A Complete Introduction to the Basic Principles of This Fundamental Science
Author: Christopher Gordon De Pree, Ph.D.
Publisher: Three Rivers Press
Understand the rules that make the universe run. Understanding the laws of physics is essential for all scientific studies, but many students are intimidated by their complexities. This completely revised and updated book makes it easy to understand the most important principles. From the physics of the everyday world to the theory of relativity, PHYSICS MADE SIMPLE covers it all. Each chapter is introduced by anecdotes that directly apply the concepts to contemporary life and ends with practice problems—with complete solutions—to reinforce the concepts. Humorous illustrations and stories complete the text, making it not only easy but fun to learn this important science. Topics covered include: *force *motion *energy *waves *electricity and magnetism *the atom *quantum physics *relativity *spectroscopy *particle physics Look for these Made Simple titles Accounting Made Simple Arithmetic Made Simple Astronomy Made Simple Biology Made Simple Bookkeeping Made Simple Business Letters Made Simple Chemistry Made Simple English Made Simple Earth Science Made Simple French Made Simple German Made Simple Ingles Hecho Facil Investing Made Simple Italian Made Simple Keyboarding Made Simple Latin Made Simple Learning English Made Simple Mathematics Made Simple The Perfect Business Plan Made Simple Philosophy Made Simple Psychology Made Simple Sign Language Made Simple Spelling Made Simple Statistics Made Simple Your Small Business Made Simple www.broadwaybooks.com
Author: Edward F. Albin, Ph.D.
Publisher: Three Rivers Press
We see it every day, yet we understand so little about Earth. From minerals to meteorites, this book covers every aspect of the science of our world. It breaks this complex discipline into four major sections: geology, oceanography, meteorology, and planetary science, and it gives an overview of the processes of each. Complete with interactive experiments and a glossary, this book makes the study of our planet—and other planets— easier than ever. From the Trade Paperback edition.
Author: Rita Mary King
Publisher: Three Rivers Press
Take the frustration out of learning the science of life! Biology is the most fundamental science?yet it’s one of the most complex. Now, Biology Made Simple is here to help science and non-science majors alike understand the science of life. Covering all the major themes of biology—including the cellular basis of life, the interaction of organisms, and the evolutionary process of all beings, Biology Made Simple combines concise explanations with the in-depth coverage needed to understand every aspect of this subject. Topics covered include: unifying themes of biology chemistry for the biologist the living cell DNA evolution genetics animal organization and homeostasis the systems of the body ecology Featuring more than sixty illustrations and at-a-glance chapter reviews, Biology Made Simple will help you master this fascinating science. From the Trade Paperback edition.
A Complete Introduction to the Basic Building Blocks of Matter
Author: John T. Moore, Ed.D.
Publisher: Three Rivers Press
See the world, one molecule at a time. Chemistry helps us understand not only the world around us, but also our own bodies. CHEMISTRY MADE SIMPLE makes it fun. Each chapter has practice problems with complete solutions that reinforce learning. A glossary of chemical terms, the modern periodic table, and detailed illustrations throughout make this the best introduction to one of the most studied of all sciences. Topics covered include: *the Scientific Method *the structure and properties of matter *compounds *laws of chemistry *gases, liquids, and solids *solutions *electrochemistry *the atmosphere *biochemistry *organic chemistry *nuclear chemistry *energy *the environment Look for these Made Simple titles Accounting Made Simple Arithmetic Made Simple Astronomy Made Simple Biology Made Simple Bookkeeping Made Simple Business Letters Made Simple Earth Science Made Simple English Made Simple French Made Simple German Made Simple Ingles Hecho Facil Investing Made Simple Italian Made Simple Latin Made Simple Learning English Made Simple Mathematics Made Simple The Perfect Business Plan Made Simple Philosophy Made Simple Physics Made Simple Psychology Made Simple Sign Language Made Simple Spelling Made Simple Statistics Made Simple Your Small Business Made Simple www.broadwaybooks.com
Learn how hardware and software work-- and how to make them work for you!
Author: V. Anton Spraul
Publisher: Broadway Books
Be smarter than your computer If you don't understand computers, you can quickly be left behind in today's fast-paced, machine-dependent society. Computer Science Made Simple offers a straightforward resource for technology novices and advanced techies alike. It clarifies all you need to know, from the basic components of today’s computers to using advanced applications. The perfect primer, it explains how it all comes together to make computers work. Topics covered include: * hardware * software * programming * networks * the internet * computer graphics * advanced computer concepts * computers in society Look for these Made Simple titles: Accounting Made Simple Arithmetic Made Simple Astronomy Made Simple Biology Made Simple Bookkeeping Made Simple Business Letters Made Simple Chemistry Made Simple Earth Science Made Simple English Made Simple French Made Simple German Made Simple Inglés Hecho Fácil Investing Made Simple Italian Made Simple Keyboarding Made Simple Latin Made Simple Learning English Made Simple Mathematics Made Simple The Perfect Business Plan Made Simple Philosophy Made Simple Physics Made Simple Psychology Made Simple Sign Language Made Simple Spanish Made Simple Spelling Made Simple Statistics Made Simple Your Small Business Made Simple www.broadway.com
Author: Gyorgy Buzsaki
Publisher: Oxford University Press
This book provides eloquent support for the idea that spontaneous neuron activity, far from being mere noise, is actually the source of our cognitive abilities. In a sequence of "cycles," György Buzsáki guides the reader from the physics of oscillations through neuronal assembly organization to complex cognitive processing and memory storage. His clear, fluid writing-accessible to any reader with some scientific knowledge-is supplemented by extensive footnotes and references that make it just as gratifying and instructive a read for the specialist. The coherent view of a single author who has been at the forefront of research in this exciting field, this volume is essential reading for anyone interested in our rapidly evolving understanding of the brain.
How Randomness Rules Our Lives
Author: Leonard Mlodinow
An irreverent look at how randomness influences our lives, and how our successes and failures are far more dependent on chance events than we recognize.
Author: Bill Bryson
Publisher: Anchor Canada
One of the world’s most beloved and bestselling writers takes his ultimate journey -- into the most intriguing and intractable questions that science seeks to answer. In A Walk in the Woods, Bill Bryson trekked the Appalachian Trail -- well, most of it. In In A Sunburned Country, he confronted some of the most lethal wildlife Australia has to offer. Now, in his biggest book, he confronts his greatest challenge: to understand -- and, if possible, answer -- the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining. From the Hardcover edition.
Facing The Limits Of Knowledge In The Twilight Of The Scientific Age
Author: John Horgan
Publisher: Basic Books
In The End of Science, John Horgan makes the case that the era of truly profound scientific revelations about the universe and our place in it is over. Interviewing scientific luminaries such as Stephen Hawking, Francis Crick, and Richard Dawkins, he demonstrates that all the big questions that can be answered have been answered, as science bumps up against fundamental limits. The world cannot give us a “theory of everything,” and modern endeavors such as string theory are “ironic” and “theological” in nature, not scientific, because they are impossible to confirm. Horgan’s argument was controversial in 1996, and it remains so today, still firing up debates in labs and on the internet, not least because—as Horgan details in a lengthy new introduction—ironic science is more prevalent than ever. Still, while Horgan offers his critique, grounded in the thinking of the world’s leading researchers, he offers homage, too. If science is ending, he maintains, it is only because it has done its work so well.
Revised and Expanded Edition
Author: Don Norman
Publisher: Basic Books
Category: Business & Economics
The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Author: John Vince
Publisher: Springer Science & Business Media
Geometric algebra (a Clifford Algebra) has been applied to different branches of physics for a long time but is now being adopted by the computer graphics community and is providing exciting new ways of solving 3D geometric problems. The author tackles this complex subject with inimitable style, and provides an accessible and very readable introduction. The book is filled with lots of clear examples and is very well illustrated. Introductory chapters look at algebraic axioms, vector algebra and geometric conventions and the book closes with a chapter on how the algebra is applied to computer graphics.
Teaching Your Business to Market Itself
Author: John Jantsch
Category: Business & Economics
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
A Journey to the Frontiers Where Science and Buddhism Meet
Author: Matthieu Ricard,Trinh Xuan Thuan
Publisher: Broadway Books
Matthieu Ricard trained as a molecular biologist, working in the lab of a Nobel prize—winning scientist, but when he read some Buddhist philosophy, he became drawn to Buddhism. Eventually he left his life in science to study with Tibetan teachers, and he is now a Buddhist monk and translator for the Dalai Lama, living in the Shechen monastery near Kathmandu in Nepal. Trinh Thuan was born into a Buddhist family in Vietnam but became intrigued by the explosion of discoveries in astronomy during the 1960s. He made his way to the prestigious California Institute of Technology to study with some of the biggest names in the field and is now an acclaimed astrophysicist and specialist on how the galaxies formed. When Matthieu Ricard and Trinh Thuan met at an academic conference in the summer of 1997, they began discussing the many remarkable connections between the teachings of Buddhism and the findings of recent science. That conversation grew into an astonishing correspondence exploring a series of fascinating questions. Did the universe have a beginning? Or is our universe one in a series of infinite universes with no end and no beginning? Is the concept of a beginning of time fundamentally flawed? Might our perception of time in fact be an illusion, a phenomenon created in our brains that has no ultimate reality? Is the stunning fine-tuning of the universe, which has produced just the right conditions for life to evolve, a sign that a “principle of creation” is at work in our world? If such a principle of creation undergirds the workings of the universe, what does that tell us about whether or not there is a divine Creator? How does the radical interpretation of reality offered by quantum physics conform to and yet differ from the Buddhist conception of reality? What is consciousness and how did it evolve? Can consciousness exist apart from a brain generating it? The stimulating journey of discovery the authors traveled in their discussions is re-created beautifully in The Quantum and the Lotus, written in the style of a lively dialogue between friends. Both the fundamental teachings of Buddhism and the discoveries of contemporary science are introduced with great clarity, and the reader will be profoundly impressed by the many correspondences between the two streams of thought and revelation. Through the course of their dialogue, the authors reach a remarkable meeting of minds, ultimately offering a vital new understanding of the many ways in which science and Buddhism confirm and complement each other and of the ways in which, as Matthieu Ricard writes, “knowledge of our spirits and knowledge of the world are mutually enlightening and empowering.” From the Hardcover edition.
Author: Blake Crouch
Publisher: Broadway Books
A mindbending, relentlessly surprising thriller from the author of the bestselling Wayward Pines trilogy. “Are you happy with your life?” Those are the last words Jason Dessen hears before the masked abductor knocks him unconscious. Before he awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits. Before a man Jason’s never met smiles down at him and says, “Welcome back, my friend.” In this world he’s woken up to, Jason’s life is not the one he knows. His wife is not his wife. His son was never born. And Jason is not an ordinary college physics professor, but a celebrated genius who has achieved something remarkable. Something impossible. Is it this world or the other that’s the dream? And even if the home he remembers is real, how can Jason possibly make it back to the family he loves? The answers lie in a journey more wondrous and horrifying than anything he could’ve imagined—one that will force him to confront the darkest parts of himself even as he battles a terrifying, seemingly unbeatable foe. Dark Matter is a brilliantly plotted tale that is at once sweeping and intimate, mind-bendingly strange and profoundly human—a relentlessly surprising science-fiction thriller about choices, paths not taken, and how far we’ll go to claim the lives we dream of.
Author: Arthur Waldhorn,Arthur Zeiger
Publisher: Made Simple Books
Category: Foreign Language Study
Practice exercises and tests guide the adult student in the fundamental principles of grammar, spelling, and punctuation
Processing, Materials, and Applications
Author: Myer Kutz
Publisher: William Andrew
Category: Technology & Engineering
Applied Plastics Engineering Handbook: Processing, Materials, and Applications, Second Edition, covers both the polymer basics that are helpful to bring readers quickly up-to-speed if they are not familiar with a particular area of plastics processing and the recent developments that enable practitioners to discover which options best fit their requirements. New chapters added specifically cover polyamides, polyimides, and polyesters. Hot topics such as 3-D printing and smart plastics are also included, giving plastics engineers the information they need to take these embryonic technologies and deploy them in their own work. With the increasing demands for lightness and fuel economy in the automotive industry (not least due to CAFÉ standards), plastics will soon be used even further in vehicles. A new chapter has been added to cover the technology trends in this area, and the book has been substantially updated to reflect advancements in technology, regulations, and the commercialization of plastics in various areas. Recycling of plastics has been thoroughly revised to reflect ongoing developments in sustainability of plastics. Extrusion processing is constantly progressing, as have the elastomeric materials, fillers, and additives which are available. Throughout the book, the focus is on the engineering aspects of producing and using plastics. The properties of plastics are explained, along with techniques for testing, measuring, enhancing, and analyzing them. Practical introductions to both core topics and new developments make this work equally valuable for newly qualified plastics engineers seeking the practical rules-of-thumb they don't teach you in school and experienced practitioners evaluating new technologies or getting up-to-speed in a new field. Presents an authoritative source of practical advice for engineers, providing guidance from experts that will lead to cost savings and process improvements Ideal introduction for both new engineers and experienced practitioners entering a new field or evaluating a new technology Updated to include the latest technology, including 3D Printing, smart polymers, and thorough coverage of biopolymers and biodegradable plastics
Author: Jeffrey A. Krames
Category: Business & Economics
The most accessible guide to the essential ideas of “the inventor of modern management”. In late 2003, ninety-four-year-old Peter Drucker invited Jeffrey Krames to his home for an unprecedented day-long interview. He spoke candidly about his seminal management principles, his enormous body of work (thirty-eight books over six decades), and the leaders he had advised over the years (including Jack Welch). Krames used the insights he gained that day to create Inside Drucker’s Brain--a compact guide to the great man’s wisdom. Krames had no intention of writing a biography, but rather a book that would showcase Drucker’s most important ideas and strategies, and explain why they are just as useful today as they were decades ago. Drucker’s biggest contribution was a mind-set, not a methodology. He focused on prodding managers to ask the right questions, to look beyond what they thought they knew, and to focus on tomorrow rather than yesterday. If anything, this mind-set is more valuable in the digital age than it was in the industrial age. This user-friendly book will help readers grasp all of Drucker’s key ideas on leadership, strategy, innovation, personal effectiveness, career development, and many other topics.
Author: Jeannette Walls
Publisher: Simon and Schuster
Category: Biography & Autobiography
The child of an alcoholic father and an eccentric artist mother discusses her family's nomadic upbringing, during which she and her siblings fended for themselves while their parents outmaneuvered bill collectors and the authorities.
A Social Critique of the Judgement of Taste
Author: Pierre Bourdieu
No judgement of taste is innocent - we are all snobs. Pierre Bourdieu's Distinction brilliantly illuminates the social pretentions of the middle classes in the modern world, focusing on the tastes and preferences of the French bourgeoisie. First published in 1979, the book is at once a vast ethnography of contemporary France and a dissection of the bourgeois mind. In the course of everyday life we constantly choose between what we find aesthetically pleasing, and what we consider tacky, merely trendy, or ugly. Taste is not pure. Bourdieu demonstrates that our different aesth
How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100
Author: Michio Kaku
Imagine, if you can, the world in the year 2100. In Physics of the Future, Michio Kaku—the New York Times bestselling author of Physics of the Impossible—gives us a stunning, provocative, and exhilarating vision of the coming century based on interviews with over three hundred of the world’s top scientists who are already inventing the future in their labs. The result is the most authoritative and scientifically accurate description of the revolutionary developments taking place in medicine, computers, artificial intelligence, nanotechnology, energy production, and astronautics. In all likelihood, by 2100 we will control computers via tiny brain sensors and, like magicians, move objects around with the power of our minds. Artificial intelligence will be dispersed throughout the environment, and Internet-enabled contact lenses will allow us to access the world's information base or conjure up any image we desire in the blink of an eye. Meanwhile, cars will drive themselves using GPS, and if room-temperature superconductors are discovered, vehicles will effortlessly fly on a cushion of air, coasting on powerful magnetic fields and ushering in the age of magnetism. Using molecular medicine, scientists will be able to grow almost every organ of the body and cure genetic diseases. Millions of tiny DNA sensors and nanoparticles patrolling our blood cells will silently scan our bodies for the first sign of illness, while rapid advances in genetic research will enable us to slow down or maybe even reverse the aging process, allowing human life spans to increase dramatically. In space, radically new ships—needle-sized vessels using laser propulsion—could replace the expensive chemical rockets of today and perhaps visit nearby stars. Advances in nanotechnology may lead to the fabled space elevator, which would propel humans hundreds of miles above the earth’s atmosphere at the push of a button. But these astonishing revelations are only the tip of the iceberg. Kaku also discusses emotional robots, antimatter rockets, X-ray vision, and the ability to create new life-forms, and he considers the development of the world economy. He addresses the key questions: Who are the winner and losers of the future? Who will have jobs, and which nations will prosper? All the while, Kaku illuminates the rigorous scientific principles, examining the rate at which certain technologies are likely to mature, how far they can advance, and what their ultimate limitations and hazards are. Synthesizing a vast amount of information to construct an exciting look at the years leading up to 2100, Physics of the Future is a thrilling, wondrous ride through the next 100 years of breathtaking scientific revolution. From the Hardcover edition.