Media Research Methods

Measuring Audiences, Reactions and Impact

Author: Barrie Gunter

Publisher: SAGE

ISBN: 9780761956594

Category: Language Arts & Disciplines

Page: 314

View: 3231

Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies

Author: Klaus Bruhn Jensen

Publisher: Routledge

ISBN: 1136597646

Category: Language Arts & Disciplines

Page: 448

View: 7705

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Dimensions of Television Violence

Author: Barrie Gunter

Publisher: Gower Publishing Company, Limited

ISBN: N.A

Category: Television broadcasting

Page: 282

View: 1618

Reporting the Partition of Punjab, 1947

Press, Public, and Other Opinions

Author: Raghuvendra Tanwar

Publisher: N.A

ISBN: N.A

Category: Punjab (India)

Page: 622

View: 3815

The Study Is A Novel Attempt That Chronicles The Punjab`S Partition While Dealing With `Partition Itself`. The Narrative Weaves Disparate Local And National Events, Taking The Reader Back To 1947 In Dimensions Large In Numbers And Scope. Almost A Day To Day Report Of The Punjab Through 1947, It Restores The Human Dimension To A Story That Was Essentially A Story Of Human Misery. Based Mainly On 15 Regional And National Newspapers It Closely Examines The Punjab And Its Partition Through Letters, Opinion Columns, Editorials, Classifieds And Photographs. This Book Is Exceedingly Relevant To Our Present Times, More So In View Of The Thawing Process Of Relations Between India And Pakistan. It Is An Essential Reading For Those With Interest In Punjab, Both East And West.

Media and the Sexualization of Childhood

Author: Barrie Gunter

Publisher: Routledge

ISBN: 131768401X

Category: Social Science

Page: 230

View: 9970

Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the developed world have raised concerns about the effects all these experiences can have on the socialisation and psychological development of children and the extent to which the premature introduction of sexuality into their lives can place them at risk of unwanted attention. This book explores these issues using an evidence based approach that draws on research findings from around the world, representing the most comprehensive single account of the field. The book will be invaluable to students studying topics surrounding children and the media and childhood studies, as well as students of communication, media, cultural studies, sociology, psychology and health science.

Media Research Methods

Understanding Metric and Interpretive Approaches

Author: James A. Anderson

Publisher: SAGE Publications

ISBN: 1483342530

Category: Language Arts & Disciplines

Page: 464

View: 5713

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.

The Media and Body Image

If Looks Could Kill

Author: Maggie Wykes,Barrie Gunter

Publisher: SAGE

ISBN: 9780761942481

Category: Language Arts & Disciplines

Page: 252

View: 8116

Drawing together literature from sociology, gender studies and psychology, this text offers a broad discussion on body image in the context of socio-cultural change, gender politics and self-identity.

New Public Management and the Reform of Education

European lessons for policy and practice

Author: Helen M. Gunter,Emiliano Grimaldi,David Hall,Roberto Serpieri

Publisher: Routledge

ISBN: 1317563395

Category: Education

Page: 212

View: 8359

New Public Management and the Reform of Education addresses complex and dynamic changes to public services by focusing on new public management as a major shaper and influencer of educational reforms within, between and across European nation states and policy actors. The contributions to the book are diverse and illustrate the impact of NPM locally but also the interplay between local and European policy spheres. The book offers: A critical overview of NPM through an analysis of debates, projects and policy actors A detailed examination of NPM within 10 nation states in Europe A robust engagement with the national and European features of NPM as a policy strategy The book actively contributes to debates and analysis within critical policy studies about the impact and resilience of NPM, and how through a study of educational reforms in a range of political systems with different traditions and purposes a more nuanced and complex picture of NPM can be built. As such the book not only speaks to educational researchers and professionals within Europe but also to policymakers, and can inform wider education and policy communities internationally.

Rethinking Research Methods in an Age of Digital Journalism

Author: Michael Karlsson,Helle Sjovaag

Publisher: N.A

ISBN: 9781138070523

Category: Digital media

Page: 210

View: 7733

The digital infrastructure of media production, dissemination and consumption is becoming increasingly complex, presenting the challenge of how we should research the digital journalism environment. Digital journalism takes many forms � we therefore need to revise, improve, adjust and even invent methods to understand emerging forms of journalism. In this book, scholars at the forefront of methodological innovations in digital journalism research share their insights on how to collect, process and analyse the diverse expressions of digital journalism, including online news, search results, hyperlinks and social media posts. As digital journalism content often comes in the form of big data, many of these new approaches depart from the traditional methods used in media research in significant ways. As we move towards new ways of understanding digital journalism, the methods developed for such purposes also need to be grounded in scientific rigour. This book aims to share some of the emerging processes by which these methods, tools and approaches are designed, implemented and validated. As such, this book not only constitutes a benchmark for thinking about research methods in digital journalism, it also provides an entry point for graduate students and seasoned scholars aiming to do research on digital journalism. This book was originally published as a special issue of Digital Journalism.

Plugged in

How Media Attract and Affect Youth

Author: Patti M. Valkenburg,Jessica Taylor Piotrowski

Publisher: Yale University Press

ISBN: 0300218877

Category: Psychology

Page: 344

View: 5039

An illuminating study of the complex relationship between children and media in the digital age Now, as never before, young people are surrounded by media--thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram. This important study looks at both the sunny and the dark side of media use by today's youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.

The Psychology of Consumer Profiling in a Digital Age

Author: Barrie Gunter

Publisher: Routledge

ISBN: 1317340108

Category: Business & Economics

Page: 258

View: 8450

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

Mass Communication Research Methods

Author: Anders Hansen

Publisher: NYU Press

ISBN: 081473572X

Category: Business & Economics

Page: 350

View: 520

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

The ELFNET Book on Failure Mechanisms, Testing Methods, and Quality Issues of Lead-Free Solder Interconnects

Author: Günter Grossmann,Christian Zardini

Publisher: Springer Science & Business Media

ISBN: 9780857292360

Category: Technology & Engineering

Page: 313

View: 5143

The ELFNET Book on Failure Mechanisms, Testing Methods, and Quality Issues of Lead-Free Solder Interconnects is the work of the European network ELFNET which was founded by the European Commission in the 6th Framework Programme. It brings together contributions from the leading European experts in lead-free soldering. The limited validity of testing methods originating from tin-lead solder was a major point of concern in ELFNET members' discussions. As a result, the network's reliability group decided to bring together the material properties of lead-free solders, as well as the basics of material science, and to discuss their influence on the procedures for accelerated testing. This has led to a matrix of failure mechanisms and their activation and, as a result, to a comprehensive coverage of the scientific background and its applications in reliability testing of lead-free solder joints. The ELFNET Book on Failure Mechanisms, Testing Methods, and Quality Issues of Lead-Free Solder Interconnects is written for scientists, engineers and researchers involved with lead-free electronics.

Routledge Handbook on the Kurds

Author: Michael M. Gunter

Publisher: Routledge

ISBN: 9781138646643

Category: Kurds

Page: 480

View: 8512

With an estimated population of over 30 million, the Kurds are the largest stateless nation in the world. They are becoming increasingly important within regional and international geopolitics, particularly since the 2003 invasion of Iraq, the Arab Spring and the war in Syria. This multidisciplinary Handbook provides a definitive overview of a range of themes within Kurdish studies. Topics covered include: Kurdish Studies in the United States and Europe Early Kurdish History Kurdish Culture, Literature and Cinema Economic Dimensions Religion Geography and Travel Kurdish Women The Kurdish situation in Turkey, Iraq, Syria and Iran The Kurdish Diaspora With a wide range of contributions from many of the leading academic experts, this Handbook will be a vital resource for students and scholars of Kurdish Studies and Middle Eastern Studies.

Routledge Handbook of Contemporary Taiwan

Author: Gunter Schubert

Publisher: Routledge

ISBN: 131766969X

Category: Political Science

Page: 570

View: 821

The Routledge Handbook of Contemporary Taiwan offers a comprehensive overview of both contemporary Taiwan and the Taiwan studies field. Each contribution summarises the major findings in the field and highlights long-term trends, recent observations and possible future developments in Taiwan. Written by an international team of experts, the chapters included in the volume form an accessible and fascinating insight into contemporary Taiwan. Up-to-date, interdisciplinary, and academically rigorous, the Handbook will be of interest to students, academics, policymakers and others in search of reliable information on Taiwanese politics, economics, culture and society.

The End of Competitive Advantage

How to Keep Your Strategy Moving as Fast as Your Business

Author: Rita Gunther McGrath

Publisher: Harvard Business Press

ISBN: 1422191419

Category: Business & Economics

Page: 256

View: 8004

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

Optimal Design of Experiments

A Case Study Approach

Author: Peter Goos,Bradley Jones

Publisher: John Wiley & Sons

ISBN: 1119976162

Category: Science

Page: 304

View: 5062

"This is an engaging and informative book on the modern practice of experimental design. The authors' writing style is entertaining, the consulting dialogs are extremely enjoyable, and the technical material is presented brilliantly but not overwhelmingly. The book is a joy to read. Everyone who practices or teaches DOE should read this book." - Douglas C. Montgomery, Regents Professor, Department of Industrial Engineering, Arizona State University "It's been said: 'Design for the experiment, don't experiment for the design.' This book ably demonstrates this notion by showing how tailor-made, optimal designs can be effectively employed to meet a client's actual needs. It should be required reading for anyone interested in using the design of experiments in industrial settings." —Christopher J. Nachtsheim, Frank A Donaldson Chair in Operations Management, Carlson School of Management, University of Minnesota This book demonstrates the utility of the computer-aided optimal design approach using real industrial examples. These examples address questions such as the following: How can I do screening inexpensively if I have dozens of factors to investigate? What can I do if I have day-to-day variability and I can only perform 3 runs a day? How can I do RSM cost effectively if I have categorical factors? How can I design and analyze experiments when there is a factor that can only be changed a few times over the study? How can I include both ingredients in a mixture and processing factors in the same study? How can I design an experiment if there are many factor combinations that are impossible to run? How can I make sure that a time trend due to warming up of equipment does not affect the conclusions from a study? How can I take into account batch information in when designing experiments involving multiple batches? How can I add runs to a botched experiment to resolve ambiguities? While answering these questions the book also shows how to evaluate and compare designs. This allows researchers to make sensible trade-offs between the cost of experimentation and the amount of information they obtain.

Media Audiences

Author: Barrie Gunter,David Machin

Publisher: SAGE Publications Limited

ISBN: 9781847875792

Category: Social Science

Page: 1320

View: 1405

The relationship between the media and viewers, readers and listeners is complex and consequently 'audiences' have become a key area in media and communications research in the social sciences and humanities. This major reference collection, Media Audiences, brings together a range of theoretical, methodological and thematically diverse articles and chapters that comprehensively map the most important kinds of work and ideas in international audience studies.

Cultural Production in Virtual and Imagined Worlds

Author: Tracey Bowen,Mary-Lou Nemanic

Publisher: Cambridge Scholars Publishing

ISBN: 1443818364

Category: Social Science

Page: 220

View: 7397

Cultural Production in Virtual and Imagined Worlds foregrounds how the two important fields of visual culture and Internet culture interact. This collection of essays explores the intersections, overlaps and disparities in terms of how the two discourses illuminate our everyday negotiations as we become increasingly dependent on the Internet and virtual/visual imaginings for constructing who we are. What is being examined here are the ways in which we use visual/virtual lenses to see the world both individually and collectively. This book represents a transnational effort that began as a series of conversations during the Mid Atlantic Popular/American Culture conferences from 2005–2009. The editors, a Canadian and an American, have included contributors across national and geographic contexts. Cultural Production is aimed at raising questions, crossing borders and presenting points of departure for future scholarship in the relatively new and very rapidly changing disciplines of visual and virtual cultures. Our critical approach to this study includes viewing Internet images as contested sites of cultural activity and also as sites that advance ideologies related to cultural transformation.

Lectures on Polytopes

Author: Günter M. Ziegler

Publisher: Springer Science & Business Media

ISBN: 9780387943657

Category: Mathematics

Page: 370

View: 6288

Based on a graduate course at the Technische Universität, Berlin, this book presents a wealth of material on the modern theory of convex polytopes. With linear algebra as a prerequisite, the text moves quickly from the basics to topics of recent research.