Trust Me I'm Lying

Confessions of a Media Manipulator

Author: Ryan Holiday

Publisher: Profile Books

ISBN: 1782834230

Category: Self-Help

Page: N.A

View: 8522

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Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

Author: Ryan Holiday

Publisher: Penguin

ISBN: 069817691X

Category: Business & Economics

Page: 176

View: 1789

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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Out of Print

Newspapers, Journalism and the Business of News in the Digital Age

Author: George Brock

Publisher: Kogan Page Publishers

ISBN: 0749466529

Category: Business & Economics

Page: 256

View: 2081

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News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in the digital age and explains how current theory and practice have to change to fully exploit developing opportunities. In Out of Print George Brock guides readers through the history, present state and future of journalism, highlighting how and why journalism needs to be rethought on a global scale and remade to meet the demands and opportunities of new conditions. He provides a unique examination of every key issue, from the phone-hacking scandal and Leveson Inquiry to the impact of social media on news and expectations. He presents an incisive, authoritative analysis of the role and influence of journalism in the digital age.

Pranksters

Making Mischief in the Modern World

Author: Kembrew McLeod

Publisher: NYU Press

ISBN: 0814764363

Category: Social Science

Page: 366

View: 5016

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From Benjamin Franklin's newspaper hoax that faked the death of his rival to Abbie HoffmanOCOs attempt to levitate the Pentagon, pranksters, hoaxers, and con artists have caused confusion, disorder, and laughter in Western society for centuries. Profiling the most notorious mischief makers from the 1600s to the present day, a Pranksters aexplores how OC pranksOCO are part of a long tradition of speaking truth to power and social critique. Invoking such historical and contemporary figures as P.T. Barnum, Jonathan Swift, WITCH, The Yes Men, and Stephen Colbert, Kembrew McLeod shows how staged spectacles that balance the serious and humorous can spark important public conversations. In some instances, tricksters have incited social change (and unfortunate prank blowback) by manipulating various forms of media, from newspapers to YouTube. For example, in the 1960s, self-proclaimed OC professional hoaxerOCO Alan Abel lampooned AmericaOCOs hypocritical sexual mores by using conservative rhetoric to fool the news media into covering a satirical organization that advocated clothing naked animals. In the 1990s, Sub Pop Records then-receptionist Megan Jasper satirized the commodification of alternative music culture by pranking thea New York Times ainto reporting on her fake lexicon of OC grunge speak.OCO Throughout this book, McLeod shows how pranks interrupt the daily flow of approved information and news, using humor to underscore larger, pointed truths. Written in an accessible, story-driven style, a Pranksters areveals how mischief makers have left their shocking, entertaining, and educational mark on modern political and social life."

Everyday Atlantic, The

Time, Knowledge, and Subjectivity in the Twentieth-Century Iberian and Latin American Newspaper Chronicle

Author: Tania Gentic

Publisher: SUNY Press

ISBN: 1438448600

Category: History

Page: 324

View: 5287

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Rethinks the concepts of nation, imperialism, and globalization by examining the everyday writing of the newspaper chronicle and blog in Spain and Latin America. In The Everyday Atlantic, Tania Gentic offers a new understanding of the ways in which individuals and communities perceive themselves in the twentieth-century Atlantic world. She grounds her study in first-time comparative readings of daily newspaper texts, written in Spanish, Portuguese, and Catalan. Known as chronicles, these everyday literary writings are a precursor to the blog and reveal the ephemerality of identity as it is represented and received daily. Throughout the text Gentic offers fresh readings of well-known and lesser-known chroniclers (cronistas), including Eugeni d’Ors (Catalonia), Germán Arciniegas (Colombia), Clarice Lispector (Brazil), Carlos Monsiváis (Mexico), and Brazilian blogger Ricardo Noblat. While previous approaches to the Atlantic have focused on geographical crossings by subjects, Gentic highlights the everyday moments of reading and thought in which discourses of nation, postcolonialism, and globalization come into conflict. Critics have often evaluated in isolation how ideology, ethics, affect, and the body inform identity; however, Gentic skillfully combines these approaches to demonstrate how the chronicle exposes everyday representations of self and community.

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

Author: Ian Greenleigh

Publisher: McGraw Hill Professional

ISBN: 0071816739

Category: Business & Economics

Page: 256

View: 6192

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"Skip the line at the front door! Learn to detect the hidden social media side doors that provide instant, privileged access to the top influencers and decision-makers in any industry Access is one of the great unexamined issues in social media. Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us, and few have noticed.Through them, we can engage with top business executives, thought leaders, and tastemakers. We have the unique ability to draw the attention of people and organizations that are bombarded every day by countless competing traditional requests for consideration.In The Social Media Side Door, social media strategist Ian Greenleigh reveals how to walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be leveraged to unlock a new level of ROI.Ian Greenleigh is the Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Ragan, Seth Godin's The Domino Project, and elsewhere. He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Visit daretocomment.com and follow him at @be3d"--

The Obstacle is the Way

The Timeless Art of Turning Trials Into Triumph

Author: Ryan Holiday

Publisher: Penguin

ISBN: 1591846358

Category: Business & Economics

Page: 201

View: 8532

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Reframing advice from icons throughout history, including Ulysses S. Grant, Amelia Earhart and Steve Jobs, for today's world, this motivational guide shows readers how to overcome obstacles and turn them into advantages.

How to Get Ahead: A Proven 6-Step System to Unleash Your Personal Brand and Build a World-Class Network So Opportunities Come To You

Author: Zak Slayback

Publisher: McGraw Hill Professional

ISBN: 1260441857

Category: Business & Economics

Page: 272

View: 4321

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Turbocharge your professional success and accelerate your career. This practical guide cuts the fluff and gives you real, tangible, actionable steps you can take to build your own world-class network. Even if you think the terms “personal branding” or “networking” sound sleazy, How to Get Ahead teaches you how to earn more, learn more, get more done, and set yourself up for long-term career success. THIS PROVEN, SIX-STEP SYSTEM TEACHES YOU HOW TO: • Stop spinning your wheels and set professional goals that you can actually achieve. • Identify, reach out to, and learn from mentors, teachers, and advisors to shave years off your learning and avoid painful mistakes. • Eliminate overwhelm and burnout through a personalized project management system Identify and signal your skills and expertise to unleash your own personal brand. • Discover The “Seven Deadly Sins of Networking” that kill your chances of building a world-class network— and how to avoid them. • Tap into your own personal network and get introductions influential people—even if you hate “networking.” • Make people want to work with you — even if you hate “pitching.” Whether you’re an employee, a business owner, an academic, a student, or an aspiring “digital nomad,” this book gives you the steps to set up your own system for professional success.

Putting My Foot Down

Author: Brent Underwood

Publisher: Thought Catalog Books

ISBN: 9780692658345

Category: Humor

Page: 62

View: 3428

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"My books spent 5 years on the New York Times Best Seller List. They got there through endless hours of hard work. If only Brent had been my marketer, I could have done it in 5 minutes with a simple picture. I'M SO STUPID!"- Tucker Max, 3x #1 NY Times Best Selling Author "Like all good art, this book--and it is definitely a book--exposes a little bit about how society works."- Ryan Holiday, author of the Wall Street Journal bestseller Trust Me, I'm Lying: Confessions of a Media Manipulator "Brent Underwood's book shows the inner workings of the publishing industry and its desire to be the "best". Brent helps create a path toward ending the madness."- Matthew Kepnes, author of the New York Times bestseller How To Travel The World on $50 a Day "Unputdownable! Hop don't walk, to your nearest Kindle and download it now! The footnotes alone are worth the cover price!"- Brooke Unger, Americas Editor, The Economist "Putting My Foot Down will keep you on your toes at all time."- Young & Sick, musician/artist "Brent Underwood's foot, a more accomplished author than you or I."- The Paris Review "...status is meaningless, and can be bought for just a few dollars."- BoingBoing "Amen, Brent. Amen."- The Daily Dot "A man put a photo of his foot on Amazon."- Gothamist "The game's definitely afoot!"- Neil Gaiman "Amazing how much perception creates reality today."- Nick Bilton, Columnist, New York Times "...had me from the moment this guy takes a photo of his foot."- Laura Bennett, Senior Editor, Slate "Brilliant."- Martin Robbins, Columnist, VICE "...nails the 'biggest lie in publishing'."- Richard Lea, Books Reporter, The Guardian

Paper Bullets

A Fictional Autobiography

Author: Kip Fulbeck

Publisher: University of Washington Press

ISBN: 9780295980799

Category: Fiction

Page: 273

View: 3064

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By turns sensitive and forceful, passionate and callous, Fulbeck confronts the politics of race, sex, and Asian American masculinity in a collection of closely linked stories, essays, and confessions.