The Language of Global Success

How a Common Tongue Transforms Multinational Organizations

Author: Tsedal Neeley

Publisher: Princeton University Press

ISBN: 1400888646

Category: Business & Economics

Page: 200

View: 9537

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English lingua franca mandate. Neeley’s behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten’s locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”—someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: “linguistic expats,” who live in their home country yet have to give up their native language in the workplace; “cultural expats,” or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally “linguistic-cultural expats,” who, while native to neither the lingua franca nor the organization’s home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges. Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

English as a Global Language

Author: David Crystal

Publisher: Cambridge University Press

ISBN: 1107611806

Category: Language Arts & Disciplines

Page: 212

View: 5286

David Crystal's classic English as a Global Language considers the history, present status and future of the English language, focusing on its role as the leading international language. English has been deemed the most 'successful' language ever, with 1500 million speakers internationally, presenting a difficult task to those who wish to investigate it in its entirety. However, Crystal explores the subject in a measured but engaging way, always backing up observations with facts and figures. Written in a detailed and fascinating manner, this is a book written by an expert both for specialists in the subject and for general readers interested in the English language.

Building a Global Success

The Story of Samih Darwazah and the Rise of Hikma

Author: Samih T. Darwazah

Publisher: Hudson Books

ISBN: 9780982255353

Category: Biography & Autobiography

Page: N.A

View: 1087

NICE GUYS DO FINISH FIRST Samih Darwazah defied ALL the experts and reinvented the corporation. Using 5,000 years of Middle Eastern wisdom and plenty of old-fashioned American values and know-how, he built a billion-dollar global company. And here's why that's important to you: While today's CEOs slash salaries and benefits -- when not engaged in wholesale firings and hiring cheap foreign labor -- Darwazah put people first, respected his employees, emphasizing research and invention, embraced education, and invested in the USA. And he made money -- lots of money. With his alternative principles and strategies to greed, ruthlessness, hypocrisy, poor quality and outsourcing to foreign countries, Darwazah proved nice guys not only finish first -- they build billion-dollar companies.What's more, Darwazah is a product of American foreign policy -- a Fullbright Scholar and graduated of the American University of Beirut. He went from war refugee to the pinnacle of corporate power and political influence, with the ear of kings, queens, and presidents. He has become one of the most liked, admired and emulated business leaders in the world. Building A Global Success reveals inside details about his life and business secrets spanning his 50-plus years as a corporate and political power broker.

Tips of the Tongue

The Nonnative English Speaker's Guide to Mastering Public Speaking

Author: Deborah Grayson Riegel,Ellen Dowling

Publisher: BookBaby

ISBN: 1947480022

Category: Business & Economics

Page: 97

View: 1266

MAKE PRESENTATIONS IN ENGLISH WITH CONFIDENCE Tips of the Tongue: The Nonnative English Speaker’s Guide to Mastering Public Speaking is a practical, tactical, and supportive how-to book aimed at addressing the unique problems that nonnative English speakers experience when they deliver a presentation. Presenting in any language is daunting. But this book aims to reduce anxiety while raising proficiency in public speaking whether English is your second, third, fourth—or first—language.

Zambelli, the First Family of Fireworks

A Story of Global Success

Author: Gianni DeVincent Hayes

Publisher: Paul s Eriksson

ISBN: 9780839792994

Category: Business & Economics

Page: 171

View: 9612

"The story of the Zambelli family, the world's largest manufacturer and exhibitor of fireworks, unfolds in this biography about an Italian family that came to America in search of a better life and, through hard work and determination, achieved extraordinary success in the pyrotechnic industry. The Zambellis have been in charge of some of the largest and most prestigious firework displays and have contributed to more than 100 years of Fourth of July celebrations. The moving stories behind the family and their business are intertwined with information about how and where fireworks are made, what goes on behind the scenes at a fireworks show, and what bigger and brighter fireworks will ignite the future."

International Virtual Teams

Engineering Global Success

Author: Marilynn B. Brewer,Pam Estes Brewer

Publisher: John Wiley & Sons

ISBN: 1118339002

Category: Technology & Engineering

Page: 242

View: 546

Dr. Brewer presents a complete guide to international virtual team communication with the most up-to-date research developments in the engineering workplace on a global scale, and a problem-solving approach to using and communicating in virtual teams. Presents guidelines heavily based on empirical data Application of virtual team communication guidelines to the field of engineering Provides strategies and sample projects for teaching

A Natural History of Latin

Author: Tore Janson,Nigel Vincent,Merethe Damsgård Sørensen

Publisher: Oxford University Press

ISBN: 0199214050

Category: Language Arts & Disciplines

Page: 305

View: 3185

Beginning in Rome around 600 BC, Latin became the language of the civilized world and remained so for more than two millennia. French, Spanish, Italian, and Romanian are among its progeny and it provides the international vocabulary of law and life science. No known language, including English - itself enriched by Latin words and phrases - has achieved such success and longevity. Tore Janson tells its history from origins to present. Brilliantly conceived and written with the same light touch as his bestselling history of languages, A Natural History of Latin is a masterpiece of adroit synthesis. The author charts the expansion of Latin in the classical world, its renewed importance in the Middle Ages, and its survival into modern times. He shows how spoken and written Latin evolved in different places and its central role in European history and culture. He ends with a concise Latin grammar and lists of Latin words and phrases still in common use. Considered elitist andirrelevant in the second half of the twentieth century and often even banned from schools, Latin is now enjoying a huge revival of interest across Europe, the UK, and the USA. Tore Janson offers persuasive arguments for its value and gives direct access to its fascinating worlds, past and present.

Cultural Agility

Building a Pipeline of Successful Global Professionals

Author: Paula Caligiuri

Publisher: John Wiley & Sons

ISBN: 1118330544

Category: Business & Economics

Page: 272

View: 3890

HR professionals' guide to creating a culturally agile talent pipeline Succeeding in today's global economy requires organizations to acquire, develop, and retain professionals who can operate effectively around the world, irrespective of country or culture. More than ever before, organizations need a pipeline of professionals who possess cultural agility, the ability to quickly, comfortably, and successfully work in cross-cultural and international environments. As the competition for culturally agile talent grows, meeting this critical human resource challenge requires highly effective, cutting-edge talent management practices. With step-by-step guidance and evidence of effectiveness, this book offers those critical practices—many which can be implemented today. Includes how-to details for implementing talent management practices to build a pipeline of cultural agile professionals in any organization Features illustrative examples from a wide range of organizations, including the Peace Corps, the US Military, and many Fortune 500 companies Allows access to the Cultural Agility Self-Assessment (CASA), an interactive online assessment This book is a must-have resource for human resource professionals and all business leaders who know that the key to their organizations' success in today's complex global economy is their culturally agile human talent.

The Fall of Language in the Age of English

Author: Minae Mizumura

Publisher: Columbia University Press

ISBN: 0231538545

Category: Literary Criticism

Page: 240

View: 3088

Winner of the Kobayashi Hideo Award, The Fall of Language in the Age of English lays bare the struggle to retain the brilliance of one's own language in this period of English-language dominance. Born in Tokyo but raised and educated in the United States, Minae Mizumura acknowledges the value of a universal language in the pursuit of knowledge yet also embraces the different ways of understanding offered by multiple tongues. She warns against losing this precious diversity. Universal languages have always played a pivotal role in advancing human societies, Mizumura shows, but in the globalized world of the Internet, English is fast becoming the sole common language of humanity. The process is unstoppable, and striving for total language equality is delusional—and yet, particular kinds of knowledge can be gained only through writings in specific languages. Mizumura calls these writings "texts" and their ultimate form "literature." Only through literature and, more fundamentally, through the diverse languages that give birth to a variety of literatures, can we nurture and enrich humanity. Incorporating her own experiences as a writer and a lover of language and embedding a parallel history of Japanese, Mizumura offers an intimate look at the phenomena of individual and national expression.

Languages of the Unheard

Why Militant Protest is Good for Democracy

Author: Stephen D'Arcy

Publisher: Zed Books Ltd.

ISBN: 1783601655

Category: Philosophy

Page: 232

View: 1626

Martin Luther King once insisted that 'a riot is the language of the unheard.' Since 2011 swathes of protest, rebellion, and rioting have covered the globe. A new, disenfranchised generation is fighting for its voice as once again scores of police line the streets and pop icons demand a political revolution. Challenging us to consider arson attacks against empty buildings, black bloc street-fighting tactics, and industrial sabotage, amongst an array of other militant action, philosopher Stephen D'Arcy asks if it is ever acceptable to use or threaten to use armed force. Drawing a clear line between justifiable and unjustifiable militancy, Languages of the Unheard shows that the crucial contrast is between democratic and undemocratic action, rather than violence and non-violence. Both a consideration of the ethics and politics of militant protest and the story of dissidents and their actions post 1968, this book argues that militancy is not a danger to democratic norms of consensus-building. Instead, it is a legitimate remedy for elite intransigence and unresponsive systems of power that ignore, or silence, the people.

Pragmatic Strategy

Eastern Wisdom, Global Success

Author: Ikujiro Nonaka,Zhichang Zhu

Publisher: Cambridge University Press

ISBN: 1107001846

Category: Business & Economics

Page: 520

View: 3537

Presents a unique pragmatic framework for shaping and solving strategic problems in a practical, creative and ethical manner.

Scaling Up Excellence

Getting to More Without Settling for Less

Author: Robert I. Sutton,Huggy Rao

Publisher: Crown Business

ISBN: 0385347030

Category: Business & Economics

Page: 368

View: 7086

Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.

The Culture Map (INTL ED)

Decoding How People Think, Lead, and Get Things Done Across Cultures

Author: Erin Meyer

Publisher: PublicAffairs

ISBN: 1610396715

Category: Business & Economics

Page: 288

View: 1147

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together. When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous. Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members. In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.

International Business Strategy

Author: Alain Verbeke

Publisher: Cambridge University Press

ISBN: 1107355273

Category: Business & Economics

Page: N.A

View: 854

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

Introducing Global Englishes

Author: Nicola Galloway,Heath Rose

Publisher: Routledge

ISBN: 1317560698

Category: Language Arts & Disciplines

Page: 292

View: 8671

Introducing Global Englishes provides comprehensive coverage of relevant research in the fields of World Englishes, English as a Lingua Franca, and English as an International Language. The book introduces students to the current sociolinguistic uses of the English language, using a range of engaging and accessible examples from newspapers (Observer, Independent, Wall Street Journal), advertisements, and television shows. The book: Explains key concepts connected to the historical and contemporary spread of English. Explores the social, economic, educational, and political implications of English’s rise as a world language. Includes comprehensive classroom-based activities, case studies, research tasks, assessment prompts, and extensive online resources. Introducing Global Englishes is essential reading for students coming to this subject for the first time.

From an Idea to Nike

How Marketing Made Nike a Global Success

Author: Lowey Bundy Sichol

Publisher: Houghton Mifflin Harcourt

ISBN: 1328530639

Category: Juvenile Nonfiction

Page: 112

View: 2184

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Anthropology and Law

A Critical Introduction

Author: Mark Goodale,Sally Engle Merry

Publisher: NYU Press

ISBN: 1479895512

Category: Law

Page: 320

View: 3643

An introduction to the anthropology of law that explores the connections between law, politics, and technology. From legal responsibility for genocide to rectifying past injuries to indigenous people, the anthropology of law addresses some of the crucial ethical issues of our day. Over the past twenty-five years, anthropologists have studied how new forms of law have reshaped important questions of citizenship, biotechnology, and rights movements, among many others. Meanwhile, the rise of international law and transitional justice has posed new ethical and intellectual challenges to anthropologists. Anthropology and Law provides a comprehensive overview of the anthropology of law in the post-Cold War era. Mark Goodale introduces the central problems of the field and builds on the legacy of its intellectual history, while a foreword by Sally Engle Merry highlights the challenges of using the law to seek justice on an international scale. The book’s chapters cover a range of intersecting areas including language and law, history, regulation, indigenous rights, and gender. For a complete understanding of the consequential ways in which anthropologists have studied, interacted with, and critiqued, the ways and means of law, Anthropology and Law is required reading.

How English Became the Global Language

Author: D. Northrup

Publisher: Springer

ISBN: 1137303077

Category: Language Arts & Disciplines

Page: 205

View: 7277

In this book, the first written about the globalization of the English language by a professional historian, the exploration of English's global ascendancy receives its proper historical due. This brief, accessible volume breaks new ground in its organization, emphasis on causation, and conclusions.

The Language of Business Studies Lectures

A corpus-assisted analysis

Author: Belinda Crawford Camiciottoli

Publisher: John Benjamins Publishing

ISBN: 9027292426

Category: Language Arts & Disciplines

Page: 236

View: 3650

New opportunities in the global workplace have heightened interest in business studies. In response to this trend, this book presents an in-depth analysis of a corpus of authentic business studies lectures, focusing on spoken, academic, disciplinary and professional features (e.g., speech rate, interactive devices, specialized lexis) that are crucial to comprehension, but often problematic for non-native speakers. The investigation adopts an original multi-pronged approach including quantitative, qualitative and comparative analyses. It utilizes techniques drawn mainly from corpus linguistics and discourse analysis, but also integrates observational and ethnographic methods to provide unique extra-linguistic insights. The study is thus a full-circle interpretive account of this dynamic spoken genre where academia and profession converge. The book shows how business studies lectures are characterised by a synergy of discourses and communicative channels that reflect the community of practice, highlighting the need to help international business students develop multiple literacies to overcome present and future challenges.

Against All Odds

Leading Nokia from Near Catastrophe to Global Success

Author: Jorma Ollila,Harri Saukkomaa

Publisher: Maven House

ISBN: 1938548728

Category: Biography & Autobiography

Page: 400

View: 7881

In this compelling memoir, Nokia's legendary CEO Jorma Ollila presents a riveting account of the inner workings of the company that created the global mobile revolution. CEO from 1992 to 2006, Ollila led Nokia from near catastrophe to become the world's leading mobile phone manufacturer. He built a company where visionary thinking and courageous decisions were combined with exceptional creativity and first-rate engineering, leading to phenomenal growth. Follow Ollila's personal and professional journey, where you'll learn about the fine line between stratospheric success and disastrous failure. His stories are filled with lessons about the nature of leadership, the importance of shared values, and the need for strategic thinking. Ollila offers a uniquely clear picture of life as a CEO, with many insights into how business is conducted at the highest levels. He is especially upfront about working with his executive and management teams as well as encounters with figures such as Bill Gates, Steve Jobs, and George Soros. He offers poignant as well as illuminating stories of hair-raising risks and huge successes, but also of poor judgment and bad decision-making.