Understanding Media

The Extensions of Man

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537430058

Category:

Page: 396

View: 8335

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media

The Extensions of Man

Author: Marshall McLuhan

Publisher: London : ARK Paperbacks

ISBN: 9780744800609

Category: Communication

Page: 359

View: 7526

The Medium Is the Massage

An Inventory of Effects

Author: Marshall McLuhan,Quentin Fiore

Publisher: Gingko Press

ISBN: 9781584234418

Category: Language Arts & Disciplines

Page: 160

View: 2413

The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'

McLuhan: A Guide for the Perplexed

Author: W. Terrence Gordon

Publisher: A&C Black

ISBN: 1441143807

Category: Social Science

Page: 205

View: 4335

Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.

Understanding New Media

Extending Marshall McLuhan

Author: Robert K. Logan

Publisher: Peter Lang

ISBN: 9781433111266

Category: Biography & Autobiography

Page: 389

View: 8628

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.

Essential McLuhan

Author: Eric McLuhan,Frank Zingrone

Publisher: House of Anansi

ISBN: 9780887845659

Category: Social Science

Page: 416

View: 1982

Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

Marshall McLuhan

Author: Douglas Coupland

Publisher: Isbn Edizioni

ISBN: 8876383271

Category: Biography & Autobiography

Page: 198

View: 855

War and Peace in the Global Village

Author: Marshall McLuhan,Quentin Fiore,Jerome Agel

Publisher: Gingko PressInc

ISBN: 9781584230748

Category: Philosophy

Page: 190

View: 6917

War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man. Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be "a transitional era of profound pain and tragic identity quest." Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or "self-amputations of our own being," because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war.

Understanding Me

Lectures and Interviews

Author: Herbert Marshall Mcluhan

Publisher: McClelland & Stewart

ISBN: 155199416X

Category: Technology & Engineering

Page: 344

View: 1700

Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery. McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him. In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood. From the Hardcover edition.

The Gutenberg Galaxy

The Making of Typographic Man

Author: Marshall McLuhan

Publisher: University of Toronto Press

ISBN: 9780802060419

Category: Social Science

Page: 293

View: 5189

A history of western society and print technology from a media perspective.

The Medium and the Light

Reflections on Religion and Media

Author: Marshall McLuhan

Publisher: Wipf and Stock Publishers

ISBN: 1606089927

Category: Social Science

Page: 248

View: 6254

Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.

Letters of Marshall McLuhan

Author: Marshall McLuhan,Matie Molinaro,Corinne McLuhan,William Toye

Publisher: Oxford University Press, USA

ISBN: N.A

Category: Biography & Autobiography

Page: 562

View: 5014

Gathers letters by the Canadian communications theorist to scholars, colleagues, politicians, and writers and provides biographical background information

The Iron Whim

A Fragmented History of Typewriting

Author: Darren Sean Wershler-Henry

Publisher: Cornell University Press

ISBN: 9780801445866

Category: Literary Criticism

Page: 331

View: 7234

The Iron Whim is an intelligent, irreverent, and humorous history of writing culture and technology. It covers the early history and evolution of the typewriter as well as the various attempts over the years to change the keyboard configuration, but it is primarily about the role played by this marvel in the writer's life. Darren Wershler-Henry populates his book with figures as disparate as Bram Stoker, Mark Twain, Franz Kafka, Norman Mailer, Alger Hiss, William Burroughs, J. G. Ballard, Jack Kerouac, Hunter S. Thompson, Northrop Frye, David Cronenberg, and David Letterman; the soundtrack ranges from the industrial clatter of a newsroom full of Underwoods to the more muted tapping and hum of the Selectric. Wershler-Henry casts a bemused eye on the odd history of early writing machines, important and unusual typewritten texts, the creation of On the Road, and the exploits of a typewriting cockroach named Archy, numerous monkeys, poets, and even a couple of vampires. He gathers into his narrative typewriter-related rumors and anecdotes (Henry James became so accustomed to dictating his novels to a typist that he required the sound of a randomly operated typewriter even to begin to compose). And by broadening his focus to look at typewriting as a social system as well as the typewriter as a technological form, he examines the fascinating way that the tool has actually shaped the creative process.With engaging subject matter that ranges over two hundred years of literature and culture in English, The Iron Whim builds on recent interest in books about familiar objects and taps into our nostalgia for a method of communication and composition that has all but vanished.

The City in History

Its Origins, Its Transformations, and Its Prospects

Author: Lewis Mumford

Publisher: Houghton Mifflin Harcourt

ISBN: 9780156180351

Category: History

Page: 657

View: 7279

An examination of Cities of the Western world tracing their development from Egypt through the Middle Ages to the present

McLuhan For Beginners

Author: W. Terrence Gordon

Publisher: Red Wheel/Weiser

ISBN: 1939994160

Category: Social Science

Page: 160

View: 8527

Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.

Design for the real world

Author: Victor J. Papanek

Publisher: N.A

ISBN: N.A

Category: Human engineering

Page: 339

View: 3594