The Laws of Simplicity

Author: John Antonelli

Publisher: MIT Press

ISBN: 0262260956

Category: Design

Page: 117

View: 1240

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design -- guidelines for needing less and actually getting more.Maeda -- a professor in MIT's Media Lab and a world-renowned graphic designer -- explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products -- how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

Redesigning Leadership

Author: John Maeda,Rebecca J Bermont

Publisher: MIT Press

ISBN: 026229494X

Category: Business & Economics

Page: 96

View: 1665

When designer and computer scientist John Maeda was tapped to be president of the celebrated Rhode Island School of Design in 2008, he had to learn how to be a leader quickly. He had to transform himself from a tenured professor -- with a love of argument for argument's sake and the freedom to experiment -- into the head of a hierarchical organization. The professor is free to speak his mind against "the man." The college president is "the man." Maeda has had to teach himself, through trial and error, about leadership. In Redesigning Leadership, he shares his learning process. Maeda, writing as an artist and designer, a technologist, and a professor, discusses intuition and risk-taking, "transparency," and all the things that a conversation can do that an email can't. In his transition from MIT to RISD he finds that the most effective way to pull people together is not social networking but free food. Leading a team? The best way for a leader to leverage the collective power of a team is to reveal his or her own humanity. Asked if he has stopped designing, Maeda replied (via Twitter) "I'm designing how to talk about/with/for our #RISD community." Maeda's creative nature makes him a different sort of leader -- one who prizes experimentation, honest critique, and learning as you go. With Redesigning Leadership, he uses his experience to reveal a new model of leadership for the next generation of leaders.

Code Simplicity

Author: Max Kanat-Alexander

Publisher: "O'Reilly Media, Inc."

ISBN: 1449313892

Category: Computers

Page: 78

View: 561

Examines the purpose of good software design, shares examples that demonstrate how a system changes over time, and provides principles applicable to any prgramming language or project.

The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything

Author: Matthew E. May

Publisher: McGraw Hill Professional

ISBN: 0071795626

Category: Business & Economics

Page: 240

View: 9297

Winner of a 2013 Small Business Book Award for Economics The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever. There is endless choice and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there's too much of the wrong stuff and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. Success in this new age looks different and demands a new skill: Subtraction. Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly . . . or the discipline to refrain from adding it in the first place. And if subtraction is the new skill to be acquired, we need a guide to developing it. Enter The Laws of Subtraction. Through a dozen of the most compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today, The Laws of Subtraction outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens. The Laws of Subtraction features contributions by over 50 highly regarded thinkers, creatives, and executives. On Law #1: What Isn't There Can Often Trump What Is "When you reduce the number of doors that someone can walk through, more people walk through the one that you want them to walk through." -- SCOTT BELSKY, founder and CEO of Behance and author of Making Ideas Happen On Law #2: The Simplest Rules Create the Most Effective Experience "Keeping it simple isn't easy. By exploiting subtraction in innovation, we've been able to create an environment of freedom and creativity that allows us to thrive." -- BRAD SMITH, CEO, Intuit On Law #3: Limiting Information Engages the Imagination "Subtraction can mean the difference between a highly persuasive presentation and a long, convoluted, and confusing one. Why say more when you can say less?" -- CARMINE GALLO, author of The Apple Experience On Law #4: Creativity Thrives Under Intelligent Constraints "Here's the key to the conundrum for managers who want to stoke the innovation fire: That close cousin of scarcity, constraint, can indeed foster creativity." -- TERESA AMABILE, author of The Progress Principle On Law #5: Break Is the Important Part of Breakthrough "If you kill the butterflies in your stomach, you'll kill the dream. Embrace the feeling. Save the butterflies." -- JONATHAN FIELDS, author of Uncertainty On Law #6: Doing Something Isn't Always Better Than Doing Nothing "When we're faced with the greatest odds against us, often we need to edit rather than add." -- CHIP CONLEY, cofounder of Joie de Vivre Hospitality and author of Emotional Equations

Maeda at Media

Author: John Maeda

Publisher: Rizzoli International Publications

ISBN: N.A

Category: Design

Page: 448

View: 3363

Collected in this volume are the philosophy and complete work of pioneering graphic artist John Maeda, who transformed the world of graphic art by using the computer as a creative medium. Full-color illustrations.

Simple

Conquering the Crisis of Complexity

Author: Alan Siegel,Irene Etzkorn

Publisher: Twelve

ISBN: 145550968X

Category: Business & Economics

Page: 256

View: 8891

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their "ClearRX" prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is SIMPLE.

Design by Numbers

Author: John Maeda

Publisher: MIT Press

ISBN: 0262632446

Category: Computers

Page: 256

View: 5397

Most art and technology projects pair artists with engineers or scientists: the artist has the conception, and the technical person provides the know-how. John Maeda is an artist and a computer scientist, and he views the computer not as a substitute for brush and paint but as an artistic medium in its own right. Design By Numbers is a reader-friendly tutorial on both the philosophy and nuts-and-bolts techniques of programming for artists. Practicing what he preaches, Maeda composed Design By Numbers using a computational process he developed specifically for the book. He introduces a programming language and development environment, available on the Web, which can be freely downloaded or run directly within any JAVA-enabled Web browser. Appropriately, the new language is called DBN (for "design by numbers"). Designed for "visual" people -- artists, designers, anyone who likes to pick up a pencil and doodle -- DBN has very few commands and consists of elements resembling those of many other languages, such as LISP, LOGO, C/JAVA, and BASIC. Throughout the book, Maeda emphasizes the importance -- and delights -- of understanding the motivation behind computer programming, as well as the many wonders that emerge from well-written programs. Sympathetic to the "mathematically challenged," he places minimal emphasis on mathematics in the first half of the book. Because computation is inherently mathematical, the book's second half uses intermediate mathematical concepts that generally do not go beyond high-school algebra. The reader who masters the skills so clearly set out by Maeda will be ready to exploit the true character of digital media design.

Sacred Hoops

Spiritual Lessons of a Hardwood Warrior

Author: Phil Jackson

Publisher: Hachette Books

ISBN: 1401305067

Category: Sports & Recreation

Page: 240

View: 9464

With a new introduction, Phil Jackson's modern classic of motivation, teamwork, and Zen insight is updated for a whole new readership "Not only is there more to life than basketball, there's a lot more to basketball than basketball." --Phil Jackson Eleven years ago, when Phil Jackson first wrote these words in Sacred Hoops, he was the triumphant head coach of the Chicago Bulls, known for his Zen approach to the game. He hadnt yet moved to the Los Angeles Lakers, with whom he would bring his total to an astounding nine NBA titles. In his thought-provoking memoir, he revealed how he directs his players to act with a clear mind--not thinking, just doing; to respect the enemy and be aggressive without anger or violence; to live in the moment and stay calmly focused in the midst of chaos; to put the "me" in service of the "we"--all lessons applicable to any person's life, not just a professional basketball player's. This inspiring book went on to sell more than 400,000 copies. In his new introduction, Jackson explains how the concepts in Sacred Hoops are relevant to the issues facing his current team--and today's reader.

Simple and Usable Web, Mobile, and Interaction Design

Author: Giles Colborne

Publisher: New Riders

ISBN: 0321714156

Category: Computers

Page: 240

View: 3412

In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.

The Character of Physical Law

Author: Richard Feynman,Frank Wilczek

Publisher: MIT Press

ISBN: 0262341735

Category: Science

Page: 184

View: 4087

Richard Feynman was one of the most famous and important physicists of the second half of the twentieth century. Awarded the Nobel Prize for Physics in 1965, celebrated for his spirited and engaging lectures, and briefly a star on the evening news for his presence on the commission investigating the explosion of the space shuttle Challenger, Feynman is best known for his contributions to the field of quantum electrodynamics. The Character of Physical Law, drawn from Feynman's famous 1964 series of Messenger Lectures at Cornell, offers an introduction to modern physics -- and to Feynman at his witty and enthusiastic best. In this classic book (originally published in 1967), Feynman offers an overview of selected physical laws and gathers their common features, arguing that the importance of a physical law is not "how clever we are to have found it out" but "how clever nature is to pay attention to it." He discusses such topics as the interaction of mathematics and physics, the principle of conservation, the puzzle of symmetry, and the process of scientific discovery. A foreword by 2004 Physics Nobel laureate Frank Wilczek updates some of Feynman's observations -- noting, however, "the need for these particular updates enhances rather than detracts from the book." In The Character of Physical Law, Feynman chose to grapple with issues at the forefront of physics that seemed unresolved, important, and approachable.

Deep Simplicity

Chaos, Complexity and the Emergence of Life

Author: John Gribbin

Publisher: Penguin UK

ISBN: 0141042214

Category: Science

Page: 272

View: 7503

'Gribbin takes us through the basics with his customary talent for accessibility and clarity' Sunday Times The world around us can be a complex, confusing place. Earthquakes happen without warning, stock markets fluctuate, weather forecasters seldom seem to get it right - even other people continue to baffle us. How do we make sense of it all? In fact, John Gribbin reveals, our seemingly random universe is actually built on simple laws of cause and effect that can explain why, for example, just one vehicle braking can cause a traffic jam; why wild storms result from a slight atmospheric change; even how we evolved from the most basic materials. Like a zen painting, a fractal image or the pattern on a butterfly's wings, simple elements form the bedrock of a sophisticated whole. Synthesizing chaos and complexity theory for the perplexed, Deep Simplicity brilliantly illuminates the harmony underlying our existence.

Presentation Zen

Simple Ideas on Presentation Design and Delivery

Author: Garr Reynolds

Publisher: Pearson Education

ISBN: 0321601890

Category: Business & Economics

Page: 240

View: 3131

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

The Simplicity Cycle

A Field Guide to Making Things Better Without Making Them Worse

Author: Dan Ward

Publisher: HarperCollins

ISBN: 0062301985

Category: Business & Economics

Page: 224

View: 1545

The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman. Humans make things every day, whether it’s composing an e-mail, cooking a meal, or constructing the Mars Rover. While complexity is often necessary in the development process, unnecessary complexity adds complications. The Simplicity Cycle provides the secret to striking the proper balance. Dan Ward shines a light on how complexity affects the things we make for good or ill, taking us on a journey through the process of making things, with a particular focus on identifying and avoiding complexity-related pitfalls. The standard development process involves increasing complexity to improve the outcome, Ward explains. The problem comes when the complexity starts getting in the way—but often we don’t know where that point is until we pass it. He suggests a number of techniques for identifying the problem and fixing it, including how to overcome several types of wrongheaded thinking—such as the idea that complexity and quality are the same. In clear, compelling language, and using his trademark mix of examples from research, personal experience, and pop culture, Ward offers a universal concept, visually described with a single, evolving diagram. Ideal for business leaders and technologists, The Simplicity Cycle is helpful for anyone looking to simplify and improve everything we do, whether we work in an office, at home, or at the Pentagon.

Winning with Customers

A Playbook for B2B

Author: D. Keith Pigues,Jerry D. Alderman

Publisher: John Wiley & Sons

ISBN: 9780470768518

Category: Business & Economics

Page: 464

View: 8640

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Think Simple

How Smart Leaders Defeat Complexity

Author: Ken Segall

Publisher: Penguin UK

ISBN: 0241970369

Category: Business & Economics

Page: 256

View: 4402

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

Creative Code

Author: John Maeda

Publisher: N.A

ISBN: 9780500285176

Category: Computers

Page: 239

View: 7638

The creator of the designer website, [email protected], explores the computer as an artistic medium, recounting how his students and he have rendered some of the most digitally sophisticated pieces of design in modern history, in a compilation that showcases some of the ACG's key achievements in the fields of digital typography, interaction design, education, and more. Original.

Exposing the Magic of Design

A Practitioner's Guide to the Methods and Theory of Synthesis

Author: Jon Kolko

Publisher: Oxford University Press

ISBN: 0199780951

Category: Psychology

Page: 208

View: 6470

Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.

Simplicity: A Matter of Design

Author: Per Mollerup

Publisher: N.A

ISBN: 9789063694029

Category:

Page: 192

View: 3384

This book looks into the basics of simplicity and researches more in depth three aspects of simplicity in design.

The Laws of Lifetime Growth

Always Make Your Future Bigger Than Your Past

Author: Dan Sullivan,Catherine Nomura

Publisher: Berrett-Koehler Publishers

ISBN: 162656647X

Category: Self-Help

Page: 168

View: 3747

NEW EDITION, EXPANDED AND UPDATED Take Charge of Your Future! Growth is a fundamental human need—it is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. In this inspiring book, Dan Sullivan and Catherine Nomura offer ten simple laws that will help you continue to grow throughout your life. Through vivid real-life stories, Sullivan and Nomura illustrate each of the ten laws and show how with just a slight shift in thinking—regardless of your age, income, or position—you can use them to maintain a fresh, innovative perspective on the world around you and unlock your greatest abilities. This second edition includes a new preface, new examples, and a self-assessment to measure your progress on each of the ten laws.