Journalism and Public Relations

News Media and PR in the Digital Age

Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 178453062X

Category: Business & Economics

Page: 160

View: 4049

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.

Dynamics of Public Relations and Journalism

A Practical Guide for Media Studies

Author: Annette Clear,Linda Weideman

Publisher: Juta and Company Ltd

ISBN: 9780702156373

Category: Business & Economics

Page: 218

View: 4646

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.

Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners

Author: Michael G. Parkinson,L. Marie Parkinson

Publisher: Routledge

ISBN: 1136774629

Category: Business & Economics

Page: 528

View: 1961

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

Power Performance

Multimedia Storytelling for Journalism and Public Relations

Author: Tony Silvia,Terry Anzur

Publisher: John Wiley & Sons

ISBN: 144434062X

Category: Language Arts & Disciplines

Page: 256

View: 3353

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

Working the Story

A Guide to Reporting and News Writing for Journalists and Public Relations Professionals

Author: Douglas Perret Starr,Deborah Williams Dunsford

Publisher: Rowman & Littlefield

ISBN: 0810889129

Category: Language Arts & Disciplines

Page: 314

View: 9090

Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals is far more than a textbook for students and newcomers to news reporting and public relations. It is an invaluable reference guide for professionals in both fields. Best of all, it follows its own teachings: it is concise and to the point, easy to read, and clearly understandable. Unlike other works in the field, it does more than just offer advice to writers on how to write. It provides the background every reporter and public relations professional needs to do the job, from how governmental bodies work to how to cover a board meeting. Douglas Perret Starr and Deborah Williams Dunsford not only explain what to look for and how to write a news article but also offer advice on how news stories should be written for greatest impact or how to generate copy for different media types, from the printed page to the computer screen to the radio and television broadcast. Drawing on a lifetime of study and practice, Starr and Dunsford cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; and speech ghostwriting and preparing corporate spokespersons for crises, briefings, and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to common word definitions and usages in news reporting, from freelancing to applying for a job. Intended for beginners and seasoned professionals alike, Working the Story should sit near the keyboard of every student, every reporter, and every public relations officer and publicist.

Public Relations Democracy

Politics, Public Relations and the Mass Media in Britain

Author: Aeron Davis

Publisher: Manchester University Press

ISBN: 9780719060694

Category: Business & Economics

Page: 222

View: 346

This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

Transparency, Public Relations and the Mass Media

Combating the Hidden Influences in News Coverage Worldwide

Author: Katerina Tsetsura,Dean Kruckeberg

Publisher: Routledge

ISBN: 1135935394

Category: Language Arts & Disciplines

Page: 104

View: 5018

This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.

Advertising and Public Relations Law

Author: Roy L. Moore,Carmen Maye,Erik L. Collins

Publisher: Routledge

ISBN: 1136930337

Category: Business & Economics

Page: 480

View: 8169

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

MediaWriting

Print, Broadcast, and Public Relations

Author: W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith

Publisher: Routledge

ISBN: 1136514023

Category: Business & Economics

Page: 400

View: 6509

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Social Work, the Media and Public Relations (Routledge Revivals)

Author: Bob Franklin,Nigel Parton

Publisher: CRC Press

ISBN: 1317744225

Category: Language Arts & Disciplines

Page: 242

View: 4225

Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.

The Journalist's Guide to Media Law

A handbook for communicators in a digital world

Author: Mark Pearson,Mark Polden

Publisher: Allen & Unwin

ISBN: 1743439431

Category: Language Arts & Disciplines

Page: 520

View: 2304

We are all journalists and publishers now: at the touch of a button we can send our words, sounds and images out to the world. No matter whether you're a traditional journalist, a blogger, or handling social media for a company, everything you publish or broadcast is still subject to the law. But which law? This widely used practical guide to communication law is essential reading for anyone who writes or broadcasts professionally, online or in traditional media. It shows how to publish or upload what you want, while staying on the right side of the law and behaving ethically. This fifth edition has been substantially revised to reflect the international nature of online media. It covers defamation, contempt, confidentiality, privacy, trespass, intellectual property, and ethical regulation, as well as the special challenges of commenting on criminal allegations and trials. Recent cases and examples are used to illustrate key points and new developments. It includes a new chapter on the law of public relations, freelancing and media entrepreneurship. Whether you work in a news room, in public relations or marketing, or blog from home, make sure you have The Journalist's Guide to Media Law at your side. 'Whether you're an MSM editor or reporter, a blogger, a tweeter or a personal brand, this book might save your bacon.' - Jonathan Holmes, former ABC Media Watch host 'The leading text book from which most journos learned their law' - Margaret Simons, Director of Centre for Advancing Journalism, University of Melbourne

Media Relations

Issues and Strategies

Author: Jane Johnston

Publisher: Allen & Unwin

ISBN: 1741156327

Category: Language Arts & Disciplines

Page: 272

View: 1330

Media relations is one of the most tangible and visible areas of public relations practice. It requires specialised skills, expertise about the media and its practices, and an understanding of current affairs and issues. It uses the practical tools of the media release, media conference and media kits, combined with management skills of advising about best practice within an organisation, and it is based on open relationships with journalists and other media professionals. Media Relations provides a practical and thorough introduction to working with the media. Jane Johnston explains how to approach media organisations, explaining practices and ideas - both tried and tested as well as new and innovative - and examines how you can best assist an organisation, group or individual in dealing effectively with the media. Media Relations presents a range of examples, case studies, illustrations and templates, and balances these with a solid foundation of theory, media background and culture. It drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows you how to target your message to the right media outlets, whether it is national television, community radio, celebrity magazines or an influential blog. Successful media relations is about clever, creative communication and respectful, professional relationships based on sound, ethical practice. Media Relations shows you how to develop essential skills in working with the media. 'The depth and scope of this media communication book is excellent. The book provides a strong foundation for understanding the media industry and for delivering activities which can help build balanced coverage, and placement with audiences that matter.' PRIA

No Bullshit Social Media

The All-Business, No-Hype Guide to Social Media Marketing

Author: Jason Falls,Erik Deckers

Publisher: Que Publishing

ISBN: 0132748908

Category: Business & Economics

Page: 272

View: 9604

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits. Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.

Disciplined Minds

A Critical Look at Salaried Professionals and the Soul-battering System that Shapes Their Lives

Author: Jeff Schmidt

Publisher: Rowman & Littlefield

ISBN: 9780742516854

Category: Business & Economics

Page: 304

View: 1504

This book details the battle one must fight to be an independent thinker, showing how an honest reassessment of what it means to be a professional in today's corporate society can be remarkably liberating. Poignant examples from the world of work reveal the workplace as a battleground for the very identity of the individual. Schmidt contends that professional work is inherently political—that the unstated duty of professionals is to maintain strict "ideological discipline." Career dissatisfaction evolves as workers lose control over the political component of their creative work. After reading this insightful book, no one who works for a living will ever think the same way about their job. Jeff Schmidt lives in Washington, D.C., where he is an editor forPhysics Today.

Fundamentals of Writing for Marketing and Public Relations

A Step-by-Step Guide for Quick and Effective Results

Author: Janet Mizrahi

Publisher: Business Expert Press

ISBN: 1606491741

Category: Business & Economics

Page: 107

View: 9445

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.

Journalism and PR

Unpacking 'Spin', Stereotypes, and Media Myths

Author: Jim Macnamara

Publisher: Peter Lang Pub Incorporated

ISBN: 9781433124266

Category: Education

Page: 284

View: 959

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. <BR> This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

Latin American and Caribbean Perspectives on the Development of Public Relations

Other Voices

Author: T. Watson

Publisher: Springer

ISBN: 1137404329

Category: Business & Economics

Page: 101

View: 5453

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.

News, Public Relations and Power

Author: Simon Cottle

Publisher: SAGE

ISBN: 9780761974963

Category: Social Science

Page: 187

View: 9247

"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.

American Journalism and International Relations

Foreign Correspondence from the Early Republic to the Digital Era

Author: Giovanna Dell'Orto

Publisher: Cambridge University Press

ISBN: 1107031958

Category: Language Arts & Disciplines

Page: 287

View: 4598

American Journalism and International Relations argues that the American press' disengagement from world affairs has critical repercussions for American foreign policy. Giovanna Dell'Orto shows that discourses created, circulated, and maintained through the media mold opinions about the world and shape foreign policy parameters. This book is a history of U.S. foreign correspondence from the 1840s to the present, relying on more than 2,000 news articles and twenty major world events, from the 1848 European revolutions to the Mumbai terror attacks in 2008. Americans' perceptions of other nations, combined with pervasive and enduring understandings of the United States' role in global politics, act as constraints on policies. Dell'Orto finds that reductive media discourse (as seen during the 1967 War in the Middle East or Afghanistan in the 1980s) has a negative effect on policy, whereas correspondence grounded in events (such as during the Japanese attack on Shanghai in the 1930s or the dissolution of the Soviet Union in 1991) fosters effective leadership and realistic assessments.