Understanding Media

The Extensions of Man

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537430058


Page: 396

View: 8864

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media

The Extensions of Man

Author: Marshall McLuhan

Publisher: London : Routledge

ISBN: 9780415253970

Category: Social Science

Page: 392

View: 4359

Written 20 years before the PC revolution and 30 years before the rise of the Internet, Marshall McLuhan believed that the message of electronic media foretold the end of humanity as it was known.

Das Medium ist die Botschaft

The Medium is the message

Author: Marshall McLuhan

Publisher: N.A

ISBN: 9783865724007


Page: 302

View: 578

Marshall McLuhan

Eine Einführung

Author: Sven Grampp

Publisher: UTB GmbH

ISBN: 9783825235703

Category: Social Science

Page: 228

View: 6038

Kaum ein Medien- und Kulturforscher ist so verworren, provokativ und ironisch wie der »Hohepriester der Popkultur und Metaphysiker der Medien« (Playboy 1969). Trotz allem gehören einige Ideen McLuhans zum Kanon der Medien- und Kulturforschung. Woher seine Ideen kamen, wie sie zu verstehen sind, wie unterschiedlich sie rezipiert wurden und welche Bedeutung sie heute noch haben – darüber gibt die vorliegende Einführung Aufschluss. Der Autor schlägt dafür unterschiedliche Wege ein und betrachtet McLuhans Werk aus rhetorischer, hermeneutischer, kritischer und pragmatischer Perspektive, um seine vielen Facetten lesbar zu machen.

Medien verstehen

Marshall McLuhans Understanding Media

Author: Till A. Heilmann,Jens Schröter

Publisher: Meson Press

ISBN: 9783957961150


Page: 204

View: 9075

Medien in ihrer historischen und technischen Vielfalt zu verstehen, das war das Versprechen, das Marshall McLuhan vor uber funfzig Jahren mit Understanding Media gegeben hatte. Unsere digital veranderte Gegenwart erfordert, das Buch heute erneut zu lesen und vor dem Hintergrund aktueller technischer Entwicklungen zu hinterfragen. Gegenstand des Sammelbandes sind u. a. McLuhans Idee von Medien als "Umwelten," seine eigenwillige Sprache und Argumentation sowie seine Annahme der technischen Verfasstheit von Wahrnehmung.

Understanding New Media

Extending Marshall McLuhan

Author: Robert K. Logan

Publisher: Peter Lang

ISBN: 9781433111266

Category: Biography & Autobiography

Page: 389

View: 8149

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.

Marshall McLuhan

Author: Judith Fitzgerald

Publisher: XYZ editeur/XYZ Publishing

ISBN: 9780968816677

Category: Biography & Autobiography

Page: 203

View: 842

During the 1960s, Canadian communications theorist Marshall McLuhan became world famous for his studies of the effects of mass media and technology on modern culture. An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including "The Gutenberg Galaxy" (1962) and "Understanding Media: The Extensions of Man" (1964). McLuhanisms like "the global village" and "the medium is the message" have become part of our everyday vocabulary. A number of McLuhan's revolutionary ideas baffled and astonished audiences during his lifetime. Now, in the first decade of the new millennium, he seems to have been an explorer who peered into the future and mapped its contours in living colour. He described the nature and dynamics of the Internet many years before it even existed. A giant on the cultural landscape, McLuhan equipped the planet's current population with the mental charts and maps to learn its way through the maze of what he termed the Age of Information. In this book, award-winning poet and literary critic Judith Fitzgerald presents a fascinating portrait of one of the twentieth century's great thinkers and the guru of media culture. Fitzgerald's own humorous wordplay captures the wise-cracking spirit of McLuhan as she traces the trajectory of his life from his prairie childhood, Cambridge education, happy marriage and conversion to Roman Catholicism, to his teaching years in the United States prior to taking up the position of director of the Centre for Culture and Technology at the University of Toronto.

Media Research

Technology, Art and Communication

Author: Marshall McLuhan

Publisher: Routledge

ISBN: 1134393210

Category: Social Science

Page: 194

View: 6746

Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.

Digital Communication in Medical Practice

Author: Nancy B. Finn,William F. Bria

Publisher: Springer Science & Business Media

ISBN: 9781848823556

Category: Medical

Page: 171

View: 1657

Introducing Digital Communications into Your Medical Practice discusses how electronic medical records and personal health records now digitize patient information and make it accessible for review and easy to update by both doctors and patients. The text emphasizes on how the use of email and the internet will help patients to schedule appointments, access test results and research healthcare options. In addition, topics discussed include stories on how simple everyday telemedicine tools, such as telephones with cameras attached, enable doctors and nurses to carry on conversations with patients who are homebound and need daily monitoring. The text addresses the legislative initiatives that will protect physician and patients from the unauthorized access to medical records as well as discussing how e-prescribing doctor/pharmacist teams and automated databases help patients manage their medications more effectively. Case studies are also provided to illustrate real life situations showing how this technology is deployed and why it is so critical to healthcare.

Haß spricht

zur Politik des Performativen

Author: Judith Butler

Publisher: N.A

ISBN: 9783518124147

Category: Hate speech

Page: 263

View: 4883

Eine Geschichte weiblichen Schreibens und der Gefährdungen, denen schreibende Frauen ausgesetzt waren und sind: von "Ahnherrinnen" wie Hildegard von Bingen und Christine de Pizan bis zu zeitgenössischen Autorinnen wie Doris Lessing, Paula Fox, Toni Morrison, Isabel Allende, Zeruya Shalev ...

The Word of Mouse

New Age of Networked Media

Author: Jim Banister

Publisher: Agate Publishing

ISBN: 9781572846326

Category: Business & Economics

Page: 216

View: 5912

An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.

From Cliché to Archetype

Author: Marshall McLuhan,Wilfred Watson

Publisher: Gingko PressInc

ISBN: 9781584230663

Category: Literary Criticism

Page: 171

View: 4845

McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.

The Cyborg Experiments

The Extensions of the Body in the Media Age

Author: Joanna Zylinska

Publisher: A&C Black

ISBN: 9780826459039

Category: Science

Page: 239

View: 1592

The Cyborg Experiments analyzes the challenges posed to corporeality by techology. Taking as their starting point the work of the highly influential performance artists Orlan and Stelarc, the essays in this timely and important collection raise a number of questions in relation to new conceptions of embodiment, identity and otherness in the age of new technologies: Has the body become obsolete? Does transgender challenge traditional ideas of agency? Have we always been cyborgs?In addition to highlighting the playful character of digital aesthetics, the contributors investigate ethical issues concerning the ownership of our bodies and the experiments we perform on them. In this way the book explores how humanism, and ideas of "the human", have been placed under increasing scrutiny as a result of new developments in science, media and communications.Contributors:John Appleby, Rachel Armstrong, Fred Botting, Julie Clarke, Gary Hall, Chris Hables Gray, Meredith Jones, Orlan, Mark Poster, Jay Prosser, E. A. Scheer, Zod Sofia, Stelarc, Scott Wilson, Joanna Zylinska>

Encyclopedia of Media and Communication

Author: Marcel Danesi

Publisher: University of Toronto Press

ISBN: 1442695536

Category: Social Science

Page: 752

View: 8629

The first comprehensive encyclopedia for the growing fields of media and communication studies, the Encyclopedia of Media and Communication is an essential resource for beginners and seasoned academics alike. Contributions from over fifty experts and practitioners provide an accessible introduction to these disciplines' most important concepts, figures, and schools of thought – from Jean Baudrillard to Tim Berners Lee, and podcasting to Peircean semiotics. Detailed and up-to-date, the Encyclopedia of Media and Communication synthesizes a wide array of works and perspectives on the making of meaning. The appendix includes timelines covering the whole historical record for each medium, from either antiquity or their inception to the present day. Each entry also features a bibliography linking readers to relevant resources for further reading. The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.

Understanding Media Cultures

Social Theory and Mass Communication

Author: Nick Stevenson

Publisher: SAGE

ISBN: 1848605161

Category: Social Science

Page: 256

View: 6158

Praise for the First Edition: `I can't think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful' - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media' and `information society', as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.

?Selbst?-Inszenierung in der Videokunst: Die Knstlerin und ihr K”rper: Lynda Benglis, Lili Dujourie und Joan Jonas

Author: Marie Sophie Beckmann

Publisher: Diplomica Verlag

ISBN: 3955491870

Category: Photography

Page: 52

View: 2972

Wie verwenden weibliche Knstlerinnen das Medium Video in seiner Frhphase? Wie setzen sie ihre K”rper ein und welche neuen K”rperbilder entstehen durch diesen Umgang? Die Arbeit geht der Frage des Erscheinens des K”rpers in verschiedenen Video-Arbeiten dreier feministischer Knstlerinnen der 1970er Jahre nach. Dabei steht ein komplexes Verst„ndnis des ?Video-Apparatus? und dessen spezifische technische Performativit„t im Fokus der Betrachtung. Video erlaubt es, den K”rper innerhalb eines sowohl beeinflussbaren als auch grunds„tzlich instabilen Raum-Zeit-Gefges erscheinen zu lassen. Es geht also nicht um Abbildungen oder Repr„sentationen des K”rpers, sondern um ein K”rperwerden der Video-Assemblage selbst. Die Arbeit macht dieses Werden analysierbar, indem sie sich auf das Konzept der Intra-Aktivit„t und der Diffraktion von Karen Barad sttzt. Arbeiten der Knstlerinnen Lynda Benglis, Lili Dujourie und Joan Jonas werden in die Analyse einbezogen, um verschiedene Strategien der Selbst-Inszenierung aufzuzeigen.