The Psychology of Everyday Things

Author: Donald A. Norman

Publisher: N.A

ISBN: 9780385267748

Category: Human engineering

Page: 257

View: 5238

Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty, among them, the VCR, computer, and office telephone, all models of how not to design for people. But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care. The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.

The Design of Everyday Things

Revised and Expanded Edition

Author: Don Norman

Publisher: Basic Books

ISBN: 0465072992

Category: Business & Economics

Page: 384

View: 335

The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Living with Complexity

Author: Donald A. Norman

Publisher: MIT Press

ISBN: 026229687X

Category: Technology & Engineering

Page: 312

View: 927

If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools. Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding -- but only if it is understandable, sensible, and meaningful.

The Design of Future Things

Author: Don Norman

Publisher: Basic Books

ISBN: 0465013031

Category: Psychology

Page: 240

View: 1339

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow's thinking machines. A fascinating look at the perils and promise of the intelligent objects of the future, The Design of Future Things is a must-read for anyone interested in the dawn of a new era in technology.

The Design of Everyday Things

Author: Donald A. Norman

Publisher: Broadway Business

ISBN: 9780385267748

Category: Business & Economics

Page: 257

View: 6994

Identifies the principles of good design, explains how many everyday appliances and machines fall short, and discusses design trends of the future

Turn Signals are the Facial Expressions of Automobiles

Author: Don Norman

Publisher: Diversion Books

ISBN: 1626815364

Category: Design

Page: 185

View: 6339

By the author of THE DESIGN OF EVERYDAY THINGS. For decades, Don Norman has spoken the language of gadgets, explaining how the things we see every day are made and made better. In this smart, sharp, fun exploration of design, Norman pulls back the curtain on the things we make to make our lives easier. From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald A. Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. TURN SIGNALS is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.

Things That Make Us Smart

Defending Human Attributes in the Age of the Machine

Author: Don Norman

Publisher: Diversion Books

ISBN: 1626815372

Category: Design

Page: 231

View: 9668

By the author of THE DESIGN OF EVERYDAY THINGS. Insightful and whimsical, profoundly intelligent and easily accessible, Don Norman has been exploring the design of our world for decades, exploring this complex relationship between humans and machines. In this seminal work, fully revised and updated, Norman gives us the first steps towards demanding a person-centered redesign of the machines we use every day. Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with memory—the machines we create begin to shape how we think and, at times, even what we value. In THINGS THAT MAKE US SMART, Donald Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.

The Design of Everyday Life

Author: Elizabeth Shove

Publisher: Berg

ISBN: 1845206835

Category: Art

Page: 174

View: 7125

How do common household items such as basic plastic house wares or high-tech digital cameras transform our daily lives? This title considers this question, from the design of products through to their use in the home. It looks at how everyday objects, ranging from screwdrivers to photo management software, are used on a practical level.

Design Your Life

The Pleasures and Perils of Everyday Things

Author: Ellen Lupton,Julia Lupton

Publisher: St. Martin's Griffin

ISBN: 1429994231

Category: Design

Page: 192

View: 808

Design Your Life is a series of irreverent and realistic snapshots about objects and how we interact with them. By leading design thinker Ellen Lupton and her twin sister Julia Lupton, it shows how design is about much more than what's bought at high-end stores or the modern look at IKEA. Design is critical thinking: a way to look at the world and wonder why things work, and why they don't. Illustrated with original paintings of objects both ordinary and odd, Design Your Life casts a sharp eye on everything from roller bags, bras, toilet paper, and stuffed animals to parenting, piles, porches, and potted plants. Using humor and insight Ellen and Julia explore the practical side of everyday design, looking at how it impacts your life in unexpected ways and what you can do about it. Speaking to the popular interest in design as well as people's desire to make their own way through a mass-produced world, this thoughtful book takes a fresh and humorous approach to make some serious points about the impact of design on our lives. Find out what's wrong with the bras, pillows, potted plants, and the other hopeless stuff you use, buy, clean, water, or put away everyday. Discover how to secretly control the actions of those around you by choosing and placing objects carefully. Find out how roller bags are threatening civilization, and how the layout of your own house might be making you miserable. Use the tools of self-publishing to take the power of branding into your own hands. Taking a fresh, funny look at parenthood, housekeeping, entertaining, time management, crafting, and more, Design Your Life shows you how to evaluate the things you use, and how to recognize forms of order that secretly inhabit the messes of daily life, be it a cluttered room or a busy schedule. Use this book to gain control over your environment and tap into the power of design to communicate with friends, family, and the world.

Emotional Design

Why We Love (or Hate) Everyday Things

Author: Don Norman

Publisher: Basic Books

ISBN: 0465004172

Category: Design

Page: 272

View: 2942

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Graphics for Learning

Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials

Author: Ruth C. Clark,Chopeta Lyons

Publisher: John Wiley & Sons

ISBN: 0470547448

Category: Business & Economics

Page: 399

View: 5901

Are you getting the most learning value from visuals? Thoroughlyrevised and updated, Graphics for Learning is the secondedition of the bestselling book that summarizes the guidelines forthe best use of graphics for instructional materials, includingmultimedia, texts, working aids, and slides. The guidelines arebased on the most current empirical scientific research and areillustrated with a wealth of examples from diverse trainingmaterials. The authors show how to plan illustrations for varioustypes of content, including facts, concepts, processes, procedures,and principles. The book also discusses technical and environmentalfactors that will influence how instructional professionals canapply the guidelines to their training projects. Praise for the First Edition "For years I've been looking for a book that links cognitiveresearch on learning to graphics and instructional design. Here itis! Ruth Clark and Chopeta Lyons not only explain how to makegraphics work—they've created a very interesting read, fullof useful guidelines and examples." —Lynn Kearny, CPT, instructional designer and graphiccommunicator, Graphic Tools for Thinking and Learning "Finally! A book that integrates visual design into the largercontext of instructional design and development." —Linda Lohr, Ed.D., author, Creating Graphics forLearning and assistant professor, University of NorthernColorado

Design and Emotion

Author: Deana McDonagh,Paul Hekkert,Jeroen van Erp,Diane Gyi

Publisher: CRC Press

ISBN: 0203608178

Category: Technology & Engineering

Page: 456

View: 5467

There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area. Traditional ergonomic approaches to design have concentrated on the user's physical and cognitive abilities. However, new approaches also take into consideration the user's emotional relationship with their belongings. Design and Emotion is an edited collection of papers given at the 3rd Design and Emotion Conference 2002. These contributions outline the latest developments, findings, and techniques in industrial applications and in research, bringing you up-to-date with the current thinking in this field. As a forum for discussing the latest ideas in emotion-driven design, this book will prove to be essential reading for all human factors specialists involved in design.

Doing Things with Things

The Design and Use of Everyday Objects

Author: Alan Costall,Ole Dreier

Publisher: Ashgate Publishing, Ltd.

ISBN: 1409487091

Category: Psychology

Page: 252

View: 2163

It has been claimed that the natural sciences have abstracted for themselves a 'material world' set apart from human concerns, and social sciences, in their turn, constructed 'a world of actors devoid of things'. While a subject such as archaeology, by its very nature, takes objects into account, other disciplines, such as psychology, emphasize internal mental structures and other non-material issues. This book brings together a team of contributors from across the social sciences who have been taking 'things' more seriously to examine how people relate to objects. The contributors focus on every day objects and how these objects enter into our activities over the course of time. Using a combination of different theoretical approaches, including actor network theory, ecological psychology, cognitive linguistics and science and technology studies, the book argues against the standard notion of objects and their properties as inert and meaningless and argues for the need to understand the relations between people and objects in terms of process and change.

Memory in the Real World

Author: Gillian Cohen,Martin A. Conway

Publisher: Psychology Press

ISBN: 1135419876

Category: Psychology

Page: 424

View: 2071

This fully revised and updated third edition of the highly acclaimed Memory in the Real World includes recent research in all areas of everyday memory. Distinguished researchers have contributed new and updated material in their own areas of expertise. The controversy about the value of naturalistic research, as opposed to traditional laboratory methods, is outlined, and the two approaches are seen to have converged and become complementary rather than antagonistic. The editors bring together studies on many different topics, such as memory for plans and actions, for names and faces, for routes and maps, life experiences and flashbulb memory, and eyewitness memory. Emphasis is also given to the role of memory in consciousness and metacognition. New topics covered in this edition include life span development of memory, collaborative remembering, deja-vu and memory dysfunction in the real world. Memory in the Real World will be of continuing appeal to students and researchers in the area.

The Neverending Story

Author: Michael Ende

Publisher: Penguin

ISBN: 0525556044

Category: Juvenile Fiction

Page: 448

View: 410

Read the book that inspired the classic coming-of-age film before it's back onscreen in select theaters this September! From award-winning German author Michael Ende, The Neverending Story is a classic tale of one boy and the book that magically comes to life. When Bastian happens upon an old book called The Neverending Story, he's swept into the magical world of Fantastica--so much that he finds he has actually become a character in the story! And when he realizes that this mysteriously enchanted world is in great danger, he also discovers that he is the one chosen to save it. Can Bastian overcome the barrier between reality and his imagination in order to save Fantastica? "An instantaneous leap into the magical . . . Energetic, innovative, and perceptive"—The Washington Post "A trumpet blast for the imagination."—Sunday Times

100 Things Every Designer Needs to Know About People

Author: Susan Weinschenk

Publisher: Pearson Education

ISBN: 9780132658607

Category: Computers

Page: 256

View: 1255

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Radical Technologies

The Design of Everyday Life

Author: Adam Greenfield

Publisher: Verso Books

ISBN: 1784780472

Category: Political Science

Page: 368

View: 3168

A field manual to the technologies that are transforming our lives Everywhere we turn, a startling new device promises to transfigure our lives. But at what cost? In this urgent and revelatory excavation of our Information Age, leading technology thinker Adam Greenfield forces us to reconsider our relationship with the networked objects, services and spaces that define us. It is time to re-evaluate the Silicon Valley consensus determining the future. We already depend on the smartphone to navigate every aspect of our existence. We’re told that innovations—from augmented-reality interfaces and virtual assistants to autonomous delivery drones and self-driving cars—will make life easier, more convenient and more productive. 3D printing promises unprecedented control over the form and distribution of matter, while the blockchain stands to revolutionize everything from the recording and exchange of value to the way we organize the mundane realities of the day to day. And, all the while, fiendishly complex algorithms are operating quietly in the background, reshaping the economy, transforming the fundamental terms of our politics and even redefining what it means to be human. Having successfully colonized everyday life, these radical technologies are now conditioning the choices available to us in the years to come. How do they work? What challenges do they present to us, as individuals and societies? Who benefits from their adoption? In answering these questions, Greenfield’s timely guide clarifies the scale and nature of the crisis we now confront —and offers ways to reclaim our stake in the future.

The Invisible Computer

Why Good Products Can Fail, the Personal Computer is So Complex, and Information Appliances are the Solution

Author: Donald A. Norman

Publisher: Mit Press

ISBN: 9780262640411

Category: Business & Economics

Page: 302

View: 3131

This text argues that companies must start with an understanding of people in relation to the development of products: user needs first, technology last - the opposite of how things are done now.

Picture This

How Pictures Work

Author: N.A

Publisher: Chronicle Books

ISBN: 1452154228

Category: Art

Page: 152

View: 2378

Molly Bang's brilliant, insightful, and accessible treatise is now revised and expanded for its 25th anniversary. Bang's powerful ideas—about how the visual composition of images works to engage the emotions, and how the elements of an artwork can give it the power to tell a story—remain unparalleled in their simplicity and genius. Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold? First published in 1991, Picture This has changed the way artists, illustrators, reviewers, critics, and readers look at and understand art.