Marketing Research

An Applied Approach

Author: Naresh K. Malhotra,David F. Birks

Publisher: Ft Press

ISBN: 9780273706892

Category: Business & Economics

Page: 835

View: 2003

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.

Marketing Research

Author: David F. Birks,Tim Macer

Publisher: N.A

ISBN: 9780415449120

Category: Business & Economics

Page: 2480

View: 1477

The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. This collection facilitates access to important works across the field, combining theoretical and practical perspectives to encourage a broader appreciation of marketing research and the mutual influences within it.

Marketing Research

An Applied Approach

Author: Thomas C. Kinnear,James R. Taylor

Publisher: N.A

ISBN: 9780071144186

Category: Data Analysis

Page: 888

View: 5641

This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.

Principles of Marketing with Marketing Research

An Applied Approach

Author: Frances Brassington,Naresh K. Malhotra,David F. Birks,Stephen Pettitt

Publisher: Financial Times/Prentice Hall

ISBN: 9780582832916


Page: 4

View: 2485

This great value multipack contains Brassington and Pettitt: Principles of Marketing 3e (0273657917) and Malhotra: Marketing Research Euro Edition 2e (0273657445).

"Global Marketing Strategy" with "Marketing Research"

An Applied Approach

Author: Naresh Malhotra,Harold Chee

Publisher: Financial Times/Prentice Hall

ISBN: 9780582849891


Page: N.A

View: 482

This excellent multipack offers two great titles at one fantastic low price. The pack includes Harold Chee's Global Marketing Strategy (ISBN: 0273623486) and Naresh Malhotra Marketing Research, European Edition: An Applied Approach (ISBN: 0273657445) .


Author: Michael R. Solomon

Publisher: N.A

ISBN: 9783868940923


Page: 400

View: 6107

Konsumentenverhalten, die neue Deutsche Ausgabe des internationalen Standardlehrwerks untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens, spannt einen Bogen zwischen Theorie / Praxis und vermittelt einen fundierten, umfassenden Überblick: Das Buch zeigt an zahlreichen, speziell für diese Ausgabe erstellten regionalen sowie an spannenden internationalen Fällen auf, wie wichtig die Rolle des Konsumentenverhaltens für die Formulierung von erfolgreichen Marketingzielen ist. Analysen aus Datensätzen der GfK und Sinus-Milieus machen bestimmte Gesetzesmäßigkeiten auch quantitativ begreifbar. Lernziele, Zusammenfassungen, Kontrollfragen und umfangreiche Onlineinhalte wie Kapitelfolien, weiterführende Literatur und Lösungen zu Aufgaben im Buch machen dieses Buch auch für das Selbststudium interessant.

Marketing Research

An Applied Orientation

Author: Naresh K. Malhotra

Publisher: N.A

ISBN: 9780131257337

Category: Marketing - Recherche

Page: 890

View: 1910

Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the success of the first edition by being current, contemporary, illustrative and user-friendly.

Marketing Research

Author: Jan Wiid,Colin Diggines

Publisher: Juta and Company Ltd

ISBN: 9780702177446

Category: Business & Economics

Page: 272

View: 3079

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

Marketing Research, European Edition

An Applied Approach with Global Marketing

Author: Malhotra,Hollensen

Publisher: Financial Times/Prentice Hall

ISBN: 9780582843943


Page: N.A

View: 5296

Essentials of Marketing Research

A Hands-On Orientation

Author: Naresh K. Malhotra

Publisher: Pearson

ISBN: 0133401820

Category: Business & Economics

Page: 420

View: 6253

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. This text provides a better teaching and learning experience–for you and your students. It will help you to: • Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management. • Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted. • Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material. • Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.

Qualitative Marktforschung

Konzepte - Methoden - Analysen

Author: Renate Buber,Hartmut Holzmüller

Publisher: Springer-Verlag

ISBN: 9783834994417

Category: Business & Economics

Page: 1152

View: 7246

79 Autoren geben Einblick in die theoretischen Wurzeln qualitativer Marktforschung, die grundlegende Methodologie, differente Forschungsstrategien sowie Herausforderungen in der Datenerhebung, Datenanalyse und Dateninterpretation. Anhand von Beispielen wird die Leistungsfähigkeit und Vielfältigkeit der Anwendungsmöglichkeiten der qualitativen Methodik bei der Analyse von Fragestellungen aus der Konsumforschung und dem Marketingmanagement demonstriert. In der 2. Auflage wurden aktuelle Entwicklungen integriert. "Auch Praktiker können von diesem Lehrbuch profitieren." w&v - werben & verkaufen

Basic Marketing Research

A Decision-making Approach

Author: Naresh K. Malhotra,Mark Peterson

Publisher: Prentice Hall

ISBN: 9780131525429

Category: Marketing

Page: 631

View: 1269

For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

Marketing Management 4E

Author: Rajan Saxena

Publisher: Tata McGraw-Hill Education

ISBN: 9780070144910

Category: Marketing

Page: 883

View: 4018

Marketing Research

A Practical Approach

Author: Bonita Kolb

Publisher: SAGE

ISBN: 184920490X

Category: Business & Economics

Page: 312

View: 7565

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Essentials of Marketing Research

Putting Research Into Practice

Author: Kenneth E. Clow,Karen E. James

Publisher: SAGE

ISBN: 1412991307

Category: Business & Economics

Page: 497

View: 9534

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.