Social Media Explained

Untangling the World's Most Misunderstood Business Trend

Author: Mark W. Schaefer

Publisher: Lightning Source Incorporated

ISBN: 9780615840031

Category: Business & Economics

Page: 142

View: 5390

This book digs deeply into the psychological and sociological factors that make social media platforms like Facebook, Twitter, and YouTube tick. The globally-recognized author walks you through five foundational strategies of social media marketing and addresses the biggest questions holding organizations back from success.

Publications Combined: The Role of Social Media in Crisis - Data Collection By The Public And Private Sectors As A Strategic Asset And To Prevent Terrorism

Author: N.A

Publisher: Jeffrey Frank Jones



Page: 1835

View: 2377

Over 1,800 total pages ... Included publications: Social Media and the Policy-Making Process a Traditional Novel Interaction Social Media Principles Applied to Critical Infrastructure Information Sharing Trolling New Media: Violent Extremist Groups Recruiting Through Social Media An Initial Look at the Utility of Social Media as a Foreign Policy Tool Indicators of Suicide Found on Social Networks: Phase 1 Validating the FOCUS Model Through an Analysis of Identity Fragmentation in Nigerian Social Media Providing Focus via a Social Media Exploitation Strategy Assessing the Use of Social Media in a Revolutionary Environment Social Media Integration into State-Operated Fusion Centers and Local Law Enforcement: Potential Uses and Challenges Using Social Media Tools to Enhance Tacit Knowledge Sharing Within the USMC Social Media: Strategic Asset or Operational Vulnerability? Tweeting Napoleon and Friending Clausewitz: Social Media and the Military Strategist The U.S. Military and Social Media Balancing Social Media with Operations Security (OPSEC) in the 21st Century Division Level Social Media Understanding Violence Through Social Media The Investigation of Social Media Data Thresholds for Opinion Formation The Impact of Social Media on the Nature of Conflict, and a Commander's Strategy for Social Media Provenance Data in Social Media Conflict Prediction Through Geo-Spatial Interpolation of Radicalization in Syrian Social Media Social Media Effects on Operational Art Assessing the Potential of Societal Verification by Means of New Media Army Social Media: Harnessing the Power of Networked Communications Analysis of Department of Defense Social Media Policy and Its Impact on Operational Security Social Media: Valuable Tools in Today's Operational Environment Conflict Prediction Through Geo-Spatial Interpolation of Radicalization in Syrian Social Media

Orwell’s “Politics and the English Language” in the Age of Pseudocracy

Author: Hans Ostrom,William Haltom

Publisher: Routledge

ISBN: 1351013858

Category: Language Arts & Disciplines

Page: 114

View: 2118

Orwell’s "Politics and the English Language" in the Age of Pseudocracy visits the essay as if for the first time, clearing away lore about the essay and responding to the prose itself. It shows how many of Orwell’s rules and admonitions are far less useful than they are famed to be, but it also shows how some of them can be refurbished for our age, and how his major claim—that politics corrupts language, which then corrupts political discourse further, and so on indefinitely—can best be re-deployed today. "Politics and the English Language" has encouraged generations of writers and readers and teachers and students to take great care, to be skeptical and clear-sighted. The essay itself requires a fresh, clear, skeptical analysis so that it can, with reapplication, reclaim its status as a touchstone in our era of the rule of falsehood: the age of "pseudocracy."

Social Commerce

Marketing, Technology and Management

Author: Efraim Turban,Judy Strauss,Linda Lai

Publisher: Springer

ISBN: 3319170287

Category: Business & Economics

Page: 320

View: 2039

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Marketing Your Career Brand

Author: Michelle Carroll,Alan De Back

Publisher: Association for Talent Development

ISBN: 156286937X

Category: Business & Economics

Page: 20

View: 6835

In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. “Marketing Your Career Brand” will help you identify needs of your customers—whether they are potential clients, a prospective employer, or your current employer—and how your brand will address those needs. This issue of TD at Work will show you: how to define your career brand, and how to develop your marketing messagethe tools you can use, including various social media, to market yourself how to choose which tools to use, based on your intended audience and reason for being onlinethe differences between a general and federal resume.

Sport Psychology: The Basics

Optimising Human Performance

Author: Rhonda Cohen

Publisher: Bloomsbury Publishing

ISBN: 1408182173

Category: Sports & Recreation

Page: 224

View: 6431

This comprehensive and accessible textbook covers the key topics in sport psychology, but also addresses current issues such as talent identification, mental toughness, risk taking, NLP, reaction times, sporting injuries and social media. It contains examples for a multitude of sports from around the world, and new developing areas such as strength and conditioning, extreme sports and combat sports. Recognising the importance for students to fully understand the topic in order to apply this knowledge, the book provides a comprehensive overview of each topic before presenting practical applications in the book as well as through online resources. Each chapter focuses around answering a key question integral to this topic within sports psychology, helping students progress in their learning from the theory to the practical. Sports used as examples/case studies include: Football, rugby, tennis, squash, fencing, real tennis, drag racing, free diving, bob sleighing, slalom skiing, weight lifting, mixed martial arts, athletics (track & field), baseball, and American football.

Das Black-Box-Prinzip

Warum Fehler uns weiterbringen

Author: Matthew Syed

Publisher: Deutscher Taschenbuch Verlag

ISBN: 3423430656

Category: Psychology

Page: 360

View: 2206

Analysieren statt vertuschen Menschen, die gezielt aus Fehlern lernen, anstatt sie zu vertuschen oder anderen in die Schuhe zu schieben, nennt Matthew Syed Black-Box-Denker. Dazu sind jedoch nur wenige in der Lage. Auch in vielen Unternehmen geht man mit Misserfolgen nicht offen und ohne Schuldzuweisungen um. Syed bietet aufschlussreiche Analysen für dieses Verhalten. Zu welchen Erfolgen hingegen ein offensiver Umgang mit Fehlern führen kann, zeigt Syed anhand konkreter Beispiele, aus der Welt des Sports oder von erfolgreichen Unternehmen wie Google, Pixar oder Dropbox.

Index Farbe

Author: Jim Krause

Publisher: mitp Verlags GmbH & Co. KG

ISBN: 9783826613067


Page: 357

View: 1796

Dein buntes Wörterbuch der Musik

Author: N.A

Publisher: N.A

ISBN: 9783897170254

Category: Composers

Page: 131

View: 8789

Führt auf unterhaltsame Weise in Theorie und Praxis der Musik ein (u.a. Berühmte Komponisten und Kompositionen, Musikinstrumente).

100 Tricks, um in Meetings schlau zu wirken

Das Überlebenshandbuch für den täglichen Bürowahnsinn

Author: Sarah Cooper

Publisher: Ariston

ISBN: 3641218446

Category: Psychology

Page: 184

View: 9071

Schlau mit System Manchmal hat man das Gefühl, als hätte man von morgens bis abends nur in Meetings gesessen. Unfassbare 21 Stunden wöchentlich hängen wir durchschnittlich in Sitzungen fest. Unmöglich, dabei ständig aufmerksam zu bleiben. Gut, wenn man dann ein paar Strategien in Reserve hat, um trotzdem schlau zu wirken. Schließlich sind Meetings eine der wenigen Gelegenheiten, bei denen man sich selbst darstellen und sogar Führungsqualitäten unter Beweis stellen kann. Die 100 besten (und nicht immer ganz ernstgemeinten) Tricks, um beim Sitzungsmarathon als Erster über die Ziellinie zu kommen – ein unverzichtbarer Survivalguide!

Social Media im Personalmanagement

Facebook, Xing, Blogs, Mobile Recruiting und Co. erfolgreich einsetzen

Author: Frank Bärmann

Publisher: BoD – Books on Demand

ISBN: 3826692004

Category: Computers

Page: 280

View: 1647

Das Thema Fachkräftemangel wird in Deutschland immer dringlicher. Frank Bärmann zeigt, inwiefern sich die Situation in der Personalwirtschaft verändert hat, und warum alte Methoden nicht mehr funktionieren. Mit einem besonderen Blick auf die jeweilige Strategie wird erklärt, wie die einzelnen Social Media Kanäle effektiv für Employer Branding, Personalmarketing und Recruiting eingesetzt werden können.

Wayang kulit

Mythos und Provokation im indonesischen Schattentheater

Author: Iris Dittrich

Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

ISBN: 9783631348758

Category: Shadow shows

Page: 195

View: 7315

Das javanische Schattentheater wayang kulit gilt als der Inbegriff javanischer Kunst und Ethik. Anhand einer historischen Analyse der wayang kulit Rezeptionsgeschichte kann jedoch gezeigt werden, dass der Stellenwert des wayang kulit als -klassische- Theaterform zum grossen Teil Produkt der in der Kolonialzeit entstandenen und von der kolonialen Elite weiterentwickelten Interpretationen ist. Wayang kulit wird in einen historischen und sozio-politischen Rahmen gestellt, um zu analysieren, wie die wissenschaftlichen Kategorien Europas das heutige Verstandnis vom wayang kulit gepragt und verandert haben."

Die Alchemisten

Die geheime Welt der Zentralbanker

Author: Neil Irwin

Publisher: Ullstein eBooks

ISBN: 3843704163

Category: Business & Economics

Page: 512

View: 3157

Ihre Aufgabe ist sensibel, ihre Macht ist groß. Ein unbedachtes Wort kann weltweit Krisen auslösen und politische Erdbeben verursachen. Jedes Jahr im August treffen sich in Jackson Hole, Wyoming – fernab der Weltöffentlichkeit –, die vierzig wichtigsten Zentralbanker der Welt. Sie stehen in dauernden Interessenkonflikten zwischen nationalen Interessen und internationalem Druck. Neil Irwin erklärt spannend und anschaulich, was Zentralbanker tun und wie es zu massiven Fehlentscheidungen kommen kann. Er beschreibt, welche großen Auswirkungen kleine Unstimmigkeiten zwischen Jens Weidmann, Mario Draghi und Ben Bernanke haben können. Und er zeigt, wie die zukünftigen Herausforderungen, Allianzen und Strategien der Zentralbanker aussehen könnten.

Java - Wayang Kulit

Göttliche Schatten

Author: Thomas Moog

Publisher: N.A

ISBN: 9783950321470

Category: Java (Indonesia)

Page: 301

View: 8858

Goldman Sachs

Erfolg als Unternehmenskultur

Author: Lisa Endlich

Publisher: N.A

ISBN: 9783453172906


Page: 415

View: 1471

Der Einstein-Faktor

Author: Win Wenger,Richard Poe

Publisher: N.A

ISBN: 9783932098055

Category: Lerntechnik

Page: 398

View: 7882

Deutsch heute


Author: Jack Moeller,Barbara Beckman Sharon

Publisher: Houghton Mifflin Harcourt (HMH)

ISBN: 9780395591437

Category: Foreign Language Study

Page: 582

View: 7111

Presents native speakers to aid in learning German.