Marketing Research

An Applied Approach

Author: Naresh K. Malhotra,David F. Birks

Publisher: Ft Press

ISBN: 9780273706892

Category: Business & Economics

Page: 835

View: 5803

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.

Marketing Research

An Applied Approach

Author: Naresh K. Malhotra,Dr. David F. Birks

Publisher: Financial Times/Prentice Hall

ISBN: 9780139229640

Category: Marketing research

Page: 736

View: 6217

This package features coverage of design, data entry, basic statistical analysis, and data display facilities. There is emphasis on qualitative research, and the international and ethic aspects of marketing research.

Marketing Research

An Applied Approach

Author: Thomas C. Kinnear,James R. Taylor

Publisher: N.A

ISBN: 9780071144186

Category: Data Analysis

Page: 888

View: 1952

This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.

"Global Marketing Strategy" with "Marketing Research"

An Applied Approach

Author: Naresh Malhotra,Harold Chee

Publisher: Financial Times/Prentice Hall

ISBN: 9780582849891

Category:

Page: N.A

View: 9193

This excellent multipack offers two great titles at one fantastic low price. The pack includes Harold Chee's Global Marketing Strategy (ISBN: 0273623486) and Naresh Malhotra Marketing Research, European Edition: An Applied Approach (ISBN: 0273657445) .

Principles of Marketing with Marketing Research

An Applied Approach

Author: Frances Brassington,Naresh K. Malhotra,David F. Birks,Stephen Pettitt

Publisher: Financial Times/Prentice Hall

ISBN: 9780582832916

Category:

Page: 4

View: 2761

This great value multipack contains Brassington and Pettitt: Principles of Marketing 3e (0273657917) and Malhotra: Marketing Research Euro Edition 2e (0273657445).

Marktforschung

Methodische Grundlagen und praktische Anwendung

Author: Ludwig Berekoven,Werner Eckert,Peter Ellenrieder

Publisher: Springer-Verlag

ISBN: 3322921808

Category: Business & Economics

Page: 449

View: 7821

Das Lehrbuch von Ludwig Berekoven, Werner Eckert und Peter Ellenrieder ist aufgrund seiner geschlossenen, übersichtlichen und leicht verständlichen Darstellungsweise das Standardwerk der Marktforschung. Grundlagen, Methoden und Instrumente der Marktforschung werden didaktisch geschickt beschrieben.

Marketing Research

An Applied Orientation

Author: Naresh K. Malhotra

Publisher: N.A

ISBN: 9780131257337

Category: Marketing - Recherche

Page: 890

View: 4365

Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the success of the first edition by being current, contemporary, illustrative and user-friendly.

Marketing Research

Author: Jan Wiid,Colin Diggines

Publisher: Juta and Company Ltd

ISBN: 9780702177446

Category: Business & Economics

Page: 272

View: 6113

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

Qualitative Marktforschung

Konzepte - Methoden - Analysen

Author: Renate Buber,Hartmut Holzmüller

Publisher: Springer-Verlag

ISBN: 9783834994417

Category: Business & Economics

Page: 1152

View: 8753

79 Autoren geben Einblick in die theoretischen Wurzeln qualitativer Marktforschung, die grundlegende Methodologie, differente Forschungsstrategien sowie Herausforderungen in der Datenerhebung, Datenanalyse und Dateninterpretation. Anhand von Beispielen wird die Leistungsfähigkeit und Vielfältigkeit der Anwendungsmöglichkeiten der qualitativen Methodik bei der Analyse von Fragestellungen aus der Konsumforschung und dem Marketingmanagement demonstriert. In der 2. Auflage wurden aktuelle Entwicklungen integriert. "Auch Praktiker können von diesem Lehrbuch profitieren." w&v - werben & verkaufen

Marketing Management 4E

Author: Rajan Saxena

Publisher: Tata McGraw-Hill Education

ISBN: 9780070144910

Category: Marketing

Page: 883

View: 9902

Marketing Research, European Edition

An Applied Approach with Global Marketing

Author: Malhotra,Hollensen

Publisher: Financial Times/Prentice Hall

ISBN: 9780582843943

Category:

Page: N.A

View: 6667

Basic Marketing Research

A Decision-making Approach

Author: Naresh K. Malhotra,Mark Peterson

Publisher: Prentice Hall

ISBN: 9780131525429

Category: Marketing

Page: 631

View: 2940

For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

Marketing Research

Author: Burns

Publisher: Pearson Education India

ISBN: 9788131709375

Category: Marketing

Page: 696

View: 598

Marketing Research Is The Global Leader In Marketing Research Because It Demonstrates How To Use Statistical Tools In An Intuitive Manner.