Running Lean

Iterate from Plan A to a Plan That Works

Author: Ash Maurya

Publisher: "O'Reilly Media, Inc."

ISBN: 1449305172

Category: Business & Economics

Page: 207

View: 2674

Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.

Running Lean

Iterate from Plan A to a Plan That Works

Author: Ash Maurya

Publisher: "O'Reilly Media, Inc."

ISBN: 1449331904

Category: Business & Economics

Page: 240

View: 7045

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan’s course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Running Lean

Iterate from Plan A to a Plan That Works

Author: Ash Maurya

Publisher: "O'Reilly Media, Inc."

ISBN: 1449331912

Category: Business & Economics

Page: 240

View: 2985

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan’s course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Lean Analytics

Use Data to Build a Better Startup Faster

Author: Alistair Croll,Benjamin Yoskovitz

Publisher: "O'Reilly Media, Inc."

ISBN: 1449335675

Category: Business & Economics

Page: 409

View: 9624

Offers six sample business models and thirty case studies to help build and monetize a business.

Scaling Lean

Mastering the Key Metrics for Startup Growth

Author: Ash Maurya

Publisher: Penguin

ISBN: 1101980524

Category: Business & Economics

Page: 304

View: 7043

"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.

UX for Lean Startups

Faster, Smarter User Experience Research and Design

Author: Laura Klein

Publisher: "O'Reilly Media, Inc."

ISBN: 1449335047

Category: Business & Economics

Page: 240

View: 8444

Offers a series of standalone chapters that let you concentrate on those areas most important to your startup. The advice Laura Klein provides in this book comes from more than 15 years of working with startups and building great user experiences.

Lean Customer Development

Building Products Your Customers Will Buy

Author: Cindy Alvarez

Publisher: "O'Reilly Media, Inc."

ISBN: 1492023752

Category: Business & Economics

Page: 240

View: 8496

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products

Lean Branding

Author: Laura Busche

Publisher: "O'Reilly Media, Inc."

ISBN: 1449373526

Category: Business & Economics

Page: 304

View: 4066

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Lean Enterprise

How High Performance Organizations Innovate at Scale

Author: Jez Humble,Joanne Molesky,Barry O'Reilly

Publisher: "O'Reilly Media, Inc."

ISBN: 1491946555

Category: Business & Economics

Page: 352

View: 316

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale—and demonstrates why and how to apply these methodologies throughout your organization, rather than with just one department or team. Through case studies, you’ll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance. Adopting Lean will take time and commitment, but it’s vital for harnessing the cultural and technical forces that are accelerating the rate of innovation. Discover how Lean focuses on people and teamwork at every level, in contrast to traditional management practices Approach problem-solving experimentally, by exploring solutions, testing assumptions, and getting feedback from real users Lead and manage large-scale programs in a way that empowers employees, increases the speed and quality of delivery, and lowers costs Learn how to implement ideas from the DevOps and Lean Startup movements even in complex, regulated environments

Entrepreneur's Guide To The Lean Brand

How Brand Innovation Builds Passion, Transforms Organizations and Creates Value

Author: Jeremiah Gardner,Brant Cooper

Publisher: Market By Numbers, LLC

ISBN: 0996100709

Category: Business & Economics

Page: 297

View: 1586

Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a “brand genius” on the 40th floor of a Madison Avenue high rise. Today, great brand development isn’t about genius, it’s about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with “lean startup,” where you are attempting to eliminate the waste in building products no one wants, “lean branding” is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works. The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal: How to implement Lean Brand Innovation To Discover, Create & Deliver New ValueNew startup marketing techniques for Parallel Innovation between product management, brand strategy, and business cultureHow to optimize your branding strategy to discover, develop and build passionate customersHow startups can eliminate waste in their customer development and brand strategy using The Lean Brand FrameworkHow to use lean startup Viability Experiments to test and iterate your brand for high growthA set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audienceGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.

The Lean Entrepreneur

How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Author: Brant Cooper,Patrick Vlaskovits

Publisher: John Wiley & Sons

ISBN: 1119094992

Category: Business & Economics

Page: 224

View: 6754

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

The Startup Owner's Manual

The Step-by-Step Guide for Building a Great Company

Author: Steve Blank,Bob Dorf

Publisher: BookBaby

ISBN: 098920054X

Category: Business & Economics

Page: 608

View: 7616

Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you * How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses * How to find Product-Market fit * How to Get, Keep and Grow customers * How to fuel growth with metrics that matter The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company. This book: * Guides startups of all types in their search for a scalable, profitable business model * Explains the 9 deadly sins startups commit most often - and helps you avoid them * Provides separate paths and advice for physical versus web/mobile products * Explains how to test and iterate your company's road to product/market fit * Details strategies and tactics for how to get, keep and grow customers * Teaches a new math for startups -- metrics that matter * Includes detailed checklists at every step of the process ...and provides hundreds of ideas, watch-outs and "how tos" for founders! The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

The Four Steps to the Epiphany

Successful Strategies for Products that Win

Author: Steve Blank

Publisher: BookBaby

ISBN: 0989200523

Category: Business & Economics

Page: 370

View: 7560

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.

Lean UX

Designing Great Products with Agile Teams

Author: Jeff Gothelf,Josh Seiden

Publisher: "O'Reilly Media, Inc."

ISBN: 1491953578

Category: Business & Economics

Page: 208

View: 9969

UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy. Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed. So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design Find new material on business modeling and outcomes to help teams work more strategically Delve into the new chapter on experiment design Take advantage of updated examples and case studies

Getting to Plan B

Breaking Through to a Better Business Model

Author: John Mullins,Randy Komisar

Publisher: Harvard Business Press

ISBN: 1422152693

Category: Business & Economics

Page: 224

View: 1394

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.

Head First Learn to Code

A Learner's Guide to Coding and Computational Thinking

Author: Eric Freeman

Publisher: "O'Reilly Media, Inc."

ISBN: 1491958812

Category: Computers

Page: 640

View: 539

What will you learn from this book? It’s no secret the world around you is becoming more connected, more configurable, more programmable, more computational. You can remain a passive participant, or you can learn to code. With Head First Learn to Code you’ll learn how to think computationally and how to write code to make your computer, mobile device, or anything with a CPU do things for you. Using the Python programming language, you’ll learn step by step the core concepts of programming as well as many fundamental topics from computer science, such as data structures, storage, abstraction, recursion, and modularity. Why does this book look so different? Based on the latest research in cognitive science and learning theory, Head First Learn to Code uses a visually rich format to engage your mind, rather than a text-heavy approach that puts you to sleep. Why waste your time struggling with new concepts? This multi-sensory learning experience is designed for the way your brain really works.

UX Research

Practical Techniques for Designing Better Products

Author: Brad Nunnally,David Farkas

Publisher: "O'Reilly Media, Inc."

ISBN: 1491951265

Category: Computers

Page: 256

View: 7157

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Lean UX

Applying Lean Principles to Improve User Experience

Author: Jeff Gothelf,Josh Seiden

Publisher: "O'Reilly Media, Inc."

ISBN: 1449311652

Category: Business & Economics

Page: 130

View: 4319

User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX

This Is Service Design Doing

Applying Service Design Thinking in the Real World

Author: Marc Stickdorn,Markus Edgar Hormess,Adam Lawrence,Jakob Schneider

Publisher: "O'Reilly Media, Inc."

ISBN: 1491927135

Category: Computers

Page: 568

View: 874

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You’ll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Agile Application Security

Enabling Security in a Continuous Delivery Pipeline

Author: Laura Bell,Michael Brunton-Spall,Rich Smith,Jim Bird

Publisher: "O'Reilly Media, Inc."

ISBN: 1491938811

Category: Computers

Page: 386

View: 3937

Agile continues to be the most adopted software development methodology among organizations worldwide, but it generally hasn't integrated well with traditional security management techniques. And most security professionals aren’t up to speed in their understanding and experience of agile development. To help bridge the divide between these two worlds, this practical guide introduces several security tools and techniques adapted specifically to integrate with agile development. Written by security experts and agile veterans, this book begins by introducing security principles to agile practitioners, and agile principles to security practitioners. The authors also reveal problems they encountered in their own experiences with agile security, and how they worked to solve them. You’ll learn how to: Add security practices to each stage of your existing development lifecycle Integrate security with planning, requirements, design, and at the code level Include security testing as part of your team’s effort to deliver working software in each release Implement regulatory compliance in an agile or DevOps environment Build an effective security program through a culture of empathy, openness, transparency, and collaboration