Phrases That Sell

The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

Author: Sally Germain,Edward Werz

Publisher: McGraw-Hill Education

ISBN: 9780809229772

Category: Business & Economics

Page: 160

View: 2327

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

The 250 Power Words That Sell

The Words You Need to Get the Sale, Beat Your Quota, and Boost Your Commission

Author: Stephan Schiffman

Publisher: Simon and Schuster

ISBN: 1440556261

Category: Business & Economics

Page: 224

View: 420

Game-changing terms every salesperson should know Wouldn't you like your prospects to know that you can help them develop new solutions, create substantial efficiencies, and improve profit margins? In order for them to even give you the time of day, though, you'll need to be prepared with the words and phrases that will get you in the door. Stephan Schiffman, America's number-one corporate sales trainer, has gathered a powerful list of words and phrases that every successful salesperson needs in order to gain the competitive edge, leave a lasting and positive impression, and ultimately make a sale. Pulled from his sessions and key discussion points, these important terms will help you: Turn leads into prospects. Learn more about your clients' needs. Convey the ability to meet your clients' demands. Overcome objections during negotiations. With The 250 Power Words That Sell, you will watch your performance soar as you beat out the competition and surpass quota every quarter!

Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Author: Maria Veloso

Publisher: AMACOM

ISBN: 0814432522

Category: Business & Economics

Page: 304

View: 1108

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

Persuasive Online Copywriting

How to Take Your Words to the Bank

Author: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis

Publisher: N.A

ISBN: 9780971476998

Category: Business & Economics

Page: 176

View: 5733

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.

More Words That Sell

Author: Richard Bayan

Publisher: McGraw-Hill Education

ISBN: 9780071418539

Category: Business & Economics

Page: 144

View: 3601

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

Kickass Copywriting in 10 Easy Steps

Build the Buzz and Sell the Sizzle

Author: Susan M. Gunelius

Publisher: Entrepreneur Press

ISBN: 1613081901

Category: Business & Economics

Page: 304

View: 873

Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!" —Dean Reick, direct marketing copywriter, DirectCreative.com " ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf." —Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.” —George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl

Words that Sell, Revised and Expanded Edition

The Thesaurus to Help You Promote Your Products, Services, and Ideas

Author: Richard Bayan

Publisher: McGraw Hill Professional

ISBN: 0071661107

Category: Business & Economics

Page: 144

View: 6468

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

The Cynic's Dictionary

Author: Rick Bayan

Publisher: Harper Perennial

ISBN: 9780688151256

Category: Humor

Page: 192

View: 3068

For fans of Dave Barry and Gary Larson, 900-plus definitions for the outraged idealist in all of us. The Cynics Dictionary fills the need we all have to reassure ourselves that we're right--things are a mess. The world is falling apart. And if we can't always fix it, at least we can still poke fun at it. Brash, bold, and brilliant, irascible and irreverent.

Selling to the New Elite

Discover the Secret to Winning Over Your Wealthiest Prospects

Author: Jim Taylor,Stephen Kraus,Doug Harrison

Publisher: AMACOM Div American Mgmt Assn

ISBN: 0814416535

Category: Business & Economics

Page: 253

View: 6358

Explains how salespeople and marketers can make loyal customers of the modern-day wealthy and elite, revealing what the truly rich really want.

Reference and Information Services: An Introduction, 4th Edition

An Introduction, Fourth Edition

Author: Richard E Bopp,Linda C. Smith

Publisher: ABC-CLIO

ISBN: 1598848178

Category: Language Arts & Disciplines

Page: 743

View: 1165

Reflecting the dramatic changes shaped by rapidly developing technologies over the past six years, this new fourth edition of Reference and Information Services takes the introduction to reference sources and services significantly beyond the content of the first three editions. In Part I, Concepts and Processes, chapters have been revised and updated to reflect new ideas and methods in the provision of reference service in an era when many users have access to the Web. In Part II, Information Sources and Their Use, discussion of each source type has been updated to encompass key resources in print and on the Web, where an increasing number of freely available sources join those purchased or licensed by libraries. A number of new authors are contributors to this new edition, bringing to their chapters their experience as teachers of reference and as practitioners in different types of libraries. Discussions of services in Part I integrate digital reference as appropriate to each topic, such as how to conduct a reference interview online using instant messaging. Boxes interspersed in the text are used to present scenarios for discussion, to highlight key concepts, or to present excerpts from important documents. Discussions of sources in Part II place more emphasis on designing effective search strategies using both print and digital resources. The chapter on selection and evaluation of sources addresses the changing nature of reference collections and how to evaluate new types of sources. Each chapter concludes with an updated list of additional readings to guide further study. A new companion website will provide links to Web-accessible readings and resources as well as additional scenarios for discussion and example search strategies to supplement those presented in the text.

Creative Strategy and the Business of Design

Author: Douglas Davis

Publisher: Simon and Schuster

ISBN: 1440341613

Category: Design

Page: 192

View: 1571

The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

The Photographer's Pricing System

Get paid what you're worth for portraits and weddings

Author: Alicia Caine

Publisher: Peachpit Press

ISBN: 0134181697

Category: Photography

Page: 216

View: 9946

In this practical guide, photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible. Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on, and then explains the importance of understanding what your client wants and researching the marketplace. She shows how to reverse-engineer your pricing, create a pricing sheet, and present your pricing to your clients. Focusing mainly on portrait pricing, she also explores how to achieve consistent pricing across your photography services, with a chapter on specialty sessions that covers the particularities of pricing weddings and mini sessions. Along the way, you’ll encounter nearly 20 worksheets designed to help you move from learning the necessary steps and tasks to actual implementation, a key obstacle for many photographers. As an added bonus, Alicia provides an “Expert’s Guide” on how to get paid what you’re worth based on your expertise in a particular niche, which can potentially increase your value in the marketplace. In this special section, you’ll learn how positioning yourself as an authority on a particular topic can help you bring in more potential clients. Features the friendly, approachable voice of photography pricing expert Alicia Caine, whose mentoring and coaching have endeared her to thousands of photographers. Includes worksheets and a gross earning calculator (also available via download) to help you with key steps in the process, covering such topics as how to determine your hourly value, how to think about and set up collections and specialty products, how to figure out your costs of goods sold, and much more. Incorporates lightness, fun, and compassion to help photographers more easily approach the challenging and often mundane topic of pricing.

Impact

Impress your way to success

Author: Amanda Vickers,Steve Bavister,Jackie Smith

Publisher: Pearson UK

ISBN: 0273761633

Category: Self-Help

Page: 280

View: 2970

Learn how to harness the power of personal impact so you can earn more, live more and be more. Impact is everything. It gives us huge competitive advantages as we impress others and are remembered when it matters the most. It gives us the confidence to succeed and achieve our personal and professional goals and enables us persuade and influence others so we can get what we want, when we want. This book will show anybody how to use the power of impact to make a great first impression; raise their profile; secure that promotion; land their dream job; be the person everyone remembers; make amazing presentations and impress everyone they meet in any situation. Covering topics such as confidence and positive thinking, this book is relevant to everyone from graduates, to top managers and everyone else in between.

Subtle Words That Sell

How to Get Your Prospects to Convince Themselves to Buy Without Pushing, Pressuring Or Pitching

Author: Ross Jeffries

Publisher: N.A

ISBN: 9780692076897

Category:

Page: 150

View: 5236

Are you tired of the same, worn out sales scripts, assumed closes, tag questions and other stale nonsense that just doesn't work, insults your prospect's intelligence, and makes you feel like a schmuck? Then grab your copy of "Subtle Words That Sell" and learn revolutionary and ground- breaking concepts and tools to get your prospects to convince themselves to buy. YOU'LL LEARN: How To Activate And Awaken The Child-Like Side Of Your Prospect's Mind That Wants To Believe And Be Led. How To Establish Yourself As A Trusted Expert, Authority, And Guide In Your Prospect's Mind In The First Five Minutes Of Conversation. How To Create "Objection Amnesia" Using Agreement Frames. ... and much, much more in this unconventional "no-holds barred" book that will make selling far more fun and much more profitable, whether you are a beginner, a veteran, or anywhere in between.

Persuasive Copywriting

Using Psychology to Engage, Influence and Sell

Author: Andy Maslen

Publisher: Kogan Page Publishers

ISBN: 0749474009

Category: Business & Economics

Page: 256

View: 1336

"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... 13 real-world case studies 25 psychological copywriting techniques 75 practical exercises 125 words and phrases that trigger emotions 125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.

Hot Button Marketing

Push the Emotional Buttons That Get People to Buy

Author: Barry Feig

Publisher: Adams Media

ISBN: 9781593375164

Category: Business & Economics

Page: 256

View: 5371

Barry Feig introduces the 16 hot buttons that drive consumer behaviour. The text shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's.

Cracking the Flourishing Code

Author: Samuel P Black, III

Publisher: Explore the Globe Marketing LLC

ISBN: 9780989457514

Category:

Page: 168

View: 3671

Right now, the world is in dire need of unconventional thinkers. Conventional thinking has created enormous problems and issues that only unconventional thinking will be able to address. We need cutting edge businesses and organizations, new technologies, and new approaches. We need YOU to step into your genius, whatever it is, and express your gifts. In Cracking the Flourishing Code, entrepreneur and business thought leader Pat Black gives unconventional thinkers the tools to: Step away from conventional community consciousness to become a confident outlier. Debunk the so-called wisdom of conventional beliefs about career and business. Create a healthy eco-system of support. Build a flourishing mindset. Uncover your unique gifts for career success and personal fulfillment. Praise for CRACKING THE FLOURISHING CODE: Cracking the Flourishing Code is a welcome addition to the growing literature on positive psychology. As a consciousness researcher, I welcome it and would encourage you to read it and consider a positive lifestyle. - Amit Goswami, quantum physicist and author of The Self-Aware Universe, The Quantum Doctor, and Quantum Creativity: think quantum, be creative. Conventional thinking may have gotten us to where we are today, but is that a good thing? In this unconventional work, Black paves the road for creative thinkers to embrace their abilities and design a new paradigm in which our global community can truly thrive. Black's personal story, and the steps he outlines here, will help you to make an important discovery: The things you perceive as internal barriers may indeed be your greatest gifts. - Marla Tabaka, International Success Coach / Inc. magazine author From Albert Einstein to Malcolm Gladwell, unconventional thinkers have changed the world. Finally a book for unconventional thinkers and their teams who want to impact the globe and get results. - Michelle Anton, Author & TV Producer to the Stars Feel like a round peg trying to fit into a square world? Maybe it's time to quit trying to fit in. Pat's book defines what it really means to FLOURISH. And how to flourish and reach your true potential, so you can design your life with your own measures of success and unique expression. What a breath of fresh air! - Michelle Price, Founder, National Association of Women Solopreneurs This book is written as an urgent call to action. Black exhorts us to reevaluate the thinking patterns that got us here but might also be holding us back. Black is not concerned with overly scientific jargon or delving into every possible nuance. Instead, this book in straightforward tone and practical language is urging leaders and entrepreneurs to break the current patterns and to create a movement of geniuses who have been transformed by the renewing of their minds. - Shawn Achor, NY Times bestselling author of The Happiness Advantage This book provides business wisdom from many traditions, cultures, and experiences -- you won't find this recipe to flourish anywhere else. - Vasavi Kumar, LMSW, MEd, ACC, plant-based chef, entrepreneur, speaker, and TV personality

Hypnotic Writing

How to Seduce and Persuade Customers with Only Your Words

Author: Joe Vitale

Publisher: John Wiley & Sons

ISBN: 9780470893067

Category: Business & Economics

Page: 288

View: 9170

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Competitive Advantage

Creating and Sustaining Superior Performance

Author: Michael E. Porter

Publisher: Simon and Schuster

ISBN: 1416595848

Category: Business & Economics

Page: 592

View: 2046

Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

Author: Drew Eric Whitman

Publisher: McGraw Hill Professional

ISBN: 0071834079

Category: Business & Economics

Page: 224

View: 5834

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. "A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible." Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute “Read it and sell more—it’s just that simple.” Roger Dawson, author of Secrets of Power Negotiating “Puts you light years ahead of your competition. Read it... before your competition does.” Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery “Gives you an almost unfair advantage—yet it’s all perfectly legal!” Richard Bayan, author of Words That Sell “Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.” Mark Joyner, founder and CEO of Simpleology “Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?” Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert “It's like looking into a crystal ball of human behavior.” Thomas A. Freese, author of Secrets of Question Based Selling “The material in BrainScripts is so powerful it should require a license for use.” Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling “BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.” Robert Dilts, Founder NLP University “BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.” Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport! “BrainScripts is the definitive advantage in sales strategy. Read it and win... or pray your competitors do not.” MJ DeMarco, author of The Millionaire Fastlane “BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.” Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist “BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!” René Gnam, author of René Gnam’s Direct Mail Workshop “Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.” Spike Humer, author of The 10 Day Turnaround