Globalization, Sport and Corporate Nationalism

The New Cultural Economy of the New Zealand All Blacks

Author: Jay Scherer,Steven J. Jackson

Publisher: Peter Lang

ISBN: 9783039111145

Category: Sports & Recreation

Page: 272

View: 5138

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

The Other Sport Mega-Event: Rugby World Cup 2011

Author: StevenJ. Jackson

Publisher: Routledge

ISBN: 1351541722

Category: Sports & Recreation

Page: N.A

View: 6370

The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class sporting cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nations remote geographic location and at just over four million people its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.

Reflections on Sociology of Sport

Ten Questions, Ten Scholars, Ten Perspectives

Author: Kevin Young

Publisher: Emerald Group Publishing

ISBN: 1787146421

Category: Sports & Recreation

Page: 192

View: 9560

In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.

Gandhi Marg

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Peace

Page: N.A

View: 4816

Sociological Abstracts

Author: Leo P. Chall

Publisher: N.A

ISBN: N.A

Category: Sociology

Page: N.A

View: 3640

CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.

Sport and Migration

Borders, Boundaries and Crossings

Author: Joseph Maguire,Mark Falcous

Publisher: Routledge

ISBN: 1135999120

Category: Business & Economics

Page: 336

View: 7046

From Major League Baseball to English soccer’s Premier League, all successful contemporary professional sports leagues include a wide diversity of nationalities and ethnicities within their playing and coaching rosters. The international migration of sporting talent and labor, encouraged and facilitated by the social and economic undercurrents of globalization, mean that world sport is now an important case study for any student or researcher with an interest in international labor flows, economic migration, global demography or the interdependent world economy. In this dazzling collection of papers, leading international sport studies scholars chart the patterns, policies and personal experiences of labour migration within and around sport, and in doing so cast important new light both on the forces shaping modern sport and on the role that sport plays in shaping the world economy and global society. Presenting original case studies of sports from European and African soccer to Japanese baseball to rugby union in New Zealand, the book makes an important contribution to our understanding of a wide range of issues within contemporary social science, such as national identity politics, economic structure and organization, north-south relations, imperial legacies and gender relations. This book is invaluable reading for students and researchers working in sport studies, human geography, economics or international business.

Choice's Outstanding Academic Titles, 1998-2002

Reviews of Scholarly Titles that Every Library Should Own

Author: Rebecca Ann Bartlett

Publisher: Amer Library Assn

ISBN: 9780838982327

Category: Language Arts & Disciplines

Page: 642

View: 3920