Startup Life

Surviving and Thriving in a Relationship with an Entrepreneur

Author: Brad Feld,Amy Batchelor

Publisher: John Wiley & Sons

ISBN: 1118493869

Category: Business & Economics

Page: 224

View: 6679

Real life insights on what it takes to make it in a relationshipwith an entrepreneur Entrepreneurs are always on the go, looking for the next"startup" challenge. And while they lead very intensely rewardinglives, time is always short and relationships are oftenlong-distant and stressed because of extended periods apart. Copingwith these, and other obstacles, are critical if an entrepreneurand their partner intend on staying together—and stayinghappy. In Startup Life, Brad Feld—a Boulder,Colorado-based entrepreneur turned-venture capitalist—shareshis own personal experiences with his wife Amy, offering a seriesof rich insights into successfully leading a balanced life as ahuman being who wants to play as hard as he works and who wants tobe as fulfilled in life and in work. With this book, Feld distillshis twenty years of experience in this field to addresses how thevillage of startup people can put aside their workaholic ways andlead rewarding lives in all respects. Includes real-life examples of entrepreneurial couples who havehad successful relationships and what works for them Provides practical advice for adapting to change and overcomingthe inevitable ups and downs associated with the entrepreneuriallifestyle Written by Brad Feld, a thought-leader in this field who hasbeen an early-stage investor and successful entrepreneur for morethan twenty years While there's no "secret formula" to relationship success in theworld of the entrepreneur, there are ways to making navigation ofthis territory easier. Startup Life is a well-rounded guidethat has the insights and advice you need to succeed in both yourpersonal and business life.

My Start-Up Life

What a (Very) Young CEO Learned on His Journey Through Silicon Valley

Author: Ben Casnocha

Publisher: John Wiley & Sons

ISBN: 1119177804

Category: Business & Economics

Page: 208

View: 1235

Ben Casnocha discovered he was entrepreneur at age 12 and hasn'tslowed down since. In this remarkably instructive book, Bendissects the entrepreneurship "gene," explaining that everyone hasinherited it if they have an idea to make the world a better place.In Casnocha's case, he found a better way for city governments tocommunicate with constituents on the Web. Six years later, Comcatehas dozens of municipal clients, a growing staff, and a record ofexcellence. This book is the story of his start-up, but also aconversation with his mentors, clients and fellow entrepreneursabout how to make a business idea work?and how to have the time ofyour life trying. From Pat Lencioni to Marc Benioff ofsalesforce.com, Ben has won over the best and brightest of thebusiness world?now it's your turn!

Startup Your Life

Hustle and Hack Your Way to Happiness

Author: Anna Akbari

Publisher: St. Martin's Press

ISBN: 125009917X

Category: Self-Help

Page: 256

View: 4265

As an entrepreneur, Anna Akbari learned that one of the best things about startups is their ability to “pivot” quickly—basically a euphemism for failing and starting over. And she quickly found that personal success is no different. It’s not just about developing and following the right process but also having a good idea. And that demands rigor and daily maintenance—far beyond a few positive affirmations. Like any Silicon Valley startup, the business of life is not as glamorous as its Instagram account would make it seem. What do you do when planning is not an option? When control is out of your reach? You isolate the small stuff, experiment constantly, and use the results to lay a more sustainable foundation for the future. You validate your idealized vision by testing it out in bite-sized increments. You see what sticks, integrate, and move forward. And inevitably, you experience a series of failures along the way, but those failures are key to your next success. Living a start up life is about maximizing flexibility and measuring on-going results, not avoiding failure or reaching one particular end goal. It's about embracing defeat, analyzing it, and failing up. In Startup Your Life, Akbari shows that after all, it's often the stumbles that pave the way for real happiness.

Von Nerds, Einhörnern und Disruption

Meine irren Abenteuer in der Start-up-Welt

Author: Dan Lyons

Publisher: Redline Wirtschaft

ISBN: 386414924X

Category: Business & Economics

Page: 304

View: 2721

Er war 25 Jahre lang Journalist, dann stand er von einem Tag auf den anderen auf der Straße: Dan Lyons wurde mit 52 Jahren einfach aus dem Team wegrationalisiert. Was also tun? Da kam das Jobangebot von HubSpot, einem Bostoner Start-up, genau richtig: Sie bieten dem altgedienten Journalisten einen Stapel Aktien für den nicht näher bestimmten Job des »Marketingtypen«. Was soll da schon schiefgehen? Doch es kommt, wie es bei der Konstellation kommen muss: Schnell wird klar, dass bei seinem Job bei HubSpot ungefähr alles schiefläuft, was schieflaufen kann. Seine Kollegen sind im Schnitt halb so alt, statt Bürostühlen gibt es Sitzbälle, Spam wird als »liebenswerter Marketingcontent« bezeichnet und überhaupt erinnert die Atmosphäre bei HubSpot eher an einen immerwährenden Kindergeburtstag. Dass das nicht lange gutgehen kann, ist vorprogrammiert ... Dieses Buch bietet einzigartige Einblicke in die Start-up-Welt!

Sack the Startup

The Attitude You Wear to Work

Author: Banudas Athreya

Publisher: Notion Press

ISBN: 1947349821

Category: Business & Economics

Page: 180

View: 9183

Any conversation about startups begins with “More than 90% of the startups fail” – You hear this, you stay away from the startup ecosystem. For the first time, Banudas Athreya brings about a real breakthrough for success in startups and the startup ecosystem for you. When you are in a startup, you should look upon yourself as an investor, who is investing 'time and energy' and not just as an employee getting paid for his services. An investor evaluates the performance of the companies in which money is invested and does not hesitate to exit the investment if necessary. Sack the Startup is about the attitude you wear and carry to be successful in the startup ecosystem. It emphasizes that you are on equal footing with the employer and have the same power and responsibilities. When you work for a startup you also need to evaluate whether the startup works for you. In Sack the Startup, you get to know • The attitude required to be successful in startups • The need to work on yourself first, before working on products or markets • That ‘being the right person’ is more important than ‘doing the right things’ • That you can be successful, whether the startup is successful or not • The startup offers you a journey that is exciting, irrespective of the destination

You're Human: Startup Musings

Author: Seyi Fabode

Publisher: BlogIntoBook.com

ISBN: N.A

Category: Business & Economics

Page: 82

View: 5656

You're an entrepreneur, but you're human. You've been through a lot and so has Seyi Fabode. In this book about startups he discusses everything from Fundraising, Pivoting and your emotions as a startup. There are 20 separate entries in this book including "Why Coding is overrated" and one that every entrepreneur should read: "Are you a Startup, or Business"

The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success

How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success

Author: Bernd Schoner

Publisher: McGraw Hill Professional

ISBN: 0071823360

Category: Business & Economics

Page: 288

View: 7922

Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit. Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture. Aspiring tech entrepreneurs will learn to: Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order Secure capital: ask for money, nail the term sheet, ask for more money Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage. PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE: "A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls." -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab "There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first." -- Mark Roberti, founder and editor in chief of RFID Journal "I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first." -- Tristan Jehan, cofounder of The Echo Nest "A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable." -- Larry Begley, cofounder and managing director at .406 Ventures "The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup." -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms

The Art of the Start

Von der Kunst, ein Unternehmen erfolgreich zu gründen

Author: Guy Kawasaki

Publisher: Vahlen

ISBN: 3800646811

Category: Fiction

Page: 211

View: 8601

The Art oft the Start Dieser äußerst praktische Ratgeber behandelt alle wichtigen Punkte, die man bei der Gründung einer Organisation, ob Unternehmen oder Non-Profit-Initiative, bedenken muss. Guy Kawasaki weiß dabei aus eigenen Erfahrungen, dass die Gründung weniger eine Wissenschaft als vielmehr eine Kunst ist. In elf Kapiteln stellt er dar, wie man die Kunst der Gründung erlernt mit dem Ziel, die Dinge von vornherein „richtig anzupacken“. Guy Kawasaki schreibt leichtgängig und humorvoll. FAQs, zahlreiche Übungen und Checklisten werden effektvoll eingesetzt und geben Orientierung bei der Umsetzung. Gängige Überzeugungen widerlegt er mit persönlichen Erfahrungen und verdichtet sie zu ganz konkreten Empfehlungen. Jedes Kapitel beginnt mit einer Quintessenz. Hilfreiche „Minikapitel“ gehen auf viele „nebensächliche“ Dinge ein wie „Die Kunst, gute PowerPoint-Präsentation zu erstellen“, „Die Kunst des Netzwerkens“ oder „Die Kunst, ein guter Redner zu sein“.

No Startup Hipsters

Build Scalable Technology Companies

Author: Samir Rath,Teodora Georgieva

Publisher: Samir Rath

ISBN: 0996010637

Category: Business & Economics

Page: 203

View: 7529

The innovation ecosystem around the world is getting clogged up. Looking around us, there are numerous problems like polluted cities, obesity, health care, access to education, water supply and the list goes on. Sadly, much of the technology being built even in leading startup ecosystems around the world is short-sighted and focused on quick profitability rather than solving problems that millions face on a daily basis. This book is a call to return to basics and focus on innovation around actual problems that the normal person faces in his life around the world. We present a systematic approach to building early stage technology companies. We provide a collection of experiential decision frameworks that draw their academic credentials from design thinking, operational research, business strategy and microeconomics. We do not believe in generic advice. We enable entrepreneurs to figure out the strategies and tactics that would work for them in their local context for the specific problem that they are trying to solve. Subsequently, we outline more strategic information on understanding the suitability of the business model to the local innovation ecosystem and ways to scale with finance. We conclude the book with philosophical thoughts on our observations of the role of the entrepreneur in our economic system and the motivations of building a technology startup.

Startup Guide to Guerrilla Marketing

A Simple Battle Plan For Boosting Profits

Author: Jay Levinson,Jeannie Levinson

Publisher: Entrepreneur Press

ISBN: 1613080336

Category: Business & Economics

Page: 276

View: 7851

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

Power to the Startup People

How To Grow Your Startup Career When You’re Not The Founder

Author: Sarah E. Brown

Publisher: Hybrid Global Publishing via PublishDrive

ISBN: 1948181266

Category: Business & Economics

Page: 194

View: 6312

While a ton of proverbial ink has been spilled about how to “crush it” as a founder or startup leader, there’s very little in the way of guidance for how we employees can hack our own careers. In this engaging book, get the tools and tips to navigate the world of tech startups and make better decisions about your career along the way. Get practical advice on topics including how to ask for a promotion and raise, level up in your career, manage your boss, navigate startup failure (and success!), and more. After reading this book, you’ll know the answers to the following questions: -How will I know if I should try working at a startup? -How will I know if the startup I’ve chosen is the “right” one? -How much does my title matter? -How do I balance startup life with “life” life? -At what point should I ask for a promotion, and if I don’t receive it, when should I move on in order to be at a higher status and stay competitive in your field? Power to the startup people!

Life Is a Startup

What Founders Can Teach Us about Making Choices and Managing Change

Author: Noam Wasserman

Publisher: Stanford Business Books

ISBN: 9781503601758

Category: Business & Economics

Page: 224

View: 3327

This book shows us how to apply the habits of the most successful startup founders to our everyday lives. Like entrepreneurs, we all deal with uncertainty, toughdecision making, and necessary problem solving. This book offers important advice for those envisioning a change in their lives--from contemplating the next step in a relationship to making a radical career move--and managing changes to which they've already committed. With his database of tens of thousands of entrepreneurship case studies, Noam Wasserman is able to go deeply into the entrepreneurial mindset and show us how startups provide specific lessons for crafting our most successful lives.

Vom Glück des Strebens

Warum der Weg oft glücklicher macht als das Ziel

Author: Chris Guillebeau

Publisher: books4success

ISBN: 3864702674

Category: Self-Help

Page: 320

View: 9344

Und jedem Streben wohnt ein Glück inne ... Zu Fuß quer durch die USA wandern oder so viele Vogelarten wie möglich beobachten - das sind nur zwei Beispiele für ungewöhnliche Herausforderungen, denen sich ganz gewöhnliche Menschen gestellt haben. Chris Guillebeau beschreibt, wie das Streben nach selbst gesteckten Zielen Sinn und Glück in das eigene Leben bringt. Chris Guillebeau hat sein Projekt, alle Länder dieser Erde zu bereisen, umgesetzt. Und er hat erkannt: Nicht das Ziel an sich ist am wichtigsten, sondern der Weg dorthin. Nach etwas streben, planen, äußere und innere Hürden überwinden - all dies macht uns oft glücklicher und lässt uns innerlich mehr wachsen als das Erreichen des Ziels selbst. Zahlreiche inspirierende Beispiele sowie praktische Ratschläge weisen dem Leser den Weg: So findet er seine ganz persönliche Herausforderung, so geht er sie an und verleiht damit seinem Leben mehr Bedeutung.

Shoe Dog

Die offizielle Biografie des NIKE-Gründers

Author: Phil Knight

Publisher: FinanzBuch Verlag

ISBN: 3862489280

Category: Biography & Autobiography

Page: 448

View: 7283

Als junger, abenteuerlustiger Business-School-Absolvent auf der Suche nach einer Herausforderung lieh Phil Knight sich von seinem Vater 50 Dollar und gründete eine Firma mit einer klaren Mission: qualitativ hochwertige, aber preiswerte Laufschuhe aus Japan importieren. In jenem ersten Jahr, 1963, verkaufte Knight Laufschuhe aus dem Kofferraum seines Plymouth Valiant heraus und erzielte einen Umsatz von 8000 Dollar. Heute liegen die Jahresumsätze von Nike bei über 30 Milliarden Dollar. In unserem Zeitalter der Start-ups hat sich Knights Firma Nike als Maßstab aller Dinge etabliert und sein "Swoosh" ist längst mehr als nur ein Logo. Es ist ein Symbol von Geschmeidigkeit und Größe, eines der wenigen Icons, die in jedem Winkel unseres Erdballs sofort wiedererkannt werden. Aber Knight selbst, der Mann hinter dem Swoosh, ist immer ein Geheimnis geblieben. Jetzt erzählt er endlich seine Geschichte. Seine Memoiren sind überraschend, bescheiden, ungeschönt, humorvoll und handwerklich meisterhaft. Den Anfang markiert eine klassische Situation am Scheideweg. Der 24-jährige Knight bereist als Rucksacktourist Asien, Europa und Afrika, ihn bewegen die ganz großen philosophischen Fragen des Lebens. Und er entscheidet sich für einen unkonventionellen Lebensweg. Anstatt für ein großes etabliertes Unternehmen zu arbeiten, beschließt er, etwas ganz Eigenes zu schaffen – etwas, das neu, dynamisch und anders ist. En détail beschreibt Knight die vielen unberechenbaren Risiken, mit denen er sich auf seinem Weg konfrontiert sah, die niederschmetternden Rückschläge, die skrupellosen Konkurrenten, die zahllosen Zweifler und Widersacher, die abweisenden Banker, die etlichen Male, wo er knapp einer Katastrophe entging, ebenso wie seine vielen triumphalen Erfolge.

Lean Startup

Schnell, risikolos und erfolgreich Unternehmen gründen

Author: Eric Ries

Publisher: Redline Wirtschaft

ISBN: 3864146712

Category: Business & Economics

Page: 200

View: 3488

Der Weg zum eigenen Unternehmen ist nie ohne Risiko. Und bis die Firma sich auf dem Markt etabliert hat, dauert es. Wer doch scheitert, verliert in der Regel viel Geld. Genau hier setzt das Konzept von Eric Ries an. Lean Startup heißt seine Methode. Sie ist schnell, ressourcenfreundlich und radikal erfolgsorientiert. Anhand von durchgespielten Szenarien kann man von vornherein die Erfolgsaussichten von Ideen, Produkten und Märkten bestimmen. Und auch während der Gründungphase wird der Stand der Dinge ständig überprüft. Machen, messen, lernen – so funktioniert der permanente Evaluationsprozess. Das spart enorm Zeit, Geld und Ressourcen und bietet die Möglichkeit, spontan den Kurs zu korrigieren. Das Lean-Startup-Tool hat sich schon zigtausenfach in der Praxis bewährt und setzt sich auch in Deutschland immer stärker durch.

Startup Communities

Building an Entrepreneurial Ecosystem in Your City

Author: Brad Feld

Publisher: John Wiley & Sons

ISBN: 1118483316

Category: Business & Economics

Page: 224

View: 853

An essential guide to building supportive entrepreneurialcommunities "Startup communities" are popping up everywhere, from citieslike Boulder to Boston and even in countries such as Iceland. Thesetypes of entrepreneurial ecosystems are driving innovation andsmall business energy. Startup Communities documents thebuzz, strategy, long-term perspective, and dynamics of buildingcommunities of entrepreneurs who can feed off of each other'stalent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneurturned-venture capitalist Brad Feld's experience in the field?aswell as contributions from other innovative startupcommunities?this reliable resource skillfully explores what ittakes to create an entrepreneurial community in any city, at anytime. Along the way, it offers valuable insights into increasingthe breadth and depth of the entrepreneurial ecosystem bymultiplying connections among entrepreneurs and mentors, improvingaccess to entrepreneurial education, and much more. Details the four critical principles needed to form asustainable startup community Perfect for entrepreneurs and venture capitalists seeking freshideas and new opportunities Written by Brad Feld, a thought-leader in this field who hasbeen an early-stage investor and successful entrepreneur for morethan twenty years Engaging and informative, this practical guide not only showsyou how startup communities work, but it also shows you how to makethem work anywhere in the world.

Lost and Founder

A Painfully Honest Field Guide to the Startup World

Author: Rand Fishkin

Publisher: Penguin

ISBN: 0735213348

Category: Business & Economics

Page: 320

View: 5382

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

101 Startup Lessons

An Entrepreneur's Handbook

Author: George Deeb,Red Rocket Ventures

Publisher: BlogIntoBook.com

ISBN: N.A

Category: Business & Economics

Page: 150

View: 1258

A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket Blog website. TESTIMONIALS David Rabjohns, Founder & CEO at MotiveQuest "George's passion, ideas and involvement with MotiveQuest has been "game changing" for us. From jumpstarting our sales and marketing plans and team, to productizing our business and procedures, Red Rocket has had an immediate and meaningful impact from day one. I highly recommend Red Rocket. If you want to grow, strap on the Red Rocket.“ Tyler Spalding, Founder & CEO at StyleSeek "Red Rocket has been a great investor for our business and vocal champion of our brand. As a proven entrepreneur himself, George has provided valuable insights and recommendations on how to best build my business. Red Rocket would be a great partner in helping build your business.“ Seth Rosenberg, SVP at Camping World "Red Rocket helped us do a high level assessment of our e-commerce efforts and assisted with the development of a digital strategy and marketing plan. Red Rocket identified some immediate opportunities, which we are implementing. I am pleased to recommend Red Rocket for your e-commerce and digital marketing needs.“ Andrew Hoog, Founder and CEO at viaForensics "As viaForensics experienced significant growth, we recognized the need for an experienced advisor with start-up chops who could help us refine critical steps in our transition from a service company to a product-based company. Red Rocket's expertise in growth planning including organizational structure, financial modeling and competitive analysis were instrumental in refining our strategy. He helped facilitate key decisions the management team needed to make in order to take the company to the next level. We are very pleased with Red Rocket's contributions to viaForensics and highly recommend his services to other start-ups facing similar growth.“ Jerry Freeman, Founder & CEO at PaletteApp “Red Rocket has been a key instigator in helping raise funds for PaletteApp. They have helped me tremendously in realizing what an investor wants to see and how best to present it. George has great experience and understanding of how to fund and launch a new company. We feel fortunate that he has thrown his hat into our arena.” Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways, from financial modeling to introductions to lenders. Their biggest win was helping us do preliminary investigative research on one of our competitors, that ultimately sparked a dialog that lead to the $23.6MM sale of our business to that company. We couldn't be more happy with Red Rocket's involvement with our business. Overall, a great advisor to have in your corner."

Founder's Pocket Guide

Convertible Debt

Author: Stephen R. Poland

Publisher: 1x1 Media

ISBN: 1938162056

Category: Business & Economics

Page: 30

View: 8662

The Ultralight Startup

Launching a Business Without Clout or Capital

Author: Jason L. Baptiste

Publisher: Penguin

ISBN: 1101572361

Category: Business & Economics

Page: 240

View: 3544

“When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this book will help and inspire you to pursue your passion while avoiding some of the mistakes I made.” It’s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you’re just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process—from testing a concept to acquiring customers to determining the best pricing model—in a cheap, practical way. Among his strategies: • Build the product you wish you had: Four­square founder Dennis Crowley created an early version of his product because he wanted to keep in touch with former colleagues. • It doesn’t have to be sexy to make money: Dropbox took the world by storm by offering a great solution to a mundane problem—online storage. • Be bold when promoting yourself: Online payment service WePay capitalized on dissatis­faction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference. • Attract fans to attract customers: Budget tracking site Mint.com created its initial user base by offering original and useful content about per­sonal finance. Baptiste shows you don’t need an MBA, a trust fund, or even experience running your own com­pany to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.