The Visible Expert

Author: Lee W. Frederiksen,Elizabeth Harr,Sylvia S. Montgomery

Publisher: N.A

ISBN: 9780990445906

Category: Business & Economics

Page: 150

View: 4535

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What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

The 800-Pound Gorilla of Sales

How to Dominate Your Market

Author: Bill Guertin

Publisher: John Wiley & Sons

ISBN: 0470496754

Category: Business & Economics

Page: 184

View: 2746

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Smart insight and best practices for achieving sales excellence inany market The proverbial 800-pound gorilla is the monster in the room thatyou just can’t ignore, though maybe you want to. In sales,the 800-pound gorilla is that salesperson or company who totallydominates their market, taking more than their fair share ofbusiness, and winning time after time. How can you compete withthat? More importantly, how can you be that? The 800-Pound Gorilla of Sales uses case studies ofindividuals and companies who dominate their markets to show youhow to become the biggest beast in your particular sales jungle.Combining sales best practices, creative marketing, memorableservice, and innovative techniques, this monster of a sales guidedoesn’t just show you how to win more business; it shows youhow to win almost all of the business. • Includes real-world examples and proven tactics for totalsales domination • Written by a professional sales trainer with clients in theNBA, NFL, and MLB, and more than 25 years of on-the-street sellingexperience • Features actual case studies of individuals and companiesthat consistently dominate their competition In the sales game, more is always better. This guide will show youhow to grab a gorilla-size piece of your market.

Trust Us, We're Experts PA

How Industry Manipulates Science and Gambles with Your Future

Author: Sheldon Rampton,John Stauber

Publisher: Penguin

ISBN: 1101144068

Category: Business & Economics

Page: 368

View: 3792

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The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there’s too much information out there and not enough hours in a day to sort it all out. We should stop trusting them right this second. In their new book Trust Us, We’re Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of "independent experts." Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say—preferably in an "objective" format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their "opinions." For example: You think that nonprofit organizations just give away their stamps of approval on products? Bristol-Myers Squibb paid $600,000 to the American Heart Association for the right to display AHA’s name and logo in ads for its cholesterol-lowering drug Pravachol. SmithKline Beecham paid the American Cancer Society $1 million for the right to use its logo in ads for Beecham’s Nicoderm CQ and Nicorette anti-smoking ads. You think that a study out of a prestigious university is completely unbiased? In 1997, Georgetown University’s Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry; that the study itself was produced with a $100,000 grant from VISA USA, Inc. and MasterCard International; and that Bentsen himself had been hired to work as a credit-industry lobbyist. You think that all grassroots organizations are truly grassroots? In 1993, a group called Mothers Opposing Pollution (MOP) appeared, calling itself "the largest women’s environmental group in Australia, with thousands of supporters across the country." Their cause: A campaign against plastic milk bottles. It turned out that the group’s spokesperson, Alana Maloney, was in truth a woman named Janet Rundle, the business partner of a man who did P.R. for the Association of Liquidpaperboard Carton Manufacturers—the makers of paper milk cartons. You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. A cancer researcher received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and The Wall Street Journal. Rampton and Sta...

Professional Services Marketing

How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

Author: Mike Schultz,John E. Doerr,Lee Frederiksen

Publisher: John Wiley & Sons

ISBN: 1118604342

Category: Business & Economics

Page: 368

View: 9496

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"Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry."--Publisher's website.

Expert Systems, Six-Volume Set

The Technology of Knowledge Management and Decision Making for the 21st Century

Author: Cornelius T. Leondes

Publisher: Elsevier

ISBN: 0080531458

Category: Computers

Page: 1947

View: 1116

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This six-volume set presents cutting-edge advances and applications of expert systems. Because expert systems combine the expertise of engineers, computer scientists, and computer programmers, each group will benefit from buying this important reference work. An "expert system" is a knowledge-based computer system that emulates the decision-making ability of a human expert. The primary role of the expert system is to perform appropriate functions under the close supervision of the human, whose work is supported by that expert system. In the reverse, this same expert system can monitor and double check the human in the performance of a task. Human-computer interaction in our highly complex world requires the development of a wide array of expert systems. Key Features * Expert systems techniques and applications are presented for a diverse array of topics including: * Experimental design and decision support * The integration of machine learning with knowledge acquisition for the design of expert systems * Process planning in design and manufacturing systems and process control applications * Knowledge discovery in large-scale knowledge bases * Robotic systems * Geograhphic information systems * Image analysis, recognition and interpretation * Cellular automata methods for pattern recognition * Real-time fault tolerant control systems * CAD-based vision systems in pattern matching processes * Financial systems * Agricultural applications * Medical diagnosis

Australian Film Festivals

Audience, Place, and Exhibition Culture

Author: Kirsten Stevens

Publisher: Springer

ISBN: 1137581301

Category: Performing Arts

Page: 270

View: 2665

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This is the first book to offer an in-depth examination of the history, operation, and growth of film festivals as a cultural phenomenon within Australia. Tracing the birth of film festivals in Australia in the 1950s through to their present abundance, it asks why film festivals have prospered as audience-driven spectacles throughout Australia, while never developing the same industry and market foci of their international fellows. Drawing on over sixty-years of archival records, festival commentary, interviews with festival insiders and ephemera, this book opens up a largely uncharted history of film culture activity in Australia.

The Power of Technology for Learning

Author: Noah P. Barsky,Mike Clements,Jakob Ravn,Kelly Smith

Publisher: Springer Science & Business Media

ISBN: 9781402087462

Category: Education

Page: 224

View: 6067

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In today’s dynamic global business environment where knowledge is a main asset and learning becomes the most important process, Business Education needs to employ the right practices to develop future leaders. Businesses require graduates that become true experts. But can business schools indeed create learning experiences that address the needs of the global marketplace? Can they teach students to build learning organizations? The articles in this volume detail successful approaches developed by business educators and researchers. The approaches have been implemented to solve real problems and to provide students with the ethical and analytical abilities they will need to both compete and contribute to the betterment of others. The thematic part of this volume focuses on the potential of interactive on-line activities to promote business and economics education. They demonstrate the benefits that learning technologies can bring and show how to overcome potential problem issues.

Leadersmithing

Revealing the Trade Secrets of Leadership

Author: Eve Poole

Publisher: Bloomsbury Publishing

ISBN: 1472941241

Category: Business & Economics

Page: 232

View: 1980

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Shortlisted for the Business Book Awards 2018 'Leadership' is in danger of becoming a tired phrase in the world of management - it may sound cerebral and important, but more often comes across as static and trite. Which might explain why so many 'leaders' feel like imposters; they may have a vision or masterplan, but the reality is daily messiness, acute uncertainty and fragile loyalty from team members. Often, they have been parachuted in to transform a complex situation, or promoted in unexpected circumstances. Are there more effective ways in which people can learn the art of being a great leader? Being an effective leader is about the daily grind, and it is a far from glamorous existence, but it can be hugely rewarding if leaders are realistic about the choices they face. In many trades and professions, mastery of the subject can take a lifetime; leadership is no different. An apprenticeship approach can breathe life into the development of leaders, day in, day out. Using insights gained by Ashridge Business School about how leaders really learn, Leadersmithing guides readers through the process of becoming more precisely job-ready and more effectively resourced for the challenges they face. The result is a more confident leader, more perceptive as to their vocation and mandate, and able to maintain the most effective position at the very top of their game.

Seeing Beyond the Visible

A Journal of Revelations

Author: Robert L. & Pensacola H. Jefferson

Publisher: AuthorHouse

ISBN: 9781452046648

Category: Body, Mind & Spirit

Page: 160

View: 6394

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Are you having difficulty reaching your goals and dreams? Do you find yourself making excuses for not doing the things you believe you have been called to do? Would you like to see the supernatural manifested in the natural – in YOUR life? This book is for you! Seeing Beyond the Visible will inspire you to look beyond your personal limitations and move forward in faith to accomplish your goals and dreams and fulfill God’s purpose for your life. God Speaks to each of us through our spirit, especially during our personal, intimate times with Him. When you spend time with God, He will show and reveal deep things about Himself, His Word, and life. It is our hope that this journal will motivate you to spend time with God and arouse your faith by encouraging you to see beyond the visible.

Handbook of Human Resource Development

Author: Neal F. Chalofsky

Publisher: John Wiley & Sons

ISBN: 1118839897

Category: Business & Economics

Page: 816

View: 2881

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Human Resource Development Relies Upon a Strong Educational Foundation In the Handbook of Human Resource Development, Neal Chalofsky, Tonette Rocco, and Michael Lane Morris have compiled a collection of chapters sponsored by the Academy of Human Resource Development to address the fundamental concepts and issues that HR professionals face daily. The chapters are written and supported by professionals who offer a wide range of experience and who represent the industry from varying international and demographic perspectives. Topics addressed form a comprehensive view of the HRD field and answer a number of key questions. Nationally and internationally, how does HRD stand with regard to academic study and research? What is its place in the professional world? What are the philosophies, values, and critical perspectives driving HRD forward? What theories, research initiatives, and other ideas are required to understand HRD and function successfully within this field? As the industry grows, what are the challenges and important issues that professionals expect to face? What hot topics are occupying these professionals now? The Handbook’s insight and guidelines allows students and HR professionals to build a fundamental understanding of HRD as an industry, as a field of research, and for future professional success.