David Crowley,Barbican Art Gallery

Publisher: Yale University Press

ISBN: 030010684X

Category: Antiques & Collectibles

Page: 255

View: 9896

A unique look at how popular music and culture have influenced the evolution of British design.

Kompendium für Alphabeten

eine Systematik der Schrift

Author: Karl Gerstner

Publisher: Arthur Niggli

ISBN: 9783721202366

Category: Design

Page: 180

View: 5467

The great Swiss typographer Karl Gerstner's "writing system" remains a classic for designers more than 30 years after its publication. Author of The Designer as Programmer, Gerstner was hugely influential; "nobody matched [his] orginality as a typographer nor his daring as an advertising designer, and as a theorist he was for decades the most coherent writer on graphics," writes eye magazine. Yes, the text is only in German, but this square little book, mostly black-and-white, bound at the top, contains a lifetime of wisdom about the use of letterforms and key issues like spacing, kerning, screens, script forms, arranging words on a page-just about everything that affects the most important issue of all: legibility.

Lingua Franca

The Review of Academic Life

Author: N.A

Publisher: N.A


Category: Education, Higher

Page: N.A

View: 7260

Gestaltung, Typografie etc

ein Handbuch

Author: Damien Gautier,Claire Gautier

Publisher: N.A

ISBN: 9783721206685

Category: Graphic design (Typography)

Page: 272

View: 496

Basics Interactive Design: User Experience Design

Creating Designs Users Really Love

Author: Gavin Allanwood,Peter Beare

Publisher: A&C Black

ISBN: 2940496137

Category: Design

Page: 184

View: 2723

By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed.User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love.With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.

Josef Muller-Brockmann

Pioneer of Swiss Graphic Design

Author: Lars Müller

Publisher: Lars Muller Publishers

ISBN: 9783907078594

Category: Switzerland

Page: 262

View: 4713

Müller-Brockmann var en af de ledende figurer i 1950'ernes og 60'ernes schweiziske grafik. Hans plakater er især kendte for deres enkle virkemidler.

Designing Information

Human Factors and Common Sense in Information Design

Author: Joel Katz

Publisher: John Wiley & Sons

ISBN: 1118420098

Category: Design

Page: 224

View: 6367

"The book itself is a diagram of clarification, containing hundredsof examples of work by those who favor the communication ofinformation over style and academic postulation—and those whodon't. Many blurbs such as this are written without a thoroughreading of the book. Not so in this case. I read it and love it. Isuggest you do the same." —Richard Saul Wurman "This handsome, clearly organized book is itself a prime exampleof the effective presentation of complex visual information." —eg magazine "It is a dream book, we were waiting for…on the field ofinformation. On top of the incredible amount of presented knowledgethis is also a beautifully designed piece, very easy tofollow…" —Krzysztof Lenk, author of Mapping Websites:Digital Media Design "Making complicated information understandable is becoming thecrucial task facing designers in the 21st century. WithDesigning Information, Joel Katz has created what willsurely be an indispensable textbook on the subject." —Michael Bierut "Having had the pleasure of a sneak preview, I can only say thatthis is a magnificent achievement: a combination of intelligenttext, fascinating insights and - oh yes - graphics. Congratulationsto Joel." —Judith Harris, author of Pompeii Awakened: A Storyof Rediscovery Designing Information shows designers in all fields -from user-interface design to architecture and engineering - how todesign complex data and information for meaning, relevance, andclarity. Written by a worldwide authority on the visualization ofcomplex information, this full-color, heavily illustrated guideprovides real-life problems and examples as well as hypotheticaland historical examples, demonstrating the conceptual and pragmaticaspects of human factors-driven information design. Both successfuland failed design examples are included to help readers understandthe principles under discussion.

Grafikdesign. Das Ideenbuch

Inspiration von 50 Meistern ihres Fachs

Author: Steven Heller,Gail Anderson

Publisher: Stiebner Verlag GmbH

ISBN: 3830714351

Category: Architecture

Page: 128

View: 5139

Gutes Grafikdesign basiert neben eigenen Ideen und Kreativität auf Schlüsselelementen, die durchaus erlernt und trainiert werden können. Hierfür analysieren Steven Heller und Gail Anderson herausragende Arbeiten der weltweit renommiertesten Gestalter mit: Von Michael Bierut, Jan Tschichold, Anton Stankowski, Neville Brody und Jessica Hische über Fons Hickmann, Paul Rand und Stefan Sagmeister bis hin zu Seymour Chwast, Otl Aicher, Paul Sahre und Christopher Niemann – erstklassige Projekte von fünfzig Kreativen werden hinsichtlich Kreativität und Techniken beleuchtet. Wie lassen sich Informationen klarer visualisieren? Wie können Lösungen emotional aufgeladen werden? Schließlich bringen die Autoren Handwerk und Konzeption zusammen, erklären, wie sich die Form auf unterschiedliche Art und Weise um den Content schmiegen kann – humorvoll, typografisch oder aber mit dem Spiel von Perspektiven. Last, but not least widmet sich ein ausführliches Kapitel dem Storytelling. Ein umfassendes Arbeitsbuch also, das gerade Newcomer bestens durch ihre Ausbildung begleiten wird.

Course notes

Siggraph 1995, 22nd International Conference on Computer Graphics and Interactive Techniques, Los Angeles Convention Center, Los Angeles, California, USA, conference, 6-11 August 1995, exhibition, 8-10 August 1995


Publisher: N.A


Category: Computers

Page: N.A

View: 1420

Schweizer Grafik

die Entwicklung eines internationalen Stils ; 1920 - 1965

Author: Richard Hollis

Publisher: Birkhauser

ISBN: 9783764372675


Page: 272

View: 1614

Dieses Buch gibt den ersten ausf??hrlichen ??berblick ??ber die Urspr??nge des A und seine Entwicklung zu einem internationalen Stil in den 1960er Jahren. Die von Schweizer Grafikern entwickelte, einzigartige, visuelle Sprache wurde bekannt durch Plakate, die Pharmaindustrie, Tourismusbrosch??ren, Bahnkarten, Fahrpl??ne. Im Ausland wurde der A f??r die formale Disziplin bewundert und ebenfalls gerne eingesetzt, so zum Beispiel f??r die Beschriftungen in den Flugh??fen von Amsterdam und Paris oder in den U-Bahn Stationen New Yorks. Diese A war die Suche nach einer anonymen, objektiven visuellen Kommunikation; sie wird hier in Hunderten von Beispielen dokumentiert. Mit ??ber 700 Abbildungen, viele davon bislang unver??ffentlicht, zeigt diese Publikation die wichtigsten Eigenschaften der Schweizer Grafik und schl??sselt sie auf.

Just My Type

Ein Buch über Schriften

Author: Simon Garfield

Publisher: N.A

ISBN: 9783550088797

Category: Calligraphy

Page: 368

View: 1841

Schriftnamen kennt jeder aus seiner Textverarbeitungssoftware. Was aber verbirgt sich hinter den gegenwärtig genutzten Schriften? Woher kommen sie, wie wirken sie, wo tauchen sie auf? Unterhaltsam und lehrreich!

Art books 1980-1984

including an international index of current and ceased serial publications

Author: R.R. Bowker Company

Publisher: R. R. Bowker


Category: Art

Page: 571

View: 1455

Jost Hochuli

Drucksachen, vor allem Bücher

Author: Jost Hochuli,J. Christoph Bürkle,Hans Peter Willberg,Robin Kinross

Publisher: Braun Pub Ag

ISBN: 9783721203998

Category: Art

Page: 210

View: 1787

The ultimate synthesis of Jost Hochuli's work as a book designer.