Start-Up CEO's Marketing Manual

Author: Guy Smith

Publisher: N.A

ISBN: 9780983240730

Category: Business & Economics

Page: 134

View: 7380

Peter Drucker correctly concluded that business is entirely innovation and marketing, and yet innovative entrepreneurs don't know marketing. You can tell by the ever-growing Silicon Valley dead pool. The "Start-up CEO's Marketing Manual" is their guide to marketing strategy. Guy Smith, the founder and principal strategist at Silicon Strategies Marketing, wrote the Start-up CEO's Marketing Manual to give founders and start-up CEOs a firm understanding of marketing strategy with which to guide their companies. Smith's 20 years in high tech marketing in Silicon Valley has given him both razor-sharp insights and a comically blunt way of guiding entrepreneurial thinking. The "Start-up CEO's Marketing Manual" takes you, the start-up founder, through the structured rigors of developing your corporate go-to-market strategy. The "Start-up CEO's Marketing Manual" lays out the fundamentals of market definition, segmentation, buyer profiling, whole product definitions, positioning, branding and messaging. This rapid-fire boot-camp ensures that you will guide your teams and your marketing employees away from the common cliffs of epic failure.

Startup CEO

A Field Guide to Scaling Up Your Business, + Website

Author: Matt Blumberg

Publisher: John Wiley & Sons

ISBN: 1118683277

Category: Business & Economics

Page: 400

View: 2676

A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.

Startup Evolution Curve from Idea to Profitable and Scalable Business

Startup Marketing Manual

Author: Donatas Jonikas

Publisher: Createspace Independent Publishing Platform

ISBN: 9781544809182

Category: Entrepreneurship

Page: 336

View: 2335

It's like an IKEA guide for building your next startup. Based on research of 1,447 startups and highly recommended by more than 30 international experts. It's not a book you read in a day, but like a manual you take with you and consult from time to time. Every startup founder should have it on the desk! SHOWS THE WAY Donatas Jonikas (Ph.D.) provides clear and actionable guidelines for what to do next if you want to transform your innovative ideas into profitable and scalable business: * What should be done and why it is needed * Actionable steps and how to do it * Real case startup examples * References for further reading * Templates and swipe files for download SAVES YOUR TIME This step-by-step guide is designed for people who don't have time and want to take action right now. If this describes you, here is how you should use this book: * Choose one of the five startup development stages you are currently most interested in * Review the topics to get of what should be done in that stage * Review the "how to do it" infographic at the beginning of the topic and follow the instructions COVERS ALL THAT'S NECESSARY The concept of Startup Evolution Curve has five stages with seven lessons (or tasks to be done) in each. This is a comprehensive manual with 35lessons on startup marketing strategy and implementation that covers: * Feasibility study * Hypotheses and experiments * Fundraising * Product launch * Growth hacking PROVIDES ADDITIONAL RESOURCES FOR FREE! * 20 templates and swipe files for download * Online video course on how to create an irresistible offer * Invitation to join the group of like-minded startup entrepreneurs

The Ultimate Start-Up Guide

Marketing Lessons, War Stories, and Hard-Won Advice From Leading Venture Capitalists and Angel Investors

Author: Tom Hogan,Carol Broadbent

Publisher: Red Wheel/Weiser

ISBN: 163265928X

Category: Business & Economics

Page: 224

View: 8593

Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors. So what’s the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success? The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including: Strategies for hiring and building your team, culture, and values. How to pitch your company, secure funding, and distribute equity. Best practices in launching your business. How venture capitalist investors think, evaluate new companies, and advise entrepreneurs. War stories and red flags from top VC partners and entrepreneurs. Start-ups are a business model and culture of their own, changing the economic landscape as well as the way we live and work. The Ultimate Start-Up Guide offers an insider’s look at this world. It’s a fascinating read for anyone contemplating how to build or participate in a successful start-up.

Hot Seat

The Startup CEO Guidebook

Author: Dan Shapiro

Publisher: "O'Reilly Media, Inc."

ISBN: 1449360831

Category: Business & Economics

Page: 322

View: 1713

What avoidable problem destroys more young startups than any other? Why is it a mistake to ask for introductions to investors? When do you play the CEO card? Should you sell out? Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction and triumph to despair, this rollercoaster read takes aspiring entrepreneurs from the highs of billion-dollar payouts and market-smashing success to the depths of impostor syndrome and bankruptcy. Hot Seat is divided into the five phases of the startup CEO experience: Founding explains how to formulate your idea, allocate equity, and not argue yourself to death Funding provides the keys to venture capital, angels, and crowdfunding, plus clear advice on which approach to choose Leadership lays out a path to build a strategy and culture for your team that will survive good times and bad Management reveals how to manage your board, argue with your team, and play the CEO card Endgame explains how to finish a company's existence with grace, wealth, and minimal litigation

Foundations of Founding

A Handbook for Startup Ceos


Publisher: N.A

ISBN: 9781912328062


Page: 34

View: 7708

A handbook with all the time-tested basic tools about founding businesses. Experience gathered from mentoring over 1000 startup founders backed by the world's largest investor in early-stage startups, and contributing to accelerator programs around the world.


How Any Startup Can Achieve Explosive Customer Growth

Author: Gabriel Weinberg,Justin Mares

Publisher: Penguin

ISBN: 0698411870

Category: Business & Economics

Page: 250

View: 6300

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. From the Hardcover edition.

The Startup Playbook

Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs

Author: David Kidder

Publisher: Chronicle Books

ISBN: 1452105049

Category: Business & Economics

Page: 291

View: 1410

Outlines the managerial decisions and leadership goals that guide a startup business to success, and provides tips and advice from the founders of such companies as Spanx, Zipcar, Flickr, Honest Tea, and LinkedIn.

Hello, Startup

A Programmer's Guide to Building Products, Technologies, and Teams

Author: Yevgeniy Brikman

Publisher: "O'Reilly Media, Inc."

ISBN: 1491910046

Category: Computers

Page: 604

View: 9366

This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.

Ceoflow: Turn Your Employees Into Mini-Ceos

Author: Aaron Ross

Publisher: N.A

ISBN: 9780984380206

Category: Business & Economics

Page: 144

View: 8532

CEOFlow: How To Have More Freedom & Peace Of Mind While Making More Money By Creating A Team Of Employees That Run Your Business Like High-Level Executives.

CEO capital

a guide to building CEO reputation and company success

Author: Leslie Gaines-Ross

Publisher: John Wiley & Sons Inc


Category: Business & Economics

Page: 266

View: 6423

Capitalizing on the critical relationship between CEO and corporate reputation The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a CEO has tremendous influence over the company’s prosperity, standing, and destiny. In CEO Capital, Dr. Gaines-Ross describes, in practical terms, the strategies to follow and the obstacles to avoid so that CEOs can enhance their reputation and the reputation of their company during the five stages of their tenure. She also applies the real-life 'hits and misses' of many of the world’s best known CEOs to illustrate key elements of each stage. CEO Capital is a must-have resource that CEOs, communications and marketing professionals, public affairs executives, search committees, corporate boards, management consultants, and advertising agencies will rely upon as they meet the challenges of an increasingly global, and ever-more transitional, business environment. Dr. Leslie Gaines-Ross (New York, NY) is Chief Knowledge and Research Officer at Burson Marsteller, a leading global communications consultancy with more than 2000 employees worldwide.

The Manual for Indian Start-ups

Tools to Start and Scale-up Your New Venture

Author: Vijaya Kumar Ivaturi,Meena Ganesh

Publisher: Penguin Random House India

ISBN: 938649583X

Category: Literary Collections

Page: 176

View: 8596

Do I still need to make a founders' agreement even if my co-promoters are my childhood friends? What is a mentor agreement and how is it different from an investor agreement? What clauses do I need to really worry about in a seed investor agreement? Do I need to patent everything I build on my own? These are the typical questions that bother an early-stage entrepreneur in the burgeoning Indian start-up ecosystem. The Manual for Indian Start-ups has been ideated as a handy guide meant for daily use. Authored by industry leaders, this book provides ingredients to critical business aspects in terms of relevant templates based on the stage the venture is in for the first three years of the entrepreneurial journey.

Selling to Big Companies

Author: Jill Konrath

Publisher: Kaplan Trade

ISBN: 9781419515620

Category: Business & Economics

Page: 272

View: 347

Struggling to Get Your Foot in the Door of Big Companies? Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. Discover how to: • Target accounts where you have the highest likelihood of success. • Find the names of prospects who can use your offering. • Create breakthough value propositions that capture their attention. • Develop an effective, multi-faceted account-entry campaign. • Overcome obstacles and objections that derail your sale efforts. • Position yourself as an invaluable resource, not a product pusher. • Have powerful initial sales meetings that build unstoppable momentum. • Differentiate yourself from other sellers. Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.

Crossing the Chasm

Marketing and Selling Technology Project

Author: Geoffrey A. Moore

Publisher: Harper Collins

ISBN: 0061795860

Category: Business & Economics

Page: 256

View: 4972

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Startup Boards

Getting the Most Out of Your Board of Directors

Author: Brad Feld,Mahendra Ramsinghani

Publisher: John Wiley & Sons

ISBN: 1118516826

Category: Business & Economics

Page: 240

View: 8982

An essential guide to understanding the dynamics of a startup's board of directors Let's face it, as founders and entrepreneurs, you have a lot on your plate—getting to your minimum viable product, developing customer interaction, hiring team members, and managing the accounts/books. Sooner or later, you have a board of directors, three to five (or even seven) Type A personalities who seek your attention and at times will tell you what to do. While you might be hesitant to form a board, establishing an objective outside group is essential for startups, especially to keep you on track, call you out when you flail, and in some cases, save you from yourself. In Startup Boards, Brad Feld—a Boulder, Colorado-based entrepreneur turned-venture capitalist—shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable. Details the process of choosing board members, including interviewing many people, checking references, and remembering that there should be no fear in rejecting a wrong fit Explores the importance of running great meetings, mixing social time with business time, and much more Recommends being a board member yourself at some other organization so you see the other side of the equation Engaging and informative, Startup Boards is a practical guide to one of the most important pieces of the startup puzzle.

High Tech Start Up, Revised And Updated

The Complete Handbook For Creating Successful New High Tech Companies

Author: John L. Nesheim

Publisher: Simon and Schuster

ISBN: 0743203356

Category: Business & Economics

Page: 352

View: 3877

This revised and updated edition of Nesheim's underground Silicon Valley bestseller incorporates twenty-three case studies of successful start-ups, including tables of wealth showing how much money founders and investors realized from each venture. The phenomenal success of the initial public offerings (IPOs) of many new internet companies obscures the fact that fewer than six out of 1 million business plans submitted to venture capital firms will ever reach the IPO stage. Many fail, according to start-up expert John Nesheim, because the entrepreneurs did not have access to the invaluable lessons that come from studying the real-world venture experiences of successful companies. Now they do. Acclaimed by entrepreneurs the world over, this practical handbook is filled with hard-to-find information and guidance covering every key phase of a start-up, from idea to IPO: how to create a winning business plan, how to value the firm, how venture capitalists work, how they make their money, where to find alternative sources of funding, how to select a good lawyer, and how to protect intellectual property. Nesheim aims to improve the odds of success for first-time high-tech entrepreneurs, and offers an insider's perspective from firsthand experience on one of the toughest challenges they face -- convincing venture capitalists or investment banks to provide financing. This complete, classic reference tool is essential reading for first-time high-tech entrepreneurs, and entrepreneurs already involved in a start-up who want to increase their chances of success to rise to the top.

The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Author: Mark Roberge

Publisher: John Wiley & Sons

ISBN: 1119047013

Category: Business & Economics

Page: 224

View: 1167

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.


Starting a Creative Firm in the Age of Digital Marketing

Author: R. Webb

Publisher: Springer

ISBN: 1137501227

Category: Business & Economics

Page: 341

View: 5171

This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

The Handbook of Marketing Strategy for Life Science Companies

Formulating the Roadmap You Need to Navigate the Market

Author: Jean-Francois Denault

Publisher: Taylor & Francis

ISBN: 1351235281

Category: Business & Economics

Page: 201

View: 3950

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Corporate Concinnity in the Boardroom

10 Imperatives to Drive High Performing Companies

Author: Nancy Falls

Publisher: Greenleaf Book Group

ISBN: 1626342024

Category: Business & Economics

Page: 224

View: 8831

If the gears of governance no longer drive growth and profitability in your company, Corporate Concinnity in the Boardroom will serve as the manual to get you back on track. Today’s companies and their boards of directors are operating in increasingly complex and risky environments. As a result, the who and the what of governance work has begun to change to better enable boards to advise, support, and challenge the C-suite. While such changes are necessary and a critical step in the right direction, they are far from sufficient. The way boards and company management work together must evolve as well, not only to navigate the risks of complexity and change, but also to create and take advantage of the opportunities inherent in them. Corporate Concinnity in the Boardroom: 10 Imperatives to Drive High Performing Companies directly addresses the way to foster effective boardroom-C-suite collaboration. It provides a new framework for corporate governance that creates concinnity—an elegant and delicate integration of the perspectives, guidance, and experiences that provide a platform for the powerful progress critical to successful governance teams. True concinnity retains the honesty and raw energy that drive successful boards while eschewing the command and control model of governance that plagues too many boardrooms. Falls’s 10 imperatives bring together the key pieces of wisdom she has gathered during her career. She shines a light on the importance of clarity around roles and responsibilities, flexibility and creative adaptation during problem solving, and harmonious interpersonal dynamics in times of both upheaval and growth. When these pieces are in place, the gears of boardroom concinnity operate so smoothly we barely notice they’re turning. But if the gears of governance no longer drive growth and profitability in your company, Corporate Concinnity in the Boardroom will serve as the manual to get you back on track.