Market Rebels

How Activists Make or Break Radical Innovations

Author: Hayagreeva Rao

Publisher: Princeton University Press

ISBN: 9781400829743

Category: Business & Economics

Page: 216

View: 7729

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.

Nation of Rebels

Why Counterculture Became Consumer Culture

Author: Joseph Heath,Andrew Potter

Publisher: Harper Collins

ISBN: 006074586X

Category: Social Science

Page: 368

View: 5969

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose. In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

Rebels of Babylon

Author: Ralph Peters,Owen Parry

Publisher: Stackpole Books

ISBN: 081174888X

Category: Fiction

Page: 352

View: 3120

Abel Jones arrives in New Orleans to investigate the death of a young crusader and finds himself facing fantastic rumors of the resurrected dead as the city approaches hysteria and riot.

Rebels of the Heavenly Kingdom

Author: Katherine Paterson

Publisher: Groundwood Books Ltd

ISBN: 0888998856

Category: Juvenile Fiction

Page: 263

View: 3872

Mei Lin, a woman warrior, and pigboy Wang Lee find love, intrigue, adventure, and danger as rebels seeking to overthrow the Chinese emperor during the 1850s amid the Taiping Rebellion.

Runnin' Rebel

Shark Tales of "Extra Benefits," Frank Sinatra, and Winning It All

Author: Jerry Tarkanian,Dan Wetzel

Publisher: Skyhorse Publishing, Inc.

ISBN: 1613214219

Category: Sports & Recreation

Page: 256

View: 7733

No matter where his basketball travels took him during his 31 seasons in NCAA Division I college basketball, controversy was never been far behind Jerry Tarkanian. The legendary former coach of the UNLV Runnin’ Rebels proved himself to be one of the greatest coaches in the game’s history, however, amassing an incredible overall record of 778–202, more wins than all but a handful of other coaches. His 19 seasons of amazing success and breathtaking teams in Las Vegas are the foundation of Jerry Tarkanian’s revealing and often hilarious autobiography, Runnin’ Rebel, a book poised to reveal the skeletons in the closet of the NCAA and some of the biggest names and programs in college basketball over the past thirty-five years. Runnin' Rebel is Jerry Tarkanian unplugged, dishing his wildest, most ridiculous, and most hilarious recruiting stories, capers, and tales from a colorful career as college basketball’s ultimate loveable rogue. “Tark the Shark,” as fans affectionately called him, details dirty tricks, recruiting battles, and so much more in this one-of-a-kind memoir. A must-have for any college basketball fan.

Rebel Dawn

Author: A. C. Crispin

Publisher: Spectra

ISBN: 0553574175

Category: Fiction

Page: 389

View: 6503

The third volume in an exciting trilogy that began with The Paradise Snare, this explosive story describes how Han Solo won the Millennium Falcon, the fastest ship in the galaxy, and how he ended up at Mos Eisley in Chalmun's Cantina. Original.

Build It

The Rebel Playbook for World-Class Employee Engagement

Author: Glenn Elliott,Debra Corey

Publisher: John Wiley & Sons

ISBN: 1119390079

Category: Business & Economics

Page: 272

View: 5634

The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades. Now you can learn their secrets and discover The Engagement Bridge™ model, proven to build bottom line value for companies through sustainable employee engagement. Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo. Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment, and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader. The book follows the clear and proven Engagement Bridge™ model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success. Build it is packed with tips, tools and real-life examples from employers including NASDAQ, Unilever, IBM, KPMG, 3M, and McDonald's to help you start doing this not tomorrow, but today. Readers will learn: How employee engagement helps companies perform The key factors that drive engagement, and how they work together What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement How to implement The Engagement BridgeTM model to boost productivity, innovation, and better decision-making Unique in this category, Build it is written from two sharply different perspectives. Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $300m category leader in employee engagement technology. Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.

Rebels in Paradise

The Los Angeles Art Scene and the 1960s

Author: Hunter Drohojowska-Philp

Publisher: Henry Holt and Company

ISBN: 9781429958998

Category: Art

Page: 288

View: 4505

The extraordinary story of the artists who propelled themselves to international fame in 1960s Los Angeles Los Angeles, 1960: There was no modern art museum and there were few galleries, which is exactly what a number of daring young artists liked about it, among them Ed Ruscha, David Hockney, Robert Irwin, Bruce Nauman, Judy Chicago and John Baldessari. Freedom from an established way of seeing, making, and marketing art fueled their creativity, which in turn inspired the city. Today Los Angeles has four museums dedicated to contemporary art, around one hundred galleries, and thousands of artists. Here, at last, is the book that tells the saga of how the scene came into being, why a prevailing Los Angeles permissiveness, 1960s-style, spawned countless innovations, including Andy Warhol's first exhibition, Marcel Duchamp's first retrospective, Frank Gehry's mind-bending architecture, Rudi Gernreich's topless bathing suit, Dennis Hopper's Easy Rider, even the Beach Boys, the Byrds, the Doors, and other purveyors of a California style. In the 1960s, Los Angeles was the epicenter of cool.

The Highwayman

Author: Kerrigan Byrne

Publisher: St. Martin's Paperbacks

ISBN: 1466887400

Category: Fiction

Page: 368

View: 9872

A Library Journal Best Book of 2015 A Library Journal Summer Spotlight Title They're rebels, scoundrels, and blackguards-dark, dashing men on the wrong side of the law. But for the women who love them, a hint of danger only makes the heart beat faster, in the stunning debut historical romance The Highwayman by Kerrigan Byrne. STEALING BEAUTY Dorian Blackwell, the Blackheart of Ben More, is a ruthless villain. Scarred and hard-hearted, Dorian is one of Victorian London's wealthiest, most influential men who will stop at nothing to wreak vengeance on those who've wronged him...and will fight to the death to seize what he wants. The lovely, still innocent widow Farah Leigh Mackenzie is no exception-and soon Dorian whisks the beautiful lass away to his sanctuary in the wild Highlands... COURTING DESIRE But Farah is no one's puppet. She possesses a powerful secret-one that threatens her very life. When being held captive by Dorian proves to be the only way to keep Farah safe from those who would see her dead, Dorian makes Farah a scandalous proposition: marry him for protection in exchange for using her secret to help him exact revenge on his enemies. But what the Blackheart of Ben More never could have imagined is that Farah has terms of her own, igniting a tempestuous desire that consumes them both. Could it be that the woman he captured is the only one who can touch the black heart he'd long thought dead?

Paxton

Author: Linda Warren

Publisher: Harlequin Western Romance

ISBN: 9780373757695

Category: Adoption

Page: 224

View: 5235

THE COWBOY'S REDEMPTION After years of girls, beer and a wild life on the rodeo circuit, bull rider Paxton Rebel is done being "The Heartthrob." His brothers have already settled down and are starting families. Paxton doesn't really believe he's meant for love...until he rescues the slight, lovely woman with sea-green eyes on a cold, windy beach. Remi Roberts can't trust a charming lady-killer cowboy like Paxton--especially since he's a Rebel, a family she's been taught to distrust. She needs to concentrate on recovering from her accident, which is the only thing standing in the way of her adopting the baby girl she adores. Besides, fairy tales don't exist and bad boys definitely don't change. Only, this cowboy is determined to prove her wrong...

Strange Rebels

1979 and the Birth of the 21st Century

Author: Christian Caryl

Publisher: Basic Books

ISBN: 0465065643

Category: History

Page: 432

View: 5310

Few moments in history have seen as many seismic transformations as 1979. That single year marked the emergence of revolutionary Islam as a global political force, the beginning of market revolutions in China and Britain that would radically alter the international economy, and the first stirrings of the resistance movements in Eastern Europe and Afghanistan that ultimately led to the collapse of the Soviet Union. In Strange Rebels, veteran journalist Christian Caryl shows how the world we live in today and the problems that plague it began to take shape in this pivotal year. Weaving the story of each of these counterrevolutions into a brisk, gripping narrative, Strange Rebels is a groundbreaking account of how these upheavals marked a startling conservative challenge to communist and socialist systems around the globe, giving birth to our modern age in the process.

The Rebel's Guide to Email Marketing

Grow Your List, Break the Rules, and Win

Author: DJ Waldow,Jason Falls

Publisher: Que Publishing

ISBN: 0133048144

Category: Business & Economics

Page: 288

View: 4612

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing

The Sword Dancer

Author: Jeannie Lin

Publisher: Harlequin

ISBN: 1460313712

Category: Fiction

Page: 288

View: 2499

The thief who stole his heart Sword dancer Li Feng is used to living life on the edge of the law—a woman alone in the dangerous world of the Tang Dynasty has only her whirlwind reflexes to trust. She will discover the truth about her past, even if that means outwitting the most feared thief-catcher of them all.… Relentless, handsome and determined, Han sees life—and love—as black and white. Until he finally captures the spirited, courageous Li Feng, who makes him question everything he thought he knew about right and wrong. Soon he's faced with an impossible choice: betray the elusive sword dancer he is learning to love, or trust his long-disregarded heart and follow her to dangerous, tempting rebellion.…

Rebels In Arms

Author: Ben Weaver

Publisher: Harper Collins

ISBN: 9780061751998

Category: Fiction

Page: 320

View: 9670

A former colonist, Scott St. Andrew escaped his hellish mining home by joining the Guard Corps and entering the most intense training program in the military. When war broke out between the Terran Alliance and the Seventeen worlds, he was forced to choose between the two warring factions—and two codes of honour. Now Guard Corps Captain St. Andrew faces his first command—to retake the South Point Academy on the hellish moon Exeter where he trained only a year before. But the alien technology that makes St. Andrew one of the elite is faulty; he will die unless he is reconditioned properly. And only the Wardens—a secret alliance staging a coup d'etat against the Seventeen—have access to the conditioning. In the theatre of war that ensues, Captain St. Andrew faces his most difficult decision—obey the Corps' code of honour and die slowly, or join the Wardens and live?

The Rebel's Dilemma

Author: Mark Irving Lichbach

Publisher: University of Michigan Press

ISBN: 9780472085743

Category: Business & Economics

Page: 514

View: 8081

The author brings significant new insights to the study of dissent, rebellion, and revolution

Rebel Cities: From the Right to the City to the Urban Revolution

Author: David Harvey

Publisher: Verso Books

ISBN: 1844678822

Category: Political Science

Page: 187

View: 4684

Explores cities as the origin of revolutionary politics, where social and political issues are always at the surface, using examples from such cities as New York City and Mumbai to examine how they can be better ecologically reorganized.

Scaling Up Excellence

Getting to More Without Settling for Less

Author: Robert I. Sutton,Huggy Rao

Publisher: Crown Business

ISBN: 0385347030

Category: Business & Economics

Page: 368

View: 9599

Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.

Star Wars Rebels: The Rebellion Begins

Author: Michael Kogge

Publisher: Disney Electronic Content

ISBN: 1484717007

Category: Juvenile Fiction

Page: 176

View: 6587

Ezra Bridger knows how to take care of himself. Growing up in the shadow of the Galactic Empire, Ezra has always stolen what he can to survive--and to mess with the Empire. But when one of Ezra's heists goes terribly wrong, he finds himself thrown together with a team of rebels. Lead by brash maverick Kanan Jarrus and fearless pilot Hera Syndulla, the rebels are on a mission to free enslaved Wookiees from an Imperial prison. Now Ezra must decide whether to go back to his simple life on Lothal, or join the rebels in their fight for freedom.

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

Author: Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney

Publisher: HarperCollins

ISBN: 0062407627

Category: Business & Economics

Page: 272

View: 3393

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

The Rebels: Sons of Texas

Author: Elmer Kelton

Publisher: Forge Books

ISBN: 9781429926379

Category: Fiction

Page: 304

View: 3809

It is the mid 1830s and a growing flow of American pioneers into Mexican Texas has sown the seeds of revolution. In the midst of the turmoil are the Lewis brothers – Andrew, Michael, and James – scions of Mordecai Lewis, who crossed the Sabine River into Texas a decade past. Now the news along the Texas frontier is of a young general, a self-styled "Napoleon of the West," named Antonio Lopez de Santa Anna, who wants to stamp out any gringo talk of independence from Mexico and oust the American interlopers from Texas. Standing in opposition to Santa Anna is the former governor of Tennessee and veteran of Andrew Jackson's Indian battles, Sam Houston, who is gathering a volunteer army to meet the Mexican forces. Against the heroic, bloody backdrop of the Texas War of Independence--the battles of Gonzalez, San Antonio de Bexar, Goliad, the Alamo and San Jacinto--the Lewis men and their families join such rebels as Jim Bowie, James Fannin, Ben Milam, Juan Seguin, James Butler Bonham, William Barret Travis, and David Crockett, in wresting Texas from Mexican rule. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.