Journalism: Communication Management

Author: Seema Sharma

Publisher: N.A

ISBN: 9788126123407

Category: Communication managemen

Page: 410

View: 640

Communication Management Is A Challenging Task Before Journalists And Other Organizations.This Book Provides Basic Information On Diverse Aspects Of Communication Techniques.Contents" Introduction" Evolution And Development" Basic Concepts" Scene In India" Basic Elements" Various Channels" The Organisation" Forms Of Communication" Theory Of Communication" Fundamentals Of Communication" Fundamentals Of Information" Political Factors" The Long Journey" Role Of Media" Disciplined Media; Etc.An Ideal Text-Cum-Reference Book For Academics As Well As Professional In The Field.

Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice

Author: Betteke van Ruler,Dejan Vercic

Publisher: Walter de Gruyter

ISBN: 3110197197

Category: Language Arts & Disciplines

Page: 515

View: 1663

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

The Routledge Handbook of Strategic Communication

Author: Derina Holtzhausen,Ansgar Zerfass

Publisher: Routledge

ISBN: 1136207120

Category: Business & Economics

Page: 596

View: 3320

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

The Practice of Technical and Scientific Communication

Writing in Professional Contexts

Author: Jean A. Lutz,C. Gilbert Storms

Publisher: Greenwood Publishing Group

ISBN: 9781567503623

Category: Education

Page: 309

View: 3790

A description of the work done by technical scientific communicators in a variety of professional settings. It includes an introduction and 12 chapters, each of which detail specific areas of practice, contain profiles of at least two technical communicators, and answer fundamental questions.

Public Relations and Communication Management

Current Trends and Emerging Topics

Author: Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim

Publisher: Routledge

ISBN: 1136159266

Category: Language Arts & Disciplines

Page: 390

View: 2035

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

The Handbook of Crisis Communication

Author: W. Timothy Coombs,Sherry J. Holladay

Publisher: John Wiley & Sons

ISBN: 1444356518

Category: Language Arts & Disciplines

Page: 768

View: 1050

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

Culture and Public Relations

Links and Implications

Author: Krishnamurthy Sriramesh,Dejan Vercic

Publisher: Routledge

ISBN: 1136514449

Category: Business & Economics

Page: 296

View: 9345

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Entertainment Management

Towards Best Practice

Author: Stuart Moss,Ben Walmsley

Publisher: CABI

ISBN: 1780640234

Category: Travel

Page: 328

View: 8871

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

So, You Want to Work in Sports?

The Ultimate Guide to Exploring the Sports Industry

Author: Joanne Mattern

Publisher: Simon and Schuster

ISBN: 158270449X

Category: Juvenile Nonfiction

Page: 224

View: 6160

A young enthusiast's guide to pursuing a career in sports profiles careers ranging from athlete and coach to broadcaster and photographer as well as lesser-known professions, sharing uplifting stories about young adults who have explored different sectors in the industry.

Manager's Guide to Excellence in Public Relations and Communication Management

Author: David M. Dozier,Larissa A. Grunig,James E. Grunig

Publisher: Routledge

ISBN: 1136688315

Category: Business & Economics

Page: 272

View: 7444

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.


Author: Syracuse University

Publisher: N.A


Category: Education

Page: N.A

View: 403

The Future of Excellence in Public Relations and Communication Management

Challenges for the Next Generation

Author: Elizabeth L. Toth

Publisher: Routledge

ISBN: 1135250685

Category: Business & Economics

Page: 656

View: 7483

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Marketing Communications Management

Analysis, Planning, Implementation

Author: Paul Copley

Publisher: SAGE

ISBN: 1473908337

Category: Business & Economics

Page: 480

View: 6832

Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

The Asian Messenger

Author: N.A

Publisher: N.A


Category: Communication

Page: N.A

View: 1596

Integratives Medienmanagement

Konzepte, Instrumente und Publisher Value Scorecard

Author: Bernd Eggers

Publisher: Springer-Verlag

ISBN: 3835093428

Category: Business & Economics

Page: 391

View: 7382

Bernd Eggers entwickelt Gestaltungsempfehlungen für die Praxis. Speziell für Buch- und Zeitschriftenverlage präsentiert er mit der Publisher Value Development Scorecard ein praxisbezogenes Instrument, das Grundlage eines verlagsspezifischen Entwicklungs- und Implementierungsweges sein kann. Fallstudien über Bertelsmann, Gruner+Jahr, FAZ und die Schlütersche Verlagsgesellschaft geben tiefen Einblick in die Erfolgsfaktoren des Medienmanagements.

Engineering Education and Management

Vol 2, Results of the 2011 International Conference on Engineering Education and Management (ICEEM2011)

Author: Liangchi Zhang,Chunliang Zhang

Publisher: Springer Science & Business Media

ISBN: 3642248209

Category: Technology & Engineering

Page: 776

View: 7745

This is the proceedings of the selected papers presented at 2011 International Conference on Engineering Education and Management (ICEEM2011) held in Guangzhou, China, during November 18-20, 2011. ICEEM2011 is one of the most important conferences in the field of Engineering Education and Management and is co-organized by Guangzhou University, The University of New South Wales, Zhejiang University and Xi’an Jiaotong University. The conference aims to provide a high-level international forum for scientists, engineers, and students to present their new advances and research results in the field of Engineering Education and Management. This volume comprises 122 papers selected from over 400 papers originally submitted by universities and industrial concerns all over the world. The papers specifically cover the topics of Management Science and Engineering, Engineering Education and Training, Project/Engineering Management, and Other related topics. All of the papers were peer-reviewed by selected experts. The papers have been selected for this volume because of their quality and their relevancy to the topic. This volume will provide readers with a broad overview of the latest advances in the field of Engineering Education and Management. It will also constitute a valuable reference work for researchers in the fields of Engineering Education and Management.

Kulturspezifik in der europäischen Wirtschaftskommunikation

Author: Christopher M. Schmidt,Ainars Dimants,Jaakko Lehtonen,Martin Nielsen

Publisher: Springer-Verlag

ISBN: 3658012366

Category: Social Science

Page: 226

View: 4820

Thema des Sammelbandes ist das Kommunikationsverhalten in neuen und alten Medien. Neben grundsätzlichen Problemen der Entwicklung von Kommunikationsstrategien widmen sich die Autoren der Frage, in welcher Weise Unternehmen ihre länderspezifischen Kommunikationsweisen in Bezug auf potentielle Zielgruppen verwirklichen und effektiver gestalten können. Zu diesem Zweck befassen sich die Autoren neben allgemeinen unternehmensinternen und -externen Fragen der Kommunikationsgestaltung vor allem mit verschiedenen Formen textbasierter Kommunikationspraxis im europäischen Umfeld. Kulturspezifische Aspekte werden somit in ihrer interkulturellen Relevanz methodisch einsichtig und für die Kommunikation in der Wirtschaft gezielt nutzbar.