Dynamics of Public Relations and Journalism

A Practical Guide for Media Studies

Author: Annette Clear,Linda Weideman

Publisher: Juta and Company Ltd

ISBN: 9780702156373

Category: Business & Economics

Page: 218

View: 382

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.

Journalism and Public Relations

News Media and PR in the Digital Age

Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 178453062X

Category: Business & Economics

Page: 160

View: 6611

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.

Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners

Author: Michael G. Parkinson,L. Marie Parkinson

Publisher: Routledge

ISBN: 1136774629

Category: Business & Economics

Page: 528

View: 6221

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

MediaWriting

Print, Broadcast, and Public Relations

Author: W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith

Publisher: Routledge

ISBN: 1136514023

Category: Business & Economics

Page: 400

View: 9389

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Journalism and PR

Unpacking 'Spin', Stereotypes, and Media Myths

Author: Jim Macnamara

Publisher: Peter Lang Pub Incorporated

ISBN: 9781433124266

Category: Education

Page: 284

View: 3828

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. <BR> This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

Media Relations

Issues and Strategies

Author: Jane Johnston

Publisher: Allen & Unwin

ISBN: 1741156327

Category: Language Arts & Disciplines

Page: 272

View: 7220

Media relations is one of the most tangible and visible areas of public relations practice. It requires specialised skills, expertise about the media and its practices, and an understanding of current affairs and issues. It uses the practical tools of the media release, media conference and media kits, combined with management skills of advising about best practice within an organisation, and it is based on open relationships with journalists and other media professionals. Media Relations provides a practical and thorough introduction to working with the media. Jane Johnston explains how to approach media organisations, explaining practices and ideas - both tried and tested as well as new and innovative - and examines how you can best assist an organisation, group or individual in dealing effectively with the media. Media Relations presents a range of examples, case studies, illustrations and templates, and balances these with a solid foundation of theory, media background and culture. It drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows you how to target your message to the right media outlets, whether it is national television, community radio, celebrity magazines or an influential blog. Successful media relations is about clever, creative communication and respectful, professional relationships based on sound, ethical practice. Media Relations shows you how to develop essential skills in working with the media. 'The depth and scope of this media communication book is excellent. The book provides a strong foundation for understanding the media industry and for delivering activities which can help build balanced coverage, and placement with audiences that matter.' PRIA

Virtue in Media

The Moral Psychology of Excellence in News and Public Relations

Author: Patrick Lee Plaisance

Publisher: Routledge

ISBN: 1134596219

Category: Language Arts & Disciplines

Page: 234

View: 8190

This work establishes a contemporary profile of virtue in professional media practice. Author Patrick Lee Plaisance examines the experiences, perspectives, moral stances, and demographic data of two dozen professional exemplars in journalism and public relations. Plaisance conducted extensive personal "life story" interviews and collected survey data to assess the exemplars’ personality traits, ethical ideologies, moral reasoning skills and perceived workplace climate. The chosen professionals span the geographic United States, and include Pulitzer Prize winners and trendsetting PR corporate executives, ranging from rising stars to established veterans. Their thoughts, opinions, and experiences provide readers with an insider’s perspective on the thought process of decision makers in media. The unique observations in this volume will be stimulating reading for practitioners, researchers, and students in journalism and public relations. Virtue in Media establishes a key benchmark, and sets an agenda for future research into the moral psychology of media professionals.

Public Relations and the Press

The Troubled Embrace

Author: Karla Gower

Publisher: Northwestern University Press

ISBN: 0810124343

Category: Business & Economics

Page: 300

View: 5728

Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.

Power Performance

Multimedia Storytelling for Journalism and Public Relations

Author: Tony Silvia,Terry Anzur

Publisher: John Wiley & Sons

ISBN: 144434062X

Category: Language Arts & Disciplines

Page: 256

View: 8411

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

Fundamentals of Writing for Marketing and Public Relations

A Step-by-Step Guide for Quick and Effective Results

Author: Janet Mizrahi

Publisher: Business Expert Press

ISBN: 1606491741

Category: Business & Economics

Page: 107

View: 6248

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

Author: Thomas Harvey Bivins

Publisher: Taylor & Francis

ISBN: 0805842578

Category: Business & Economics

Page: 229

View: 8540

This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: *similarities and differences among the ethical dilemmas faced by the mass media; *common ground on which to evaluate media behavior; *media obligations; *professional ethics; *ethical theory and its application to the modern media; and *considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Media serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.

An Overview of the Public Relations Function

Author: Shannon A. Bowen

Publisher: Business Expert Press

ISBN: 9781606491003

Category: Business & Economics

Page: 186

View: 517

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Working the Story

A Guide to Reporting and News Writing for Journalists and Public Relations Professionals

Author: Douglas Perret Starr,Deborah Williams Dunsford

Publisher: Rowman & Littlefield

ISBN: 0810889129

Category: Language Arts & Disciplines

Page: 314

View: 4620

Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals is far more than a textbook for students and newcomers to news reporting and public relations. It is an invaluable reference guide for professionals in both fields. Best of all, it follows its own teachings: it is concise and to the point, easy to read, and clearly understandable. Unlike other works in the field, it does more than just offer advice to writers on how to write. It provides the background every reporter and public relations professional needs to do the job, from how governmental bodies work to how to cover a board meeting. Douglas Perret Starr and Deborah Williams Dunsford not only explain what to look for and how to write a news article but also offer advice on how news stories should be written for greatest impact or how to generate copy for different media types, from the printed page to the computer screen to the radio and television broadcast. Drawing on a lifetime of study and practice, Starr and Dunsford cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; and speech ghostwriting and preparing corporate spokespersons for crises, briefings, and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to common word definitions and usages in news reporting, from freelancing to applying for a job. Intended for beginners and seasoned professionals alike, Working the Story should sit near the keyboard of every student, every reporter, and every public relations officer and publicist.

Public Relations Democracy

Politics, Public Relations and the Mass Media in Britain

Author: Aeron Davis

Publisher: Manchester University Press

ISBN: 9780719060694

Category: Business & Economics

Page: 222

View: 3906

This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

Advertising and Public Relations Law

Author: Roy L. Moore,Carmen Maye,Erik L. Collins

Publisher: Routledge

ISBN: 1136930337

Category: Business & Economics

Page: 480

View: 8600

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Journalism, Science and Society

Science Communication Between News and Public Relations

Author: Martin W. Bauer,Massimiano Bucchi

Publisher: Routledge

ISBN: 1134187297

Category: Social Science

Page: 304

View: 8117

Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century. The book takes three distinct perspectives on this interesting subject. Firstly, science journalists reflect on their ‘operating rules’ (science news values and news making routines). Secondly, a brief history of science journalism puts things into context, characterising the changing output of science writing in newspapers over time. Finally, the book invites several international journalists or communication scholars to comment on these observations thereby opening the global perspective. This unique project will interest a range of readers including science communication students, media studies scholars, professionals working in science communication and journalists.

The 21st Century Media (r)evolution

Emergent Communication Practices

Author: Jim Macnamara

Publisher: Peter Lang

ISBN: 9781433109362

Category: Language Arts & Disciplines

Page: 408

View: 7899

The emergence of 'new media' and social media is frequently discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.

Where the Truth Lies

Trust and Morality in PR and Journalism

Author: Julia Hobsbawm

Publisher: N.A

ISBN: N.A

Category: Journalistic ethics

Page: 261

View: 4711

Julia Hobsbawm, leading PR and pioneer of so-called 'integrity PR', presents this wide-ranging collection of essays about truth and the media, and specifically the relationship between public relations and journalism.

Social Work, the Media and Public Relations (Routledge Revivals)

Author: Bob Franklin,Nigel Parton

Publisher: CRC Press

ISBN: 1317744225

Category: Language Arts & Disciplines

Page: 256

View: 5311

Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.

The Journalist's Guide to Media Law

A handbook for communicators in a digital world

Author: Mark Pearson,Mark Polden

Publisher: Allen & Unwin

ISBN: 1743439431

Category: Language Arts & Disciplines

Page: 520

View: 8641

We are all journalists and publishers now: at the touch of a button we can send our words, sounds and images out to the world. No matter whether you're a traditional journalist, a blogger, or handling social media for a company, everything you publish or broadcast is still subject to the law. But which law? This widely used practical guide to communication law is essential reading for anyone who writes or broadcasts professionally, online or in traditional media. It shows how to publish or upload what you want, while staying on the right side of the law and behaving ethically. This fifth edition has been substantially revised to reflect the international nature of online media. It covers defamation, contempt, confidentiality, privacy, trespass, intellectual property, and ethical regulation, as well as the special challenges of commenting on criminal allegations and trials. Recent cases and examples are used to illustrate key points and new developments. It includes a new chapter on the law of public relations, freelancing and media entrepreneurship. Whether you work in a news room, in public relations or marketing, or blog from home, make sure you have The Journalist's Guide to Media Law at your side. 'Whether you're an MSM editor or reporter, a blogger, a tweeter or a personal brand, this book might save your bacon.' - Jonathan Holmes, former ABC Media Watch host 'The leading text book from which most journos learned their law' - Margaret Simons, Director of Centre for Advancing Journalism, University of Melbourne