Mass Media

A Bibliography with Indexes

Author: James B. Martin

Publisher: Nova Publishers

ISBN: 9781590332627

Category: Reference

Page: 279

View: 6578

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Ethics in Media Communications: Cases and Controversies

Author: Louis Day

Publisher: Cengage Learning

ISBN: 0534637140

Category: Business & Economics

Page: 480

View: 3886

Have you ever wondered exactly what ethical standards exist in the media? ETHICS IN MEDIA COMMUNICATIONS: CASES AND CONTROVERSIES explains it all and shows you that there’s a lot more to the story behind the scenes. Whether the issue is censorship, privacy, or accuracy, the media is governed by ethical norms that you need to know. And because it’s packed with case studies and review tools, this media ethics textbook is the one that will help out on the test as well. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media/Impact: An Introduction to Mass Media

An Introduction to Mass Media

Author: Shirley Biagi

Publisher: Cengage Learning

ISBN: 0495050261

Category: Language Arts & Disciplines

Page: 416

View: 8727

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media---its industries and support industries, as well as the legal, ethical, social, global, and technologic

U.S. Media and Elections in Flux

Dynamics and Strategies

Author: David A. Jones

Publisher: Routledge

ISBN: 1317679288

Category: Political Science

Page: 116

View: 2849

Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively. This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies. Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.

BPR

Author: N.A

Publisher: N.A

ISBN: N.A

Category: American literature

Page: N.A

View: 6013

Writing and Reporting News: A Coaching Method

Author: Carole Rich

Publisher: Cengage Learning

ISBN: 130553784X

Category: Business & Economics

Page: 496

View: 4013

Pulling examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. Full-color photographs and a strong storytelling approach keep you captivated throughout the book. An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues before you face them on the job. Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates. It also includes an all-new book glossary featuring many of the newer terms used in Journalism. Integrating new trends in the convergence of print, broadcast, and online media, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Online Journalism

Reporting, Writing, and Editing for New Media

Author: Richard Craig

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 284

View: 5668

Learn to report, write, and edit for online media with ONLINE JOURNALISM with InfoTrac ! Created specifically with the Internet in mind, this communication text will help you explore the writing opportunities associated with online media. Interviews with online professionals are included throughout the text to give you an idea of exactly what the job of the online journalist entails. A comprehensive Web site helps keep the book up to date and provides additional material, including sound clips of some of the book's interviewees.

Mass Communication Law

Cases and Comment

Author: Donald M. Gillmor

Publisher: N.A

ISBN: N.A

Category: Social Science

Page: 932

View: 8575

This text provides a comprehensive survey of media law. It is the original modern casebook in mass communication law, emphasizing learning of law principles and precedents directly from the writings of courts and administrative agencies.

The Journalism Quarterly

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Journalism

Page: N.A

View: 7500

Includes section "Book reviews" and other bibliographical materials.

Global Communication

Author: Yahya R. Kamalipour

Publisher: Wadsworth Publishing Company

ISBN: N.A

Category: Business & Economics

Page: 356

View: 9271

GLOBAL COMMUNICATION presents a comprehensive examination of significant economic, cultural, legal, social, and political issues in the exciting field of global communication. From history and theories to future trends, this indispensable and highly informative volume brings together illuminating writings and diverse perspectives by prominent scholars in mass media, journalism, and international studies.

World Broadcasting Systems

A Comparative Analysis

Author: Sydney W. Head

Publisher: N.A

ISBN: 9780534047344

Category: Social Science

Page: 457

View: 2560

Broadcast and Cable Selling

Author: Charles Warner

Publisher: N.A

ISBN: 9780534197704

Category: Business & Economics

Page: 447

View: 5998

Media Writing

News for the Mass Media

Author: Doug Newsom,James Alvin Wollert

Publisher: N.A

ISBN: N.A

Category: Journalism

Page: 437

View: 7007

Video Communication

Structuring Content for Maximum Program Effectiveness

Author: David Lee Smith

Publisher: N.A

ISBN: N.A

Category: Performing Arts

Page: 412

View: 5865

Institutional Video

Planning, Budgeting, Production, and Evaluation

Author: Carl Hausman

Publisher: N.A

ISBN: N.A

Category: Business & Economics

Page: 295

View: 9692

This text shows how video production skills are applied in an institutional setting, be it business and industry, hospitals, government, or education. INSTITUTIONAL VIDEO offers an overview of the field; it also shows how video departments interact within an organization (Part I) and how institutional programs are planned, produced, and evaluated (Parts II and III); and it examines specialized applications and shows how technologies keep changing the scope of the profession (Part IV). .

Subject Guide to Books in Print

An Index to the Publishers' Trade List Annual

Author: N.A

Publisher: N.A

ISBN: N.A

Category: American literature

Page: N.A

View: 4788