Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

Author: Jason Miles

Publisher: McGraw Hill Professional

ISBN: 0071827013

Category: Business & Economics

Page: 240

View: 1846

CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

Author: Jason Miles,Karen Lacey

Publisher: McGraw Hill Professional

ISBN: 0071805575

Category: Business & Economics

Page: 240

View: 2105

Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits

Instagram For Business For Dummies

Author: Jennifer Herman,Eric Butow,Corey Walker

Publisher: John Wiley & Sons

ISBN: 1119439841

Category: Business & Economics

Page: 312

View: 7093

Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.

Instagram Marketing 101

Unleash the Power of Instagram on Your Business with More Real Followers, Likes and Customers

Author: Sam Brown

Publisher: CreateSpace

ISBN: 9781511772068

Category:

Page: 38

View: 6402

Instagram Marketing 101: Unleash the power of Instagram on your business with more real followers, likes and customers Just an FYI: There are over 300 million people using Instagram every single day. This is a number that is growing rapidly. To ignore the marketing potential of this platform is to leave money on the table. Plain and simple. In Instagram Marketing 101, Sam A. Brown explains how to optimize this platform to gain more exposure and more customers for your business. You Will Learn: What instagram is all about The power instagram has to grow your business How to get more organic followers Instagram marketing tools and techniques How to reach out to popular instagram accounts to the benefit of your own business Which posts gain the most attention How to convert followers to customers And so much more! Learn how to grow your customer base with Instagram and download today!

YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

Author: Jason Miles

Publisher: McGraw Hill Professional

ISBN: 0071830553

Category: Business & Economics

Page: 240

View: 9090

Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.

Your Brand, The Next Media Company

How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

Author: Michael Brito

Publisher: Que Publishing

ISBN: 0133480135

Category: Business & Economics

Page: 272

View: 6475

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence

Author: Jason Miles

Publisher: McGraw-Hill Education

ISBN: 9781260453300

Category: Business & Economics

Page: 272

View: 6254

The authoritative guide to marketing to the 1 billion active users on today’s hottest social media platform—updated with new outreach tools and case studies. Instagram is hot! The social media platform is growing quickly while other social sites are in decline. But it’s not just users that are flocking to the site, marketers are loving it too. Providing A-to-Z advice from leading Instagram marketing experts, this revised edition of Instagram Power walks you through the steps of setting up an account, implementing proven monetization strategies, and integrating Instagram into a complete marketing strategy. With 15 new chapter subsections and revisions throughout, it shows how to leverage all the new features, such as Insights, InstagramTV, Shoppable Posts, Stories, and Instagram Ads. If you take marketing seriously, you need to take the world's most popular photo-sharing app seriously. This is your one-stop guide to Instagram marketing success.

Ultimate Guide to Instagram for Business

Author: Kim Walsh Phillips

Publisher: Entrepreneur Press

ISBN: 1613083572

Category: Business & Economics

Page: N.A

View: 9719

SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches Grow your Instagram following with The 21-Day Blueprint Leverage your Instagram brand to reach celebrity status and gain a competitive advantage Post Instagram stories and live videos to grow your follower base and drive sales Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!

Issa Asad Instant Profits with Instagram

Build Your Brand, Explode Your Business

Author: Issa Asad

Publisher: BookBaby

ISBN: 0990812308

Category: Business & Economics

Page: 101

View: 8773

In his eBook, Issa Asad Instant Profits with Instagram, Issa Asad exposes the industry secrets on profiting from Instagram, and the multitude of ways businesses can promote their products and services on the social media marketing platform. Issa Asad Instant Profits with Instagram provides you with the ultimate guide to build your brand and explode your business on Instagram! Issa Asad takes you on a step-by-step ride through the marketing and social media industries’ most closely guarded secrets to instant profits. From the creation and set up of your Instagram account, to the engaging and gathering followers, Issa Asad Instant Profits with Instagram will show you how easy it is to take advantage of the social media platform and its creative advertising tactics. Issa Asad will even explain several easy-to-follow marketing campaigns you can use to increase your followers and explode your profits with little to no effort. With the rise of marketing through micro-blogging and image-based content, it makes sense to why Instagram has grown in popularity with marketing and business professionals. The social media platform uses pictures and videos to engage followers and attract new customers. Instagram has naturally changed the way businesses interact with their customers. The social media platform builds loyalty, interest and recognition for your brand. In just four years since its launch, Instagram has over 200 million monthly active users—and growing. Over 20 billion photos have been shared over the years and over 60 million posts are uploaded on a daily basis! It goes without saying that photos and videos are powerful influences for marketing campaigns to become exponentially more viral and successful, which equals more profits for your business. What can Instagram do for you and why should your business use it? Issa Asad Instant Profits with Instagram will explain that you can tailor the social media platform to your business. Think about this fact: millions of people share photos and videos of nearly anything. Whether its family, their work, school, vacations, favorite brands, activities or food, users like to share and spread the word about their life. What does this mean for your business? You can target the people who would be interested in your business and get them to not only follow you, but generate free advertising and more sales! Wouldn't you want to create a marketing campaign like the ones Sharpie, American Express, Starbucks, Nike and Hollywood celebrities use? With Issa Asad Instant Profits with Instagram, you’ll learn how to do just that! Now, you can use Instagram as your secret marketing weapon. Issa Asad Instant Profits with Instagram will show you how Instagram can be remarkably effective for businesses regardless of size or target demographics. Using this eBook, you can learn the ins and outs about Instagram so you can change the way you interact with your customers and promote your business to earn profits. All you have to do is download the eBook now, invest some time in learning the easy-to-follow steps, and you’ll increase sales. So get your copy now to build your brand and explode your business today!

Instagram

60 Ways to Get More Followers on Instagram & Monetize Them

Author: Marketing Mastery

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539340874

Category:

Page: 34

View: 6321

Discover How To Skyrocket Your Instagram Business ! Instagram is one of the most popular platforms for people to advertise whatever they like; whether it is a new shoe they got or just a random scene of nature, everybody uses Instagram to showcase their photography skills.Instagram works in a very simple manner. To get started on using it, all you need to do is to download and install the application, sign in with your details and get going. Your popularity on Instagram depends on how many followers you have. The higher the number of followers, the higher number of likes you can get on Instagram. Aside from the fact that you can use Instagram for posting pictures, you can even use Instagram to make money online.As mentioned earlier, Instagram is all about the amount of followers you have. Therefore, it is better to work as much as you can in order to improve your ranking on Instagram. This can be done by getting more followers there. Here Is A Preview Of What You Will Learn... Start Using Hash Tags The Mayfair Filter Engage The Users Share Images That Are Customer Centric Geotag Images Much, much more! Get Your Copy Today!

Instagram Marketing: Learn How You Can Grow Any Instagram Page to 1 Million Followers in Under 6 Months

Author: Pamela Russell

Publisher: N.A

ISBN: 9781544838489

Category:

Page: 50

View: 6390

Do You Want 1 Million Followers on Instagram? Instagram, one of the hottest image-sharing social media platforms, currently boasts over 400 million active users every month. I have been involved in the marketing industry for a long time, from television ads and infomercials, I have always loved my job. Recently, I have grasped the opportunities offered by the power of social media to expand my reach globally. I have grown five pages to over 1 million followers on Instagram-that's a lot of people regularly checking every single one of my posts daily. . Millions of Potential Customers available with just a Click of a Button In this book I will explain key digital marketing strategies I have personally developed to quickly capture and engage a very large following on Instagram. From analyzing your competitors and developing an understanding for your target audience all the way to outsourcing your page's day-to-day activities, this book will teach you everything you need to reach 1 million followers in 6 months! Inside You Will Learn... Fundamental Concepts for Digital Marketing Define your Target Audience Determine what your Customers Value Develop Content Strategy Blueprint to 100,000 followers Blueprint to 1 Million followers

Social Media Marketing All-in-One For Dummies

Author: Jan Zimmerman,Deborah Ng

Publisher: John Wiley & Sons

ISBN: 1119329922

Category: Business & Economics

Page: 744

View: 9262

The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

The Attention Merchants

The Epic Scramble to Get Inside Our Heads

Author: Tim Wu

Publisher: Vintage

ISBN: 0804170045

Category: Business & Economics

Page: 432

View: 8684

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Instagram

Instagram Blackbook: Everything You Need to Know about Instagram for Business and Personal - Ultimate Instagram Marketing Book

Author: J. Holmes

Publisher: Createspace Independent Publishing Platform

ISBN: 9781519643933

Category:

Page: 120

View: 4516

Put the Power of Instagram to Work for You! Are you ready to create an Instagram account? Do you want to create a popular and profitable Instagram presence? Would you like to use Instagram to spread the word about your business? When you read Instagram Black Book: Everything You Need to Know about Instagram for Business and Personal - Ultimate Instagram Marketing Book, you'll learn about how Instagram got its start - and how you can get started with Instagram. You'll learn all the basics of using this powerful platform: - Notifications - Social Connectivity - Adding Photos and Videos - Editing and Filters - Sharing - and even Instagram Direct! With Instagram Black Book: Everything You Need to Know about Instagram for Business and Personal - Ultimate Instagram Marketing Book, you'll learn how to make a great Instagram account, get more likes for your Instagram posts, and reach out to more users. You'll find out the best ways to profit from your posts-including Instagram Analytics for business and marketing success! Don't wait - It's time to put the Instagram platform to work for you! Start reading Instagram Black Book: Everything You Need to Know about Instagram for Business and Personal - Ultimate Instagram Marketing Book right away! You'll be so glad you did!

A Paperboy's Fable

The 11 Principles of Success

Author: Deep Patel

Publisher: Post Hill Press

ISBN: 1682610055

Category: Business & Economics

Page: 140

View: 7068

A young man learns that there is more to being successful than the bottom line. A Paperboy's Fable is a concise, entertaining fable that makes revolutionary points using age old principles. Whether someone is opening a lemonade stand or leading a startup software company, the 11 Principles of Success make A Paperboy's Fable a timeless tale that is as fresh as it is universal. A Paperboy's Fable also features interviews with many professors, entrepreneurs, CEO’s and General David Petraeus.

No B.S. Guide to Direct Response Social Media Marketing

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

Author: Dan S. Kennedy,Kim Walsh-Phillips

Publisher: Entrepreneur Press

ISBN: 161308322X

Category: Business & Economics

Page: 262

View: 5646

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

Capture Your Style

Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform

Author: Aimee Song

Publisher: Abrams

ISBN: 1613129890

Category: Photography

Page: 208

View: 5929

Foreword by Diane von Furstenberg From Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following. With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you’ll learn: · How to brighten, sharpen, and filter your photos · The best apps and filters · How to prop and style food and fashion photos · Ways to craft your voice and story on Instagram · How to gain more Instagram followers · Secrets behind building a top Instagram brand · How to transform an Instagram hobby into a successful business · Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

Senior Leadership Teams

What It Takes to Make Them Great

Author: Ruth Wageman,Debra A. Nunes,James A. Burruss,J. Richard Hackman

Publisher: Harvard Business Review Press

ISBN: 1633692043

Category: Business & Economics

Page: 272

View: 4850

An organisation's fate hinges on its CEO—right? Not according to the authors of Senior Leadership Teams. They argue that in today's world of neck-snapping change, demands on leaders in top roles are rapidly outdistancing the capabilities of any one person - no matter how talented. Result? Chief executives are turning to their enterprise's senior leaders for help. Yet many CEOs stumble when creatinga leadership team. One major challenge is that senior executives often focus more on their individual roles than on the top team's shared work. Without the CEO's careful attention to setting the team up correctly, these high-powered managers often have difficulty pulling together to move their organisation forward. Sometimes they don't even agree about what constitutes the right path forward.The authors explain how to determine whether your organisation needs a senior leadership team. Then, drawing on their study of 100+ top teams from around the world, they explain how to create a clear and compelling purpose for your team, get the right people on it, provide structure and support, and sharpen team members' competencies - and your own. Timely and practical, this book enables you to create and sustain a leadership team whose members learn from one another while collaborating to pursue your company's objectives.

New Power

How Power Works in Our Hyperconnected World--and How to Make It Work for You

Author: Jeremy Heimans,Henry Timms

Publisher: Random House Canada

ISBN: 0345816463

Category: Business & Economics

Page: 320

View: 6114

From two influential and visionary thinkers comes a big idea that is changing the way movements catch fire and ideas spread in our highly connected world. For the vast majority of human history, power has been held by the few. "Old power" is closed, inaccessible, and leader-driven. Once gained, it is jealously guarded, and the powerful spend it carefully, like currency. But the technological revolution of the past two decades has made possible a new form of power, one that operates differently, like a current. "New power" is made by many; it is open, participatory, often leaderless, and peer-driven. Like water or electricity, it is most forceful when it surges. The goal with new power is not to hoard it, but to channel it. New power is behind the rise of participatory communities like Facebook and YouTube, sharing services like Uber and Airbnb, and rapid-fire social movements like Brexit and #BlackLivesMatter. It explains the unlikely success of Barack Obama's 2008 campaign and the unlikelier victory of Donald Trump in 2016. And it gives ISIS its power to propagate its brand and distribute its violence. Even old power institutions like the Papacy, NASA, and LEGO have tapped into the strength of the crowd to stage improbable reinventions. In New Power, the business leaders/social visionaries Jeremy Heimans and Henry Timms provide the tools for using new power to successfully spread an idea or lead a movement in the twenty-first century. Drawing on examples from business, politics, and social justice, they explain the new world we live in--a world where connectivity has made change shocking and swift and a world in which everyone expects to participate.

Becoming an Instagram Influencer

How to Gain Mastery Over Instagram and Make Money Doing It

Author: Brigitte Bell

Publisher: Createspace Independent Publishing Platform

ISBN: 9781535304115

Category:

Page: 40

View: 4136

Have you ever dreamed of having thousands of followers eager to listen to your next album, buy your next book, watch your latest YouTube video, or read your latest blog post? Have you ever experienced "Instagram envy" and just wished you too could travel the world or recieve free packages in the mail filled with products you absolutely love? Well all of that is possible through becoming an influencer in one of social media's fastest growing platforms: Instagram. In this book, Brigitte Bell walks you through the steps of becoming a top Instagram influencer. From picking the perfect handle name and creating killer content, to building a following and gaining influence-- this book has got you covered. With Becoming an Instagram Influencer you'll learn the in's and out's of Instagram so that you can become a top influencer, make money, and have fun doing it!