The Invisalign System

Author: Orhan C. Tuncay

Publisher: Quintessence Publishing Company

ISBN: 9781850971276

Category: Medical

Page: 320

View: 387

Unlike conventional fixed orthodentic treatment approaches, Invisalign is a system that uses diagnostics data to create a three-dimensional image of the desired course of tooth movement; a series of custom-made, clear plastic aligners are then fabricated and used to achieve the treatment goal. This book explains the technique.

Mosby's Orthodontic Review

Author: Jeryl D. English,Sercan Akyalcin,Timo Peltomaki,Kate Litschel

Publisher: Elsevier Health Sciences

ISBN: 0323186971

Category: Medical

Page: 368

View: 6663

With a concise, focused review of orthodontic concepts and current clinical information, including diagnosis, treatment planning, and clinical treatment, MOSBY'S ORTHODONTIC REVIEW is the resource you need to achieve the best results for success on competency examinations as well as excellent clinical outcomes. From foundational concepts to more subjective areas of treatment planning and clinical treatment, this book includes a wealth of information from distinguished educators, recent graduates, and practicing professionals to help you prepare for the NBDE, Part II and the ABO written and clinical examinations. This title includes additional digital media when purchased in print format. For this digital book edition, media content is not included. Content is designed to prepare you for the NBDE, Part II and the ABO written and clinical examinations to help you achieve the best results. Detailed illustrations provide a visual guide to conditions, techniques, diagnoses, key concepts, and more with case study photos that detail treatment from a patient’s initial exam to completion. Proven question and answer format covers the key information for each topic and helps prepare you for certification exams.

Strategic Marketing Management: Theory and Practice

Author: Alexander Chernev

Publisher: Cerebellum Press


Category: Business & Economics

Page: 522

View: 1725

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.

The Marketing Plan Handbook, 5th Edition

Author: Alexander Chernev

Publisher: Cerebellum Press

ISBN: 1936572540

Category: Business & Economics

Page: N.A

View: 8133

The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.

Orthodontics - E-Book

Current Principles and Techniques

Author: Lee W. Graber,Robert L. Vanarsdall,Katherine W. L. Vig

Publisher: Elsevier Health Sciences

ISBN: 0323069932

Category: Medical

Page: 1104

View: 7340

A leading orthodontics reference, Orthodontics: Current Principles and Techniques, 5th Edition provides the latest information from the best experts in the field. It reflects today's emerging techniques, including new information on esthetics, genetics, cone-beam and other three-dimensional technologies, and evidence-based treatment. Coverage of diagnosis and treatment ranges from basic to highly complex situations, all in a concise, extensively illustrated format. Also included with this edition is a companion website that includes an electronic version of all chapters, supplemental content in select chapters, and a complete image collection to help with research and presentations. Written by Lee W. Graber, Robert L. Vanarsdall Jr., and Katherine W. L. Vig, along with a team of expert contributors, this is your go-to book for the practical orthodontic information you can use every day. Comprehensive coverage includes foundational theory and the latest on materials and techniques used in today's practice. Full-color photographs make it easy to see and distinguish the subtle differences that are necessary to mastering treatment planning. More than 2,500 images include a mixture of radiographs, clinical photos, and anatomic or schematic line drawings, showing examples of treatments, techniques, and outcomes. Detailed case studies guide you through the decision-making process, showing the consequences of various treatment techniques over time. Extensive references cite the latest in orthodontic research, so it's easy to follow up on evidence-based information. Authoritative research is provided by a team of three experienced, renowned authors/editors along with a team of worldwide experts. Cutting-edge content includes the latest concepts and techniques in orthodontics, including new coverage of temporary anchorage devices, self-ligating bracket biomechanics, clear aligner treatments, technological advances in imaging, and lasers. Improved organization separates topics into six parts and 29 chapters, enhancing both learning and research. Chapter outlines serve as a handy reference tool for practitioners and researchers. New lead author Dr. Lee Graber adds a fresh perspective to the experience of authors Drs. Robert Vanarsdall Jr., and Katherine W. L. Vig. Access to a companion website includes an electronic version of all chapters, plus case studies, a complete image collection, and supplemental content.

Clinical Success in Invisalign Orthodontic Treatment

Author: Richard Bouchez

Publisher: Quintessence Publishing Company

ISBN: 9782912550675

Category: Medical

Page: 126

View: 8263

In the established tradition of the Clinical Success series, this succinct and easy-to-read book provides practitioners with a solid foundation for daily clinical use of the Invisalign system. The author introduces the reader to essentials of Invisalign treatment, from the basic biomechanics of thermoformed plastic aligners to the the ClinCheck 3D simulation treatment planning software, which allows the clinician to program in advance the velocity and direction of tooth movements; amount and frequency of force; anchorage; and available space necessary for the planned movements. Clinical results of various treatment types are shown using Invisalign system alone and in conjunction with other orthodontic treatments. This book is ideal for any orthodontist who wants to use the Invisalign system to achieve an optimal treatment outcome.

Clinical Orthodontics: Current Concepts, Goals and Mechanics - E-Book

Author: Ashok Karad

Publisher: Elsevier Health Sciences

ISBN: 8131231682

Category: Medical

Page: 498

View: 1159

This book is targeted for every Orthodontic professional – postgraduate students (residents), practicing orthodontists and academicians and is a contemporary reference for all undergraduate level dentistry students. The contents of the book have been based on its theme: Current concepts: dealing with the unique approach to diagnosis, treatment planning, treatment sequencing and execution of treatment in diverse clinical situations Goals: redefining orthodontic treatment goals in accordance with the current understanding of the science Mechanics: highlighting newer methods, unbiased treatment approach, and refined mechanics to produce high-quality results • Most comprehensive reference book covering a wide array of clinical concepts • Covers numerous well-documented clinical cases along with illustrations providing an excellent tool for the orthodontists to serve their patients better • Includes unique chapters like Digital imaging in orthodontics, Interdisciplinary orthodontics, Excellence in finishing, Functional goals in orthodontics, and Managing an orthodontic practice • Truly international standard book with a dynamic group of leading world-class clinicians, researchers, teachers and authors delivering cutting-edge information • Includes more the 2000 high-quality illustrations

Orthodontic and Dentofacial Orthopedic Treatment

Author: Thomas Rakosi,Thomas M. Graber

Publisher: Thieme

ISBN: 3131490810

Category: Medical

Page: 416

View: 1070

Written by experts in the field, this essential atlas provides a comprehensive discussion of the safest, fastest, and most efficient evidence-based orthodontic and dentofacial orthopedic treatments. Leading clinicians provide information on innovative methods and materials--including the twin block technique, the functional magnetic system, the interarch compression spring, and the Invisalign system. The book also contains thorough reviews of diagnostic principles, preventive orthodontics, early treatment options, implants, functional therapeutic methods, and treatment planning for mandibular distraction osteogenesis. Instructive color photographs and illustrations accompany clinically relevant case studies that demonstrate key techniques and long-term treatment results.Highlights: Clinical information on interceptive orthodontics, including discussions of guided extraction and functional orthopedics The biomechanics of orthodontic therapy for fixed and removable appliances Discussion of anchorage control and septal arch mechanics The latest methods for solving tooth-size discrepancies, morphologic variations, and recrowding in the lower anterior segment 1260 drawings, radiographs, and photos--most in full-color Packed with valuable information for dentists and maxillofacial surgeons, Orthodontic and Dentofacial Orthopedic Treatment is crucial reading for every orthodontist and orthodontic student.This textbook makes an excellent contribution for the orthodontists and orthodonstic students.--Hellenic Orthodontic Review

Aligner Orthodontics

Diagnostics, Biomechanics, Planning and Treatment

Author: N.A

Publisher: N.A

ISBN: 9781850972846


Page: N.A

View: 2356

Adult Orthodontics

Author: Birte Melsen

Publisher: John Wiley & Sons

ISBN: 1405136197

Category: Medical

Page: 391

View: 2477

"This book addresses the increasing prominence of adult orthodontics and provides an authoritative resource on the subject. The opening chapters provide the context for adult orthodontics, including patient demographics and etiology. The middle section of the book details treatment planning considerations and approaches. The final part of the book profiles patient cases, suggesting initial outcomes and longer term expectations.This book will be of value to all those providing adult orthodontic services and those dealing with orthodontics as part of the inter-disciplinary management of the adult dentition"--Provided by publisher.

Invisalign -A Modern Approach to Orthodontic Treatment

Author: Avesh Sachan

Publisher: LAP Lambert Academic Publishing

ISBN: 9783659420900


Page: 104

View: 3628

This "Invisalign" system offers adult patients full orthodontic treatment with an esthetic appliance. Through the use of computer assisted technology, Invisalign Technology can scan a patient's study models and provide a virtual treatment setup. This virtual treatment is a 3-dimensional view of tooth movements required to achieve the desired treatment result. These tooth movements occur in stages. A new clear plastic tray, called an aligner, is fabricated for each stage. By wearing these aligners in sequence, the patient can achieve the final treatment result. Orthodontic treatment with this appliance is a potentially useful alternative approach to fixed appliances for treatment of a variety of malocclusions in patients with fully erupted permanent teeth.

Contemporary Orthodontics - E-Book

Author: William R. Proffit,Henry W. Fields,David M. Sarver

Publisher: Elsevier Health Sciences

ISBN: 032329152X

Category: Medical

Page: 768

View: 3177

Now in full color, Contemporary Orthodontics, 5th Edition is a practical resource with a long tradition of excellence. Line drawings and more than 1,000 new color images illustrate concepts more clearly than ever. This book includes detailed information on diagnosis, treatment planning concepts, related problems or controversies, and current treatment procedures, including the role of orthodontics in comprehensive treatment of patients with multiple problems. Updated material on psychosocial problems in orthodontic treatment, oral function, and the relationship between injury and dental disease. Case studies throughout the text highlight the demand for orthodontic treatment, the etiology of orthodontic problems, and treatment planning for cleft lip and palate patients. NEW! Review of the contemporary applications of 3D imaging in both diagnosis and evaluation of treatment. NEW! Updated information on Temporary Anchorage Devices (TADs) and miniplates. NEW! The latest advances in the biology of orthodontic treatment, including new ways to accelerate orthodontic tooth movement and the continuing evolution of improved fixed appliances. NEW! Over 200 new figures to illustrate new concepts and procedures.


Alignertherapie in der Kieferorthopädie

Author: Gerhard Polzar

Publisher: BoD – Books on Demand

ISBN: 3848235080

Category: Medical

Page: 168

View: 3694

Das erste deutschsprachige Fachbuch zum Thema unsichtbare Zahnspangen mit Schienentherapie. Auf 168 Seiten werden in übersichtlicher Weise mit 455 Farbabbildungen die Grenzen und Möglichkeiten moderner computergesteuerter Kieferorthopädie erläutert. Vielfaches Wissen wird zu diesem Thema beigetragen und es werden beispielhafte Patientenfälle mit einfachen bis ganz komplexen Zahn- und Kieferfehlstellungen dargestellt. Es ist das erste Internetfachbuch, welches als Handbuch herausgekommen ist und stellt somit eine Premiere auf dem Buchmarkt dar. Die Verbindung von Homepage, Internetfachbuch, E-Book und dem herkömmlichen Buch als Printmedium ist hiermit in bester Weise gelungen. Nicht nur für den Mediziner ist dieses Buch interessant. Dank seines einfach strukturierten Aufbaus und der nur begrenzten Verwendung von Fachbegriffen kann sich auch der interessierte Leser und vielleicht betroffene Patient ein gutes Bild davon machen, was die heutige Kieferorthopädie mit den zahn- und gelenkschonenden Alignern, wie Invisalign-Schienen, zu leisten vermag. Es ist als Printmedium über oder dem Buchhandel für 169 € und als E-Book für 89,99 € zu erhalten. Der Autor wünscht jedem Leser viel Spaß und dass sein Wissensdurst gestillt wird.

Accelerate Your Smile and Your Success

A Consumer's Practical Guide to Orthodontics

Author: Matt T. Walton

Publisher: Advantage Media Group

ISBN: 9781642250121

Category: Medical

Page: 136

View: 4570

Accelerate Life With Orthodontics Your child's smile is important. Poorly aligned teeth or jaws can a ffect your child growing up around peers--and they can even impact his or her careers later in life. Significant medical problems can also occur due to a lack of a straight smile, including chronic migraines, gum disease, and infections. So, what's the solution, then? Where does an orthodontist come into play? Accelerate Your Smile & Success: A Consumer's Practical Guide to Orthodontics will teach you all you need to know about the inner workings and recommendations of an orthodontist, including: - signs you or your child need to see an orthodontist - how orthodontic treatment can impact your child's social life - what you can expect from an initial consultation and exam - the best treatment options for your child's problems - the cutting-edge six-month or less AcceleSmile braces system There is nothing more joyful than a child's smile--learn what you can do to help yours obtain a great smile they can carry forever!

SD - Plastic Surgery Secrets Plus E-Book

Author: Jeffrey Weinzweig

Publisher: Elsevier Health Sciences

ISBN: 0323085903

Category: Medical

Page: 1080

View: 2713

Plastic Surgery Secrets—the first Secrets Series® title in the PLUS format—offers an easy-to-read, information-at-your-fingertips approach to plastic and reconstructive surgery and hand surgery. Jeffrey Weinzweig has joined forces with world-renowned plastic surgeons Joseph McCarthy, Julia Terzis, Joseph Upton, Fernando Ortiz-Monasterio, and Luis Vasconez, and others to bring you the expert perspective you need to grasp the nuances of this specialty. This new edition features an additional color that highlights tables, legends, key terms, section and chapter titles, and web references. All this, along with the popular question-and answer approach and list of the "Top 100 Plastic Surgery Secrets," make it a perfect concise board review tool and a handy clinical reference. Maintains the popular and trusted Secrets Series® format, using questions and short answers for effective and enjoyable learning. Provides the most current overview and authoritative coverage of all topics thanks to contributions from an impressive list of over 300 experts in the field of plastic surgery and multiple related specialties. Introduces the new PLUS format, with an expanded size and layout and full color for easier review, more information, and more visual elements for an overall enhanced experience. Presents enhanced tables, legends, key terms, and section and chapter titles through the use of an additional color that makes finding information quick and easy. Contains new full color images and illustrations to provide more detail and offer a clearer picture of what is seen in practice.

SD - Contemporary Esthetic Dentistry E-Book

Author: George A. Freedman

Publisher: Elsevier Health Sciences

ISBN: 0323088236

Category: Medical

Page: 832

View: 719

Covering both popular and advanced cosmetic procedures, Contemporary Esthetic Dentistry enhances your skills in the dental treatments leading to esthetically pleasing restorations. With over 1,600 full-color illustrations, this definitive reference discusses the importance of cariology and caries management, then covers essential topics such as ultraconservative dentistry, color and shade, adhesive techniques, anterior and posterior direct composites, and finishing and polishing. Popular esthetic treatment options are described in detail, including bleaching or tooth whitening, direct and porcelain veneers, and esthetic inlays and onlays. Coverage of advanced cosmetic procedures includes implants, perioesthethics, ortho-esthetics, and pediatric esthetics, providing a solid understanding of treatments that are less common but can impact patient outcomes. Developed by Dr. George A. Freedman, a renowned leader in the field, Contemporary Esthetic Dentistry also allows you to earn Continuing Education credits as you improve your knowledge and skills. Continuing Education credits are available, allowing you to earn one to two CE credits per chapter. Detailed coverage of popular esthetic procedures includes bleaching, direct and porcelain veneers, inlays and onlays, posts and cores, porcelain-fused-to-metal restorations, zirconium crowns and bridges, and complete dentures. Coverage of advanced procedures includes implants, perioesthethics, ortho-esthetics, pediatric esthetics, and sleep-disordered breathing, providing a solid understanding of less-frequently encountered topics that impact the esthetic treatment plan and outcomes. Coverage of key esthetic dentistry topics and fundamental skills includes cariology and caries management, understanding dental materials, photography, understanding and manipulating of color and shade, adhesive techniques, anterior and posterior direct composites, and finishing and polishing. Over 1,600 full-color photos and illustrations help to clarify important concepts and techniques, and show treatments from beginning of the case to the final esthetic results. Well-known and respected lead author George A. Freedman is a recognized author, educator, and speaker, and past president of the American Academy of Cosmetic Dentistry and co-founder of the Canadian Academy for Esthetic Dentistry. Expert contributors are leading educators and practicing clinicians, including names such as Irvin Smigel (the father of esthetic dentistry), Chuck N. Maragos (the father of contemporary diagnostics), Wayne Halstrom (a pioneer in the area of dental sleep medicine), David Clark (one of the pioneers of the microscope in restorative dentistry and founder the Academy of Microscope Enhanced Dentistry), Edward Lynch (elected the most influential person in UK Dentistry in 2010 by his peers), Joseph Massad (creator, producer, director, and moderator of two of the most popular teaching videos on the subject of removable prosthodontics), Simon McDonald (founder and CEO of Triodent Ltd, an international dental manufacturing and innovations company), and many more!