Patagonia Tools for Grassroots Activists

Best Practices for Success in the Environmental Movement

Author: Nora Gallagher,Lisa Myers

Publisher: Patagonia

ISBN: 1938340450

Category: Business & Economics

Page: 288

View: 6540

For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

Tools for Grassroots Activists

Best Practices for Success in the Environmental Movement

Author: Nora Gallagher,Lisa Myers

Publisher: Patagonia Incorporated

ISBN: 9781938340444

Category: Business & Economics

Page: 288

View: 7594

For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools' best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will bedog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

Fundamentals of Marketing

Author: Paul Baines,Chris Fill,Sara Rosengren,Paolo Antonetti

Publisher: Oxford University Press

ISBN: 0198748574

Category: Marketing

Page: 376

View: 488

Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do theyincorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoreticalunderstanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg,and Nestle, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs andonline businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: * For everyone:* Case Insight videos* Library of video links* WorksheetsFor students:* Author audio podcasts* Multiple-choice questions* Flashcard glossaries* Employability guidance and marketing careers insights* Internet activities* Research insights* Web links For lecturers:* VLE content* PowerPoint slides* Test bank* Essay questions* Tutorial activities* Marketing resource bank* Pointers on answering the discussion question at the end of each chapter of the book* Figures and tables from the book in electronic format* Transcripts of the Case Insight videos

Endangered Species: A Reference Handbook

Author: Jan A. Randall

Publisher: ABC-CLIO

ISBN: 1440849005

Category: Nature

Page: 396

View: 7923

A detailed exploration of the variety of threats that endangered species are facing around the world, whether they are due to human impact or so-called natural causes. • Includes a Perspectives chapter that allows for voices to be heard from many individuals who are concerned with endangered species • Serves general readers who wants to learn more about the history and current events concerning endangered species in an easy-to-understand fashion as well as high school and undergrad students conducting research for reports or projects • Presents facts that enables readers reach their own conclusions regarding the controversies regarding endangered species

Sustainable Customer Experience Design

Co-creating Experiences in Events, Tourism and Hospitality

Author: Bert Smit,Frans Melissen

Publisher: Routledge

ISBN: 1317217861

Category: Business & Economics

Page: 286

View: 5673

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

Friction

Passion Brands in the Age of Distruption

Author: Jeff Rosenblum,Jordan Berg

Publisher: powerHouse Books

ISBN: 157687883X

Category: Business & Economics

Page: 240

View: 6721

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

A History of Environmentalism

Local Struggles, Global Histories

Author: Marco Armiero,Lise Sedrez

Publisher: A&C Black

ISBN: 1441170510

Category: History

Page: 208

View: 4813

'Think globally, act locally' has become a call to environmentalist mobilization, proposing a closer connection between global concerns, local issues and individual responsibility. A History of Environmentalism explores this dialectic relationship, with ten contributors from a range of disciplines providing a history of environmentalism which frames global themes and narrates local stories. Each of the chapters in this volume addresses specific struggles in the history of environmental movements, for example over national parks, species protection, forests, waste, contamination, nuclear energy and expropriation. A diverse range of environments and environmental actors are covered, including the communities in the Amazonian Forest, the antelope in Tibet, atomic power plants in Europe and oil and politics in the Niger Delta. The chapters demonstrate how these conflicts make visible the intricate connections between local and global, the body and the environment, and power and nature. A History of Environmentalism tells us much about transformations of cultural perceptions and ways of production and consuming, as well as ecological and social changes. More than offering an exhaustive picture of the entire environmentalist movement, A History of Environmentalism highlights the importance of the experience of environmentalism within local communities. It offers a worldwide and polyphonic perspective, making it key reading for students and scholars of global and environmental history and political ecology.

Playbook for Progressives

16 Qualities of the Successful Organizer

Author: Eric Mann

Publisher: Beacon Press

ISBN: 0807047368

Category: Political Science

Page: 232

View: 3261

An organizing manifesto for the twenty-first century, Playbook for Progressives is a must-have for the activist’s tool kit. This comprehensive guide articulates pragmatically what is required in the often mystifying and rarely explained on-the-ground practice of organizing. Here, Eric Mann distills lessons he learned from over forty years as an organizer, as well as from other organizers within the civil rights, labor, LGBT, economic justice, and environmental movements. From the Trade Paperback edition.

Routledge International Encyclopedia of Women

Global Women's Issues and Knowledge

Author: Cheris Kramarae,Dale Spender

Publisher: Routledge

ISBN: 1135963150

Category: Reference

Page: 2050

View: 2176

For a full list of entries and contributors, sample entries, and more, visit the Routledge International Encyclopedia of Women website. Featuring comprehensive global coverage of women's issues and concerns, from violence and sexuality to feminist theory, the Routledge International Encyclopedia of Women brings the field into the new millennium. In over 900 signed A-Z entries from US and Europe, Asia, the Americas, Oceania, and the Middle East, the women who pioneered the field from its inception collaborate with the new scholars who are shaping the future of women's studies to create the new standard work for anyone who needs information on women-related subjects.

The Utne Reader

1991

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Underground press publications

Page: N.A

View: 4701