Author: Lorraine Murphy

Publisher: N.A

ISBN: 9780733636424

Category: Entrepreneurship

Page: 272

View: 6537

Success isn't made up of huge leaps forward, but instead small repetitive actions completed each day. These small steps eventually lead to great achievements in the pursuit of your goals.This book is an inspiring look at the lessons Lorraine has learned during her entrepreneurship journey - through study, trial and error; the strategies she has developed and the habits she religiously follows.

Get Remarkably Organised

Author: Lorraine Murphy

Publisher: Hachette UK

ISBN: 0733639496

Category: Business & Economics

Page: 272

View: 3603

How to be organised in business and in life, by one of Australia's leading entrepreneurs and founder of The Remarkables Group. Is your life chaotic? Are you hungry for advice on how to live calmly, happily and productively? The cornerstone of success at work and at home is being organised and, with Lorraine's help, you can achieve this by forming excellent habits - in a way that's easy and fun, not stressful. This book is an inspiring look at the organisational lessons Lorraine has learned during her entrepreneurship journey - through study, trial and error; the strategies she has developed and the habits she religiously follows. As well as coaching you through specific challenges, you'll discover 14 informative and approachable chapters with guidance on: - The value of routine and habits - Easy decluttering - Tips for planning your week and managing your day - Conquering distractions - The joy of hassle-free outsourcing - Overcoming procrastination - Harmony at home GET REMARKABLY ORGANISED with the advice of one of Australia's most exciting thought leaders. Be so good they can't ignore you.

Invisible to Remarkable

In Today's Job Market, You Need to Sell Yourself As Talent, Not Just Someone Looking for Work

Author: Mike Berg M. Ed,Mike Berg

Publisher: iUniverse

ISBN: 147591864X

Category: Business & Economics

Page: 128

View: 4539

The employment market has changed. The way to find work has changed. Expect to DO a job, not HAVE a job. Now more than ever, it's not the degree you have, who you know, or how much experience you have, that determines your employment security. Your success will be determined by whether or not you're remarkable. Randomly searching for what's available is no longer a realistic option. This is not a book focused on job search. It's transformational thinking to help you understand and apply the concepts of personal branding to become financially independent, be successful in your career, establish yourself as being remarkable, and do work that matters. In today's job market, you need to sell yourself as "talent", not just someone looking for work.


Why Things Catch On

Author: Jonah Berger

Publisher: Simon and Schuster

ISBN: 1451686587

Category: Business & Economics

Page: 256

View: 8223

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Small is the New Big

And 183 Other Riffs, Rants and Remarkable Business Ideas

Author: Seth Godin

Publisher: Penguin UK

ISBN: 0141030534

Category: Business & Economics

Page: 352

View: 3270

This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.

Stop Marketing. Be Remarkable!

Author: Mike Montano

Publisher: Mike Montano

ISBN: 9781629216287


Page: 222

View: 9176

Stop Marketing. Be Remarkable! Being Remark-able = providing exceptional service, creating trust & driving sales. It begins and ends with people-powered reviews! We all know that positive online reviews are the new catalyst for making the phone ring. Now you just need to learn the 5 Rules to 5-star success that will transform your employees into your most highly effective marketing assets and catapult your growth potential. STOP MARKETING. Be Remarkable! shows you how to create a system that drives your entire team to be remarkable, earning you powerful online reviews while simultaneously reducing your marketing budget and achieving record-breaking growth and profits. The results extend to areas beyond the bottom line: Higher customer retention Higher employee satisfaction Improved employee retention Increased referral business Improved company culture More productive workforce Those same results are not beyond your reach. STOP MARKETING. Be Remarkable's easy-to-follow rules will help you leave your competition behind."

Purple Cow, New Edition

Transform Your Business by Being Remarkable

Author: Seth Godin

Publisher: Penguin

ISBN: 9781101184554

Category: Business & Economics

Page: 224

View: 4960

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Repeat the Remarkable: How Strong Leaders Overcome Business Challenges to Take Their Performance to the Next Level

Author: Perry Holley

Publisher: McGraw Hill Professional

ISBN: 0071811192

Category: Business & Economics

Page: 256

View: 2516

Learn how IBM has overcome its toughest challenges—and how you can replicate iconic company's success Over the past 100 years, the IBM Corporation has survived several recessions and innumerable twists and turns in the global technology market. And even in an economy of global recession, this icon continues to repeat remarkable performance after remarkable performance—reinventing the meaning of corporate sustainability, employee loyalty and value-added leadership—and followed by memorable customer service. Repeat the Remarkable reveals the leadership lessons of a top IBM leadership development trainer. In it, Holley gives you the tools to tap into your own personal success—so you can lead your company to remarkable and repeatable performances Perry Holley is program director, IBM Leadership Development.

Purple Cow

Transform Your Business by Being Remarkable

Author: Seth Godin

Publisher: Penguin UK

ISBN: 014101640X

Category: Business & Economics

Page: 160

View: 2815

This is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.

Taken for Granted

The Remarkable Power of the Unremarkable

Author: Eviatar Zerubavel

Publisher: Princeton University Press

ISBN: 1400889464

Category: Social Science

Page: 160

View: 7565

How the words we use—and don’t use—reinforce dominant cultural norms Why is the term "openly gay" so widely used but "openly straight" is not? What are the unspoken assumptions behind terms like "male nurse," "working mom," and "white trash"? Offering a revealing and provocative look at the word choices we make every day without even realizing it, Taken for Granted exposes the subtly encoded ways we talk about race, gender, sexual orientation, religion, social status, and more. In this engaging and insightful book, Eviatar Zerubavel describes how the words we use--such as when we mark "the best female basketball player" but leave her male counterpart unmarked—provide telling clues about the things many of us take for granted. By marking "women's history" or "Black History Month," we are also reinforcing the apparent normality of the history of white men. When we mark something as being special or somehow noticeable, that which goes unmarked—such as maleness, whiteness, straightness, and able-bodiedness—is assumed to be ordinary by default. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance—including the power to dictate what others take for granted. A little book about a very big idea, Taken for Granted draws our attention to what we implicitly assume to be normal—and in the process unsettles the very notion of normality.


Why Things Catch On

Author: Jonah Berger

Publisher: Simon and Schuster

ISBN: 1451686587

Category: Business & Economics

Page: 256

View: 5038

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Living Curiously

Author: Becki Saltzman

Publisher: N.A

ISBN: 9780989093569

Category: Self-Help

Page: 186

View: 723

Living Curiously reveals the 5-step, science-based framework for using curiosity strategically to generate new ideas, bust assumptions, cure stagnation, and design and create a remarkable life. Living curiously is not about endless inquiry; it's about discovering blind spots, hidden connections, and opportunities in order to make better decisions, and ultimately live a more fulfilling and adventurous life. *** Becki Saltzman is a curiosity seeker, assumption buster, and idea generator. She holds a master's degree in behavioral science from Washington University in Saint Louis and has spent the last two decades studying curiosity and the role it plays in adventure and insights, problem solving, sales, and ideal lifestyle design. She loves great travel adventures, crowded dance floors, and brown drinks.

The Passionate Programmer

Creating a Remarkable Career in Software Development

Author: Chad Fowler

Publisher: N.A

ISBN: 9781934356340

Category: Computers

Page: 198

View: 6313

Programmers can learn how to become entrepreneurs, driving their career in the direction of their choosing. This guide illustrates how those in the IT field can set the direction of their careers, leading to a more fulfilling and remarkable professional life.

Getting Everything You Can Out of All You've Got

21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Author: Jay Abraham

Publisher: Macmillan

ISBN: 9780312284541

Category: Business & Economics

Page: 384

View: 5943

A consultant to some of America's leading corporations shares key insights and ideas on how to supercharge one's business and career, explaining how to create and develop new opportunities for wealth in any business, enterprise, or venture. Reprint. 50,000 first printing.

Remarkable Trees of South Africa

Author: Neels Esterhuyse,Jutta Von Breitenbach,Hermien Söhnge

Publisher: Briza Publications


Category: Nature

Page: 202

View: 8523

Gives a glimpse into the world of trees from the biggest, tallest and oldest in South Africa

So Good They Can't Ignore You

Author: Cal Newport

Publisher: Hachette UK

ISBN: 0349415870

Category: Business & Economics

Page: 304

View: 4325

Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice. From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.

The Personal MBA

A World-class Business Education in a Single Volume

Author: Josh Kaufman

Publisher: Penguin UK

ISBN: 0670919535

Category: Business

Page: 446

View: 4853

Are you tempted to go to business school? Save your money and read The Personal MBA instead. This bestselling book gives you everything you to transform your business and your career. An MBA at a top business school is an enormous investment in time and cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products, and marketing to the nuances of teamwork and systems, this book distils you need to know to take on the MBA graduates and win. 'Finally, here's a £10.99 MBA. Well on its way to becoming a business classic.' Jason Hesse, Real Business 'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game.' Kevin Kelly, founding executive editor of Wired

Scientific Advertising

Author: Claude C. Hopkins

Publisher: Laurus - Lexecon Kft.

ISBN: 6158028274


Page: N.A

View: 8914

Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. According to Paul Feldwick, it has sold over eight million copies. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print."

The Slave's Diary

Author: Kenneth R. Mcclelland

Publisher: Tate Publishing & Enterprises

ISBN: 9781682374962


Page: 234

View: 2072

A young African boy named Kimbo was kidnapped while on a hunt with his father. From the jungle, he's taken to a trading post, an island slave stronghold, and then he's sold to a company that sends him through the Slave Trade Triangle on a cramped ship bound for America. The ship suffers a storm, a mutiny, and many needless deaths, but Kimbo survives the journey, only to be sold as property to various owners in nineteenth-century Virginia. Eventually, he gains his freedom, through the help of a minister. On his journey to freedom, Kimbo escapes captivity, rescues a lost white girl, gets caught by a paddy roller, and eventually finds real freedom at the cross. With the help of the American Colonization Society, he returns to Liberia, Africa, with most of his family, to carry out his ministry. The Slave's Diary is the story of a man who chronicled his life as a slave in America, going from master to master, but making friends during his trials wherever he finds them, and finally gaining his freedom through a minister who helps him adjust to life as a free man.