Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice

Author: Betteke van Ruler,Dejan Vercic

Publisher: Walter de Gruyter

ISBN: 3110197197

Category: Language Arts & Disciplines

Page: 515

View: 3389

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Media Management in the Age of Giants

Business Dynamics of Journalism

Author: Dennis F. Herrick

Publisher: UNM Press

ISBN: 0826351638

Category: Language Arts & Disciplines

Page: 399

View: 2548

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Excellence in Public Relations and Communication Management

Author: James E. Grunig

Publisher: Routledge

ISBN: 1136691758

Category: Business & Economics

Page: 680

View: 767

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Public Relations and Communication Management

Current Trends and Emerging Topics

Author: Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim

Publisher: Routledge

ISBN: 1136159258

Category: Language Arts & Disciplines

Page: 430

View: 9371

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Applied Crisis Communication and Crisis Management

Cases and Exercises

Author: W. Timothy Coombs

Publisher: SAGE Publications

ISBN: 1483321606

Category: Language Arts & Disciplines

Page: 256

View: 6108

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

A History of Journalism and Communication in China

Author: Yunze Zhao,Ping Sun

Publisher: Routledge

ISBN: 1317519310

Category: Social Science

Page: 176

View: 694

From a modern perspective, journalism is highly relevant to modern society, along with the emergence of mass printing system and professionalisation. This book, however, expands the meaning of journalism and views it as a social process. It will not only explore the roots and development of Chinese journalism and communication, but also demonstrate how Chinese journalism and communication interact and struggle with social culture and politics. Arranged in chronological order mainly, this book examines the initial development of Chinese journalism in ancient times in chapter 1, which from then manifested strong political attributes. After the Opium War in 1840, missionaries and businessmen from the West started to set up newspapers and periodicals in China, which brought about the birth of China’s modern journalism industry. Then China’s private newspapers and political party’s press are studied, which are closely linked with political revolutions and have a far-reaching impact on modern Chinese society. What happened to Chinese journalism and communication after the founding of People’s Republic of China in 1949? This book reviews the newspaper reforms, and studies the great negative impacts brought by "Cultural Revolution". Noteworthy news phenomena after the reform and opening-up are also covered. This book will appeal to scholars and students in journalism, communication and Chinese studies. Readers interested in Chinese society and modern Chinese history will also be attracted by it.

The Routledge Handbook of Strategic Communication

Author: Derina Holtzhausen,Ansgar Zerfass

Publisher: Routledge

ISBN: 1136207120

Category: Business & Economics

Page: 596

View: 7484

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Applied Public Relations

Cases in Stakeholder Management

Author: Kathy Brittain McKee,Larry F. Lamb

Publisher: Taylor & Francis

ISBN: 0415999154

Category: Business & Economics

Page: 288

View: 8914

Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.

Boundaries of Journalism

Professionalism, Practices and Participation

Author: Matt Carlson,Seth C. Lewis

Publisher: Routledge

ISBN: 1317540662

Category: Social Science

Page: 232

View: 5289

The concept of boundaries has become a central theme in the study of journalism. In recent years, the decline of legacy news organizations and the rise of new interactive media tools have thrust such questions as "what is journalism" and "who is a journalist" into the limelight. Struggles over journalism are often struggles over boundaries. These symbolic contests for control over definition also mark a material struggle over resources. In short: boundaries have consequences. Yet there is a lack of conceptual cohesiveness in what scholars mean by the term "boundaries" or in how we should think about specific boundaries of journalism. This book addresses boundaries head-on by bringing together a global array of authors asking similar questions about boundaries and journalism from a diverse range of perspectives, methodologies, and theoretical backgrounds. Boundaries of Journalism assembles the most current research on this topic in one place, thus providing a touchstone for future research within communication, media and journalism studies on journalism and its boundaries.

Strategic Corporate Communication

Author: Argenti

Publisher: Tata McGraw-Hill Education

ISBN: 9780070618169

Category: Communication in management

Page: 274

View: 3786

Strategic Corporate Communication is an updated adaptation of Argenti s best work for the Indian market. Replete with new cases and examples from Indian industry, it covers all aspects of communication and its development in India. It also contrasts the practice of corporate communication in the US, while further investigating the business environment in India and how that has shaped the corporate communication function.This book emphasizes the importance of strategic communication, both in terms of how communication serves as an extension of an organization s strategy, and how it can (and should) become more strategic than tactical when approached in a business setting.

Digital Transformation in Journalism and News Media

Media Management, Media Convergence and Globalization

Author: Mike Friedrichsen,Yahya Kamalipour

Publisher: Springer

ISBN: 3319277863

Category: Business & Economics

Page: 555

View: 9787

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

Public Relations and Communication Management

Current Trends and Emerging Topics

Author: Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim

Publisher: Routledge

ISBN: 1136159266

Category: Language Arts & Disciplines

Page: 390

View: 8776

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

The Practice of Technical and Scientific Communication

Writing in Professional Contexts

Author: Jean A. Lutz,C. Gilbert Storms

Publisher: Greenwood Publishing Group

ISBN: 9781567503623

Category: Education

Page: 309

View: 8782

A description of the work done by technical scientific communicators in a variety of professional settings. It includes an introduction and 12 chapters, each of which detail specific areas of practice, contain profiles of at least two technical communicators, and answer fundamental questions.

The Handbook of Crisis Communication

Author: W. Timothy Coombs,Sherry J. Holladay

Publisher: John Wiley & Sons

ISBN: 1444356518

Category: Language Arts & Disciplines

Page: 768

View: 2150

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

Routledge Handbook of Sport Communication

Author: Paul Mark Pedersen

Publisher: Routledge

ISBN: 0415518199

Category: Social Science

Page: 529

View: 2246

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don't rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

Culture and Public Relations

Links and Implications

Author: Krishnamurthy Sriramesh,Dejan Vercic

Publisher: Routledge

ISBN: 1136514449

Category: Business & Economics

Page: 296

View: 3942

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Managing the President's Message

The White House Communications Operation

Author: Martha Joynt Kumar

Publisher: JHU Press

ISBN: 0801899524

Category: Political Science

Page: 400

View: 4975

Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.

Media Management

A Casebook Approach

Author: C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

Publisher: Routledge

ISBN: 1317458540

Category: Language Arts & Disciplines

Page: 416

View: 343

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Communication and Swallowing Management of Tracheostomized and Ventilator-dependent Adults

Author: Karen J. Dikeman,Marta S. Kazandjian

Publisher: Cengage Learning

ISBN: 9780769302454

Category: Language Arts & Disciplines

Page: 424

View: 3482

This comprehensive manual provides a clinical, yet practical, approach to treating tracheostomized and ventilator-dependent patients. Its organizational structure is conducive to learning, as information builds on itself progressively from chapter to chapter. Learners are provided with the clinical and case research information pertaining to specific aspects of care and are encouraged to apply that information to their patient's needs on an individualized basis. Emphasis is also placed on individualizing treatment and assessment protocols.

Entertainment Management

Towards Best Practice

Author: Stuart Moss,Ben Walmsley

Publisher: CABI

ISBN: 1780640234

Category: Travel

Page: 328

View: 4372

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.