Platform

Get Noticed in a Noisy World

Author: Michael S. Hyatt

Publisher: Thomas Nelson Inc

ISBN: 159555503X

Category: Business & Economics

Page: 261

View: 8694

Discusses how to create a platform and build an audience using social media technologies.

Platform

Get Noticed in a Noisy World

Author: Michael Hyatt

Publisher: Thomas Nelson

ISBN: 1595555048

Category: Business & Economics

Page: 288

View: 4700

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice. In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes: proven strategies easy-to-replicate formulas practical tips Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed—and win big!—in an increasingly noisy world.

Living Forward

A Proven Plan to Stop Drifting and Get the Life You Want

Author: Michael Hyatt,Daniel Harkavy

Publisher: Baker Books

ISBN: 1493403257

Category: Business & Economics

Page: 208

View: 7310

Each of us has but one life to live on this earth. What we do with it is our choice. Are we drifting through it as spectators, reacting to our circumstances when necessary and wondering just how we got to this point anyway? Or are we directing it, maximizing the joy and potential of every day, living with a purpose or mission in mind? Too many of us are doing the former--and our lives are slipping away one day at a time. But what if we treated life like the gift that it is? What if we lived each day as though it were part of a bigger picture, a plan? That's what New York Times bestselling author Michael Hyatt and executive coach Daniel Harkavy show us how to do: to design a life with the end in mind, determining in advance the outcomes we desire and path to get there. In this step-by-step guide, they share proven principles that help readers create a simple but effective life plan so that they can get from where they are now to where they really want to be--in every area of life.

Build Your Author Platform

The New Rules: A Literary Agent s Guide to Growing Your Audience in 14 Steps

Author: Carole Jelen,Michael McCallister

Publisher: BenBella Books, Inc.

ISBN: 1939529298

Category: Reference

Page: 384

View: 8060

A great book is no longer enough. An author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the writer platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

Your Best Year Ever

A 5-Step Plan for Achieving Your Most Important Goals

Author: Michael Hyatt

Publisher: Baker Books

ISBN: 1493409530

Category: Business & Economics

Page: 272

View: 4047

We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner--and then, more often than not, they get forgotten. New York Times bestselling author Michael Hyatt wants readers to know that it doesn't have to be this way. In fact, he thinks that this is the year readers can finally close the gap between reality and their dreams. In Your Best Year Ever, Hyatt shares a powerful, proven, research-driven system for setting and achieving goals. Readers learn how to design their best year ever in just five hours - three simple ways to triple the likelihood of achieving their goals - how to quit-proof their goals - what to do when they feel stuck - and much more Anyone who is tired of not seeing progress in their personal, intellectual, business, relationship, or financial goals will treasure the field-tested wisdom found in these pages.

Audience

Marketing in the Age of Subscribers, Fans and Followers

Author: Jeffrey K. Rohrs

Publisher: John Wiley & Sons

ISBN: 1118825578

Category: Business & Economics

Page: 288

View: 8255

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

The Author's Guide to Building an Online Platform

Leveraging the Internet to Sell More Books

Author: Stephanie Chandler

Publisher: Linden Pub

ISBN: 9781884956829

Category: Business & Economics

Page: 143

View: 6400

The Author's Guide to Building an Online Platform shows the reader how to: Develop a high-traffic website, establish himself as an expert in his field, build a fan base with e-newsletters, blog for fame, and utilize tactics to gain visability on Amazon.com and other online stores.

Create Your Writer Platform

The Key to Building an Audience, Selling More Books, and Finding Success as an Author

Author: Chuck Sambuchino

Publisher: Writer's Digest Books

ISBN: 9781599635750

Category: Language Arts & Disciplines

Page: 248

View: 4511

Creating a platform isn't just beneficial--it's essential! In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn: The definition of a platform--and why you should start building one now. How to harness the 12 Fundamental Principles of Platform. "Old School" and "New School" approaches to platform, from article writing and conference speaking to website development, blog posts, and social media avenues. How to develop a platform for nonfiction, fiction, and memoir. In addition to Chuck's invaluable insights, you'll also find 12 case studies from authors with effective platforms, as well as professional advice from literary agents. If you're serious about building a platform tailored to you and your writing--a platform that's going to help you succeed as a writer--look no further than Create Your Writer Platform.

Get Known Before The Book Deal

Use Your Personal Strengths To Grow An Author Platform

Author: Christina Katz

Publisher: Writer's Digest Books

ISBN: 9781582975542

Category: Language Arts & Disciplines

Page: 272

View: 9767

Sell Your First Book & Develop a Successful and Sustainable Writing Career Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you're still writing. This book offers: A step-by-step approach to creating, growing, and nurturing a platform An economical approach to self-promotion (no need to spend thousands) A clear way to uncover your strengths and weaknesses as an author The strategies that are essential (or not) to online promotion A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered) A diverse set of tools and methods for getting known (not just web-based tools or ideas for extroverts) After you read this book, you'll be able to answer the inevitable question: "What's your platform?" You'll learn the hows and whys of becoming visible and how to cultivate visibility from scratch. Best of all, you won't need any previous knowledge or experience to get started. Growing a writing career isn't just about landing one book deal and then scrambling like crazy. There is a more strategic and steady way to lay the groundwork so you can avoid scrambling altogether—and Get Known Before the Book Deal is the only comprehensive book that shows you how.

Sell Your Book Like Wildfire

The Writer's Guide to Marketing and Publicity

Author: Rob Eagar

Publisher: Writer's Digest Books

ISBN: 9781599634210

Category: Language Arts & Disciplines

Page: 284

View: 4021

Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.

Bang!

Getting Your Message Heard in a Noisy World

Author: Linda Kaplan Thaler,Robin Koval

Publisher: Crown Business

ISBN: 0307423514

Category: Business & Economics

Page: 256

View: 1447

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services. Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas. Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion. From the Hardcover edition.

Tribes

We Need You to Lead Us

Author: Seth Godin

Publisher: Penguin

ISBN: 9781591842330

Category: Business & Economics

Page: 151

View: 8357

Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method.

Stand Out

How to Find Your Breakthrough Idea and Build a Following Around It

Author: Dorie Clark

Publisher: Penguin

ISBN: 1591847400

Category: Business & Economics

Page: 224

View: 9781

A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a ?thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.

Top Ten Ways to Be a Great Leader

Author: Hans Finzel

Publisher: David C Cook

ISBN: 0781414830

Category: Religion

Page: 224

View: 3748

Dr. Hans Finzel knows from personal experience the key success factors in every new leader's journey. He shows readers: The two most important words in a leader's vocabulary The skills a leader needs to communicate effectively Why today's effective leaders lead with vulnerability The contrast between servant leadership and slave leadership How to lead with both passion and humility The difference between making a mark and leaving a legacy In this eminently practical book, new leaders in business, education, ministry, and the church will discover how to lead well and love what they do.

The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Author: Kipp Bodnar,Jeffrey L. Cohen

Publisher: John Wiley & Sons

ISBN: 1118214307

Category: Business & Economics

Page: 240

View: 7161

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Brand Media Strategy

Integrated Communications Planning in the Digital Era

Author: A. Young

Publisher: Springer

ISBN: 1137447710

Category: Business & Economics

Page: 246

View: 3386

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

High Trust Selling

Make More Money in Less Time with Less Stress

Author: Todd Duncan

Publisher: Thomas Nelson

ISBN: 1418513628

Category: Business & Economics

Page: 272

View: 4601

Do you feel like your career exists somewhere between your last sale and your next one? Are you always searching for the way to bridge the gap and create long-term success? Does it seem that somehow your life is only about your ability to perform on the job? For too long you have bought into the idea that the business you do and the life you lead are completely separate. What Todd Duncan has learned in his twenty-two years of sales is the polar opposite: When you discover how to connect who you are and what you are about in your selling career, the results will be phenomenal and long-lasting. No matter what industry you work in or what type of sales position you hold, adopting the practical principles in High Trust Selling will open the door to a new way of thinking and a life beyond your wildest expectations. “Long-term sales success happens when high trust exists—when you are a trustworthy salesperson running a trustworthy sales business, and when it’s clear to your clients that you are a person of integrity who will not only do what you say but who also has the means to deliver.” —Todd Duncan

48 Days to the Work You Love

Preparing for the New Normal

Author: Dan Miller

Publisher: B&H Publishing Group

ISBN: 1433685949

Category: Business & Economics

Page: 240

View: 2146

In Any Economy, It Pays to Discover Your Calling According to financial expert Dave Ramsey, “Few categories of our lives define us and grow us spiritually, emotionally, relationally, and as people. Our work is one of those defining areas. Sadly, a ‘j-o-b’ is what most people settle for. But as Dan Miller so powerfully points out in 48 Days to the Work You Love, a calling lights up your life.” As a leading vocational thinker, New York Times best-selling author Dan Miller helps you better understand and organize your God-given skills, personality traits, values, dreams, and passions. In turn, you’ll see clear patterns form that point you toward successful career decisions. Packed with modern insight and timeless wisdom, here is a step-by-step process for creating a Life Plan and translating it into meaningful, satisfying daily work. With plenty of smart ideas for thriving in today’s changing workforce, this revised edition also includes fresh tips on career search and resume tools, interview skills, negotiating salaries, and more. With both updated and brand new content, you will find everything you need to move you toward finding work that you love in just 48 Days. Let the Countdown Begin!

The New Relationship Marketing

How to Build a Large, Loyal, Profitable Network Using the Social Web

Author: Mari Smith

Publisher: John Wiley & Sons

ISBN: 1118063066

Category: Business & Economics

Page: 238

View: 2486

A leading social media expert reveals how to expand a business through "relationship marketing," explaining how to tap popular online social networking trends and construct a sizeable and loyal network of quality relationships that will garner leads, publicity and sales.

Extreme Productivity

Boost Your Results, Reduce Your Hours

Author: Robert C. Pozen

Publisher: Harper Collins

ISBN: 0062188542

Category: Business & Economics

Page: 304

View: 7274

“Required reading for professionals—and aspiring professionals—of all levels.” —Shirley Ann Jackson, President of Rensselaer Polytechnic Institute and Former Chairman of U.S. Nuclear Regulatory Commission “Read this book if you want to learn how to run efficient and effective meetings—or how to avoid them altogether.” —J. Michael Cook, Director of Comcast and IFF, Chairman and CEO Emeritus of Deloitte Robert C. Pozen, one of the business world’s most successful—and productive—executives, reveals the surprising secrets to workplace productivity and high performance. Extreme Productivity is an essential handbook for every business professional, empowering them with proven methods for prioritizing efficiently and maximizing time at work, while leading a full and productive personal life as well.